Rich Products

Name

Rich Products

Legal name

Rich Products Corporation

Website

https://rich.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Fish and Seafood Retailers (44525)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

akta.pro secondary industry

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Frozen food manufacturing
• Foodservice product supply
• Bakery and dessert products
• Pizza manufacturing
• Consumer packaged seafood

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Foodservice/B2B Food Products: Rich Products supplies business solutions in the form of quality food products to commercial kitchens across the globe. Foodservice and In-Store Bakery products are created for menu optimization, providing operational efficiency and game-changing innovations for foodservice customers.
2. Consumer Packaged Goods: Consumer brands including SeaPak (frozen seafood), Farm Rich (frozen snacks), Carvel (ice cream cakes), Morey's (seafood), and other consumer brands sold through retail grocery stores and online channels.
3. Private Label Manufacturing: Through acquisition of Great Kitchens Food Company, Rich Products became North America's largest manufacturer of private label take & bake pizzas, serving retail partners with store-brand pizza products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rich Products is a family-owned food manufacturer that develops, produces, and distributes frozen bakery products, pizzas, desserts, beverages, culinary solutions, and frozen seafood and snacks. The company sells both branded and private-label products to commercial foodservice operators (restaurants, in-store bakeries, delis, schools) and to retail consumers under consumer brands including SeaPak, Farm Rich, Carvel, Morey's, F'real, Christie Cookies, Byron's, and Jon Donaire.

Differentiator

Problem solved

Functional benefit

Brands

• SeaPak: Frozen shrimp and seafood products - America's No. 1-selling retail frozen shrimp brand
• Farm Rich
• Carvel
• Morey's
• Bettercreme
• On Top
• Whip Topping
• IceHot
• Our Specialty
• Versatié
• Tres Riches
• Gold Label
• Prowhip
• Christie Cookie
• F'real
• Jon Donaire
• Byron's
• Uno Foods / Pizzeria Uno

Products and services

• SeaPak Frozen Shrimp and Seafood Retail frozen shrimp and seafood brand (America's No. 1-selling retail frozen shrimp brand in the specialty seafood category), produced using Individual Quick Freezing (IQF) technology and sold to household consumers via grocery and club stores.
• Farm Rich Frozen Snacks Retail brand of frozen snacks and appetizers including mozzarella sticks, pizza snacks, Buffalo Crunchers, and breakfast protein items sold to consumers through Walmart, Kroger, Publix, Dollar General, Lidl, and other grocery and club retailers.
• Carvel Ice Cream Cakes Retail and foodservice ice cream cake brand marketed as 'The Original Ice Cream Cake', sold to consumers at retail and used by foodservice and grocery bakery operators.
• Morey's Pre-Seasoned Seafood Retail brand of pre-seasoned, portioned seafood products sold to consumers through grocery and club channels.
• Bettercreme Non-Dairy Whip Topping and Cake Icings Foodservice non-dairy whip topping and cake icing line for bakery, in-store bakery, and dessert operators.
• On Top Soft Whip Topping Soft whip topping product for foodservice delivery and on-the-go applications.
• Whip Topping Non-Dairy Topping Original non-dairy whip topping sold to foodservice operators and used in dessert preparation.
• Great Kitchens / Pizzeria Uno Take & Bake Pizzas Private label and branded take & bake pizza line, including the Pizzeria Uno Chicago deep-dish brand, manufactured at facilities in Romeoville IL, Chicago Heights IL, and Brockton MA for retail store-brand and consumer channels.
• Gold Label Premium Bakery Products Premium bakery product line for foodservice and in-store bakery operators.
• Tres Riches Premium Dessert Toppings Premium dessert toppings sold to foodservice and bakery operators for dessert finishing.
• Versatié Culinary Solutions Culinary solutions product line for professional chefs and foodservice operators.
• IceHot Beverage Finishing Products Beverage finishing products for foodservice operators and in-store beverage programs.
• F'real Frozen Blended Beverages Frozen blended beverage products and equipment program for retail and foodservice channels.
• Christie Cookies Retail and gift cookie brand sold to consumers and foodservice customers.
• Byron's BBQ Products BBQ product brand sold to consumers through retail channels.
• Jon Donaire Ice Cream Cakes Ice cream cake brand sold to retail and foodservice dessert customers.
• Our Specialty Bakery Treats Specialty bakery treat line sold to foodservice and in-store bakery customers.
• Happy Orchard Veggie-Boosted Baked Goods Veggie-boosted baked goods line featuring vegetables as a primary ingredient, targeted at health-conscious consumers.

Quantifiable outcome

• 34% carbon emission intensity reduction against 2016 baseline
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Great Kitchens Food CompanycoreStrategic or Co-development Partner · 1 January 2026Rich Products acquired Great Kitchens Food Company, North America's largest manufacturer of private label take & bake pizzas and owner of the Uno Foods brand (Pizzeria Uno Chicago deep-dish pizza). The acquisition creates a vertically integrated topped pizza and flatbread platform with expanded manufacturing capacity across three facilities in Illinois and Massachusetts, bringing 1,000 associates.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lamb Weston: Global leader in frozen potato products including french fries and formed potatoes. Lamb Weston's foodservice-heavy model and pizza toppings business mirror Rich Products' Great Kitchens pizza platform and foodservice orientation.
• Tyson Foods: Largest U.S. poultry and prepared foods company with a similar dual foodservice + consumer frozen foods model. Tyson competes with Rich Products across frozen prepared foods, pizza toppings, and foodservice protein solutions.
• Grupo Bimbo: World's largest bakery company operating a similar global model of branded bakery, in-store bakery, and foodservice solutions. Bimbo directly competes with Rich Products' Bettercreme, Gold Label, and bakery product lines worldwide.
• TreeHouse Foods: Leading private-label food manufacturer in North America, directly comparable to Rich Products' Great Kitchens private-label pizza platform. TreeHouse competes in center-store grocery categories supplied to the same retailers.
• High Liner Foods: North American leader in frozen seafood, directly comparable to SeaPak and Morey's. High Liner Foods competes head-to-head in retail and foodservice seafood categories with similar product positioning.
• McCain Foods: Global leader in frozen potato products and frozen foods with a comparable B2B foodservice and consumer frozen business. McCain competes directly with Farm Rich frozen snacks and Rich's pizza platform.
• Nomad Foods: Europe's largest frozen food company with brands like Birds Eye, Iglo, and Findus. Nomad is a direct peer in frozen foods distribution, especially through UK and European retail channels where Rich Products also operates.

Broad incumbents

• General Mills: Diversified global packaged food giant whose foodservice, frozen meals, and baking (Pillsbury) businesses overlap with Rich Products' portfolio. General Mills' broad CPG scale sets the competitive benchmark across multiple shared categories.
• Conagra Brands: Major U.S. packaged food company with a portfolio overlapping Rich Products in frozen meals, snacks, and pizza. Conagra's Birds Eye, Healthy Choice, and Marie Callender's brands compete in the same retail frozen categories.

Emerging players

• Dr. Oetker: German family-owned food company with a strong frozen pizza business (Ristorante, Dr. Oetker Pizza) and global bakery/dessert presence. Comparable in family-ownership model, frozen pizza positioning, and international foodservice reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RichProducts
• Facebookfacebook.com/richproducts
• LinkedInlinkedin.com/company/richproducts
• Instagraminstagram.com/rich_products

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich Products