What Gaia Herbs does

Gaia Herbs is a Brevard, North Carolina-based manufacturer of organic herbal supplements founded in 1987. The company sells single-herb and combination products — including Ashwagandha, Turmeric Supreme, Black Elderberry, Lion's Mane, Milk Thistle, Vitex Berry, and Oil of Oregano — across capsules, gummies, syrups, powders, and liquid extracts. It also operates the GaiaKids sub-brand for children's formulations and the Gaia Herbs PRO channel for healthcare practitioners, and holds the acquired Floradix iron-supplement brand within its family of brands. Underlying technology includes an on-site ISO-certified laboratory using ICP-MS and GC-MS/MS instrumentation for heavy-metals and pesticide testing, supercritical CO2 extraction for select herbs, and a patented membrane filtration system for elderberry processing.

The business is built on vertical integration: Gaia Herbs owns and operates nearly 270 acres of Regenerative Organic Certified farmland in the Blue Ridge Mountains, producing over 5 million plants across 45 herb types annually. Distribution is omnichannel — direct-to-consumer via gaiaherbs.com with a Subscribe & Save subscription offering 15% off and free shipping; major physical retail (Target, Whole Foods Market, Vitamin Shoppe, Publix); the Amazon marketplace; and a dedicated practitioner sales channel at professionals.gaiaherbs.com. HSA/FSA payment is enabled through a Truemed partnership. The pricing model combines one-time DTC and retail purchases with a recurring subscription layer, supported by a Refer-a-Friend loyalty program and rewards scheme.

Customer segments span health-conscious adult consumers (primary), parents purchasing children's products via GaiaKids, and healthcare practitioners (naturopaths, integrative medicine doctors, nutritionists) sourcing through Gaia Herbs PRO. The company holds stacked third-party certifications — USDA Organic, Non-GMO Project Verified, B Corp (since 2018), Regenerative Organic Certified, and FairWild — and has added the TESTED by SuppCo independent verification program in 2026 to substantiate active-ingredient claims. Recent strategic activity has centered on new product introductions (Berberine & Milk Thistle; Schisandra formulations), quality-verification partnerships, and brand-positioning events.

Name

Gaia Herbs

Legal name

Gaia Herbs Inc.

Website

https://gaiaherbs.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Gaia Herbs is a Brevard, North Carolina-based manufacturer of organic herbal supplements founded in 1987, selling capsules, gummies, syrups, and liquid extracts across DTC e-commerce, major U.S. retailers, Amazon, and a healthcare practitioner channel, supported by a 269-acre Regenerative Organic Certified farm and multiple third-party quality certifications.

Ownership category

akta.pro rank

Product category

Organic Herbal Supplements

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Herbal supplements
• Organic botanicals
• Plant-based wellness
• Adaptogenic herbs
• Herbal extracts

Headquarters

HQ city

Brevard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Gaia Herbs generates revenue primarily through direct sales to consumers via its e-commerce website (gaiaherbs.com), offering herbal supplements in multiple formats (capsules, gummies, syrups, powders, liquid extracts). The company operates a Subscribe & Save subscription model offering 15% off and free shipping to drive recurring revenue.
2. Retail and Wholesale Distribution: Gaia Herbs distributes products through major retail chains including Target, Whole Foods Market, Vitamin Shoppe, Amazon, and Publix, generating revenue through wholesale and marketplace channels.
3. HSA/FSA Payment Integration: Gaia Herbs has partnered with Truemed to enable qualified customers to use Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for purchasing, expanding payment accessibility and potentially driving conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Gaia Herbs manufactures and sells organic herbal supplements including single herbs, liquid herbal extracts, herbal teas, and other plant-based wellness products. The company grows herbs on its own Regenerative Organic Certified farm in Brevard, North Carolina, and operates an on-site ISO-certified laboratory to test purity and potency of ingredients and finished products across categories including immune support, stress management, brain health, sleep, women's health, and digestive wellness.

Product overview

Gaia Herbs is an organic herbal supplement company offering a diverse portfolio of plant-based wellness products primarily in capsule, gummy, syrup, and powder formats. The core product line includes single-herb supplements (Ashwagandha Root, Milk Thistle, Vitex Berry, Oil of Oregano) and comprehensive formulas (Turmeric Supreme, Adrenal Health, Lion's Mane Mushroom, Black Elderberry). The portfolio is organized by health benefit categories including immune support, stress/adaptogen support, brain health, digestive support, respiratory support, sleep support, and women's health. Additional sub-brands include GaiaKids for children's formulations and Gaia Herbs PRO for healthcare practitioners. The company also holds Floradix as an acquired brand in its family of brands. Products are distributed through direct-to-consumer e-commerce, major retailers including Whole Foods, Target, and Vitamin Shoppe, and healthcare practitioner channels.

Differentiator

Problem solved

Functional benefit

Brands

• GaiaKids®: A sub-brand offering gentle, great-tasting herbal support crafted for children, including products like Black Elderberry Syrup Kids Daily.

Products and services

• Black Elderberry Gummies Extra Strength

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Regenerative Organic AlliancecoreStrategic or Co-development Partner · 22 April 2026Gaia Herbs partnered with the Regenerative Organic Alliance and Rodale Institute for a live stream event on Earth Day from its Regenerative Organic Certified farm in Brevard, North Carolina, featuring a surprise product reveal. The event was streamed on YouTube and positioned as potentially Gaia Herbs' most significant wellness moment.
• Rodale InstitutecoreStrategic or Co-development Partner · 22 April 2026Gaia Herbs partnered with Rodale Institute and the Regenerative Organic Alliance for an Earth Day live stream event from its farm, featuring a product reveal and highlighting regenerative organic agriculture practices.
• SuppCocoreGTM or Marketing Partner · 3 March 2026Gaia Herbs partnered with SuppCo as a founding brand in the TESTED by SuppCo independent certification program. This program anonymously purchases supplements and tests them through ISO 17025-accredited laboratories to verify active ingredient accuracy against product labels, with products meeting or exceeding 95% of labeled claims earning certification.
• TruemedminorGTM or Marketing PartnerGaia Herbs partnered with Truemed to enable qualified customers to check out with Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) at checkout, allowing customers to use pre-tax dollars on supplements before their funds expire.
• FairWildminorStrategic or Co-development PartnerGaia Herbs sources its Vitex Berry through FairWild certified wild harvesting in Albania, ensuring wild harvesters are paid fairly and trained in responsible harvesting methods that protect plant populations. FairWild community funds have helped rebuild schools and establish healthcare access in remote regions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nature's Way: One of the largest U.S. herbal supplement brands offering similar botanical SKUs (ashwagandha, elderberry, turmeric) across mass and natural retail channels. Direct competitor for shelf space at Whole Foods, Vitamin Shoppe, and Amazon.
• Traditional Medicinals: California-based herbal wellness company offering organic botanical teas and supplements. Closely comparable in organic/Non-GMO positioning, herbal sourcing philosophy, and natural retail distribution footprint.
• Herb Pharm: Oregon-based herbal extracts and liquid herbal supplements brand with its own certified organic farm. Comparable in vertical integration, USDA Organic positioning, and professional practitioner channel strategy.
• Himalaya Wellness: Global herbal supplement brand with broad ashwagandha, liver care, and wellness portfolios sold across Whole Foods, Target, and Amazon. Direct competitor in the premium herbal supplement category with similar single-herb and formula SKUs.
• New Chapter: Whole-food and herbal supplement brand (owned by Procter & Gamble) sold through natural and mainstream retail. Comparable in whole-herb formulation philosophy and broad retail distribution including Target and Whole Foods.
• Standard Process: Whole-food and herbal supplement company with a strong healthcare practitioner channel. Closely comparable in its practitioner-focused GTM motion and vertically integrated growing/whole-food philosophy.

Broad incumbents

• NOW Foods: Large established supplement manufacturer offering ashwagandha, elderberry, turmeric, and other botanicals at lower price points. A broad incumbent that pressures Gaia's premium pricing across the same product categories and retail channels.
• Solgar: Long-established premium supplement brand owned by Nestlé Health Science, sold across natural retail and practitioner channels. Comparable in premium positioning and practitioner-channel distribution overlap.
• Life Extension: Established premium supplement brand with clinically-oriented botanicals (turmeric, ashwagandha, milk thistle). Overlaps with Gaia in clinically-positioned herbal SKUs and DTC subscription-style retention.

Emerging players

• Ritual: DTC-native supplement brand with a strong subscription model, traceability story, and premium pricing. Represents an emerging competitive threat to Gaia's DTC subscription economics and millennial/Gen-X consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/gaiaherbs
• LinkedInlinkedin.com/company/gaia-herbs
• Xx.com/GaiaHerbs
• Facebookfacebook.com/GaiaHerbs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaia Herbs