Alera Group
Alera Group is a private, national insurance and financial services firm delivering integrated employee benefits, property and casualty, retirement, and wealth management solutions to mid-market and enterprise employers, high-net-worth individuals, and institutions across the United States.
- Company typePrivate
- Founded2017
- HeadquartersDeerfield, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Alera Group does
Alera Group, Inc. is a privately held national insurance and financial services firm headquartered in Deerfield, Illinois, that delivers integrated solutions across four practice areas: Employee Benefits, Property and Casualty, Wealth Management, and Retirement Plans. The firm serves mid-market and enterprise employers, high-net-worth individuals and families, business owners, non-profits, foundations, and institutions, operating through 50+ subsidiary websites and offices across multiple U.S. states with a headcount of more than 4,600 colleagues. Subsidiaries include SEC-registered investment advisers Alera Investment Advisors, The Ascent Group, JB Capital, Advanced Capital Group (acquired 2024), and Wharton Business Group (acquired 2022, managing $3.5B in AUM as of December 2023), along with insurance agencies Haylor Freyer & Coon, Propel Insurance, and the Propel Senior Care sub-brand.
The firm operates a roll-up acquisition strategy, having completed more than 20 disclosed acquisitions since inception, retaining acquired brands within a decentralized platform while consolidating back-office, technology, and specialty practices. Technology assets include the AleraHR and AleraDashboard client portals, the Lumity benefits administration platform, Benefits Optimizer, and Alera Group Coverage GPS for P&C analysis. Revenue is generated through insurance commissions on P&C and benefits placements, fee-based advisory and consulting engagements (compliance, actuarial, population health analytics, fiduciary), and recurring investment advisory fees on assets under management via SEC-registered subsidiaries. Distribution is primarily direct, relationship-based field sales augmented by independent agent networks, association partnerships (e.g., Oregon Health Care Association), and online quote/inquiry tools for personal lines and small commercial customers.
Alera Group was founded in 2017 with sponsorship from Genstar Capital, raised an additional $100M in April 2023, and secured a $1 billion facility from Bank of Montreal in May 2025. The firm debuted in AM Best's Top 20 Global Insurance and Reinsurance Brokers by revenue for 2024 at position #20, and was recognized in 2026 by NAPA as a Top DC Advisor Multi-Office Firm and by PLANADVISER for retirement plan advisory. The firm reported over $1.5 billion in gross revenue and divested its Greenhill Underwriting MGU to Ryan Specialty in September 2024 to refocus on brokerage and advisory.
Alera Group firmographics
Firmographics- Name
- Alera Group
- Legal name
- Alera Group, Inc.
- Website
- https://aleragroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Alera Group is a private, national insurance and financial services firm delivering integrated employee benefits, property and casualty, retirement, and wealth management solutions to mid-market and enterprise employers, high-net-worth individuals, and institutions across the United States.
- Ownership category
- akta.pro rank
Alera Group industry classification
Industry- Product category
- Insurance Brokerage and Financial Advisory
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Alera Group is headquartered
LocationHeadquarters
- HQ city
- Deerfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Alera Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Alera Group earns commissions from the sale and placement of property and casualty insurance, employee benefits, and related insurance products across its network of offices and carrier partnerships.
- Advisory and Consulting Fees: Fee-based advisory services for employee benefits consulting, retirement plan advisory, fiduciary services, actuarial and finance, compliance, population health analytics, and wealth management.
- Wealth Management and Investment Advisory: Investment advisory revenue through SEC-registered investment advisers including Alera Investment Advisors, The Ascent Group, Wharton Business Group, and Advanced Capital Group, generating fees based on assets under management.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Alera Group product offering
Product offeringCore offering
Alera Group is an independent national insurance and financial services firm offering integrated solutions across four core areas: Employee Benefits (health, welfare, compliance, and benefits administration), Property and Casualty (commercial and personal lines insurance and risk management), Retirement Plans (401(k), defined benefit, fiduciary services), and Wealth Management (investment advisory and financial planning). The firm delivers these through a national network of offices, more than 50 subsidiary brands, and 4,600+ colleagues, generating over $1.5 billion in gross revenue.
Product overview
Alera Group is an independent national insurance and financial services firm offering a platform of integrated solutions across four core areas: Employee Benefits (health, wellness, compliance, and benefits administration), Property and Casualty (commercial and personal insurance), Retirement Plans (401k, defined benefit, fiduciary services), and Wealth Management (investment advisory and planning). The platform combines proprietary modules including Lumity (benefits administration), Benefits Optimizer, Captive Solutions, and Alera Group Coverage GPS with subsidiary investment advisory firms (Alera Investment Advisors, The Ascent Group, Advanced Capital Group, Wharton Business Group, JB Capital). The company also operates Propel Senior Care as a specialized sub-brand for senior care risk management. The portfolio is delivered through a network of 4,600+ colleagues across multiple offices nationwide, generating over $1.5 billion in gross revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Propel Senior Care: Specialized insurance and risk solutions for nonprofit and mission-driven senior care organizations
- Alera Group Coverage GPS
- Lumity
- AleraHR
Products and services
- Employee Benefits Comprehensive employee benefits consulting and administration services including health plans, wellness programs, compliance, benefits optimization, pharmacy management, voluntary benefits, and benefits administration for employers.
- Property and Casualty Insurance Insurance products and risk management services covering commercial property, casualty, professional liability, and personal lines coverage to protect businesses and individuals. Includes claims advocacy, loss control, and risk consulting.
- Retirement Plans Plan design and administration services for 401(k), profit sharing, defined benefit, cash balance, 403(b), 457, PEP and deferred compensation offerings with fiduciary services for employers.
- Wealth Management Comprehensive wealth management, protection, transfer, and business solutions for individuals, families, business owners, non-profits, and foundations. Includes investment management, business succession planning, estate planning, and financial services offices across the U.S.
- Propel Senior Care Specialized insurance and risk management solutions for nonprofit and mission-driven senior care organizations. Operates as a dedicated sub-brand of Alera Group with tailored P&C and employee benefits products for the senior care vertical.
Quantifiable outcome
- Entered AM Best Top 20 global insurance and reinsurance brokers by revenue for 2024
- +3 more outcomes
Companies that use Alera Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Alera Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alera Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ORION SecurityminorORION Security and Alera Group are co-moderating a boardroom session at the Gartner Security & Risk Management Summit titled 'The Great DLP Reset: Stop Data Loss in an AI World,' featuring Alera Group CISO Matthew Mudry alongside ORION Security CEO Nitay Milner. The session addresses data loss prevention in AI-driven environments and positions both organizations as thought leaders in cybersecurity.
- Oregon Health Care Association (OHCA)coreOHCA has endorsed Alera Group and Propel Insurance as partners to deliver employee benefits and property and casualty insurance solutions for senior care organizations in Oregon. The collaboration aims to support workforce retention, manage rising costs, and address evolving risks faced by over 300 providers nationally. This partnership extends Alera Group's reach into the senior care vertical through a trusted industry association.
- Ryan SpecialtycoreRyan Specialty signed a definitive agreement to acquire Greenhill Underwriting Insurance Services, LLC from Alera Group. Greenhill is a technology-enabled managing general underwriter focused on the allied healthcare sector, founded in 2014, underwriting coverages in the surplus lines market. The acquisition closed effective September 1, 2024. This represents a divestiture by Alera Group of a subsidiary operation to a specialty insurance firm.
- Osaic Wealth, Inc.coreOsaic Wealth, Inc. is a securities broker-dealer (member FINRA/SIPC) through which Alera Group's investment advisory services are offered. Securities are offered through Osaic Wealth, which is separately owned from Alera Group. This is a key distribution partnership for wealth management and retirement plan services.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Alera Group competitors and assessment
Company assessmentDirect peers
- Arthur J. Gallagher & Co. One of the largest U.S. insurance brokerages, with deep employee benefits, P&C, and risk management practices and a comparable mid-market to enterprise client mix. Closest large-cap public comparable for Alera's core brokerage model and acquisition-driven growth.
- Brown & Brown, Inc. U.S. insurance brokerage built on a similar decentralized, acquisition-heavy roll-up model with diversified P&C and employee benefits offerings. Highly comparable operating model and customer profile to Alera Group.
- Hub International: Privately held (Hellman & Friedman–backed) North American insurance broker with mid-market focus across P&C, benefits, and wealth services. Closest private comparable to Alera in scale, ownership structure, and acquisition strategy.
- The Baldwin Group: Insurance advisory firm offering employee benefits, P&C, and wealth management through a federated partner model. Alera's recently hired Employee Benefits leader, Nicole Negvesky, came from Baldwin, underscoring direct overlap in market position.
- Lockton Companies: World's largest privately held insurance brokerage, with integrated benefits, P&C, and risk management practices serving mid-market and enterprise clients. Comparable in structure and integrated service model, though Lockton is materially larger.
- USI Insurance Services: KKR-backed national insurance brokerage and employee benefits consultant with a similar mid-market focus and integrated advisory approach. Comparable in growth trajectory, ownership, and service breadth.
- Acrisure: PE-backed (Goldman-backed) hyper-growth insurance brokerage using aggressive acquisition roll-up. Closest competitor in acquisition velocity, capital structure, and ambition to disrupt incumbents.
Broad incumbents
- Marsh McLennan: Global leader in insurance broking (Marsh), risk consulting (Oliver Wyman), and benefits administration (Mercer). Competes with Alera primarily at the upper end of the mid-market and on benefits consulting, but at much greater scale and global reach.
- Aon plc: Global professional services firm spanning insurance brokerage, reinsurance, retirement, and health & wealth advisory. Overlaps with Alera across benefits, P&C, and retirement, but operates at vastly greater global scale and with deeper analytical resources.
- Truist Insurance Holdings: Subsidiary of Truist Financial Corporation and one of the largest insurance brokerages in the U.S., offering P&C, employee benefits, and risk management. Competes with Alera across mid-market segments but is embedded within a large bank holding company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alera Group social profiles
Digital presenceAlera Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alera Group leadership team
Management profileNumber of profiles
Profiles16 records
Alera Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Alera Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alera Group M&A and investment
M&A and investmentM&A43 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alera Group
What does Alera Group do?
Alera Group is an independent national insurance and financial services firm offering integrated solutions across four core areas: Employee Benefits (health, welfare, compliance, and benefits administration), Property and Casualty (commercial and personal lines insurance and risk management), Retirement Plans (401(k), defined benefit, fiduciary services), and Wealth Management (investment advisory and financial planning). The firm delivers these through a national network of offices, more than 50 subsidiary brands, and 4,600+ colleagues, generating over $1.5 billion in gross revenue.
Is Alera Group a public or private company?
Alera Group is a private company. It is classified as private equity controlled and is currently operating.
When was Alera Group founded?
Alera Group was founded in 2017. It employs 1,001 to 5,000 people.
Where is Alera Group based?
Alera Group is headquartered in Deerfield, United States, in the North America region.
How does Alera Group make money?
Three revenue lines are on record. Insurance Commissions are the primary driver. The others are advisory and Consulting Fees and wealth Management and Investment Advisory.
Who are Alera Group's main competitors?
Direct peers on record are Arthur J. Gallagher & Co., Brown & Brown, Inc., Hub International, The Baldwin Group, Lockton Companies, USI Insurance Services and Acrisure. Broad incumbents are Marsh McLennan, Aon plc and Truist Insurance Holdings.
Does Alera Group have an API?
No public API is recorded for Alera Group.
What industry is Alera Group in?
Alera Group's product category is Insurance Brokerage and Financial Advisory. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers. Its NAICS code is 5242 and its SIC code is 6411.