Mobi Banka

What Mobi Banka does

Mobi Banka, now operating as Yettel Bank a.d. Beograd, is a Serbian retail and commercial bank headquartered in Belgrade that was rebranded in April 2024 following a €33 million investment from PPF Group, positioning itself as Serbia's first digital bank. The bank operates a mobile-first digital banking platform (iOS and Android) with biometric authentication, IPS QR instant payments, real-time currency exchange, and Apple Pay/Google Pay integration, complemented by physical distribution through bank specialists (specijalisti), branch offices (ekspoziture), and ATMs across Serbia. The product portfolio spans four tiered current-account packages (Bank MAX at 595 RSD/month, Bank Start at 345 RSD/month, Bank Lite, and a basic payment account at 150 RSD/month), consumer credit products (cash loans, refinancing, overdraft, phone financing, and income-tiered loans), Mastercard and DinaCard debit/credit cards, and term deposits in RSD and EUR with a 4.50% rate on 6-month RSD savings. The bank's primary commercial differentiator is the Yettel Sve program, which bundles banking with Yettel Serbia's telecommunications services — offering free account maintenance, roaming data, travel insurance, and cashback to Yettel postpaid subscribers, effectively serving as a cross-sell channel from the telecom customer base of nearly 800,000 retail clients. Revenue is generated through subscription-based account maintenance fees, interest income from credit products and savings, and transaction-based currency exchange fees, with the bank targeting the mass-market Serbian retail segment rather than enterprise or institutional clients.

Name

Mobi Banka

Legal name

Yettel Bank a.d. Beograd

Website

https://mobibanka.rs

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Yettel Bank (formerly Mobi Banka) is a Serbian retail digital bank serving nearly 800,000 customers via a mobile-first platform, offering tiered current accounts, consumer credit, savings, and payment cards, with a unique distribution advantage through its integration with Yettel telecommunications' subscriber base via the Yettel Sve program.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)

SIC

National Commercial Banks (6021), State Commercial Banks (6022), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industries

Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Retail banking services
• Digital banking
• Consumer lending
• Current accounts
• Payment cards

Headquarters

HQ city

Novi Beograd

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D

Revenue model

1. Account Maintenance Fees: Monthly fees charged for account packages including Bank MAX (595 RSD), Bank Start (345 RSD), and basic accounts (150 RSD)
2. Credit Products: Cash loans, refinancing loans, overdraft facilities, and phone financing
3. Currency Exchange: Currency exchange services with real-time exchange rates for EUR and other currencies
4. Savings Products: Term deposits in RSD and EUR with interest payments

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Mobi Banka (now Yettel Bank) is a Serbia-based digital retail bank offering current accounts, consumer loans, payment cards, term and sight savings deposits, and currency exchange services. Its core delivery channel is a mobile banking application with biometric authentication, IPS QR payments, and digital wallet support, complemented by physical branches, ATMs, and in-person specialists. Banking services are tightly integrated with Yettel telecommunications through the Yettel Sve loyalty program, providing bundled mobile and financial benefits to existing telecom subscribers.

Product overview

Yettel Bank (formerly Mobi Banka) operates as Serbia's first digital bank, offering a unified digital banking platform through its mobile application complemented by a modular product portfolio of current accounts, loans, savings, and payment cards. The core product lineup includes four account packages (Bank MAX, Bank Start, Bank Lite, and Platni račun sa osnovnim uslugama) differentiated by fee structure and features. Credit products span cash loans, refinancing loans, overdraft facilities, and phone financing. Payment capabilities include Mastercard and DinaCard cards plus digital wallets (Apple Pay, Google Pay). The Yettel Sve program integrates telecommunications services with banking, creating a bundled offering for existing Yettel mobile subscribers. All services are accessible through the Yettel Bank mobile application with biometric authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Bank MAX Current Account Premium current account package offering commission-free withdrawals at any ATM in Serbia, zero maintenance fees, and comprehensive banking benefits for 595 RSD per month. Targeted at retail banking customers seeking maximum digital and ATM benefits.
• Bank Start Current Account Multi-currency current account enabling EUR and RSD exchange with one-click currency conversion at 345 RSD per month. Targeted at retail customers requiring foreign currency account features.
• Bank Lite Current Account Basic current account package offering essential banking services as an entry-level product in the Yettel Bank lineup.
• Platni račun sa osnovnim uslugama (Basic Payment Account) Basic payment account priced at 150 RSD per month with free DinaCard issuance and free transactions within the bank, targeted at retail customers seeking minimum-cost banking.
• Keš kredit (Cash Loan)

Quantifiable outcome

• Commission-free cash withdrawals at all Serbian ATMs with Bank MAX account
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• mBank (Poland): Polish mobile-first bank that pioneered app-led retail banking in its market. Comparable as a digital-bank model showing how telco-adjacent or standalone digital banks scale deposits, lending, and cards in CEE.

Emerging players

• Revolut: Global digital bank offering multi-currency accounts, FX, and cards. Comparable for product mechanics (multi-currency, Apple Pay/Google Pay, instant payments) relevant to Yettel Bank's modern platform.
• N26: European neobank with mobile-first current accounts and fee transparency. Comparable as a benchmark for digital-bank customer acquisition and product-led growth strategies Yettel Bank is pursuing.

Regional players

• AIK Banka: Mid-sized Serbian commercial bank with retail and SME focus. Comparable as a domestic competitor pursuing digital capabilities in the same Serbian retail banking market.
• Telekom Srbija (m:tel banka ecosystem): Serbian state-owned telecom with banking-adjacent services through partner banks. Comparable as an alternative telecom-banking integration model in the same Serbian market, representing a future competitive threat.

Broad incumbents

• OTP banka Srbija: Hungarian-owned commercial bank with a strong Serbian retail and SME franchise. Comparable as a regional incumbent competitor pursuing digital transformation in the same market.
• Komercijalna Banka Beograd: Major state-linked Serbian commercial bank with broad retail and corporate offerings. Comparable as a domestic competitor in current accounts, savings, and consumer lending.
• UniCredit Bank Serbia: Local arm of UniCredit Group offering retail, corporate, and wealth services in Serbia. Comparable as a large incumbent competitor across current accounts, cards, and consumer credit.
• Banca Intesa Beograd: Largest bank in Serbia and the dominant incumbent in retail and corporate banking. Directly comparable as a competitor in the same Serbian retail deposit, lending, and card market that Yettel Bank targets.
• Raiffeisen Bank Serbia: Subsidiary of Austrian Raiffeisen Bank International, one of the top Serbian retail banks. Comparable as a multi-product retail and SME bank competing for the same deposit and loan customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Mobi_Banka
• Facebookfacebook.com/MobiBankaRS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobi Banka