ImageMoverMD
ImageMoverMD provides enterprise medical imaging workflow software that connects point-of-care images, outside media, and mobile capture with EHR and PACS/VNA systems. The Madison, Wisconsin-based company sells to US health systems through direct sales, the Epic App Orchard, and channel partnerships with imaging vendors such as Mach7 Technologies.
- Company typePrivate
- Founded2014
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ImageMoverMD does
ImageMoverMD, Inc. is a privately held medical imaging software company founded in 2014 and headquartered in Madison, Wisconsin. The company provides a patient-centric enterprise imaging platform that connects and optimizes existing PACS/VNA and EHR systems, enabling healthcare organizations to capture, integrate, and route medical images from point-of-care sources such as mobile devices, bedside ultrasounds, fluoroscopy, endoscopy, and outside CDs/DVDs into the correct patient record. Its core product suite comprises ImageMover Modality (unscheduled point-of-care imaging capture with automatic order generation for billing), ImageMover Mobile (HIPAA-compliant secure image capture with no PHI stored on-device), ImageMover Uploader (web-based outside image import), ImageMover DICOM (DICOM import with smart patient matching), ImageMover Media (MPEG/PDF/JPEG/TIFF import), and a COVID Tracking workflow built on configurable OCR and barcode scanning. A granted US patent covers the company's core technology for connecting medical images with electronic patient records.
The platform is built around deep EHR integration — most extensively with Epic, where ImageMover has leveraged Epic APIs since 2014 and was included in Epic's App Orchard launch in October 2017 — combined with QR-code, barcode, and OCR-based automation to eliminate manual data entry. The business model is enterprise SaaS subscription plus implementation and integration professional services, sold through direct field sales with customer success representatives, augmented by the Epic App Orchard marketplace and a channel partnership with Mach7 Technologies (announced December 2021) that resells the workflow into Mach7's VNA customer base. Pricing is quote-based with multi-year contracts; no public price list is disclosed.
ImageMover's named enterprise customers include Cincinnati Children's Hospital, Marshfield Clinic, Catholic Health Services Long Island, Reliant Medical Group, KU Medical Center, Santa Clara Valley Medical Center, and Carle. The company has raised approximately $4 million in venture funding (February 2019 round led by Bain Capital Ventures, Cultivation Capital, and Health X Ventures), holds ISO 9001:2015 (2023) and ISO 27001:2022 (2025) certifications, and was named a Top 10 Medical Imaging Solutions Provider by Healthcare Tech Outlook in 2018. Its nine-person leadership team includes CEO Kevin Houlihan (also CEO of Workflow Services), CTO Mark Gehring (serial entrepreneur with prior exits including UltraVisual's IPO and Propeller Health's acquisition by ResMed), Chief Clinical Officer Laura Brown, and COO Elise Miller Hoffman (joined in 2022 after serving as a Cultivation Capital investor and board observer).
ImageMoverMD firmographics
Firmographics- Name
- ImageMoverMD
- Legal name
- ImageMoverMD, Inc.
- Website
- https://imagemovermd.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ImageMoverMD provides enterprise medical imaging workflow software that connects point-of-care images, outside media, and mobile capture with EHR and PACS/VNA systems. The Madison, Wisconsin-based company sells to US health systems through direct sales, the Epic App Orchard, and channel partnerships with imaging vendors such as Mach7 Technologies.
- Ownership category
- akta.pro rank
ImageMoverMD industry classification
Industry- Product category
- Medical Imaging Workflow Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ)
- akta.pro secondary industries
- Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)
Keywords
Where ImageMoverMD is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ImageMoverMD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Software Licensing/Subscription: SaaS-based software platform sold to healthcare systems for medical imaging workflow automation. Pricing is likely subscription-based with enterprise contracts. The company has customer success representatives suggesting ongoing client relationship.
- Implementation and Integration Services: Professional services for implementing and integrating the platform with customer EHR systems (Epic, and other systems).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise licensing - Contact sales for pricing |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels5 records
ImageMoverMD product offering
Product offeringCore offering
ImageMoverMD sells a patient-centric enterprise imaging software platform that captures, imports, and routes medical images and video into existing EHR and PACS/VNA systems. Its six modules — Modality, Mobile, Uploader, DICOM, Media, and COVID Tracking — automate unscheduled point-of-care image capture, secure mobile image sharing, and outside-image ingestion for health systems and specialty practices. The platform is sold as a SaaS subscription with implementation services and integrates deeply with Epic and other EHR/PACS/Archive stacks.
Product overview
ImageMoverMD is a patient-centric enterprise imaging platform that connects and optimizes existing imaging systems. The platform operates as a unified solution with four core modules: ImageMover Modality (for capturing unscheduled point-of-care images from medical devices), ImageMover Mobile (for secure mobile image capture and sharing), ImageMover Uploader (for importing outside images from CDs), and ImageMover COVID Tracking (for test result capture). Additional modules include ImageMover DICOM (for importing outside DICOM medical imaging) and ImageMover Media (for importing video and document formats). The platform leverages existing VNA/PACS and EHR investments to connect disparate imaging workflows, with deep integration into Epic and other EHR systems. The solution automates order generation for billing capture and stores no patient data on mobile devices, ensuring HIPAA compliance.
Differentiator
Problem solved
Functional benefit
Brands
- ImageMover Modality: Solution for capturing and archiving point-of-care images from medical devices such as mobile ultrasound units, fluoroscopy and endoscopy devices.
- ImageMover Mobile
- ImageMover Uploader
- COVID Tracking
Products and services
- ImageMover Modality Captures and archives point-of-care images from medical devices such as mobile ultrasound units, fluoroscopy, and endoscopy devices. Automatically generates orders using the patient's EHR record to ensure correct data capture for billing, and imports images into the EHR and VNA/PACS archive.
- ImageMover Mobile
Quantifiable outcome
- $2M average annual revenue opportunity per health system from unscheduled scan billing capture
- +3 more outcomes
Companies that use ImageMoverMD
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
ImageMoverMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
ImageMoverMD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mach7 TechnologiescorePartnership announced December 6, 2021 to deliver encounter-based imaging within Mach7's Enterprise Imaging Solution. The partnership provides Mach7 customers an optimized end-to-end solution to capture, archive, and view DICOM and Non-DICOM encounter-based images. ImageMover's workflow solution captures unscheduled and non-radiology images and videos at the point-of-care, integrated into Mach7's VNA and enterprise diagnostic viewer.
- Epic Systems (App Orchard)coreImageMoverMD was included in Epic's launch of the App Orchard in October 2017, an online marketplace where healthcare providers can browse software made by non-Epic developers. All featured software links with Epic's platform. ImageMover has been leveraging Epic's available APIs since 2014.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ImageMoverMD competitors and assessment
Company assessmentDirect peers
- Ambra Health: Ambra Health (now part of Intelerad) provides a cloud-based medical image exchange and management platform that integrates with EHRs and PACS for image sharing across health systems - directly competing with ImageMover's image exchange, outside image import, and EHR integration capabilities.
- LifeImage: LifeImage (acquired by GE HealthCare) was a leading image exchange platform enabling health systems to share and import outside imaging studies - directly comparable to ImageMover's Uploader and outside image sharing workflows.
- Dicom Systems: Dicom Systems provides DICOM routing, image exchange, and interoperability tools that connect imaging systems with EHRs and VNAs - directly overlapping with ImageMover's interoperability and DICOM import capabilities.
- Novarad: Novarad offers enterprise imaging, PACS, and image exchange solutions for hospitals and health systems, with overlapping encounter-based and outside image management capabilities similar to ImageMover.
Broad incumbents
- Mach7 Technologies: Mach7 provides Vendor Neutral Archive and Enterprise Imaging platforms and is both a strategic channel partner of ImageMover (embedding its workflows) and a broader incumbent whose VNA competes in adjacent enterprise imaging deals.
- Philips Healthcare: Philips is a large incumbent in medical imaging and informatics (PACS, VNA, workflow) and is also a listed technology partner of ImageMover - representing both a potential channel and a competitive threat in the broader imaging IT market.
- GE HealthCare: GE HealthCare offers comprehensive imaging informatics (PACS, VNA, universal viewer) and acquired LifeImage - directly competing with ImageMover's enterprise imaging workflow layer at much larger scale.
- Carestream Health: Carestream is an established imaging IT vendor offering PACS, VNA, and workflow solutions to hospitals - competing for the broader enterprise imaging budget that ImageMover's workflow layer sits within.
- Intelerad: Intelerad is a larger enterprise imaging company (including Ambra Health) offering PACS, VNA, and image exchange solutions across hospitals - representing a broader competitive threat to ImageMover's niche.
Others
- Epic Systems: Epic is the dominant EHR vendor whose App Orchard marketplace ImageMover leverages - a critical ecosystem partner that also represents platform dependency risk and could potentially add competing first-party imaging workflow functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ImageMoverMD social profiles
Digital presenceImageMoverMD compliance and trust
Trust signalCompliance3 records
ImageMoverMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImageMoverMD leadership team
Management profileNumber of profiles
Profiles9 records
ImageMoverMD funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImageMoverMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImageMoverMD
What does ImageMoverMD do?
ImageMoverMD sells a patient-centric enterprise imaging software platform that captures, imports, and routes medical images and video into existing EHR and PACS/VNA systems. Its six modules — Modality, Mobile, Uploader, DICOM, Media, and COVID Tracking — automate unscheduled point-of-care image capture, secure mobile image sharing, and outside-image ingestion for health systems and specialty practices. The platform is sold as a SaaS subscription with implementation services and integrates deeply with Epic and other EHR/PACS/Archive stacks.
Is ImageMoverMD a public or private company?
ImageMoverMD is a private company. It is classified as venture growth investor backed and is currently operating.
When was ImageMoverMD founded?
ImageMoverMD was founded in 2014. It employs 11 to 50 people.
Where is ImageMoverMD based?
ImageMoverMD is headquartered in Madison, United States, in the North America region.
How does ImageMoverMD make money?
Two revenue lines are on record. Enterprise Software Licensing/Subscription is the primary driver. The others are implementation and Integration Services.
Who are ImageMoverMD's main competitors?
Direct peers on record are Ambra Health, LifeImage, Dicom Systems and Novarad. Broad incumbents are Mach7 Technologies, Philips Healthcare, GE HealthCare, Carestream Health and Intelerad. Epic Systems is listed as an others.
Does ImageMoverMD have an API?
No public API is recorded for ImageMoverMD.
What industry is ImageMoverMD in?
ImageMoverMD's product category is Medical Imaging Workflow Software. Its primary akta.pro industry code is HLACALAJ, Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE), with a secondary code of HLACABAM, Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity). Its NAICS code is 51321 and its SIC code is 7372.