What DoBrain does

DoBrain (두브레인) is a South Korea-based, privately held edtech company that delivers a personalized brain education program for young children, primarily targeting parents of children aged 3–6 (cognitive age 36–72 months). The company operates as 주식회사 두브레인 (DoBrain Inc.), founded in 2017/2018, headquartered in Seocho-gu, Seoul, with 11–50 employees, and led by founder-CEO Yejin Choi (최예진). The product is distributed primarily direct-to-consumer through the company's e-commerce website (dobrain.co) with digital vouchers delivered via KakaoTalk, and the company also operates a B2B/institutional channel through its 'Innovation Kindergarten' research program with South Korean early childhood education centers.

The core product consists of three integrated modules delivered through a mobile and tablet app: a Fairy Tale Class (동화 수업) of animated story-based lessons, a Game Class (게임 수업) targeting weaker cognitive areas identified through level testing, and a Brain Report (두뇌 보고서) that tracks individual cognitive development progress against a 48-week structured curriculum. The platform is described as AI-powered and personalized, with content adapted to each child's cognitive level. Methodology is positioned as research-backed, developed by specialists with 20+ years of child cognitive development experience and validated through hospital-based developmental assessments in partnership with Yonsei University College of Medicine.

DoBrain's revenue model is subscription-based, with an annual package priced at 239,000 KRW (~USD $175) discounted from a retail of 394,800 KRW, or a monthly subscription at 19,900 KRW, sold with no contract and no early termination fees. Marketing is executed through the company's own website, Naver blog, Facebook, Instagram, YouTube, and KakaoTalk. Cumulative reported usage is 300,000+ children globally, supported by 2,500+ reviews averaging 4.6 stars and a stated 92% 30-day retention rate. The company has raised approximately $16.2M across disclosed rounds, with the most recent being a November 2023 Series 2 led by InterVest Co. with KB Investment participation.

Name

DoBrain

Legal name

주식회사 두브레인

Website

https://dobrain.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DoBrain is a South Korean edtech company offering a personalized, app-based brain education program for children aged 3–6, combining fairy tale animations, game-based cognitive training, and brain development reports on a 48-week curriculum, sold direct-to-consumer to parents with an institutional kindergarten research channel.

Ownership category

akta.pro rank

Product category

Early Childhood Education Software

NAICS

Educational Services (61)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

akta.pro secondary industry

General Preschools (Play-Based) (EDACABAA)

Keywords

• Early childhood education
• Brain education software
• Cognitive development apps
• Edtech platform
• Personalized learning

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 1-Year Subscription Package: Annual subscription providing full access to the DoBrain platform and curriculum. The 1-year package is priced at 239,000 KRW (39% discount from retail price of 394,800 KRW). The company also offers a monthly subscription plan at 19,900 KRW per month.
2. Regular Payment Plan: Monthly recurring payment option allowing customers to pay in installments rather than upfront annual payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DoBrain provides an AI-powered personalized brain education platform for children aged 3-6 (cognitive age 36-72 months), delivered through a mobile/tablet app. The offering combines fairy tale animation lessons, game-based cognitive training targeting weak brain development areas, and personalized brain growth reports for parents, structured on a 48-week curriculum.

Product overview

DoBrain offers a personalized brain education platform for young children, combining three core program components: 동화 수업 (Fairy Tale Class) featuring animated stories, 게임 수업 (Game Class) for targeted cognitive training, and 두뇌 보고서 (Brain Report) for progress tracking. The platform uses a 48-week curriculum and provides level-based personalized content based on children's cognitive age (36-72 months). Products include the 두브레인 1년권 패키지 (1-Year Package) at 239,000 KRW and the 두브레인 두뇌발달 패키지 (Brain Development Package), with subscription options via one-time purchase or regular monthly payments.

Differentiator

Problem solved

Functional benefit

Products and services

• DoBrain 1-Year Package (두브레인 1년권 패키지) An annual subscription package providing personalized brain education for young children (ages 3-6) over a 48-week curriculum, including fairy tale classes, game-based cognitive training, and brain development reports. Priced at 239,000 KRW (discounted from 394,800 KRW).
• DoBrain Brain Development Package (두브레인 두뇌발달 패키지) A brain development package that provides personalized cognitive training based on level testing, including fairy tale classes, game classes, and brain reports for parents and teachers to monitor child development.
• Innovation Kindergarten Program (혁신유치원) A research partnership program integrating the DoBrain cognitive training program into kindergarten curriculum, including cognitive assessments for children, teacher training, tablet device lending, and parent education support. Targets early childhood education centers in South Korea with at least 10 students per class.

Quantifiable outcome

• 92% of users continue using the service after 30 days
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kindergarten and Early Childhood Education Institutions (Innovation Kindergarten Partners)coreStrategic or Co-development PartnerDoBrain partners with kindergartens through its 'Innovation Kindergarten' program, where the DoBrain program is integrated into the kindergarten curriculum. Partner institutions receive cognitive assessments for children, teacher training, tablet device lending, and parent education support. The program applies 'play-centered' DoBrain content to support individualized cognitive development.
• 연세대학교 의과대학 (Yonsei University College of Medicine)coreStrategic or Co-development PartnerProfessor 박유랑 (Park Yu-rang) from Yonsei University College of Medicine is referenced as a research collaborator. The company conducted research with hospital partners to validate its brain education program's effectiveness using two types of developmental assessments.
• 한국창의영재교육研究院 (Korea Creative Gifted Education Research Institute)minorStrategic or Co-development PartnerResearcher 이예진 (Lee Ye-jin) from the institute contributed to content development, emphasizing the importance of diverse factors in children's brain growth.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HOMER: US-based personalized early-learning app for ages 2-8 covering reading, math, and thinking skills. Direct peer in product category, subscription model, and personalization-driven value proposition for the same 3-6 cognitive age band.
• SmartStudy (Pinkfong): Korean-born early childhood digital content company (creators of 'Baby Shark') producing animated, song-driven educational apps for the 0-7 age band. Closest Korean analog to DoBrain in target audience, content format, and direct-to-parent distribution.
• Lingokids: Subscription-based English and cognitive learning app for ages 2-8 with play-based content and adaptive curriculum. Direct peer in age band, subscription pricing, and parent-facing progress dashboards similar to DoBrain's Brain Report.
• Khan Academy Kids: Free, research-backed adaptive learning app for ages 2-8 covering literacy, numeracy, and socio-emotional skills. Comparable in personalization, free-to-paid funnel strategy, and reliance on developmental research for credibility.
• LeapFrog Academy: Educational app and device ecosystem for ages 3-6 covering reading, math, and life skills with adaptive curriculum. Direct peer in age band and structured early-childhood curriculum approach.
• Sago Mini: Play-based early learning app for ages 2-5 emphasizing open-ended creative and cognitive play. Comparable in target age band and parent-facing subscription model, though focused more on creativity than structured brain training.

Broad incumbents

• Byju's: Global EdTech giant offering adaptive learning for K-12 with early-childhood product extensions. Comparable in AI-personalized, subscription-based learning model, but operates at vastly larger scale and across broader age bands.
• ABCmouse: One of the largest subscription-based early-childhood (ages 2-8) digital learning platforms globally, owned by Age of Learning. Comparable in target age, curriculum structure, and recurring subscription model, with significantly larger scale.

Emerging players

• Riiid: Korean AI-driven EdTech applying adaptive learning models to education. Comparable as a Korean AI-education peer applying personalization, though primarily focused on K-12 and test prep rather than early childhood.
• Originator (Endless Alphabet): Creator of the Endless series of educational apps (Alphabet, Numbers, etc.) targeting ages 2-6 with animation-led learning. Comparable in fairy-tale/animation-driven early-childhood content and direct-to-parent subscription distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqoLV21oqbYetfuRvJe4GyA
• Facebookfacebook.com/dobrainofficial
• Instagraminstagram.com/dobrain_official
• Xx.com/DoBrain1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoBrain