What Herbal Revolution does

Herbal Revolution Farm & Apothecary is a privately held, farm-to-bottle herbal wellness company founded in approximately 2008 by clinical herbalist Kathi Langelier in Union, Maine. The company operates a USDA Certified Organic, regenerative no-till farm covering 4 acres and growing 60+ specialty medicinal herbs and vegetables, with an FDA-registered cGMP manufacturing facility located two miles from the farm where all products are bottled in-house. Its product portfolio centers on raw apple cider vinegar tonics (Fire Cider, Digestive Tonic, Turmeric Tonic, Elderberry Tonic, Energy Tonic), herbal elixirs and single tinctures (Go to Bed Sleep Support, Elderberry Mushroom + Roots, Go With Your Gut, Take a Breath), loose-leaf teas (Love Your Lungs, Chaga Chai, Roasted Roots with Reishi), educational books and zines authored by the founder, and small-batch seasonal products. Retail pricing ranges from approximately $10 for single dried herbs to $65 for premium dried botanicals.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through its Shopify storefront (herbalrev.com), with a Subscribe & Save program offering 15% on recurring orders and a Loyalty & Rewards program, alongside wholesale distribution through national retailers Whole Foods and Fresh Thyme Market, the Faire wholesale marketplace, and regional natural food stores and co-ops. Free local pickup at the Maine facility provides an additional direct channel. Revenue is generated from unit-level product sales across tonics, elixirs, teas, books, and seasonal products, with subscription mechanics providing recurring revenue contribution. Customer segments include health-conscious consumers and herbal wellness seekers purchasing for daily wellness, immune support, digestion, sleep, and respiratory health, plus retail partners seeking differentiated premium organic herbal brands. The company is founder-owned, has approximately 7-11 employees, and received a $250,000 USDA grant in December 2023. Its most notable regulatory action was the 2019 federal court victory that declared Fire Cider a generic term belonging to the herbal community, ending a five-year trademark lawsuit with Shire City Herbals.

Name

Herbal Revolution

Legal name

Herbal Revolution

Website

https://herbalrev.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbal Revolution Farm & Apothecary is a founder-owned, farm-to-bottle herbal wellness company in Union, Maine, producing USDA Certified Organic ACV tonics, elixirs, and teas for health-conscious consumers and retail partners including Whole Foods and Fresh Thyme Market.

Ownership category

akta.pro rank

Product category

Herbal Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)

Keywords

• Organic herbal tonics
• Apple cider vinegar tonics
• Herbal elixirs tinctures
• Loose leaf herbal teas
• Farm to bottle wellness

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify storefront to individual consumers. Includes Subscribe & Save program for recurring revenue and loyalty rewards program.
2. Wholesale Distribution: Sales to retail partners including Fresh Thyme Market, Whole Foods, natural food stores, and co-ops. Also through Faire marketplace.
3. Subscription Programs: Subscribe & Save program offering 15% savings on recurring orders. Loyalty & Rewards program earning points per dollar spent.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Herbal Revolution is a farm-to-bottle herbal wellness company that grows over 60 medicinal herbs on its USDA Certified Organic, regenerative no-till farm in Union, Maine, and processes them at an on-site cGMP manufacturing facility into raw apple cider vinegar tonics, herbal elixirs and tinctures, and loose-leaf herbal teas. The company sells direct to consumers through its Shopify e-commerce store (with a Subscribe & Save program) and distributes through national and regional retail partners including Whole Foods and Fresh Thyme Market.

Product overview

Herbal Revolution is a farm-to-bottle herbal wellness company operating a USDA Certified Organic, regenerative farm and cGMP manufacturing facility in Union, Maine. The product portfolio centers on a diversified line of raw organic apple cider vinegar tonics (including Fire Cider, Digestive Tonic, Turmeric Tonic, Elderberry Tonic, and Energy Tonic), herbal elixirs and tinctures (such as Elderberry Mushroom + Roots Elixir, Go to Bed Sleep Support Elixir, and Go With Your Gut Digestive Support Elixir), and loose-leaf herbal teas (including Love Your Lungs Tea, Goodnight Moon Tea, Roasted Roots with Reishi, Chaga Chai Tea, and Tulsi + Rose Tea). The company also publishes educational books and zines authored by founder Kathi Langelier. Products are organized into Collections (ACV Tonics, Elixirs + Bitters, Herbal Teas, Small Batch + Seasonal, Books + Zines) and Actions categories (Digestive Support, Immune Support, Inflammatory Response Support, Respiratory Support, Rest + Sleep Support), reflecting the functional wellness positioning of the brand. The seed-to-shelf integrity is maintained through in-house farming of 60+ medicinal herbs and on-site production, distinguishing Herbal Revolution as an authentically integrated herbal company.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Cider Tonic Raw organic apple cider vinegar herbal tonic infused with farm-grown herbs and vegetables, designed for immune support and daily wellness.
• Unsweetened Fire Cider Sugar-free variant of the classic Fire Cider tonic, maintaining the same herbal infusion profile without added sweeteners.
• Digestive Tonic Raw apple cider vinegar infused with ginger, lemon, and supporting herbs to promote healthy digestion and gut microbiome support.
• Elderberry Tonic Raw ACV tonic featuring elderberry for immune support and daily wellness.
• Turmeric Tonic Raw apple cider vinegar tonic with turmeric root, ginger, cardamom, lemongrass, and cinnamon for inflammation support and liver health.
• Energy Tonic Raw ACV tonic featuring mineral and nutrient-rich plants including beets, nettles, and kelp for sustained energy support.
• Rose Petal Shrub Drinking vinegar made with rose petals, suitable for cocktails and mocktails.
• White Pine Shrub Drinking vinegar crafted with Maine white pine, offering respiratory support benefits.
• Go to Bed Sleep Support Elixir Herbal elixir designed to support restful sleep and calm the nervous system before bedtime.
• Elderberry Mushroom + Roots Elixir 2oz bioavailable elixir combining elderberry with medicinal mushrooms and adaptogenic roots for immune support and daily vitality.
• Attitude Adjustment Stress Response Elixir Elixir formulated to support stress response and help soften tension during busy periods.
• Mushroom + Roots Elixir 2oz elixir featuring Lion's Mane, Reishi, Maitake, Chaga, and Turkey Tail mushrooms with adaptogenic roots for immune, mind, and vitality support.
• Wild Rose Elixir Seasonal small-batch elixir capturing the essence of Maine wild roses, crafted from herbs grown on the regenerative farm.
• Chocolate Love EliXXXir Elixir created to support people's relationship to sensuality through all stages of life, featuring chocolate and supportive herbs.
• Lilac Elixir Seasonal small-batch elixir made with lilacs from the certified organic Maine farm.
• Pain Slayer Joint + Muscle Support Elixir Elixir formulated for joint and muscle support, helping with pain relief.
• Take a Breath Respiratory Support Elixir Elixir designed to support respiratory health and clear breathing.
• Go With Your Gut Digestive Support Elixir Digestive support elixir with chamomile, fennel, artichoke leaf, and dandelion root for fast relief of bloating, cramps, and nervous stomach upset.
• Single Tinctures Individual herbal tinctures available for purchase, featuring single-herb formulations.
• Classic Bitters Traditional herbal bitter formula to activate digestion and support the digestive tract.
• Love Your Lungs Tea Loose-leaf organic herbal tea formulated for respiratory support, made with herbs grown on the certified organic Maine farm.
• Goodnight Moon Tea Evening herbal tea for sleep support, featuring calming herbs for restful rest.
• Roasted Roots with Reishi Wellness coffee alternative featuring reishi mushroom, ashwagandha, cinnamon, cacao nibs, roasted dandelion, and chicory root.
• Chaga Chai Tea Warming carminative blend with Chaga mushroom, ginger, cinnamon, cardamom, black pepper, and star anise for immune support.
• Tulsi + Rose Tea Certified organic loose-leaf tea blending tulsi and rose for calming and emotional balance.
• Restore + Relax Tea Herbal tea blend designed to promote relaxation and stress relief.
• Mother Lovin' Tea Nutrient-dense certified organic loose-leaf herbal tea for everyday wellness support.
• Lucid Dreams Tea Herbal tea formulated to support dreamwork and restful sleep with potential lucid dreaming benefits.
• Herbal Revolution by Kathi Langelier (Book) Book by founder Kathi Langelier featuring 65+ recipes for teas, elixirs, tinctures, syrups, foods, and body products that heal, plus exclusive signed copies available direct from the company.
• Plant of the Month Zines Monthly educational zines exploring individual herbs with in-depth information on constituents, actions, identification, growing, harvesting, traditional uses, and folklore.
• Gift Cards Gift cards available in $25 denominations for gifting Herbal Revolution products.
• Small Batch + Seasonal Products Limited-edition seasonal plant medicine including Dried Mojito Mint, Dried Catnip, Dried Wild Mint, Maine Forest Hydrosol, Mugwort Hydrosol, and Spring Cleaning Kit, handcrafted from herbs harvested in sync with the seasons.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fresh Thyme MarketcoreChannel Partner/ Reseller/ DistributorNational natural grocery chain retailer distributing Herbal Revolution products including Fire Cider and elixirs to their stores nationwide.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorNational retailer partner for herbal wellness products. Products available in Whole Foods stores nationwide.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling smaller retailers to order Herbal Revolution products for their stores.
• Barren's DistilleryminorOthersRecommended gin partner for mocktail/cocktail recipes using Herbal Revolution products like White Pine Shrub. Customers are directed to Barren's Distillery in Camden, ME when adding alcohol to mocktails.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Traditional Medicinals: Large established herbal tea and wellness brand with broad retail distribution. Directly comparable through overlapping loose-leaf wellness teas (respiratory, sleep, digestive) targeting similar health-conscious consumers, though at significantly greater scale and capital resources.
• Bragg Live Food Products: Established apple cider vinegar wellness brand with national retail presence. Comparable as the dominant player in the ACV tonic category that Herbal Revolution competes in with its Fire Cider and other ACV tonics.
• Gaia Herbs: Major herbal supplement and extract brand with its own farm, cGMP facility, and broad product line including tinctures, elixirs, and functional wellness products. Closely comparable vertically integrated farm-to-bottle herbal business model.
• The Republic of Tea: Specialty tea brand with national distribution across natural food and mainstream retail. Comparable in the loose-leaf and functional tea category, including wellness blends for sleep, respiratory, and digestive support.

Direct peers

• Urban Moonshine: Direct peer producing herbal bitters, tonics, and elixirs sold through DTC and natural food retail. Operates in the same liquid herbal wellness category with overlapping use cases (digestive support, daily wellness) and a comparable founder-driven, plant-based brand story.
• Herb Pharm: Direct peer producing liquid herbal extracts, tinctures, and elixirs from a certified organic farm. Shares the same farm-to-bottle positioning, USDA Organic certification, and broad herbal product portfolio as Herbal Revolution.
• Shire City Herbals: Original Fire Cider trademark holder and direct category competitor. Sued Herbal Revolution over the Fire Cider name and competes in the same ACV herbal tonic space, making it the closest head-to-head rival in the flagship product category.
• WishGarden Herbs: Herbal tincture and extract company producing liquid herbal formulas for sleep, immunity, digestion, and stress. Direct category peer with similar functional wellness positioning and DTC-plus-wholesale go-to-market.

Emerging players

• Mountain Rose Herbs: Organic herbal products company operating its own farm and offering tinctures, teas, and dried herbs. Comparable as a peer in the certified organic, small-batch herbal space with strong DTC and wholesale presence among herbalists and natural product consumers.
• Aura Cacia: Wellness and aromatherapy brand offering herbal and botanical products through natural food retail. Comparable in the broader plant-based wellness category and retail channel mix, though focused more on essential oils and aromatherapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herbalrevolution
• Instagraminstagram.com/herbalrevolution
• TikToktiktok.com/@herbalrevolution
• Pinterestpinterest.com/herbalrevolution
• LinkedInlinkedin.com/company/herbal-revolution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbal Revolution