AgroUrbana

What AgroUrbana does

AgroUrbana SpA is a Chile-based vertical farming company founded in 2018, operating the first commercial-scale indoor vertical farm in Latin America out of a facility in Quilicura, Santiago. The company grows hydroponic leafy greens — currently a range of ready-to-eat lettuce varieties sold under the Urban Rabbit brand — in climate-controlled environments that it claims use 95% less water and 99% less soil than traditional agriculture. Production runs on Carmelo OS, a proprietary operating system that automates climate and nutrition management and uses data-driven optimization to replicate optimal growing conditions 365 days a year. Capacity is stated at approximately 20,000 households served by the new plant, with a harvest-to-customer delivery window of 24 hours.

The business operates a hybrid go-to-market model. Direct-to-consumer subscriptions (weekly or bi-weekly delivery, 0.5–8 kg per order, monthly billing with free delivery) are sold through the company's e-commerce platform built on Bootic to households across nine Santiago communes. A B2B wholesale channel supplies supermarket chains including Jumbo (Cencosud), Walmart Chile, and foodservice operator Aramark, alongside a long tail of Santiago restaurants (Le Bistrot, Baco, Tavelli, Don Carlos, La Popular, Bidasoa, Cataño, Clementina, Hap). Payments are processed via Redcompra debit and credit cards. The company has signaled product line expansion into kale, basil, chard, mint, sprouts, berries, and flowers, and has publicly indicated ambitions to expand across Latin America beyond Chile.

AgroUrbana has raised $11 million across three funding rounds: a $1 million seed in June 2020 led by CLIN, a $4 million Series A in October 2021 led by Kayyak Ventures, and a $6 million Series B in June 2024 led by ALB Investments with participation from Amarena. The company is privately held, led by CEO Cristián Sjögren, and operates as a Chilean SpA with RUT 76.871.218-2. Strategic positioning emphasizes pesticide-free production, complete traceability from seed to plate, and reduced food waste via extended shelf life and minimal supply chain distance.

Name

AgroUrbana

Legal name

AgroUrbana SpA

Website

https://agrourbana.ag

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AgroUrbana is a Chile-based vertical farming company operating Latin America's first commercial-scale indoor farm, growing hydroponic leafy greens under the Urban Rabbit brand and selling via B2C subscription and B2B wholesale to supermarkets and foodservice.

Ownership category

akta.pro rank

Product category

Vertical Farming

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

Keywords

• Vertical farming
• Hydroponic produce
• Urban agriculture
• Leafy greens
• Indoor farming

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct Consumer Subscriptions: Monthly subscription service delivering fresh hydroponic produce directly to consumers' homes. Subscribers choose products (minimum 0.5kg, maximum 8kg per order), delivery frequency (weekly, bi-weekly, or custom), and pay a monthly price that includes free home delivery.
2. Retail Wholesale: Supplying fresh produce to major supermarket chains including Jumbo, Cencosud, and Walmart, as well as foodservice companies like Aramark and restaurants.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

AgroUrbana operates indoor vertical farms in Chile using hydroponic systems, growing and selling pesticide-free fresh produce (primarily hydroponic lettuce and leafy greens) under the Urban Rabbit brand. The company runs the first commercial vertical farming operation in Latin America, harvesting crops and delivering them within 24 hours to consumers and wholesale clients.

Product overview

Urban Rabbit by AgroUrbana is a subscription-based vertical farming company operating as 'Alta Agricultura' (High Agriculture). The core offering is Urban Rabbit, a monthly subscription service delivering fresh, ready-to-consume hydroponic lettuce and vegetables grown in their Quilicura facility. The company operates through its proprietary Carmelo OS platform, which automates climate control and plant optimization for year-round production. Current products focus on leafy greens (hydroponic lettuce varieties), with planned expansion into kale, basil, chard, mint, sprouts, berries, and flowers. The company sells directly to consumers via subscription and also supplies restaurants and supermarkets including Jumbo, Cencosud, and Walmart.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Rabbit Subscription Recurring home delivery subscription service providing fresh, pesticide-free hydroponic lettuce and leafy greens directly to urban consumers in Santiago, Chile. Order management and payment are handled through the Bootic e-commerce platform, with payment via Redcompra and credit cards.
• Hydroponic Lettuce Primary crop produced by AgroUrbana, grown using hydroponic vertical farming systems. Sold both via the Urban Rabbit subscription channel and through wholesale to supermarket and restaurant customers.
• Wholesale Produce Supply Bulk supply of fresh hydroponic produce to enterprise B2B buyers including supermarket chains (Jumbo, Cencosud, Walmart) and foodservice operators (Aramark, Le Bistrot, Baco and other restaurants in Santiago).

Quantifiable outcome

• Saves 200 million liters of water per year
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plenty: US-based indoor vertical farming operator producing leafy greens using proprietary controlled-environment technology and data-driven growing systems. Directly comparable in technology stack (indoor vertical farming with proprietary OS/data platform) and product category (leafy greens for retail and direct channels).
• Bowery Farming: US indoor vertical farming company selling pesticide-free leafy greens through major retailers (Walmart, Whole Foods, Amazon Fresh) and D2C. Closely comparable in business model — proprietary controlled-environment tech, retail + D2C subscription hybrid, leafy green focus — and is the most-cited US analog for AgroUrbana's go-to-market.
• AeroFarms: US vertical farming pioneer using aeroponic indoor systems for leafy greens and herbs, supplying major retailers. Directly comparable in core technology (controlled-environment aeroponic/indoor growing), product category, and B2B retail distribution model, despite AeroFarms having undergone Chapter 11 restructuring.
• Infarm: Germany-founded vertical farming operator that grew herbs and leafy greens in modular in-store and central production units for major European retailers. Comparable in modular indoor CEA approach, retail-anchored distribution, and subscription/recurring supply contracts with supermarkets.
• 80 Acres Farms: US indoor vertical farming company producing leafy greens, herbs, and microgreens through controlled-environment facilities and supplying grocery retailers. Comparable in leafy green product focus, indoor CEA architecture, and retail wholesale distribution.

Emerging players

• BrightFarms: US controlled-environment agriculture operator focused on greenhouse-grown leafy greens supplied to grocery retailers. Comparable in greenhouse/CEA leafy greens supply to major supermarkets but uses greenhouse rather than fully-indoor vertical racking, making it a partial technology peer.

Regional players

• Spread Co. (Vegeta): Japanese operator of large-scale automated indoor vertical farms producing lettuce under the Vegeta brand for retail and foodservice. Comparable in large-scale automated indoor vertical lettuce production and retail/foodservice go-to-market, but operates primarily in Japan rather than Latin America.
• Sky Greens: Singapore-based commercial vertical farming operator producing leafy greens using rotating-tier indoor systems for Asian retail markets. Comparable in multi-tier indoor vertical farming architecture for leafy greens, but geographically focused on Southeast Asia.

Broad incumbents

• Walmart (vertical farming initiatives): As one of AgroUrbana's existing retail customers, Walmart has invested in its own vertical farming supply initiatives (e.g., partnerships with Plenty) and represents the broad-incumbent buyer side of the vertical farming category that AgroUrbana must compete for shelf space with.

Others

• Kayyak Ventures: Latin American early-stage venture investor that led AgroUrbana's Series A and participated in its seed. Relevant as the primary institutional capital partner and category-shaping investor in the LatAg/vertical farming ecosystem in which AgroUrbana operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/urbanrabbit
• LinkedInlinkedin.com/company/agrourbana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroUrbana