Weno Exchange
Weno Exchange operates an independent ePrescribing switch network, routing electronic prescriptions between prescribers, veterinarians, and pharmacies across the US as a non-Surescripts alternative with DEA-audited EPCS, multiple EHR APIs, and stand-alone applications.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Weno Exchange does
Weno Exchange LLC is an Austin, Texas-based ePrescribing intermediary operating an independent switch network that routes electronic prescriptions between prescribers, veterinarians, and pharmacies using NCPDP SCRIPT 20170715 government-approved standards. Founded in 2006 by Tina Goodman and repositioned in 2011 as an ePrescribing intermediary, the company positions itself as a non-Surescripts alternative for EPCS (Electronic Prescribing of Controlled Substances), having been DEA 1311.120 audited with iBeta third-party certification for both prescriber and pharmacy applications.
The product suite spans stand-alone web applications (WENO Online for prescribers/veterinarians and pharmacies) and multiple API integration paths: Switch API (direct connection with no middleware), WENO Online API (middleware for EHRs needing EPCS without their own DEA audit), EZ Integration (OpenEMR v7.02+ ready), a Pharmacy Technology Vendor API, and a Health Plans/PBMs API supporting medication history and Real-Time Benefits. The company holds state ePrescribing intermediary approvals in Alabama, Connecticut, Indiana, Maryland, Nevada, and South Carolina, and is SOC 2-certified and HIPAA-compliant as a Business Associate.
Revenue is generated primarily through per-prescriber subscription fees for API-integrated EHRs and pharmacy technology vendors, supplemented by prescriber subscriptions on WENO Online, chain-pharmacy management fees, advertising to free users (with an ad-free upgrade), and a one-time $350 HIPAA Simplified compliance manual. The go-to-market is hybrid: API-first/developer-led for EHRs and pharmacy tech vendors, self-service PLG for individual prescribers and pharmacies (free pharmacy accounts and free EPCS for qualifying prescribers), and direct enterprise sales led by the CEO and President for health plans and PBMs. Notable distribution wins include the embedded OpenEMR v7.0.2+ integration and a BestRx partnership reaching 1,300+ pharmacies, though the firm remains a small, founder-led LLC with 1–10 employees and only $280,000 in disclosed funding.
Weno Exchange firmographics
Firmographics- Name
- Weno Exchange
- Legal name
- WENO Exchange LLC
- Website
- https://wenoexchange.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Weno Exchange operates an independent ePrescribing switch network, routing electronic prescriptions between prescribers, veterinarians, and pharmacies across the US as a non-Surescripts alternative with DEA-audited EPCS, multiple EHR APIs, and stand-alone applications.
- Ownership category
- akta.pro rank
Weno Exchange industry classification
Industry- Product category
- ePrescribing Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ePrescribing Networks, Routing & Provider Enablement (HLACAKAA)
- akta.pro secondary industries
- Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP) (HLACAKAO), PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
Keywords
Where Weno Exchange is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Weno Exchange business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Prescriber Subscriptions (WENO Online): Subscription fees for prescribers and veterinarians using WENO Online stand-alone ePrescribing application. Marketed as lowest cost ePrescribing solution in USA including for EPCS. Free EPCS offering available for prescribers.
- API Integration Fees: Per prescriber subscription fees for EHRs and prescriber software applications connecting via Switch API, WENO Online API, or EZ Integration. Low fees due to no middleware requirement for Switch API.
- Pharmacy Technology Vendor Fees: Fees for pharmacy technology vendors (PTVs) connecting to WENO's network to receive e-prescriptions. Includes certification and testing dashboard access.
- Health Plan/PBM Services: Services for health plans and PBMs including medication history responses and Real Time Benefits support for Medicare Part D ePrescribing obligations.
- HIPAA Simplified Product: Sale of HIPAA Simplified compliance manual for small healthcare businesses and business associates handling PHI. Priced at $350 with online orientation and six months of email support.
- Advertising: Advertisement display to free users of WENO Online services. Ad-free upgrade option available for all users.
- Chain Pharmacy Management: Fee-based merging of single pharmacy accounts into WENO Online Chain Account for easier multi-store management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free pharmacy account |
| Freemium | Others | Free EPCS for prescribers |
| Subscription | Monthly | EZ Integration (OpenEMR ready) |
| Subscription | Monthly | Switch API |
| Subscription | Monthly | Pharmacy Technology Vendor |
| One time/ perpetual license | Others | HIPAA Simplified |
| Subscription | Monthly | Ad-free upgrade |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Weno Exchange product offering
Product offeringCore offering
WENO Exchange operates a DEA-audited ePrescribing intermediary/switch network that routes electronic prescriptions between prescribers, veterinarians, and pharmacies using NCPDP SCRIPT 20170715 standards, competing with Surescripts. It delivers this through standalone web applications (WENO Online) for individual prescribers and pharmacies and through multiple API integration paths (Switch API, WENO Online API, EZ Integration for OpenEMR, Pharmacy Technology Vendor API, and Health Plans/PBMs API) for technology vendors and enterprise healthcare organizations.
Product overview
Weno Exchange is an ePrescribing intermediary platform offering multiple connection options to its proprietary ePrescribing network (competing with Surescripts). The core offering includes WENO Online, stand-alone web applications for both prescribers/veterinarians and pharmacies. For technical integrations, WENO provides three API options: Switch API (direct connection for maximum control), WENO Online API (middleware for EPCS capability), and EZ Integration (OpenEMR v7.02+ ready). Additional APIs serve Pharmacy Technology Vendors and Health Plans/PBMs. The platform provides free EPCS capability, DEA-compliant audited systems, and supports ePrescribing mandates across all US states.
Differentiator
Problem solved
Functional benefit
Brands
- WENO Online: Stand-alone ePrescribing application for prescribers and pharmacies that integrates with WENO's ePrescribing network.
- WENO Switch API
- WENO Online API
- WENO Online EZ Integration
- HIPAA Simplified
Products and services
- WENO Online for Prescribers and Veterinarians Standalone ePrescribing web application that integrates with WENO's own ePrescribing network instead of the Surescripts network, allowing prescribers and veterinarians to sign up and start ePrescribing immediately at the lowest cost in the USA including for ePrescribing controlled drugs (EPCS). Includes 2-year record access, free announcements to local pharmacies, easy-to-use screens, ad-free upgrade option, and integration options for all EHRs.
- WENO Online for Pharmacies
Quantifiable outcome
- Free EPCS reduces typical 10-physician practice costs from $42,000+ to $0
- +2 more outcomes
Companies that use Weno Exchange
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Weno Exchange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Weno Exchange partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenEMR FoundationcoreWENO Exchange e-Prescribing module integrated into OpenEMR v7.0.2 and above as standard feature in core download. OpenEMR users can electronically transmit prescriptions without relying on costly third-party networks. The integration provides regulatory compliance with DEA audits for EPCS and easy activation with guides, videos, and live support. WENO is positioned as a more cost-effective alternative for OpenEMR practitioners.
- BestRxcoreBestRx became the first retail pharmacy management system to fully integrate with the WENO network, enabling their pharmacy clients to e-Prescribe with all US prescribers. The partnership routes e-prescriptions from WENO's US-registered prescribers to more than 1,300 pharmacies using the BestRx Pharmacy Management System. BestRx was challenged to be the first retail pharmacy system to connect to all US prescribers and succeeded.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Weno Exchange competitors and assessment
Company assessmentDirect peers
- RxNT: RxNT offers ePrescribing integrated with EHR and practice management software for small and mid-sized practices. It directly competes with WENO Online for prescriber ePrescribing, including EPCS certification, targeting similar cost-sensitive ambulatory segments.
- Surescripts: Surescripts is the dominant US ePrescribing network connecting the majority of prescribers, pharmacies, and PBMs. WENO explicitly positions itself as the only independent alternative to the Surescripts network, making Surescripts the closest direct competitor in routing infrastructure.
- DrFirst: DrFirst (including its Rcopia ePrescribing product) provides ePrescribing, medication history, and clinical messaging solutions to hospitals, EHRs, and prescribers. It competes with WENO in providing ePrescribing infrastructure, EPCS certification, and medication reconciliation services.
- DoseSpot: DoseSpot is an ePrescribing integration platform primarily serving dental and medical practices via EHR integrations. Like WENO, it provides EPCS-certified ePrescribing for smaller practices, though it emphasizes dental and SMB verticals and partners with specific EHRs rather than operating as an independent switch network.
- NewCrop: NewCrop is an ePrescribing switch/network that integrates with EHR systems to provide electronic prescribing, including EPCS. It operates in the same switch/intermediary category as WENO, routing prescriptions between prescribers and pharmacies.
Broad incumbents
- Oracle Health (formerly Cerner): Oracle Health (formerly Cerner) provides enterprise EHR with integrated ePrescribing and pharmacy network connectivity for large hospital systems. Its bundled offering competes with WENO for the same regulatory-compliant ePrescribing workflows at large provider organizations.
- Epic Systems: Epic is the largest US hospital EHR vendor with deep ePrescribing capabilities built into its core platform. As a broad incumbent, Epic's integrated ePrescribing reduces the addressable opportunity for standalone intermediaries like WENO among large health system customers.
- Veradigm (formerly Allscripts): Veradigm provides ambulatory EHR and practice management software with integrated ePrescribing. As a broad incumbent serving many of the same ambulatory prescribers WENO targets via its Switch API and WENO Online, it is a relevant competitor at the integrated-EHR tier.
Others
- BestRx: BestRx is a retail pharmacy management system that integrates with WENO's network as a distribution partner. While not a competitor, it is a comparable pharmacy-side technology player that connects to WENO and serves the same end customers (retail pharmacies).
- OpenEMR: OpenEMR is an open-source EHR that integrated WENO's ePrescribing module as a standard feature in v7.0.2+. As a partner and ecosystem participant rather than a competitor, OpenEMR is thematically adjacent and represents a major distribution channel for WENO's prescriber-side offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Weno Exchange compliance and trust
Trust signalCompliance3 records
Weno Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weno Exchange leadership team
Management profileNumber of profiles
Profiles2 records
Weno Exchange funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weno Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weno Exchange
What does Weno Exchange do?
WENO Exchange operates a DEA-audited ePrescribing intermediary/switch network that routes electronic prescriptions between prescribers, veterinarians, and pharmacies using NCPDP SCRIPT 20170715 standards, competing with Surescripts. It delivers this through standalone web applications (WENO Online) for individual prescribers and pharmacies and through multiple API integration paths (Switch API, WENO Online API, EZ Integration for OpenEMR, Pharmacy Technology Vendor API, and Health Plans/PBMs API) for technology vendors and enterprise healthcare organizations.
Is Weno Exchange a public or private company?
Weno Exchange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weno Exchange founded?
Weno Exchange was founded in 2006. It employs 1 to 10 people.
Where is Weno Exchange based?
Weno Exchange is headquartered in Austin, United States, in the North America region.
How does Weno Exchange make money?
Seven revenue lines are on record. Prescriber Subscriptions (WENO Online) is the primary driver. The others are API Integration Fees, pharmacy Technology Vendor Fees, health Plan/PBM Services, HIPAA Simplified Product, advertising and chain Pharmacy Management.
Who are Weno Exchange's main competitors?
Direct peers on record are RxNT, Surescripts, DrFirst, DoseSpot and NewCrop. Broad incumbents are Oracle Health (formerly Cerner), Epic Systems and Veradigm (formerly Allscripts). Others are BestRx and OpenEMR.
Does Weno Exchange have an API?
Yes. WENO offers multiple API options for different integration needs: (1) SWITCH API - direct connection to WENO's intermediary/switch/network service for comprehensive ePrescribing including NewRxs, CancelRx and more, using latest NCPDP US government-approved standards; (2) WENO ONLINE API - middleware solution for EHRs that need EPCS capability without their own DEA audit, allowing maximum UI control; (3) EZ Integration API - OpenEMR v7.02+ ready solution using specially designed WENO Online accounts with easy JSON calls for IFRAMEs; (4) Pharmacy Technology Vendor API - enables pharmacies to receive NewRxs and other SCRIPT messages; (5) Health Plans & PBMs API - supports Medication History Requests and Real-Time Benefits. All APIs include sandbox/continuous testing environment, self-testing tools, pharmacy directory, and drug database inclusion. Documentation available as PDFs including Switch API Documentation and WOL API Overview. Developer documentation is at live.wenoexchange.com.
What industry is Weno Exchange in?
Weno Exchange's product category is ePrescribing Software. Its primary akta.pro industry code is HLACAKAA, ePrescribing Networks, Routing & Provider Enablement, with a secondary code of HLACAKAO, Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP). Its NAICS code is 524292 and its SIC code is 7373.