What KrakenFlex does

KrakenFlex (operating as Kraken) is a UK-headquartered enterprise SaaS provider that has built a vertically integrated operating system for the energy sector, designed to replace legacy utility IT stacks with a modern, AI-native platform. The platform is modular, comprising customer management, asset optimization (including residential flexibility), field operations, network and distribution management, and generation asset optimization — all unified through a proprietary Utility-Grade AI layer that performs physics- and economics-based optimization for aggregated distributed energy resources. Kraken targets vertically integrated energy utilities globally, with disclosed enterprise customers including EDF (France), Plenitude/Eni (Italy), Octopus Energy (9 million customers), E.ON Next (5.8 million customers migrated in two years), Origin Energy (Australia), National Grid (UK/US), Tokyo Gas (Japan), Ergon Energy, Good Energy, and Portsmouth Water (water utility vertical).

The company runs a direct enterprise field sales motion with a 'Request a demo' engagement model and long implementation cycles. Revenue is generated through multi-year SaaS subscriptions tied to the operating system platform; pricing is not publicly disclosed. The platform reports managing 90 million+ customer accounts across 15+ countries, processing up to 15 GWh of energy daily, with an 85% client Net Promoter Score and a 100% migration success rate across all client implementations. Origin Energy is cited as having achieved $170 million in cost savings using Kraken.

Founded in 2013 in Manchester, UK, KrakenFlex is privately held. Total disclosed funding through 2017 was approximately $8.3 million, including a Series 2 round in December 2017 led by Legal & General and SYSTEMIQ, alongside Bulldog Innovation Group and Modern Energy Management. Leadership comprises CEO Devrim Celal, Co-Founder Matt Potts, COO/CFO Iain Tobin, and Director of Development Andy Molineux. Headcount is reported at 11–50 employees, suggesting a highly automated, capital-efficient operating model relative to the platform's operational scale. The company has earned recognition including TIME Best Inventions 2025 (Residential Flexibility), Reuters GET Awards 2026 (Digitalising Energy), CNBC Disruptors 2025 Top 50, and the #1 position on the Frost Radar for advanced energy management software.

Name

KrakenFlex

Website

https://krakenflex.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

KrakenFlex (trading as Kraken) offers an enterprise SaaS operating system for energy utilities, managing 90M+ customer accounts, distributed energy resources, and grid operations through proprietary Utility-Grade AI. It serves 15+ countries with clients including EDF, Octopus Energy, E.ON Next, and Origin Energy.

Ownership category

akta.pro rank

Product category

Energy Management Software

NAICS

Computer Systems Design and Related Services (5415), Electric Power Generation, Transmission and Distribution (2211)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

VPP Orchestration & Aggregator Operating Platforms (EUAFAKAC)

akta.pro secondary industries

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC), Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Energy management software
• Utility operating system
• Distributed energy resources
• Grid optimization platform
• Energy customer management

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing: Kraken operates as a software-as-a-service 'operating system' for energy utilities, generating revenue through platform licensing. Given the enterprise sales motion (Request a demo), long implementation cycles, and case study references to cost savings ($170 million for Origin), the model likely involves multi-year subscription contracts with enterprise utilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kraken is an AI-powered operating system for the energy sector that enables utilities to manage customer accounts, optimize distributed energy assets, run field operations, and operate distribution networks. The platform is purpose-built for the energy transition and supports both economics- and physics-based optimization for aggregated distributed energy resources. It is sold to vertically integrated utilities worldwide through multi-year SaaS contracts and includes a proven migration model with a 100% success rate across all client implementations.

Product overview

Kraken is a modular operating system platform for the energy sector, comprising a core platform (Kraken) and multiple integrated modules including Customer Management, Asset Optimization/Residential Flexibility, Field Management, Network & Distribution Management, and Generation Asset Optimization. The platform is enhanced by a proprietary Utility-Grade AI feature that provides AI-driven optimization across the energy value chain. The system manages 90 million+ customer accounts across 15+ countries and processes up to 15 GWh of energy daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraken Operating System

Quantifiable outcome

• $170 million in cost savings achieved by Origin Energy using Kraken
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Uplight: Uplight provides a utility customer engagement and DER orchestration platform, selling into the same vertically integrated utility buyers as Kraken. It is the closest direct competitor on the customer management plus energy flexibility stack.
• EnergyHub: EnergyHub is a DER management platform used by North American utilities for residential flexibility, VPPs and device orchestration. It competes head-to-head with Kraken's Asset Optimization/Residential Flexibility module.
• Voltus: Voltus is a VPP operator and DER aggregator that connects distributed assets into wholesale capacity, ancillary services and demand response markets. It overlaps with Kraken's flexibility optimization use cases, particularly for commercial/industrial and aggregated residential assets.

Broad incumbents

• AutoGrid (Schneider Electric): AutoGrid, now part of Schneider Electric, offers a DER optimization and VPP platform for utilities, overlapping directly with Kraken's Utility-Grade AI capabilities but distributed through Schneider's much larger utility portfolio.
• Oracle Utilities: Oracle Utilities (Opower, NMS) sells customer engagement, billing and meter data management to the same large utility customers Kraken targets. It is a legacy incumbent whose installed base Kraken is increasingly displacing via migration wins.
• Siemens Smart Infrastructure: Siemens Smart Infrastructure offers grid management, distributed energy and substation automation software to utilities globally. It overlaps with Kraken's Network & Distribution Management and Generation Asset Optimization modules as part of a much broader portfolio.
• GE Vernova (GridOS): GE Vernova's GridOS portfolio includes ADMS, DERMS and grid analytics for utilities. It is a broad incumbent that competes with Kraken on the network/distribution management layer, particularly for large, vertically integrated utilities.
• Schneider Electric (EcoStruxure): Schneider Electric combines EcoStruxure with AutoGrid to offer utility-grade DER and grid optimization. It is a broad incumbent bundling overlapping capabilities across hardware, software and services.

Emerging players

• Stem Inc: Stem applies AI to behind-the-meter energy storage and DERs for commercial/industrial customers and utilities. It is a partial overlap with Kraken's AI-driven asset optimization, focused mainly on the storage segment.
• GreenCom Networks: GreenCom Networks provides a white-label IoT and DER management platform for European utilities and energy retailers, addressing similar residential flexibility and VPP use cases as Kraken but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KrakenFlex