Drivemate
Drivemate is a Thailand-based peer-to-peer car rental marketplace that connects private vehicle owners, local operators, and brands such as Hertz with renters across 35+ Thai provinces, offering daily and monthly self-drive, chauffeur-driven, and EV rentals through drivemate.asia and mobile apps.
- Company typePrivate
- Founded2016
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Drivemate does
Drivemate is a Thailand-based peer-to-peer car rental marketplace, founded in 2016 and operated by Thai VP Corporation Co., Ltd. from its headquarters at 1871 Phetkasem Road, Bang Khae, Bangkok. The platform aggregates vehicle supply from three tiers — private car owners, local rental operators, and major international brands (Hertz Car Rental Thailand is publicly named as a channel partner) — and fronts them to renters through drivemate.asia and mobile apps. Coverage spans more than 35 provinces across Thailand and includes airport pickup/return, with a vehicle taxonomy that runs from economy (ECO CAR, CITY) and EV through sedan, crossover, 7-seater PPV, SUV, luxury, van, pickup, motorcycle, and unusual categories including boat and aircraft.
The business model is a marketplace commission structure on completed transactions; the listing-side 'Host' platform is positioned as a passive-income channel for vehicle owners. Two product modes sit on top of the marketplace: self-drive rentals, priced by the day from approximately 514 THB for economy vehicles such as the Toyota Yaris in Bangkok, Krabi, and Hat Yai, with monthly subscriptions starting at 9,999 THB; and chauffeur-driven rentals sold as pay-as-you-go unit pricing. Distribution is direct-to-consumer (website, app, LINE official account), with content marketing via travel guides and organic social on Facebook and Instagram driving top-of-funnel demand.
The company has raised disclosed funding of approximately $2.2 million across early rounds (investors include 500 TukTuks, Total Access Communication, 500 Global, NETSOL Technologies, Colopl Next, Isuzu Motors, and UNT Group, with the 2019 round led by NETSOL). In 2025, Drivemate entered a strategic SaaS agreement with ASX-listed Jayride Group Ltd. to co-build Jayride's next-generation mobility platform, marking a material pivot from a single-country consumer marketplace toward a licensable B2B platform revenue line with international reach.
Drivemate firmographics
Firmographics- Name
- Drivemate
- Legal name
- บริษัท ไทย วี.พี.คอร์ปอเรชั่น จำกัด (Thai VP Corporation Co., Ltd.)
- Website
- https://drivemate.asia
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drivemate is a Thailand-based peer-to-peer car rental marketplace that connects private vehicle owners, local operators, and brands such as Hertz with renters across 35+ Thai provinces, offering daily and monthly self-drive, chauffeur-driven, and EV rentals through drivemate.asia and mobile apps.
- Ownership category
- akta.pro rank
Drivemate industry classification
Industry- Product category
- Peer-to-Peer Car Rental Marketplace
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Taxi and Ridesharing Services (485310)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Peer-to-Peer (P2P) Carsharing (TLAFAMAC)
- akta.pro secondary industries
- Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)
Keywords
Where Drivemate is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Drivemate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Marketplace commission / Transaction fee: Drivemate operates as a marketplace connecting car owners (hosts) with renters. The company earns commissions on each completed rental transaction. Hosts can earn up to 25% commission on their rental income, implying the platform retains the remainder as its take rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-drive car rental (daily) |
| Subscription | Monthly | Self-drive car rental (monthly) |
| Unit Pricing | Pay-as-you-go | Car rental with driver |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Drivemate product offering
Product offeringCore offering
Drivemate operates an online peer-to-peer car rental marketplace in Thailand that connects vehicle owners (hosts) directly with renters. The platform aggregates vehicles from private owners, local rental operators, and major rental brands, offering self-drive daily/monthly rentals and chauffeur-driven services across more than 35 provinces, with airport pickup/delivery and insurance coverage included.
Product overview
Drivemate is a Thailand-based car rental marketplace platform that connects vehicle owners with renters. The platform offers two primary services: self-drive car rental (where users rent vehicles for personal driving) and car rental with driver (chauffeur service). The service covers over 35 provinces across Thailand and provides diverse vehicle categories including economy cars (ECO CAR, CITY), sedans, EVs, crossovers, SUVs, 7-seater vehicles, luxury cars, vans, pickups, motorcycles, boats, and even planes. Additionally, Drivemate operates a Host platform enabling car owners to list their vehicles for rent in exchange for up to 25% commission. The platform also offers airport pickup/return services and EV rental options. A notable partnership includes a SaaS agreement with Jayride Group for building mobility platform infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Drive Car Rental
Companies that use Drivemate
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Drivemate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Drivemate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Jayride GroupcoreDrivemate signed a significant SaaS agreement with Jayride Group Ltd. (ASX listed) to build Jayride's next-generation mobility platform. Jayride is pivoting toward SaaS-based mobility solutions and selected Drivemate as a strategic partner for this initiative. This partnership provides Drivemate with international reach while enabling Jayride to leverage Drivemate's platform capabilities and Thailand mobility expertise.
- Hertz Car Rental ThailandcoreMajor international car rental brand Hertz operates in Thailand through listings on the Drivemate platform. Their vehicles (e.g., Toyota Yaris) are available for rental through Drivemate, providing customers with access to well-known international rental brand options alongside local and private vehicle owners.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Drivemate competitors and assessment
Company assessmentDirect peers
- Turo: Turo is the leading global peer-to-peer car-sharing marketplace, connecting private car owners with renters. It is the closest functional analog to Drivemate, differing mainly in geographic footprint (global vs. Thailand-only) and scale, making the two directly comparable on marketplace mechanics, take-rate economics, and supply acquisition strategy.
- Getaround: Getaround operates an instant-booking peer-to-peer car-sharing marketplace with embedded hardware and insurance products. Like Drivemate, it earns marketplace commissions and competes on supply density, host tools, and rental flexibility across multiple vehicle tiers.
- HyreCar: HyreCar is a peer-to-peer car-sharing marketplace focused on gig-economy drivers (Uber/Lyft) in the US. It is comparable to Drivemate's marketplace structure and commission model, providing a useful benchmark for how P2P car marketplaces evolve into adjacent mobility segments.
Emerging players
- Drivezy: Drivezy is an India-based peer-to-peer car and bike-sharing marketplace operating across South and Southeast Asia. It is comparable to Drivemate in model (P2P marketplace, multi-vehicle categories) and is the closest emerging-market reference point for Drivemate's expansion playbook across Southeast Asia.
- Zoomcar: Zoomcar is an India and Southeast Asia-focused self-drive car rental platform, originally a marketplace and now pivoting to a fleet-led asset-light subscription model. Drivemate's growing monthly subscription tier (from 9,999 THB) and pivot toward SaaS mobility infrastructure make Zoomcar a comparable emerging peer in business model evolution.
Regional players
- Socar: Socar is Korea's leading peer-to-peer and station-based car-sharing operator with deep Asia-Pacific expertise. Drivemate shares Socar's focus on short-term and monthly consumer car-sharing, making Socar a relevant regional peer for benchmarking unit economics and host retention across Asian markets.
Broad incumbents
- Kinto (Toyota Financial Services): Kinto is Toyota's global car subscription and shared-mobility brand offering vehicle access across multiple Asian and European markets. Drivemate's monthly subscription pricing (from 9,999 THB) and EV inventory intersect directly with Kinto's subscription model, making it a comparable incumbent in the flexible car-access category.
- Avis Budget Group: Avis Budget Group is one of the largest global car rental companies with broad airport and off-airport networks. Drivemate competes for the same renter use cases via its marketplace and chauffeur tiers, and Avis's channel listings on aggregators make it a natural broad incumbent benchmark for pricing and fleet mix.
- The Hertz Corporation: Hertz is a global car rental incumbent and also a current channel partner (Hertz Thailand) listing inventory on Drivemate's marketplace. It is included because its dual role as supplier and competitor makes it the most directly relevant broad incumbent for evaluating Drivemate's partnership economics and brand-tier positioning.
Others
- Grab (GrabCar / GrabRentals): Grab is the dominant Southeast Asian mobility super-app operating ride-hailing, car rentals, and driver services, including in Thailand. While its marketplace model differs from Drivemate's P2P focus, GrabCars and GrabRentals compete for the same traveler transportation wallet, making it a critical adjacent competitor for attention and supply in Thailand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drivemate social profiles
Digital presenceDrivemate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drivemate leadership team
Management profileNumber of profiles
Profiles3 records
Drivemate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drivemate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drivemate
What does Drivemate do?
Drivemate operates an online peer-to-peer car rental marketplace in Thailand that connects vehicle owners (hosts) directly with renters. The platform aggregates vehicles from private owners, local rental operators, and major rental brands, offering self-drive daily/monthly rentals and chauffeur-driven services across more than 35 provinces, with airport pickup/delivery and insurance coverage included.
Is Drivemate a public or private company?
Drivemate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Drivemate founded?
Drivemate was founded in 2016. It employs 1 to 10 people.
Where is Drivemate based?
Drivemate is headquartered in Bangkok, Thailand, in the Asia region.
How does Drivemate make money?
One revenue line is on record: marketplace commission / Transaction fee.
Who are Drivemate's main competitors?
Direct peers on record are Turo, Getaround and HyreCar. Emerging players are Drivezy and Zoomcar. Socar is listed as a regional player. Broad incumbents are Kinto (Toyota Financial Services), Avis Budget Group and The Hertz Corporation. Grab (GrabCar / GrabRentals) is listed as an others.
Does Drivemate have an API?
No public API is recorded for Drivemate.
What industry is Drivemate in?
Drivemate's product category is Peer-to-Peer Car Rental Marketplace. Its primary akta.pro industry code is TLAFAMAC, Peer-to-Peer (P2P) Carsharing, with a secondary code of THALAFAE, Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility). Its NAICS code is 532111 and its SIC code is 7510.