Hipmunk

What Hipmunk does

Hipmunk is an online travel company that operates a consumer-facing flight search aggregation platform targeting individual travelers. Founded in 2010 and headquartered in San Francisco, the company was acquired by SAP Concur (Concur Technologies, Inc., a subsidiary of SAP SE) in 2016, and relaunched in March 2026 as a focused flight comparison tool. The platform aggregates flight information from multiple airlines and travel agencies and presents results ranked across multiple criteria—ticket price, travel duration, layover times, airline reputation, and departure schedules—rather than solely on lowest fare. Its target customer is the individual consumer traveler seeking a more decision-rich view of flight options than the price-only sorting typical of most online travel agencies.

The company's core technology is a flight search aggregation engine that pulls inventory and pricing data from airline and travel-agency data source partners, then ranks results using a multi-criteria comparison engine. The product is delivered as a web-based, self-serve platform under a product-led growth motion; no native mobile app is listed in current sources. Notably, the hipmunk.com domain currently redirects to SAP Concur and returns a 404 on product subpaths, indicating the relaunched platform is either early-stage or operating under a deployment model not yet reflected on the legacy domain. The company previously offered hotel search and broader trip-planning tools prior to the 2016 acquisition, and the March 2026 relaunch narrows scope to flights only.

Hipmunk's business model is transaction-based, generating revenue through referral fees or commissions when users book flights via aggregated airline and travel-agency partners. Pricing is not publicly disclosed, and there are no enterprise contracts, named logos, or seat-based SKUs. Go-to-market relies on organic web discovery (SEO) targeting individual travelers, with potential upstream distribution synergies through the SAP Concur ecosystem (Concur Travel, Concur TripLink, Egencia) and SAP ERP integrations (SAP, ADP, NetSuite, QuickBooks, Xero). With 11–50 employees and no disclosed revenue, Hipmunk operates as a small consumer-facing unit within a much larger enterprise software parent.

Name

Hipmunk

Website

https://hipmunk.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hipmunk is a consumer-facing flight search aggregator that compares airfare across airlines and travel agencies using multiple criteria beyond price. Founded in 2010, acquired by SAP Concur in 2016, and relaunched in March 2026.

Ownership category

akta.pro rank

Product category

Online Travel Search

NAICS

Web Search Portals and All Other Information Services (51929), Travel Agencies (561510)

akta.pro primary industry

Travel Search, Shopping & Conversion Analytics (THALAIAF)

akta.pro secondary industries

Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)

Keywords

• Flight search engine
• Online travel search
• Airfare comparison tool
• Flight booking aggregator
• Travel price comparison

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flight Search Monetization: As a travel aggregation and comparison platform, Hipmunk generates revenue by aggregating flight information from airlines and travel agencies, likely through referral fees or commission-based arrangements when users book flights through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hipmunk operates a flight search aggregation platform that pulls flight information from airlines and travel agencies to help individual travelers compare prices and find optimal travel deals. Search results are presented based on multiple criteria including ticket price, travel duration, layover times, airline reputation, and departure schedules rather than sorting purely by lowest price. The platform relaunched in March 2026 after the brand was integrated into SAP Concur following its 2016 acquisition.

Product overview

Hipmunk operates as a single-core-product company focused on online travel search. The flagship offering is the Hipmunk Flight Search Platform, which aggregates flight data from multiple airlines and travel agencies to provide comprehensive price comparisons and optimized search results. The platform differentiates itself by considering multiple factors beyond price alone—including travel duration, layover times, airline reputation, and departure schedules—to help travelers find the most suitable options for their needs. The company previously offered hotel search and trip planning tools before its acquisition and has now relaunched with this focused flight search capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Hipmunk Flight Search Platform A modern flight search platform that aggregates flight information from airlines and travel agencies, enabling individual travelers to compare prices and find optimal travel deals. Results are presented based on multiple factors including ticket price, travel duration, layover times, airline reputation, and departure schedules rather than just the cheapest option.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• AirlinescoreOthersHipmunk aggregates flight information from airlines as part of its flight search platform, incorporating airline data into its comparison engine. The platform integrates airline schedules, pricing, and reputation data to enable comprehensive flight comparisons.
• Travel AgenciescoreOthersHipmunk aggregates flight information from travel agencies to provide comprehensive price comparisons. Travel agencies supply booking options and pricing data that enrich the platform's comparison capabilities.
• SAP ConcurflagshipStrategic or Co-development PartnerHipmunk was acquired by SAP Concur. The hipmunk.com domain now redirects to SAP Concur, and Hipmunk's travel search technology appears to be integrated into SAP Concur's travel and expense management ecosystem. SAP Concur provides business travel solutions including Concur Travel and Concur TripLink.

Scale indicators1 record

Expansion highlights4 records

Emerging players

• Hopper: Hopper is a mobile-first travel booking app with proprietary predictive pricing for flights and hotels. It overlaps with Hipmunk's flight search but differentiates via AI-driven price forecasting and direct OTA-style inventory.
• Travelzoo: Travelzoo is a travel deals publisher that curates flight, hotel, and package offers from suppliers. It is comparable to Hipmunk in surfacing aggregated travel deals to consumers but focuses on curated promotional inventory.

Direct peers

• Kayak: Kayak is the leading flight and hotel meta-search aggregator, comparing prices across airlines, OTAs, and travel agencies. It is a direct competitor to Hipmunk in flight comparison shopping, operating with much larger scale and brand recognition (owned by Booking Holdings).
• Skyscanner: Skyscanner is a global flight and travel meta-search engine that aggregates airfare and hotel deals from providers worldwide. It directly competes with Hipmunk's flight comparison offering and shares the same multi-criteria display philosophy.
• Momondo: Momondo is a flight and hotel price comparison platform that aggregates deals from airlines, OTAs, and booking sites. It shares the same meta-search business model and multi-criteria result presentation as Hipmunk.
• Google Flights: Google Flights is a free flight search and comparison service embedded in the Google ecosystem. It competes head-on with Hipmunk on flight meta-search, with unmatched data scale and distribution through Google Search.

Broad incumbents

• Tripadvisor: Tripadvisor operates a large meta-search platform comparing flights, hotels, and experiences from multiple suppliers. While much broader than Hipmunk, it competes for the same flight-search keyword traffic and traveler attention.
• Booking.com: Booking.com is the world's largest accommodation OTA and also offers flight and car rental search. It is a broader incumbent that competes with Hipmunk for travel search traffic, especially in the comparison-shopping phase before booking.
• Expedia: Expedia is a global online travel agency combining meta-search and direct booking for flights, hotels, and packages. It is a broader incumbent that competes with Hipmunk across the flight comparison funnel, though Expedia also owns inventory.

Others

• SAP Concur: SAP Concur is Hipmunk's parent company and the largest corporate travel and expense management platform. It is relevant as the strategic owner and distribution channel that may integrate Hipmunk's consumer flight search with corporate booking workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/thehipmunk
• Facebookfacebook.com/hipmunk
• LinkedInlinkedin.com/company/hipmunk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipmunk