Luckin Coffee
Luckin Coffee is a technology-driven coffee retailer operating 35,000+ cashier-less pickup stores globally, serving 120M+ registered app users with affordable mass-market beverages, premium single-origin espressos, and an expanding non-coffee and RTD portfolio.
- Company typePublic
- Founded2017
- HeadquartersXiamen, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Luckin Coffee does
Luckin Coffee operates a technology-driven new retail coffee platform that combines a cashier-less mobile app-based ordering system with a globally scaled network of pickup stores. Founded in 2017 in Xiamen, China, the company has grown to over 35,000 stores globally as of May 2026, having overtaken Starbucks as China's largest coffee chain by store count in November 2023. The core mobile app serves 120+ million registered users and handles 100% of in-store transactions, supporting AI-powered recommendations, dynamic pricing, and process automation across supply chain, inventory, and customer engagement. The product portfolio spans premium single-origin espresso (Luckin Black Cup), signature lattes (led by Coconut Latte with 2.1B+ cumulative cups), non-coffee beverages, ready-to-drink canned coffee (launching April 2026 in convenience stores), and alcoholic beverages (Scarlet Moon cocktail).
Luckin Coffee firmographics
Firmographics- Name
- Luckin Coffee
- Legal name
- Luckin Coffee Holding Singapore Pte. Ltd.
- Website
- https://luckincoffee.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Luckin Coffee is a technology-driven coffee retailer operating 35,000+ cashier-less pickup stores globally, serving 120M+ registered app users with affordable mass-market beverages, premium single-origin espressos, and an expanding non-coffee and RTD portfolio.
- Ownership category
- akta.pro rank
Luckin Coffee industry classification
Industry- Product category
- Specialty Coffee Retail Chain
- NAICS
- Coffee and Tea Manufacturing (31192), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Eating Places (5812), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Breakfast & Coffee QSR (THAFAAAI)
Keywords
Where Luckin Coffee is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
Luckin Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beverage Product Sales: Primary revenue from direct sales of coffee and other beverages through company-owned stores and mobile app orders
- Delivery Services: Revenue from delivery fees charged through third-party delivery platforms
- Ready-to-Drink Products: RTD canned and bottled beverages sold through convenience stores and retail channels, launching April 2026
- Membership Program: Loyalty program revenue from registered app members with exclusive offers and promotions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | New User Promotion - First drink at $0.99 |
| Unit Pricing | Pay-as-you-go | SOE Series - Starting from $4.50 |
| Unit Pricing | Pay-as-you-go | Ready-to-Drink Products - 9.9 yuan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Luckin Coffee product offering
Product offeringCore offering
Luckin Coffee operates a tech-driven coffee retail platform combining a mobile app ordering system with 33,596+ pickup stores globally. The company sells freshly made coffee beverages, non-coffee beverages, ready-to-drink bottled products, and cocktails, anchored by Signature Lattes and the premium Luckin Black Cup Single Origin Espresso series. Its integrated smart roasting supply chain and AI-driven operations enable aggressive pricing and rapid scale.
Product overview
Luckin Coffee is a technology-driven new retail coffee company operating a platform of over 33,000 pick-up stores globally, complemented by a mobile app with over 120 million registered users. The core offering centers on freshly made coffee beverages including Signature Lattes (led by the Coconut Latte), Barista Coffee classics, and the premium Luckin Black Cup Single Origin Espresso series crafted with World Barista Championship champions. The company has expanded into non-coffee beverages (tea, matcha, fruit drinks), ready-to-drink bottled coffee, and alcoholic cocktails. The mobile app serves as the central engagement platform enabling 100% cashier-less transactions, personalized recommendations, and seamless digital payments. Through its controlling shareholder Centurium Capital, Luckin acquired Blue Bottle Coffee for premium segment expansion. The company operates integrated supply chain operations from bean sourcing (Brazil, Ethiopia, Colombia, Indonesia, Yunnan) through its industry-leading smart roasting infrastructure with capacity exceeding 155,000 tons annually.
Differentiator
Problem solved
Functional benefit
Brands
- Luckin Black Cup: Premium Single Origin Espresso (SOE) series featuring high-quality beans sourced from renowned regions worldwide, crafted under guidance of World Barista Championship champions
- Lucky Cup
Products and services
- Signature Lattes Luckin's signature latte lineup anchored by the Coconut Latte (over 2.1 billion cumulative cups sold), with Velvet Latte, Little Butter Latte, Creamy Dreamy Latte, and Coconut Velvet Latte varieties. Targeted at mass market and premium consumers seeking signature-flavored coffee beverages.
- Barista Coffee Classic Italian coffee beverages including Americano, Latte, Cappuccino, Flat White, Caramel Macchiato, and Caffe Mocha. Made with IIAC Gold Medal coffee beans and SCHAERER Swiss coffee machines for freshly roasted and ground quality. Targeted at traditional coffee drinkers.
- Luckin Black Cup (Single Origin Espresso Series) Premium Single Origin Espresso series under the Luckin Black Cup brand featuring rare beans from renowned regions including Gesha (Ethiopia), Sumatra Gayo (Indonesia), Yirgacheffe, and Hambella varieties. Crafted under guidance of World Barista Championship champions and priced from $4.50 in Singapore. Targeted at premium coffee enthusiasts.
- Fruity Americano Collection Fruit-infused coffee beverages including Orange Americano, Pomelo Americano, Apple Fizzy Americano, and Grape Fizzy Americano with varying juice content. Targeted at younger and trend-driven consumers seeking novel coffee flavor combinations.
- Matcha Series Matcha-based beverages including Matcha Latte, Matcha Oat Latte, Coconut Matcha Latte, Matcha Frappe, and Matcha Jasmine Frappe. Targeted at non-coffee beverage seekers and tea enthusiasts.
- Oat Milk Series Plant-based coffee beverages made with OATLY Barista Edition oat milk. Includes Oat Milk Latte and Oat Shakerato for lactose-free options. Targeted at health-conscious and dairy-averse consumers.
- Ready-to-Drink Bottled Coffee Bottled ready-to-drink coffee products including low-sugar coconut latte, grapefruit C Americano, and classic Americano in 300ml bottles. Sold through convenience store retail channels. Targeted at grab-and-go consumers seeking off-premise coffee consumption.
- Scarlet Moon Cocktail First alcoholic beverage launched by Luckin Coffee, made with Tanqueray gin. Sold simultaneously across all stores. Targeted at adult consumers seeking new beverage categories beyond coffee.
- Non-Coffee Beverages Diversified beverage portfolio beyond coffee including various tea and fruit-based drinks. As of May 2026, cumulative non-coffee beverage sales surpassed RMB 20 billion, with 22 products each exceeding 100 million cups sold. Targeted at consumers seeking variety beyond coffee.
- Blue Bottle Coffee Premium specialty coffee brand acquired from Nestlé by Centurium Capital (Luckin Coffee's controlling shareholder) for under $400 million. Operates high-end cafés in the US and East Asia, generating approximately $250 million in annual revenue. Targeted at premium specialty coffee consumers seeking high-end café experiences.
Quantifiable outcome
- 35,000+ stores globally as of May 2026
- +3 more outcomes
Companies that use Luckin Coffee
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Luckin Coffee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature3 records
Luckin Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- GrabFoodminorDelivery partner in Singapore for food and beverage delivery services.
- OATLYminorSupplier partnership providing oat milk as a dairy alternative option for customers.
- Air ChinaminorCo-branded experience partnership for customer engagement initiatives.
- Australian OpenminorSports sponsorship partnership for international brand building and marketing visibility.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
Luckin Coffee competitors and assessment
Company assessmentDirect peers
- Starbucks: Starbucks is Luckin's primary global coffee chain competitor; Luckin surpassed Starbucks by store count in China in November 2023. Both operate coffee-focused chains at scale with mobile ordering, loyalty programs, and premium positioning.
- Cotti Coffee: Cotti Coffee is Luckin's most aggressive low-cost Chinese coffee chain rival, employing an almost identical pickup-store, app-driven, discount-led model. Both were named in the 2025 Chinese antitrust probe into delivery subsidies.
- Blue Bottle Coffee: Premium specialty coffee chain acquired by Centurium Capital (Luckin's controlling shareholder) from Nestlé for under $400M in March 2026. Operates high-end cafés in the US and East Asia, ~$250M revenue, and is expected to support Luckin's premium SOE and overseas expansion.
- Tim Hortons China: Tim Hortons operates a coffee chain in China under a JV with Cartesian Capital, directly competing with Luckin in the urban Chinese coffee market with similar digital ordering and pickup offerings.
- Costa Coffee: UK-based coffee chain with global footprint including China stores, offering comparable espresso-based beverages and café-format stores. Competes with Luckin for urban coffee consumers in tier-1 Chinese cities.
Broad incumbents
- Dunkin': US-based QSR coffee and donut chain with ~9,500 stores. Comparable to Luckin's tech-driven pickup model at scale and a direct competitor in the US market Luckin entered in July 2025.
- McCafé: McDonald's in-store coffee bar concept operating globally inside McDonald's restaurants. Competes with Luckin on affordable, convenient coffee in urban locations, particularly in China and Southeast Asia.
- Peet's Coffee: US specialty coffee chain (subsidiary of JDE Peet's) operating retail cafés and packaged coffee. Comparable in its premium positioning and SOE offerings, though primarily US-focused versus Luckin's Asia-centric footprint.
Regional players
- Pacific Coffee: Hong Kong-based coffee chain with presence across Hong Kong, Mainland China, Singapore, and Malaysia. Competes directly with Luckin in Hong Kong and parts of Southeast Asia with similar urban café positioning.
Emerging players
- % Arabica: Japan-origin specialty coffee chain expanding globally with single-origin focus and premium positioning. Comparable to Luckin's SOE Black Cup series and premium coffee store strategy in markets like Singapore and Hong Kong.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Luckin Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luckin Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Luckin Coffee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Luckin Coffee funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luckin Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luckin Coffee
What does Luckin Coffee do?
Luckin Coffee operates a tech-driven coffee retail platform combining a mobile app ordering system with 33,596+ pickup stores globally. The company sells freshly made coffee beverages, non-coffee beverages, ready-to-drink bottled products, and cocktails, anchored by Signature Lattes and the premium Luckin Black Cup Single Origin Espresso series. Its integrated smart roasting supply chain and AI-driven operations enable aggressive pricing and rapid scale.
Is Luckin Coffee a public or private company?
Luckin Coffee is a public company. It is classified as public and is currently operating.
When was Luckin Coffee founded?
Luckin Coffee was founded in 2017. It employs 5,001 to 10,000 people.
Where is Luckin Coffee based?
Luckin Coffee is headquartered in Xiamen, China, in the Asia region.
How does Luckin Coffee make money?
Four revenue lines are on record. Beverage Product Sales are the primary driver. The others are delivery Services, ready-to-Drink Products and membership Program.
Who are Luckin Coffee's main competitors?
Direct peers on record are Starbucks, Cotti Coffee, Blue Bottle Coffee, Tim Hortons China and Costa Coffee. Broad incumbents are Dunkin', McCafé and Peet's Coffee. Pacific Coffee is listed as a regional player. % Arabica is listed as an emerging player.
Does Luckin Coffee have an API?
No public API is recorded for Luckin Coffee.
What industry is Luckin Coffee in?
Luckin Coffee's product category is Specialty Coffee Retail Chain. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 31192 and its SIC code is 5812.