Cult.fit

What Cult.fit does

Cult.fit (legal entity Curefit Healthcare Pvt Ltd) is an India-based integrated health and fitness platform founded in 2016 by Mukesh Bansal in Bengaluru, operating the country's largest branded fitness network with 700+ centers across 60+ cities. Its core product, cultpass, is a multi-tier subscription (ELITE, PRO, Select, Live) granting access to group classes, gym floors, and at-home digital workouts, with fitness subscriptions accounting for 73% of FY25 revenue (Rs 889 crore). The platform extends beyond fitness into adjacent verticals including sports (cultpass Play), yoga (Yoga Circle, Pilates Circle), mental health (Mind), healthcare consultations (Care), chronic-disease management (Sugar.fit for diabetes reversal), and celebrity-led programs (HRX with Hrithik Roshan).

The business is built on a hybrid model combining company-operated centers, a franchise-led FOCO network covering nearly 400 of 700+ locations, and a D2C digital stack delivered through iOS/Android apps and cultstore.com (fitness equipment, athleisure, wearables). The technology layer centers on a proprietary Energy Meter for workout-intensity tracking, AI-driven health analytics inside the consumer app, and a digital content library (live and on-demand classes, including 1000+ hours of content). Distribution is multi-channel: own + franchise centers, mobile apps, web, social/YouTube, and corporate wellness partnerships; an early US digital pilot has recorded ~75K app downloads. Revenue is generated through subscription recurring fees, franchise royalties and fees, D2C product sales, and corporate wellness contracts, with FY25 operating revenue of Rs 1,216 crore (~$144M, +31% YoY) and FY26 estimated at ~Rs 1,700 crore; the company turned EBITDA-positive in Q4 FY26 after narrowing net losses by 83% YoY. The business is preparing for a Rs 3,500–4,000 crore IPO at a ~$2 billion valuation, backed by Temasek (~11.88%), Zomato, Tata Digital, Accel, and Kalaari Capital.

Name

Cult.fit

Legal name

Curefit Healthcare Pvt Ltd

Website

https://cult.fit

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cult.fit (Curefit Healthcare) is an India-based integrated fitness and wellness platform operating 700+ centers across 60+ cities and a digital subscription stack (cultpass), serving over 1 million paid subscribers with gyms, group classes, at-home workouts, sports, mental health, and chronic-disease management.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Food (Health) Supplement Retailers (456191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Fitness center memberships
• Digital workout platform
• Group fitness classes
• Corporate wellness programs
• Online yoga programs

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fitness Subscriptions (cultpass): Subscription-based model offering unlimited access to group classes, gyms, and at-home workouts through tiered membership plans (cultpass ELITE, PRO, Select, Live). Fitness subscriptions contributed 73% of FY25 revenue at Rs 889 crore.
2. Direct-to-Consumer Products: Consumer products business including athleisure, fitness equipment, and accessories sold via cultstore.com. This segment is growing faster than services and expected to reach similar scale.
3. Franchise Revenue: Franchise-led gym expansion model where franchise operators pay for the Cult brand, systems, and support. Nearly 400 of 700+ centers now franchise-operated.
4. Consumer Products Division: Fitness equipment, wearables (smartwatch), athleisure wear, and supplements sold directly to consumers through retail and e-commerce channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cult.fit operates an integrated health and fitness platform combining 700+ physical gym centers across India with a multi-tier subscription product (cultpass) that grants access to group fitness classes, gyms, and at-home digital workouts. The platform extends into nutrition, mental wellness (Mind), healthcare consultations (Care), chronic disease management (Sugar.fit), online yoga (Yoga Circle), sports (cultpass Play), and direct-to-consumer fitness retail via cultstore.com.

Product overview

Cult.fit operates as an integrated health and fitness platform offering a hybrid model combining physical fitness centers with digital services. The core product is cultpass, a multi-tiered membership subscription providing access to gyms, group classes, and at-home workouts. The platform extends through multiple modules including cultpass LIVE for digital at-home workouts, Cult Transform for weight loss coaching, Yoga Circle for online yoga, Sugar.fit for diabetes management, Mind for mental health services, and Care for healthcare consultations. Additional offerings include sports facilities through cultpass Play, direct-to-consumer fitness retail via Cult Store, and the HRX celebrity workout programme. The ecosystem is augmented by acquired brands including TREAD smart bikes and at-home cardio equipment brands (RPM fitness, Fitkit, Onefitplus, Urban Terrain) to expand into fitness hardware and outdoor bicycles.

Differentiator

Problem solved

Functional benefit

Brands

• Cultpass Elite: Unlimited access to group classes, all ELITE & PRO gyms, and at-home live workouts
• Cultpass Pro
• Cultpass Select
• Cultpass Live
• CultPlay
• Yoga Circle
• Cult Neo
• Pilates Circle
• Sugar.fit
• HRX Workout
• cult.store

Products and services

• cultpass The primary membership subscription product offering unlimited access to group fitness classes, gyms, and at-home workouts. Available in multiple tiers (ELITE, PRO, Select, Play, Live) providing varying levels of gym and class access across cities in India.
• Yoga Circle by cult Online yoga and wellness programme for beginners offering live, teacher-led classes accessible via WhatsApp and YouTube. Combines yoga, nutrition, stress management and sleep support.
• Sugar.fit

Quantifiable outcome

• 31% year-on-year revenue growth to Rs 1,216 crore in FY25
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• International Sports Sciences Association (ISSA)coreStrategic or Co-development Partner · 1 March 2026Multi-year partnership making ISSA Cult.fit's exclusive global education partner for certified personal trainer education in India. Includes specialized GLP-1 weight loss support training, with 750 Cult.fit fitness professionals completing initial programs. Addresses demand for qualified fitness professionals amid rising obesity and diabetes rates in India.
• Speedo IndiaminorStrategic or Co-development Partner · 1 April 2025Partnership to champion fitness and wellness across India, with Speedo providing swimming and aquatic fitness equipment/products for Cult.fit centers.
• RedVersity (Red Health)minorImplementation/ SI/ Consulting Partner · 1 March 2025Red Health equipped Cult.fit's workforce with critical emergency response training through specialized first-aid and emergency response certification programs.
• boAtminorStrategic or Co-development Partner · 1 February 2025Co-branded Fitness Xtended Workout Program combining boAt audio/wearable technology with Cult.fit fitness content and workouts.
• adidasminorStrategic or Co-development Partner · 1 November 2024Strategic partnership to transform strength training experiences and promote fitness in India. Collaboration on strength training programs and branded fitness content/events.
• TREAD (Acquisition)minorOthers · 1 June 2021Acquired TREAD, a Bengaluru-based connected fitness startup, to develop hardware-at-home fitness business. Added smart fitness bike and bench products to Cult.fit's portfolio.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/we_are_cult
• YouTubeyoutube.com/channel/UCSE72IaHOL-1Tv-m3JHE4Cg
• Facebookfacebook.com/cultfitofficial
• LinkedInlinkedin.com/company/cult.fit
• Instagraminstagram.com/wearecult

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds14 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cult.fit