Tenure Health
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tenure Health firmographics
Firmographics- Name
- Tenure Health
- Legal name
- Tenure Management Company, Inc.
- Website
- https://tenure.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tenure Health industry classification
Industry- Product category
- Medicare Supplement Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Health Services (8000)
- akta.pro primary industry
- Medicare Supplement (Medigap) Plans (FSAIAGAB)
- akta.pro secondary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
Keywords
Where Tenure Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tenure Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Medicare Supplement Insurance Plans: Tenure Health provides Medicare Supplement Plans designed to help retirees manage healthcare costs not covered by traditional Medicare. Revenue is generated through insurance premiums paid by members.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Tenure Health product offering
Product offeringCore offering
Tenure Health designs and distributes a Medicare Supplement insurance plan for Americans 65 and older that helps cover healthcare costs not paid by traditional Medicare. The product is built around a connected care experience, tailoring of benefits to evolving needs, and transparent communication and pricing. Policies are sold and serviced primarily through licensed insurance brokers, Field Marketing Organizations, Accountable Care Organizations, and physician group partnerships.
Product overview
Tenure Health offers a single Medicare Supplement insurance product designed for Americans 65 and older. The product focuses on providing connected care experiences, tailored healthcare support, and transparent communication and pricing. The offering centers around three key differentiators: Connection (guiding members to desired care), Experience (tailoring care to evolving needs), and Empowerment (transparent communication and pricing). The company serves its members through partnerships with Field Marketing Organizations, Insurance Brokers & Agencies, Accountable Care Organizations, and Physician Organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplement Plan A Medicare Supplement (Medigap) insurance product designed for Americans aged 65 and older that helps cover healthcare costs and out-of-pocket expenses not paid by traditional Medicare. The plan is sold through Field Marketing Organizations, Insurance Brokers & Agencies, Accountable Care Organizations, and Physician Organizations, and emphasizes a connected care experience, tailored coverage as health needs evolve, and transparent pricing.
Companies that use Tenure Health
Customer profileSegments1 record
Ideal customer profiles1 record
Tenure Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tenure Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Field Marketing OrganizationscoreField Marketing Organizations partner with Tenure Health to market and distribute Medicare Supplement Plans to the 65+ demographic, leveraging their existing networks and relationships with insurance agents and agencies.
- Insurance Brokers & AgenciescoreLicensed insurance brokers and agencies serve as distribution partners selling Tenure Health's Medicare Supplement products to individual Medicare-eligible retirees.
- Accountable Care OrganizationscoreACO partnerships allow Tenure Health to integrate supplemental insurance products into coordinated healthcare delivery programs serving Medicare populations.
- Physician OrganizationscorePartnerships with physician organizations enable reach to Medicare patients through trusted healthcare providers, facilitating patient referrals and care coordination.
- NCD (National Consumer Direct)flagshipTenure Health was acquired by NCD (National Consumer Direct) to create a new standard for health and supplemental insurance product development. This acquisition positions NCD as the parent company.
Recent moves6 records
Expansion highlights3 records
Tenure Health competitors and assessment
Company assessmentOthers
- GoHealth: Medicare-focused insurance broker/lead generation platform connecting consumers to Medigap, MA, and Part D plans. Comparable in Medigap distribution channel but operates as an intermediary rather than a carrier.
Direct peers
- Mutual of Omaha: Long-standing, focused Medicare Supplement (Medigap) carrier serving the 65+ demographic directly and through agents/brokers. Highly comparable in product focus, distribution model, and target customer.
- Physicians Mutual: Insurance carrier offering Medicare Supplement, dental, and other senior-focused products. Comparable in targeting retirees and supplemental coverage, with comparable distribution mix including brokers and direct.
- Bankers Fidelity Life Insurance: Mid-sized carrier focused on Medicare Supplement and senior-focused insurance products. Closely comparable in niche focus on the 65+ market and supplemental product set.
Broad incumbents
- UnitedHealthcare (AARP-branded Medigap): Largest U.S. Medicare Supplement carrier, marketed under the AARP brand. Directly competes in Medigap but operates at much larger scale with national recognition.
- Cigna: Global health insurer with Medicare Supplement plan offerings. Comparable in product/customer but operates across a far broader insurance and services portfolio.
- Humana: Major national health insurer offering Medicare Supplement plans alongside Medicare Advantage and Part D. Overlaps with Tenure's Medigap offering as one product within a much broader portfolio.
- Anthem (Elevance Health): Blue Cross Blue Shield licensee offering Medicare Supplement plans across multiple states. Comparable Medigap product, materially larger enterprise with diversified lines.
- Aetna (CVS Health): National health insurer offering individual Medicare Supplement plans. Comparable product category and customer segment, but with vastly broader product breadth and distribution scale.
- Blue Cross Blue Shield (national association plans): Network of regional Blue Cross Blue Shield plans that collectively offer Medicare Supplement plans nationwide. Highly comparable Medigap product, with much broader scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Tenure Health social profiles
Digital presenceTenure Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenure Health leadership team
Management profileNumber of profiles
Tenure Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenure Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenure Health
What does Tenure Health do?
Tenure Health designs and distributes a Medicare Supplement insurance plan for Americans 65 and older that helps cover healthcare costs not paid by traditional Medicare. The product is built around a connected care experience, tailoring of benefits to evolving needs, and transparent communication and pricing. Policies are sold and serviced primarily through licensed insurance brokers, Field Marketing Organizations, Accountable Care Organizations, and physician group partnerships.
Is Tenure Health a public or private company?
Tenure Health is a private company. It is classified as corporate owned and is currently acquired.
When was Tenure Health founded?
Tenure Health was founded in 2021. It employs 11 to 50 people.
Where is Tenure Health based?
Tenure Health is headquartered in New York, United States, in the North America region.
How does Tenure Health make money?
One revenue line is on record: medicare Supplement Insurance Plans.
Who are Tenure Health's main competitors?
GoHealth is listed as an others. Direct peers are Mutual of Omaha, Physicians Mutual and Bankers Fidelity Life Insurance. Broad incumbents are UnitedHealthcare (AARP-branded Medigap), Cigna, Humana, Anthem (Elevance Health), Aetna (CVS Health) and Blue Cross Blue Shield (national association plans).
Does Tenure Health have an API?
No public API is recorded for Tenure Health.
What industry is Tenure Health in?
Tenure Health's product category is Medicare Supplement Insurance. Its primary akta.pro industry code is FSAIAGAB, Medicare Supplement (Medigap) Plans, with a secondary code of HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge). Its NAICS code is 524114 and its SIC code is 6411.