Mutual Of Omaha
Mutual of Omaha is a 1909-founded Fortune 500 mutual insurance and financial services holding company offering Medicare supplements, life insurance, annuities, group benefits, and wellness products to more than 5.6 million individual customers and 54,000 employer groups across all 50 U.S. states.
- Company typePrivate
- Founded1909
- HeadquartersOmaha, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Mutual Of Omaha does
Mutual of Omaha is a Fortune 500 mutual insurance and financial services organization founded in 1909 and headquartered in Omaha, Nebraska, serving individual consumers, employer groups, and institutional clients across all 50 U.S. states plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Following an April 2026 reorganization into a mutual holding company structure, the company is now the second-largest U.S. life mutual insurance holding company by gross premium volume, with $11.86 billion in total admitted assets, more than 5.6 million individual product customers, and 54,000 employer groups served.
The company's core product portfolio spans Medicare supplement insurance, individual life insurance (whole, term, universal, children's, accidental death), dental insurance (administered via TruAssure), long-term care, critical illness, cancer/heart attack/stroke coverage, hospital indemnity, annuities, and investments, plus sub-brands Mutual Mortgage and Mutual of Omaha Reverse Mortgage. Employer-based offerings include group disability income, group life, accident, dental, vision, paid family medical leave, participant accident, group annuities, and institutional investments. Technology assets center on an API-first benefits administration platform integrated with ADP, Employee Navigator, bSwift, PlanSource, and planned Workday; a digital Mutually Well wellness program (Tivity Health, Burnalong); and the Cocoon-powered LeaveReady leave-planning tool.
Mutual of Omaha generates revenue primarily through recurring insurance premiums, annuity products, and employer-sponsored group benefits distributed via a hybrid model combining a licensed agent/producer network, self-service customer and employee portals, broker/API integrations, and channel partnerships (notably eHealth for final expense and Cocoon for leave management). In 2024 the company paid $3.2 billion in customer benefits, averaging approximately $12.6 million per working day, reflecting the scale of its underwriting and claims operations.
Mutual Of Omaha firmographics
Firmographics- Name
- Mutual Of Omaha
- Legal name
- Mutual of Omaha Insurance Company
- Website
- https://mutualofomaha.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mutual of Omaha is a 1909-founded Fortune 500 mutual insurance and financial services holding company offering Medicare supplements, life insurance, annuities, group benefits, and wellness products to more than 5.6 million individual customers and 54,000 employer groups across all 50 U.S. states.
- Ownership category
- akta.pro rank
Mutual Of Omaha industry classification
Industry- Product category
- Insurance and Financial Services
- NAICS
- Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Participating (Dividend) Whole Life Insurance (FSAIABAI)
- akta.pro secondary industries
- Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Simplified Issue Whole Life / UL Insurance (FSAIABAH), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Universal Life (UL) Insurance (FSAIABAB)
Keywords
Where Mutual Of Omaha is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mutual Of Omaha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: Mutual of Omaha generates revenue primarily through insurance premiums from individual and group insurance products including life insurance, Medicare supplement insurance, dental insurance, cancer insurance, heart attack and stroke insurance, long-term care insurance, and critical illness insurance.
- Annuities and Investments: Annuity products and investment products offered to individuals for retirement planning and financial protection.
- Group Benefits Administration: Employer-sponsored group benefits including disability income insurance, life insurance, accident insurance, hospital indemnity insurance, vision insurance, and paid family medical leave.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Guaranteed Whole Life Insurance for ages 45-85 |
| Subscription | Monthly | Medicare Supplement Insurance |
| Subscription | Monthly | Mutually Well Wellness Program add-on |
| Subscription | Monthly | Dental Insurance |
| Subscription | Monthly | Cancer/Cancer Heart Attack & Stroke Insurance |
| Subscription | Monthly | Final Expense Life Insurance through eHealth partnership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Mutual Of Omaha product offering
Product offeringCore offering
Mutual of Omaha is a mutual insurance and financial services company that sells individual insurance products (Medicare Supplement, whole/term/universal life, dental, long-term care, critical illness, cancer/heart attack/stroke, hospital indemnity, accidental death, annuities, investments, mortgage, reverse mortgage) and employer-sponsored group benefits (disability, group life, accident, vision, paid family medical leave, group annuities, institutional investments). Products are distributed through licensed agents/producers, self-service digital portals, and partnerships, including new API integrations with benefits administration platforms.
Product overview
Mutual of Omaha is a Fortune 500 insurance and financial services organization offering a comprehensive portfolio of individual and employer-based insurance products. The company's individual products include Medicare Supplement Insurance (with Medigap plans), Whole Life Insurance, Term Life Insurance, Universal Life Insurance, Children's Whole Life Insurance, Accidental Death Insurance, Dental Insurance, Long-Term Care Insurance, Critical Illness Insurance, Cancer/Heart Attack/Stroke Insurance, Hospital Indemnity Insurance, Annuities, and Investments. For employers, Mutual of Omaha provides group benefits including Disability Income Insurance, Group Life Insurance, Accident Insurance, Vision Insurance, Paid Family Medical Leave, Participant Accident Insurance, Group Annuities, and Institutional Investments. The company also offers wellness add-ons including Mutually Well fitness benefits, Amplifon Hearing Health Care, and EyeMed Vision Care discounts. Products are distributed through agents, brokers, and direct channels with API integrations for benefits administration platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Kingdom: The beloved wildlife program featuring Mutual of Omaha's Wild Kingdom Protecting the Wild, airing weekly on NBC.
Products and services
- Medicare Supplement Insurance Supplemental insurance that works with Medicare Parts A and B to help minimize out-of-pocket healthcare costs, covering deductibles, copayments, and coinsurance. Available in multiple standardized plan options for individuals aged 65+ or otherwise Medicare-eligible.
- Whole Life Insurance Permanent life insurance providing guaranteed death benefits with fixed premiums and accumulating cash value over the life of the policy. Designed for individuals and families seeking lifetime coverage and forced savings.
- Term Life Insurance Life insurance providing coverage for a specific period (5-30 years) with affordable premiums, paying a death benefit if the insured dies during the term. Targeted at individuals and families seeking affordable temporary coverage.
- Universal Life Insurance Flexible permanent life insurance with adjustable death benefits and premium payments, featuring cash value growth tied to interest rates. Designed for policyholders wanting flexibility over coverage and premium amounts.
- Children's Whole Life Insurance Whole life insurance designed for children, providing early coverage with guaranteed rates and accumulated cash value. Locks in insurability at a young age for the insured child.
- Accidental Death Insurance Insurance providing additional coverage for death resulting from accidents, offering extra financial protection for families beyond traditional life insurance.
- Dental Insurance Individual dental insurance policies and a dental savings plan providing coverage for dental care services, with policies administered by TruAssure Insurance Company. Plans start at $8.95/month for basic coverage.
- Long-Term Care Insurance Insurance covering costs associated with long-term care services including nursing home care, home health care, and assisted living. Targeted at individuals planning for potential future care needs.
- Cancer, Heart Attack & Stroke Insurance Supplemental insurance covering 14 costs related to cancer, heart attack, and stroke, paying benefits directly to policyholders for medical and non-medical expenses. Coverage cannot be cancelled due to age or health, with same premium rate regardless of age.
- Critical Illness Insurance Insurance providing cash benefits upon diagnosis of specified critical illnesses, helping cover expenses not typically covered by health insurance.
- Hospital Indemnity Insurance Insurance providing fixed daily or periodic benefits for hospital stays, helping cover out-of-pocket costs associated with hospitalization for individuals and employer groups.
- Annuities Retirement products providing guaranteed income streams, including fixed annuities and indexed annuities for long-term financial planning. Available to individuals and employer-sponsored retirement plans.
- Investments Investment products and services supporting retirement planning and wealth management goals for individual consumers.
- Mutual Mortgage Mortgage services provided by Mutual of Omaha for home purchases and refinancing through a dedicated sub-brand website (mutualmortgage.com).
- Mutual of Omaha Reverse Mortgage Reverse mortgage products enabling homeowners 62 and older to convert home equity into tax-free funds, distributed through a dedicated sub-brand (mutualofomahareverse.com).
- Disability Income Insurance (Group) Group disability insurance for employers providing income replacement benefits to employees unable to work due to illness or injury. Sold to employer group benefit plans.
- Group Life Insurance Employer-sponsored life insurance coverage providing basic and supplemental benefits to employees as part of group benefits packages.
- Accident Insurance (Group) Group accident insurance for employers covering injuries and related expenses from accidents for employees as part of voluntary or employer-paid benefits packages.
- Vision Insurance (Group) Employer-sponsored vision coverage including eye exams, frames, and lenses through the EyeMed Vision Care network, sold as a group benefit.
- Paid Family Medical Leave Insurance Employer-sponsored insurance helping employees navigate paid and job-protected leave programs, providing wage replacement and job protection during qualifying leaves.
- Participant Accident Insurance Coverage for participants in employer-sponsored programs, providing accident-related benefits under the Special Risk category of group benefits.
- Group Annuities Retirement benefits for employers including deferred compensation and retirement savings options for employees, offered as group annuities.
- Institutional Investments Investment solutions for institutional clients including pension funds, endowments, and foundations, offered as part of the employer/institutional investment portfolio.
- LeaveReady Leave planning tool for Mutual of Omaha's group insurance customers, powered by Cocoon, that helps employees navigate paid and job-protected leave programs and supports HR administrators in understanding and administering leave benefits.
- Final Expense Life Insurance Life insurance plans available to people ages 45-85 without requiring a medical exam, providing coverage ranging from $2,000 to $50,000 for funeral and burial expenses. Sold through the eHealth online marketplace as well as direct Mutual of Omaha channels.
- Mutually Well Wellness Program Wellness program offered alongside Medicare Supplement Insurance providing fitness discounts through 20,000+ Tivity Health network locations, gym access starting at $29.99/month, fitness classes via Burnalong, and wellness coaching. Targets Medicare Supplement policyholders seeking active-lifestyle benefits.
Quantifiable outcome
- $3.2 billion in benefits provided to customers in 2024
- +2 more outcomes
Companies that use Mutual Of Omaha
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Mutual Of Omaha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature3 records
Mutual Of Omaha partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- eHealthcoreeHealth, Inc. (Nasdaq: EHTH), a leading online health insurance marketplace, expanded its offerings to include Final Expense life insurance plans through a partnership with Mutual of Omaha. The plans help Americans prepare for funeral and burial or cremation expenses, available to people ages 45-85 with coverage ranging from $2,000 to $50,000 without requiring a medical exam.
- ADPcoreMutual of Omaha expanded its API integration offerings for benefits administration, establishing new connections with ADP platform to streamline plan setup, reduce implementation friction, and improve the evidence of insurability experience. Planned capabilities include ADP Enrollment integration.
- Employee NavigatorcoreAPI integration with Employee Navigator for benefits administration, streamlining plan setup and improving evidence of insurability experience. Planned Employee Navigator EOI integration.
- bSwiftcoreAPI integration with bSwift platform for benefits administration to streamline plan setup and reduce implementation friction.
- PlanSourcecoreAPI integration with PlanSource for benefits administration to streamline plan setup and reduce implementation friction for brokers and employers.
- CocooncoreMutual of Omaha launched LeaveReady, a leave planning tool for group insurance customers, powered by Cocoon, to help employees navigate leave benefits and support HR administrators in understanding paid and job-protected leave programs.
- Tivity HealthcoreMutually Well wellness program providing access to fitness locations through Tivity Health's national network (over 20,000+ specialists), gym access, and Burnalong fitness classes for Medicare supplement policyholders.
- TruAssure Insurance CompanycoreDental policies are administered, at least in part, by TruAssure Insurance Company for Mutual of Omaha dental insurance products.
- Careington International CorporationcoreDental Savings Plan is administered by Careington International Corporation, 7400 Gaylord Parkway, Frisco, TX 75034. The plan provides discounts from participating providers and is not insurance.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Mutual Of Omaha competitors and assessment
Company assessmentDirect peers
- Guardian Life Insurance Company of America: Mutual insurer offering life insurance, disability, dental, vision, and group benefits—Mutual of Omaha recently hired from Guardian for CHRO. Strong overlap in group benefits and individual life insurance.
- Massachusetts Mutual Life Insurance Company (MassMutual): Major mutual life insurer offering individual life insurance, disability income, retirement income, annuities, and group benefits with similar mutual policyholder ownership and product breadth as Mutual of Omaha.
- New York Life Insurance Company: One of the largest mutual life insurers in the US, offering individual life insurance, annuities, long-term care, and investment products with policyholder ownership structure similar to Mutual of Omaha.
- Lincoln National Corporation: Public life insurance and retirement services company offering individual life insurance (term, universal, indexed universal), annuities, group protection, and retirement plan services with direct overlap in life and annuity products.
- Americo Financial Life & Annuity Insurance Company: Privately held life insurance and annuity company focused on final expense whole life, term life, and annuities to middle-income Americans, with direct product overlap in simplified issue final expense life insurance.
- Northwestern Mutual: Largest US mutual financial services company offering life insurance, disability income insurance, annuities, and wealth management with a comparable mutual ownership structure and focus on whole life and participating policies.
- Globe Life Inc. Public holding company offering individual life insurance (including final expense and whole life) and supplemental health insurance—closest direct overlap with Mutual of Omaha's Final Expense, whole life, and supplemental health product lines.
Broad incumbents
- Principal Financial Group: Public financial services company offering group benefits including disability, life, dental, vision, and retirement/institutional investment products—direct overlap with Mutual of Omaha's group benefits and institutional investments business.
- MetLife, Inc. Public Fortune 500 global insurer offering group benefits, individual life insurance, annuities, and dental benefits with comparable group and individual product offerings, though publicly traded rather than mutual.
- State Farm Mutual Automobile Insurance Company: Largest US mutual insurance holding company offering a broad portfolio of insurance and financial services including life insurance and mutual funds; broader property/casualty focus but serves comparable demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mutual Of Omaha social profiles
Digital presenceMutual Of Omaha compliance and trust
Trust signalCompliance5 records
Mutual Of Omaha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mutual Of Omaha leadership team
Management profileNumber of profiles
Profiles7 records
Mutual Of Omaha subsidiaries and ownership
Company hierarchySubsidiaries8 records
Mutual Of Omaha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mutual Of Omaha M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mutual Of Omaha
What does Mutual Of Omaha do?
Mutual of Omaha is a mutual insurance and financial services company that sells individual insurance products (Medicare Supplement, whole/term/universal life, dental, long-term care, critical illness, cancer/heart attack/stroke, hospital indemnity, accidental death, annuities, investments, mortgage, reverse mortgage) and employer-sponsored group benefits (disability, group life, accident, vision, paid family medical leave, group annuities, institutional investments). Products are distributed through licensed agents/producers, self-service digital portals, and partnerships, including new API integrations with benefits administration platforms.
Is Mutual Of Omaha a public or private company?
Mutual Of Omaha is a private company. It is classified as unknown and is currently operating.
When was Mutual Of Omaha founded?
Mutual Of Omaha was founded in 1909. It employs 5,001 to 10,000 people.
Where is Mutual Of Omaha based?
Mutual Of Omaha is headquartered in Omaha, United States, in the North America region.
How does Mutual Of Omaha make money?
Three revenue lines are on record. Insurance Premiums are the primary driver. The others are annuities and Investments and group Benefits Administration.
Who are Mutual Of Omaha's main competitors?
Direct peers on record are Guardian Life Insurance Company of America, Massachusetts Mutual Life Insurance Company (MassMutual), New York Life Insurance Company, Lincoln National Corporation, Americo Financial Life & Annuity Insurance Company, Northwestern Mutual and Globe Life Inc.. Broad incumbents are Principal Financial Group, MetLife, Inc. and State Farm Mutual Automobile Insurance Company.
Does Mutual Of Omaha have an API?
Yes. Mutual of Omaha has expanded its API integration offerings for benefits administration, establishing new connections with platforms including ADP, Employee Navigator, bSwift, and PlanSource to streamline plan setup, reduce implementation friction, and improve the evidence of insurability experience. The company plans to add additional capabilities in 2026, including ADP Enrollment, Employee Navigator EOI, and Workday integration. The API integrations are designed to streamline plan setup and improve the evidence of insurability experience for brokers and employers. Developer documentation is at producer.mutualofomaha.com/enterprise/myportal/home.
What industry is Mutual Of Omaha in?
Mutual Of Omaha's product category is Insurance and Financial Services. Its primary akta.pro industry code is FSAIABAI, Participating (Dividend) Whole Life Insurance, with a secondary code of FSAAAAAM, Annuities & Investment-Linked Insurance Solutions (Retail). Its NAICS code is 524113 and its SIC code is 6311.