iOR Partners
iOR Partners is a private Kansas City-based healthcare services company that provides a turnkey office-based surgery platform exclusively for ophthalmology practices, helping surgeons build, accredit, staff, supply, and bill for in-office surgical suites across 35+ US states and Ireland.
- Company typePrivate
- Founded2019
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iOR Partners does
iOR Partners is a private US healthcare services company, founded around 2018-2019 and headquartered in Kansas City, that operates a turnkey office-based surgery (OBS) platform exclusively for ophthalmology practices. The company helps ophthalmologists establish in-office surgical suites capable of handling cataract, retina, glaucoma, refractive lens exchange, MIGS, and oculoplastic procedures, integrated with their existing clinic space and requiring as little as 700 square feet. Its self-described positioning is the "undisputed leader in ophthalmic office-based surgery," with 101-130+ suites deployed across 35+ US states plus a first international suite in Ireland, serving 179 surgeon partners who have performed 102,543+ procedures to date.
The platform consists of five integrated service modules: Planning & Development (space planning, buildout, equipment procurement), Accreditation & Compliance (co-developed with The Joint Commission and Quad A), iSupply (materials management powered by the GPO4EYES purchasing alliance), iBenefits (specialized OBS billing and reimbursement services), and a dedicated Clinical Operations Manager for ongoing support. Underpinning these is iDMR, a proprietary iPad-based digital surgical medical record system with surgeon-tailored templates and EMR integration. Construction runs $120-$220 per square foot and capital equipment $150,000-$225,000 per suite, with iOR claiming up to 20% construction savings and up to $200,000 equipment savings through group purchasing.
The business model is direct, consultative, sales-led: a free feasibility analysis funnels ophthalmology practices into a customized OBS implementation project, followed by multi-year recurring service contracts for billing, materials management, and accreditation. Target customers are independent and small-group ophthalmology practices seeking to reclaim control from ASC management companies, reduce reliance on hospital OR time, and capture facility fees that would otherwise flow to third-party surgery centers. Reimbursement is managed against all major payers including Medicare, with reported outcomes of 210,000+ claims paid and zero refunds or deficiencies on audits. Cumulative disclosed equity funding is roughly $18M+ across 2020-2024 exempt offerings, supporting an 11-50 person operating team with two co-CEOs (Tony Burns and Lewis Baloian) and a physician-heavy strategic advisory board.
iOR Partners firmographics
Firmographics- Name
- iOR Partners
- Legal name
- iOR Holdings, Inc.
- Website
- https://iorpartners.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iOR Partners is a private Kansas City-based healthcare services company that provides a turnkey office-based surgery platform exclusively for ophthalmology practices, helping surgeons build, accredit, staff, supply, and bill for in-office surgical suites across 35+ US states and Ireland.
- Ownership category
- akta.pro rank
iOR Partners industry classification
Industry- Product category
- Ophthalmic Office-Based Surgery Services
- NAICS
- Offices of Physicians (62111)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Office-Based Surgery (OBS) / In-Office Procedure Suites (HLAFAIAD)
- akta.pro secondary industry
- Ophthalmology Surgery Centers (HLAFAIAF)
Keywords
Where iOR Partners is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iOR Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- OBS Suite Implementation Services: Turnkey solution for implementing office-based surgery suites including space planning, design, buildout support, capital equipment planning, and staff training. Revenue generated from service fees for implementation consulting and project management.
- iBenefits Billing Services: Revenue cycle management and billing support services for OBS procedures. Specialists review every case to determine optimal billing method, with claims submitted to Medicare and commercial payers.
- iSupply Materials Management: Materials management service combining software with expert guidance. Revenue through supply ordering management and group purchasing power savings passed to practices.
- Accreditation & Compliance Services: Facilitation and management of OBS accreditation process including survey support, policy updates, and ongoing compliance reviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Feasibility Analysis |
| Unit Pricing | Multi-year contract | Construction & Buildout |
| Unit Pricing | Multi-year contract | Capital Equipment |
| Other | Monthly | iBenefits Billing Support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
iOR Partners product offering
Product offeringCore offering
iOR Partners provides turnkey office-based surgery (OBS) suite implementation for ophthalmology practices, enabling surgeons to perform cataract, retina, glaucoma, refractive, and other lens-based procedures in their own office rather than at hospitals or ASCs. The offering covers space planning, facility design and buildout, capital equipment selection, accreditation, billing (iBenefits), materials management (iSupply), digital medical records (iDMR), and ongoing operational support, with as little as 700-1,000 square feet of practice space.
Product overview
iOR Partners offers a turnkey, platform-based solution for ophthalmic office-based surgery (OBS). The core offering is the iOR Suite, a complete surgical suite implementation service. Supporting this core service are integrated software and service modules: iDMR (surgical digital medical records system), iBenefits (billing and reimbursement service), iSupply (materials management), Accreditation & Compliance Services, Planning & Development, and a dedicated Clinical Operations Manager (COM). The platform enables surgeons to perform cataract, retina, glaucoma, and other ophthalmic procedures in their own office with the same safety standards as an ASC, requiring as little as 700 square feet. The company reports 130+ suites open or in development, 100k+ successful outcomes, and claims paid from all major payors including Medicare.
Differentiator
Problem solved
Functional benefit
Brands
- iOR Suites: Turnkey office-based surgical suites for ophthalmic procedures, providing surgeons with in-office surgical capability.
- iBenefits
- iSupply
- iDMR
Products and services
- iOR Suite (Office-Based Surgery Suite) Turnkey office-based surgery solution enabling ophthalmology surgeons to integrate clinic and surgery in one location with 24/7 access, 365 days a year, requiring as little as 700 square feet; serves ophthalmologists and eye care practices seeking to perform cataract, retina, glaucoma, and refractive procedures in-office.
- Feasibility Analysis
Quantifiable outcome
- 101 iOR Suites deployed with 22 more in development as of end of 2024
- +7 more outcomes
Companies that use iOR Partners
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
iOR Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
iOR Partners partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Joint CommissioncoreiOR Partners worked with The Joint Commission (TJC) to develop national accreditation standards specifically for office-based surgical suites. This partnership established the first OBS-specific accreditation framework ensuring consistent, high-quality, and safe patient care in office-based settings.
- Quad A (AAAASF)corePartnership with Quad A (formerly AAAASF) to develop and implement OBS-specific accreditation standards for office-based surgical suites.
- Alera GroupminorPartnership with Alera Group to help practices enhance workplace wellness through insurance benefits, retirement planning, and financial planning services for surgeon partners.
- Ophthalmic Mutual Insurance Company (OMIC)coreMalpractice insurance partner that has adapted to OBS as a new standard of care. OMIC and other national malpractice carriers have eliminated the coverage gap between first day of surgery and accreditation, and many continue coverage for physicians performing anesthesia-free surgery.
- GPO4EYEScoreStrategic alliance with ophthalmic group purchasing organization. Through this partnership, iOR surgeon partners gain access to group purchasing power for surgical and clinic supplies, equipment, and consumables at negotiated vendor pricing. Savings extend beyond iOR suites to include refractive and clinic operations.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
iOR Partners competitors and assessment
Company assessmentDirect peers
- EyeSouth Partners: PE-backed ophthalmology practice management platform that partners with and acquires ophthalmology practices. Comparable as a services platform enabling ophthalmologists to grow practice capability and economics, though focused on equity partnership rather than facility buildout.
Broad incumbents
- United Surgical Partners International (USPI): Tenet Healthcare-owned ASC platform and the largest ASC operator in the U.S. Comparable as an established outpatient surgical services incumbent with deep ophthalmology relationships that could expand into or acquire OBS offerings.
- Surgery Partners: Public ASC operator and management company with hundreds of surgical facilities across multiple specialties. Comparable as a scaled outpatient surgical services platform competing for the same surgeon customers, though broader and focused on ASCs rather than office-based settings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
iOR Partners social profiles
Digital presenceiOR Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
iOR Partners leadership team
Management profileNumber of profiles
Profiles18 records
iOR Partners funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iOR Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iOR Partners
What does iOR Partners do?
iOR Partners provides turnkey office-based surgery (OBS) suite implementation for ophthalmology practices, enabling surgeons to perform cataract, retina, glaucoma, refractive, and other lens-based procedures in their own office rather than at hospitals or ASCs. The offering covers space planning, facility design and buildout, capital equipment selection, accreditation, billing (iBenefits), materials management (iSupply), digital medical records (iDMR), and ongoing operational support, with as little as 700-1,000 square feet of practice space.
Is iOR Partners a public or private company?
iOR Partners is a private company. It is classified as venture growth investor backed and is currently operating.
When was iOR Partners founded?
iOR Partners was founded in 2019. It employs 11 to 50 people.
Where is iOR Partners based?
iOR Partners is headquartered in Kansas City, United States, in the North America region.
How does iOR Partners make money?
Four revenue lines are on record. OBS Suite Implementation Services are the primary driver. The others are iBenefits Billing Services, iSupply Materials Management and accreditation & Compliance Services.
Who are iOR Partners's main competitors?
EyeSouth Partners is listed as a direct peer. Broad incumbents are United Surgical Partners International (USPI) and Surgery Partners.
Does iOR Partners have an API?
No public API is recorded for iOR Partners.
What industry is iOR Partners in?
iOR Partners's product category is Ophthalmic Office-Based Surgery Services. Its primary akta.pro industry code is HLAFAIAD, Office-Based Surgery (OBS) / In-Office Procedure Suites, with a secondary code of HLAFAIAF, Ophthalmology Surgery Centers. Its NAICS code is 62111 and its SIC code is 3841.