Ride With GPS

What Ride With GPS does

Ride with GPS is a route discovery, planning, and GPS navigation platform built specifically for cyclists. Founded in 2007 in Portland, Oregon by Zack Ham and Cullen King, the platform serves individual cyclists as well as a broad set of cycling-adjacent organizations. Core products include a web-based Route Planner with elevation profiles, surface types, and custom cues; a mobile app for iOS and Android with turn-by-turn voice navigation, offline maps, and ride recording (over 3 million downloads); an Explore feature providing access to the world's largest library of cycling routes; and specialized organization accounts for cycling tour operators, event organizers, clubs, bike shops, and tourism boards. The platform integrates wirelessly with Garmin, Wahoo, and Hammerhead bike computers, and offers a public REST API (v1) with OAuth 2.0, webhooks, and a sync endpoint for third-party developers.

The business model is freemium-to-subscription, monetizing through individual premium subscriptions, per-device or tiered tour operator accounts, and annual tourism/DMO accounts priced at $499 (Standard) and $999 (Plus). Organization accounts are free for cycling clubs, with premium features unlocked for members on club routes; event participants likewise receive free premium navigation. The company describes itself as founder-owned and profitable, not beholden to investor returns, with approximately 30 employees distributed across the United States. The platform serves 2,000+ organizations globally, including 1,200+ cycling clubs and recognizable customers such as Backroads, Trek Travel, RAGBRAI, Unbound Gravel, Travel Oregon, and Adventure Cycling Association.

The underlying technology centers on a cycling-specific route database accumulated since 2007, with proprietary metadata on track points, surface types, highway tags, and points of interest. The platform supports 7-language voice navigation, automatic re-routing, and offline map downloads. Community-generated route content, a Global Ambassadors program featuring professional cyclists, and embedded route maps on third-party websites function as core distribution and engagement channels. The platform's growth has been driven by a combination of product-led growth through a frictionless free tier, community-led growth via user-generated route content, and event-driven distribution through organization accounts that reach thousands of participants.

Name

Ride With GPS

Legal name

Ride with GPS, Inc.

Website

https://ridewithgps.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ride with GPS is a route planning, discovery, and turn-by-turn navigation platform built for cyclists. It serves individual riders, cycling clubs, event organizers, tour operators, and tourism boards through web and mobile apps with a freemium-to-subscription business model.

Ownership category

akta.pro rank

Product category

Cycling Navigation Software

NAICS

Scenic and Sightseeing Transportation, Land (4871)

SIC

Transportation Services (4700)

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Cycling route planning
• GPS bike navigation
• Cycling tour software
• Cycling event management
• Bikepacking route discovery

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Individual Consumer Subscriptions: Premium subscription for individual cyclists unlocking advanced navigation and planning features on the mobile app. The platform offers a free tier with basic features. Premium features (turn-by-turn voice navigation, offline maps) are provided free to club members, event participants, and tour guests on organization accounts.
2. Tour Operator Accounts: Organization accounts for cycling tour operators with per-device or tiered billing models. Billed at the beginning of the following month (per device) or as a predictable flat-rate tier. Custom pricing plans available by contacting sales. Includes digital itinerary (Experiences) add-on.
3. Tourism/DMO Accounts: Annual subscription accounts for destination marketing organizations. Two tiers: Standard at $499/year and Plus at $999/year. Includes unlimited map embeds, POI library, free navigation for visitors, and vanity URLs.
4. Cycling Club Accounts: Organization accounts for cycling clubs. Free club accounts with premium features unlocked for members on club routes. Role-based access for route managers, member managers, and billing managers.
5. Event Organizer Accounts: Organization accounts for cycling event managers enabling route distribution, participant RSVP management, and free premium navigation for all event participants. 14-day free trial available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ride with GPS is a cycling-focused route planning, navigation, and discovery platform. It offers a web-based Route Planner, a mobile app (iOS/Android) with turn-by-turn voice navigation and offline maps, and organization accounts for cycling tour operators, event organizers, clubs, bike shops, and tourism boards, backed by a public REST API.

Product overview

Ride with GPS is a cycling route discovery, planning, and navigation platform consisting of a web-based Route Planner (flagship tool with precision mapping and editing), a Mobile App (iOS/Android with 3M+ downloads offering turn-by-turn voice navigation and offline maps), and Explore (route discovery with filters and reviews). The platform offers specialized organization accounts for Cycling Clubs, Event Organizers, Tour Operators, Bike Shops, and Tourism/DMOs, each providing tools for their specific use case including route management, member/guest benefits, and premium navigation features. The API v1 enables developer integrations, while the Journal and Global Ambassadors Program provide community engagement. QuickNav and Offline Maps are key feature offerings, with wireless GPS device sync supporting Garmin, Wahoo, and Hammerhead bike computers.

Differentiator

Problem solved

Functional benefit

Products and services

• Route Planner
• Mobile App (iOS/Android)
• Tour Operator Account
• Event Organizer Account Business account for cycling event organizers enabling route planning and distribution to thousands of participants via shareable links, RSVP management, and free premium navigation for all event participants, with a 14-day free trial.
• Cycling Club Account Business account for cycling clubs providing ride scheduling, member management, club challenges with leaderboards, route libraries, and free premium navigation features for all club members.
• Bike Shop Account Business account for bike shops to build curated route libraries of local rides, run group rides, embed interactive cycling maps on their websites, and engage customers.
• Tourism/DMO Account Business account for destination marketing organizations and tourism boards to publish interactive route maps, give visitors free GPS navigation and offline maps, and showcase local businesses and attractions; offered as Standard ($499/year) and Plus ($999/year) annual tiers.
• API v1 Public REST API (v1) enabling third-party developers to integrate with Ride with GPS, providing access to routes, trips, users, collections, events, points of interest, and club members with OAuth 2.0 and Basic authentication support, plus webhook notifications.

Quantifiable outcome

• Membership growth of ~50% for cycling clubs after adopting the platform (Blue Ridge Bicycle Club example)
• +2 more outcomes

Named customers38 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature12 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plotaroute: Plotaroute is a UK-based route planning and navigation platform for walkers, runners, cyclists, and horse riders. It offers similar route planning, navigation, and organization features and competes for individual cyclist and club use cases.
• Strava: Strava is the dominant social fitness platform for cyclists, offering GPS ride recording, route planning, and segment-based leaderboards. It directly competes with Ride with GPS for individual cyclist subscriptions and increasingly for organization/event features.
• Trailforks: Trailforks is the largest mountain biking trail database and navigation platform, with strong mountain bike-specific trail conditions data. It directly competes with Ride with GPS for mountain biking route discovery and ride recording.
• Komoot: Komoot is a leading route planning and discovery platform for cycling and hiking, with particularly strong bikepacking and international (especially European) content. It directly competes with Ride with GPS's Explore and Route Planner products.
• AllTrails: AllTrails is a trail discovery and navigation platform covering hiking, biking, and running with a global user-generated route library and premium subscription. It competes with Ride with GPS in route discovery and consumer cycling/hiking navigation.
• MapMyRide (Under Armour): MapMyRide is a long-standing cycling-specific workout tracking and route platform within the Under Armour MapMyFitness suite. It directly competes for individual cyclists' workout recording and route planning workflows.

Broad incumbents

• Garmin Connect: Garmin Connect is the bundled fitness ecosystem for Garmin device owners, including route planning, turn-by-turn navigation, and segment features. As a broad incumbent with deep bike-computer hardware integration, it competes with Ride with GPS both as a navigation backend and through device ecosystem lock-in.
• Wahoo: Wahoo makes ELEMNT bike computers and the SYSTM training app with integrated route planning. As a bike-computer OEM that also offers first-party route software, it competes with Ride with GPS and is simultaneously a key integration partner.

Regional players

• Outdooractive: Outdooractive is a European outdoor route planning and navigation platform covering hiking, biking, and skiing, with strong regional content and tourism-board partnerships. It competes with Ride with GPS in DMO/tourism use cases, particularly in DACH markets.

Emerging players

• Relive: Relive creates 3D video stories from GPS-tracked outdoor activities, integrating with platforms including Strava and Garmin. It competes at the ride-sharing and engagement layer where Ride with GPS's Ride Reports feature also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ridewithgps
• YouTubeyoutube.com/ridewithgps
• Facebookfacebook.com/ridewithgps
• Instagraminstagram.com/ridewithgps
• LinkedInlinkedin.com/company/ride-with-gps-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride With GPS