Speedo India
Speedo India is the Indian licensed operation of the global Speedo swimwear brand, run by Page Industries Limited. It sells performance swimwear, goggles, and swimming accessories through owned e-commerce (speedo.in), franchise stores, and retail partners across India.
- Company typePrivate
- Founded-
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Speedo India does
Speedo India is the Indian market operation of the global Speedo swimwear brand, operated under exclusive licence by Page Industries Limited, a publicly listed Indian company. The business runs an owned e-commerce storefront at speedo.in and a domestic franchise store network, selling performance swimwear, goggles, caps, training accessories, footwear, and bundled combo kits to consumers across India. Its portfolio is organized along two axes: swimmer profile (Women, Men, Juniors) and skill level (Beginner, Recreation, Fitness, Training, Racing), and it spans entry-level products from roughly ₹699 to premium competition swimwear above ₹4,000.
The technical core is licensed proprietary fabric and goggle technology rather than internally developed R&D. Fabric platforms include Endurance+ (a 100% chlorine-resistant polyester/PBT claimed to be 20x more fade-resistant than traditional swimwear), Endurance 10 (using CREORA HighClo for shape retention), Endurabrite (high-colour-fastness fabric), and EnduraFlex (positioned as durable and eco-conscious). Goggle platforms include Biofuse 2.0 (soft-seal fit, redesigned lens geometry) and the IQfit tensioning-scale strap, which is described as patented. All swimwear carries UPF 40+ sun protection.
The business model is straightforward branded consumer goods: one-time hardware sales of swimwear and accessories through owned e-commerce, franchise retail, and third-party physical retailers in India. Revenue is not disclosed separately; the brand sits within Page Industries' portfolio. Customer acquisition relies on social media (Facebook, Instagram, Twitter), email newsletter, on-site content, and swimmer-athlete influencer marketing. There are no disclosed funding rounds, M&A activity, or AI/ML capabilities; strategic direction is signalled through incremental product launches (SwimActive, Biofuse 2.0, combo kits) and franchise network expansion.
Speedo India firmographics
Firmographics- Name
- Speedo India
- Legal name
- Page Industries Limited
- Website
- https://speedo.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speedo India is the Indian licensed operation of the global Speedo swimwear brand, run by Page Industries Limited. It sells performance swimwear, goggles, and swimming accessories through owned e-commerce (speedo.in), franchise stores, and retail partners across India.
- Ownership category
- akta.pro rank
Speedo India industry classification
Industry- Product category
- Sports Swimwear
- NAICS
- Sporting Goods Retailers (45911), Footwear Manufacturing (316210)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swimwear (Children) (CRAAAHAG)
Keywords
Where Speedo India is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Speedo India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Swimwear Sales: One-time purchase of swimwear products including swimsuits, jammers, aquashorts, and watersports apparel for men, women, and children across recreational and competitive segments
- Swimming Accessories Sales: One-time purchase of swimming accessories including goggles, caps, swim fins, kickboards, pull buoys, ear plugs, nose clips, paddles, and snorkels
- Footwear Sales: Swim-specific footwear including slides and flip flops for use at pools and beaches
- Franchise Revenue: Revenue from franchise store operations across India through owned retail network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level recreational products |
| Unit Pricing | Pay-as-you-go | Mid-range fitness and training products |
| Unit Pricing | Pay-as-you-go | Premium competition and advanced technology products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Speedo India product offering
Product offeringCore offering
Speedo India designs, markets, and sells Speedo-branded performance swimwear, swimming goggles, caps, footwear, and swimming accessories for women, men, and juniors. The products are built on proprietary fabric technologies (Endurance+, Endurance 10, Endurabrite, EnduraFlex) and goggle technologies (Biofuse 2.0, IQfit). Distribution occurs through the owned speedo.in e-commerce store, a franchise retail network, and physical retail partners across India.
Product overview
Speedo India offers a comprehensive swimwear and swimming accessories portfolio organized across four customer segments (Women, Men, Juniors, and Accessories). The product range includes performance swimwear in various styles (V-Cut, Body Shaping, Swimdress, Kneesuit, Legsuit, Full Body Suit) powered by proprietary fabric technologies (Endurance+, Endurance 10, Endurabrite, EnduraFlex), complemented by SwimActive activewear for pool-to-beach use. The goggles lineup features Biofuse 2.0, IQfit Technology, and premium racing models (Aquapulse Pro, Speed Socket 2.0, Vanquisher 3.0, Fastskin Speedsocket). Supporting products include swimming caps, accessories (ear plugs, nose clips, kick boards, paddles, pullbuoys, fins), and footwear. All products emphasize key performance attributes: chlorine resistance, UV protection, quick-dry properties, and shape retention. The brand serves swimmers across all skill levels from beginners to competitive racers through purpose-based collections (Beginner, Recreation, Fitness, Training, Racing).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Endurance+ fabric is 20 times more fade-resistant than traditional swimwear
- +2 more outcomes
Companies that use Speedo India
Customer profileSegments5 records
Ideal customer profiles5 records
Speedo India technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Speedo India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Page Industries LimitedcorePage Industries Limited is the exclusive licensee for Speedo brand in India. They operate the Speedo India business including e-commerce (speedo.in), franchise retail stores, and distribution across India. Page Industries manages all aspects of Speedo's Indian market operations under licence from Speedo International Limited.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Speedo India competitors and assessment
Company assessmentEmerging players
- Funkita / Funky Trunks: Funkita and Funky Trunks are Australian swimwear brands popular in club and training swimming communities; relevant as a niche competitor whose vibrant, training-focused swimwear overlaps Speedo India’s fitness and competitive swimmer offering.
- Zoggs: Zoggs is a swim-specialist brand focused on goggles, swimwear, and training accessories; relevant as an emerging global swim brand with overlapping goggle and beginner-to-fitness positioning that competes with Speedo India’s accessory lines.
- Mares: Mares is a water-sports equipment brand spanning diving, snorkeling, and swimming; partially overlapping with Speedo India in goggles, fins, and aquatic accessories for the recreation and training swimmer segment.
Regional players
- Jockey India (Page Industries): Jockey India is operated by the same parent (Page Industries Limited) under a separate license; comparable as a co-tenanted licensed brand sharing retail infrastructure, supply chain, and India distribution muscle that Speedo India can leverage.
Broad incumbents
- Decathlon: Decathlon operates large-format sporting goods stores across India with an extensive in-house swimwear and accessory line (e.g., Nabaiji); directly comparable as a sporting goods retailer competing with Speedo India for entry-level and mid-tier swimmers on price and assortment.
- Puma: Puma’s lifestyle and training apparel extends into swim and water-active categories in India; comparable as a broad sports apparel incumbent that competes for the lifestyle and athleisure swimmer consumer alongside Speedo India.
- Nike Swim: Nike’s swim line competes across India’s swimwear market as part of a much broader sports apparel and footwear portfolio; relevant because Nike leverages brand strength and athlete endorsements overlapping Speedo’s competitive swimmer customer.
- Adidas Swim: Adidas offers swimwear and water-sport apparel as part of its global sportswear range; comparable as a broad incumbent using its scale, marketing, and retail footprint to challenge Speedo India in the fitness and lifestyle swim segments.
Direct peers
- TYR Sport: TYR is a US-headquartered swim-focused performance brand with a similar racing-to-recreation swimwear assortment; comparable to Speedo India in serving competitive and lap swimmers with proprietary fabric and goggle technology.
- Arena India: Arena is a global competitive swimwear brand directly comparable to Speedo, offering racing and training swimwear, goggles, and caps; Arena's India distribution competes for the same swimmers, clubs, and retail partners as Speedo India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Speedo India social profiles
Digital presenceSpeedo India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedo India leadership team
Management profileNumber of profiles
Speedo India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedo India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedo India
What does Speedo India do?
Speedo India designs, markets, and sells Speedo-branded performance swimwear, swimming goggles, caps, footwear, and swimming accessories for women, men, and juniors. The products are built on proprietary fabric technologies (Endurance+, Endurance 10, Endurabrite, EnduraFlex) and goggle technologies (Biofuse 2.0, IQfit). Distribution occurs through the owned speedo.in e-commerce store, a franchise retail network, and physical retail partners across India.
Is Speedo India a public or private company?
Speedo India is a private company. It is classified as corporate owned and is currently operating.
When was Speedo India founded?
Speedo India was founded in -1. It employs 11 to 50 people.
Where is Speedo India based?
Speedo India is headquartered in Bengaluru, India, in the Asia region.
How does Speedo India make money?
Four revenue lines are on record. Swimwear Sales are the primary driver. The others are swimming Accessories Sales, footwear Sales and franchise Revenue.
Who are Speedo India's main competitors?
Emerging players on record are Funkita / Funky Trunks, Zoggs and Mares. Jockey India (Page Industries) is listed as a regional player. Broad incumbents are Decathlon, Puma, Nike Swim and Adidas Swim. Direct peers are TYR Sport and Arena India.
Does Speedo India have an API?
No public API is recorded for Speedo India.
What industry is Speedo India in?
Speedo India's product category is Sports Swimwear. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 45911 and its SIC code is 5600.