What CHABOT MOBILITY does

Chabot Mobility (차봇모빌리티(주)) is a South Korea-based digital auto commerce platform founded in 2016, operating an integrated marketplace that connects approximately 32,000 dealer members with 33 financial and insurance company partners. The platform serves Korean consumers seeking new car purchases, rent/lease options, and dealer matching through mobile applications (iOS and Android) and the chabot.co.kr website, while providing dealers with access to qualified leads and integrated financial product distribution.

The company's core technology is an integrated auto-commerce ecosystem rather than a single product. Its portfolio includes the Chabot (차봇) consultation and dealer-matching service, new car purchase workflows with installment and lump-sum payment options, rent/lease consultation, and — most recently — a data-driven mobility insurance platform co-developed with insurtech partner iFA (MOU signed December 2025) that uses aggregated vehicle information, driver databases, and maintenance histories to underwrite customized insurance products and provide digital one-stop service from policy enrollment through accident reporting and repairs.

Chabot Mobility generates revenue primarily through transaction fees on auto commerce (new car sales and rent/lease referrals) and through recurring revenue from financial and insurance product distribution. The company reports 150% average annual revenue growth over nine years and 1.3 trillion KRW (~USD 980M+) in cumulative transactions processed. Its go-to-market combines a self-serve consumer channel (mobile app and website) with a dealer-network channel for offline conversion. The company has raised approximately 22.6 billion KRW (~$17M) across three funding rounds (2020, 2021, 2024), with strategic investors including Hyundai Motor Company, KB Investment, KEB Hana Bank, Hanwha Investment & Securities, and Hyundai Marine & Fire Insurance, and is targeting a 2026 IPO with ongoing global expansion into Mongolia, the United States (via K-Startup Center Silicon Valley residency in Menlo Park), and Japan.

Name

CHABOT MOBILITY

Legal name

차봇모빌리티(주)

Website

https://chabot.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Chabot Mobility operates a Korean digital auto-commerce platform connecting approximately 32,000 dealers with 33 financial and insurance partners, serving consumers buying or leasing new vehicles via mobile app and web, with an expanding data-driven insurance vertical and US expansion underway.

Ownership category

akta.pro rank

Product category

Automotive Commerce Platform

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Car Rental & Mobility Reservation Engines (THALADAE)

Keywords

• Automotive commerce platform
• Vehicle finance services
• Mobility insurance products
• Auto dealer network
• Car lease consulting

Headquarters

HQ city

Seongdong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Auto commerce transactions: Platform facilitates new car purchases and rent/lease transactions, generating revenue through transaction fees from dealer partnerships and financial product referrals.
2. Financial and insurance services: The company develops new financial and insurance services through partnerships, creating revenue streams from insurance products and financial services offered through the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Chabot Mobility operates a digital auto commerce platform that connects consumers with a network of approximately 32,000 verified dealers for new car purchasing, rent/lease consultation, and dealer matching. The platform integrates 33 financial and insurance companies to offer financing and customized mobility insurance products alongside vehicle management services. It also includes a data-driven mobility insurance platform developed with insurtech partner iFA, creating a one-stop service from policy enrollment to accident reporting and repairs.

Product overview

Chabot Mobility operates a comprehensive automobile management platform consisting of multiple integrated services: the core Chabot (차봇) platform providing quick consultation and dealer matching, a new car purchase service with installment options, and a rent/lease consultation service. The platform functions as an integrated auto-commerce ecosystem connecting approximately 32,000 dealer members with 33 financial and insurance companies, and includes a data-driven mobility insurance platform developed with insurtech partner iFA. The ecosystem covers the entire car lifecycle from purchase and leasing to insurance and vehicle management.

Differentiator

Problem solved

Functional benefit

Products and services

• Chabot (차봇) A comprehensive automobile management platform providing quick consultation services for new car purchases, connecting users with verified dealers through an integrated matching system.
• New Car Purchase (신차 구매)

Quantifiable outcome

• 1.3 trillion won in cumulative transactions processed through the platform
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• K-Startup Center Silicon Valley (KOSME)flagshipStrategic or Co-development Partner · 15 January 2026Selected as resident company at K-Startup Center Silicon Valley, operated by Korea SMEs and Startups Agency. Establishing base in Menlo Park, California to conduct Proof of Concept projects with U.S. repair shops, dealer groups, and insurtech companies. Leveraging local accelerators and venture capital networks for investment attraction. Building export hub for global SaaS and mobility data APIs centered on the United States.
• iFAcoreStrategic or Co-development Partner · 4 December 2025Strategic business agreement (MOU) to build a data-driven mobility insurance platform. Jointly developing customized insurance products using customer data including vehicle information, driver databases, and maintenance histories. Creating digital one-stop service consolidating vehicle management and insurance processes from policy enrollment to accident reporting and repairs.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SK Encar: Korea's largest online used-car marketplace, operated by SK Group. Most directly comparable to Chabot in business model (two-sided dealer-to-consumer auto marketplace) and target customers (Korean dealers and car buyers).
• K Car: Korea's largest short-term car rental company, operating a fleet-based platform with digital booking. Comparable to Chabot's rent/lease matching service and overlap in dealer/consumer access for mobility services.
• Carro: Southeast Asia's largest automotive marketplace with used-car sales, financing, and insurance offerings. Closely comparable business model: integrated commerce + financial services + insurance on a regional dealer network.
• Carsome: Southeast Asian online used-car platform offering inspection, financing, and insurance. Comparable to Chabot in combining dealer aggregation with embedded financial services across an Asian consumer base.
• Droom: India's leading online automotive marketplace with dealer listings, financing, and insurance services. Comparable in combining a dealer-supply marketplace with integrated financial product distribution.

Broad incumbents

• CarGurus: US-based public auto listing and pricing platform. Comparable in marketplace dynamics and dealer-side monetization, but operates at much larger scale and without Chabot's embedded insurance/finance stack.
• Carvana: US online used-car retailer with integrated financing. Comparable in digital auto commerce and embedded finance, but vertically integrated rather than marketplace-based and operating at much larger scale.
• Kavak: Latin America's largest online used-car platform with financing and warranty offerings. Comparable in integrated marketplace + financial services model and emerging-market expansion playbook.
• TrueCar: US-based automotive pricing and marketplace platform connecting consumers with dealers. Comparable in dealer-network monetization and digital auto commerce, but does not embed insurance or financial products as Chabot does.

Others

• Hyundai Capital: Korean auto-finance captive of Hyundai Motor Group, a Chabot investor. Comparable as a financial services provider integrated with Korean auto sales, and a potential competitor or strategic partner for Chabot's finance/insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cha-bot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHABOT MOBILITY