MINDD™ Bra & Bodywear

What MINDD™ Bra & Bodywear does

MINDD Bra & Bodywear (operating as MINDD Inc.) is a US-based direct-to-consumer intimate apparel company that designs, manufactures, and sells wireless bras and bodywear exclusively for D+ cup women. Founded in 2019 and headquartered in Columbus, Ohio, the company was built by a founder who, as a self-identified 36DDD, could not find a lightweight, supportive, fit-flexible bra and developed the product around that unmet need. The product line spans the flagship Mid V Lined Wirefree Bra ($68), the Deep V Notch Bra, the All Over Lace Bralette, a Strapless Bandeau, Bodysuits, and multi-pack underwear, offered in sizes covering band 28–46 and cups A–H.

The company's core differentiator is MINDDTech, a patented knit zone technology (covered by 2 awarded patents) that replaces traditional underwires with seamlessly integrated fabric zones providing targeted compression and breathability. A fit-flexible sizing system is designed to accommodate daily, monthly, and life-stage body changes. The technology is reinforced by earned media in Forbes, People, Real Simple, Well+Good, CBS News, and Glossy, and a celebrity capsule collection with Katharine McPhee.

MINDD operates a single-channel, DTC-only e-commerce model on a Shopify-hosted storefront (minddbra.com), shipping within the US and Canada (with USD and CAD pricing) via USPS and UPS. Revenue is generated exclusively through one-time product purchases with no subscriptions or wholesale. The company raised $1.0M from Adventure Capital in December 2020 and has not disclosed further capital. As of the latest data, MINDD is winding down: a 'LAST CHANCE SALE' offers up to 91% off list prices, the company has announced cessation of operations on June 30, 2026, and all orders ship by July 3, 2026.

Name

MINDD™ Bra & Bodywear

Legal name

MINDD Inc.

Website

https://minddbra.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Short description

MINDD is a direct-to-consumer intimate apparel company that designs and sells wireless bras and bodywear exclusively for D+ cup women, using patented MINDDTech knit zone technology to replace underwires with integrated fabric support, distributed through its Shopify storefront to US and Canadian consumers.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel

NAICS

Apparel Manufacturing (315), Apparel Knitting Mills (31512)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knitting Mills (2250)

akta.pro primary industry

Bras & Bralettes (CRAAAIAA)

Keywords

• Wireless intimate apparel
• D+ cup bras
• Seamless knit support
• Women's bodywear
• Comfort lingerie

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce website. Customers buy individual bras, bodysuits, and underwear at set retail prices. Company offered periodic clearance sales including 'LAST CHANCE SALE' with deep discounts (up to 91% off) as part of closing operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MINDD designs, manufactures, and sells direct-to-consumer wireless bras, bralettes, bodysuits, and underwear built around its patented MINDDTech knit zone technology. The technology integrates seamlessly engineered support zones directly into knit fabric to replace traditional underwires. The company focuses exclusively on D+ cup women (sizes 28D to 42F, A-H cup range), offering fit-flexible sizing that adapts to daily and monthly body changes.

Product overview

MINDD is a D+ cup-focused intimate apparel company offering a collection of wireless bras and bodywear. The core product line centers on patented MINDDTech™ knit zone technology that replaces traditional underwires with seamlessly integrated support zones. Key products include The Mid V Lined Wirefree Bra (flagship), The Deep V Notch Bra, and The All Over Lace Bralette, all engineered for D+ cup support without wires. The bralette collection features Italian lace and mesh styles including Sheer Mesh Sparkle Dot Embellished and Velvet Applique variants. Supporting offerings include underwear essentials (Full Coverage Briefs, High Rise Briefs, and Regular Rise Thongs sold in multi-packs), and Bodysuits. The entire product line is designed with fit-flexible sizing (sizes 1-5 corresponding to band 28-46 and cups A-H) to accommodate daily and monthly body changes. MINDD is currently operating a closing sale with operations ceasing June 30, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mid V Lined Wirefree Bra Flagship wireless bra for D+ cup women using MINDDTech knit zone technology, with lined cups for modesty, 360-degree performance stretch lace, and fit-flexible sizing (sizes 1-5, 28-46 band, A-H cup). Regular price $68.
• The Deep V Notch Bra Wireless deep V bra with notch front design engineered with MINDDTech knit zone technology for D+ cup support without underwires.
• The All Over Lace Bralette Seamless wireless bralette with handcrafted Italian lace cups integrated into MINDD's seven-zone wirefree support band, designed to fit A-H cups. Regular price $58.
• Sheer Mesh Sparkle Dot Embellished Bralette Wirefree bralette with sheer mesh cups featuring shimmer dot detail and handcrafted Italian lace, integrated into MINDD's patented seven-zone support band technology. Regular price $58.
• Sheer Mesh Velvet Applique Bralette Wirefree bralette featuring sheer mesh with velvet applique detailing, integrated into MINDD's patented support band technology. Regular price $58.
• The Strapless Bandeau Strapless bandeau-style wireless bra from MINDD's collection extending patented wire-free support to strapless wearing occasions.
• The Zip Front Sports Bra Zip-front wireless sports bra with MINDDTech support band, designed for low-impact activity and easy on/off.
• The Cross Front T-Shirt Bra T-shirt style bra with cross-front design, offered in colors including Vintage Rose, sized 04/XL, evoking a bralette fit for home wear.
• MINDD Bodysuits Bodysuits designed to sculpt, shape, and support D+ bodies with MINDD's wire-free technology and comfort-focused construction.
• 10 Pack Full Coverage Briefs - Mystery Pack Seam-free full coverage briefs with 100% seamless construction, 360-degree stretch, mid-rise fit, made from 90% Nylon and 10% Elastane. Available in XS/S to 2X sizes. Final sale price $10 (was $62.50).
• 10 Pack High Rise Brief - Mystery Pack High-rise briefs with seamless construction and 360-degree stretch, designed for total comfort without distractions, in mystery color packs.
• 10 Pack Regular Rise Thong - Mystery Pack Regular-rise thongs with seam-free construction and 360-degree stretch for all-day comfort, in mystery color packs. Regular price $62.50, closing sale from $10.
• 5 Pack Full Coverage Brief Full coverage briefs available in multiple color packs (e.g., Pink Pack 3 Pink Glow 2 Spritz) with seamless, soft construction for everyday comfort. Price $10 per 5-pack.

Quantifiable outcome

• 9 out of 10 D+ women surveyed requested a wireless bra that could support them all day (even to sleep), all month (during cycles), and for life
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Katharine McPheecoreStrategic or Co-development PartnerActress Katharine McPhee partnered with MINDD to release a capsule intimates collection. This collaboration leveraged celebrity endorsement to drive brand awareness and credibility in the intimate apparel market.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Others

• Aerie (American Eagle):

Direct peers

• ThirdLove: Direct-to-consumer intimates brand built around proprietary fit technology and half-cup sizing, with a strong focus on wireless and lightly lined bras across a wide size range. Closely comparable to MINDD on DTC model, technology-led fit differentiation, and inclusive sizing narrative.
• Adore Me: DTC intimates brand offering bras, bralettes, and loungewear with a focus on fit inclusivity and technology-enabled sizing. Comparable to MINDD on digital-first model, inclusive sizing narrative, and emphasis on fit innovation to differentiate from legacy retailers.
• Cuup: DTC intimates brand launched with a focus on minimalist wireless bras and innovative sizing. Closely comparable to MINDD on direct-to-consumer model, emphasis on fit innovation, and modern minimalist aesthetic for a millennial/Gen X customer.
• Harper Wilde: DTC intimates startup with a focus on comfortable, wireless everyday bras sold at accessible price points. Comparable to MINDD on digital-native go-to-market and wireless-comfort positioning, though Harper Wilde targets a broader size range.
• True & Co: Tech-enabled intimates brand built around a fit quiz and wireless-first product line, originally direct-to-consumer. Closely comparable to MINDD on fit-tech-led differentiation and wireless intimates positioning, and similarly small-scale relative to incumbents.
• Knix: Wireless-first intimates and leakproof underwear brand offering bras, bralettes, and bodysuits across a broad size range. Comparable to MINDD on wireless-fit positioning, DTC-led growth, and expansion into adjacent bodywear categories.

Broad incumbents

• Savage X Fenty: Inclusive intimates and loungewear brand with a wide size range and high-profile marketing. Overlaps with MINDD on inclusive sizing, wireless offerings, and a strong brand-led direct-to-consumer channel, though Savage X Fenty is significantly larger and broader in scope.
• Victoria's Secret: Dominant global intimates retailer with an extensive bra assortment including wireless, T-shirt, and specialty lines. Comparable to MINDD as a competitor in the same D+ cup and wireless bra categories, though at vastly greater scale and a very different distribution model.
• Lululemon: Premium athletic and women's apparel brand with a growing intimates category including wireless bras, sports bras, and loungewear. Comparable to MINDD on premium positioning, emphasis on comfort and technical fabric innovation, and overlapping D+ and wireless-fit customer.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/minddbra
• Facebookfacebook.com/MINDDBRA
• LinkedInlinkedin.com/company/mindd-bra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINDD™ Bra & Bodywear