GrabFood
GrabFood is the food delivery arm of Grab Holdings Limited, operating a mobile-first marketplace that connects Southeast Asian consumers with restaurant partners across Vietnam, Singapore, Malaysia, Thailand, Indonesia, and the Philippines, generating revenue via commission on each order.
- Company typePublic
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What GrabFood does
GrabFood is the food delivery vertical of Grab Holdings Limited, a Singapore-headquartered technology company that trades on NASDAQ under ticker GRAB following its December 2021 SPAC merger with Altimeter Growth Corp. The platform operates as a mobile-first marketplace that connects consumers with restaurant partners for on-demand meal ordering and delivery, leveraging Grab's existing ride-hailing driver network for last-mile fulfillment. GrabFood is distributed through dedicated Android and iOS applications and is available across at least six Southeast Asian markets: Singapore, Vietnam, Malaysia, Thailand, Indonesia, and the Philippines.
The platform generates revenue through a commission-based marketplace model, taking a percentage of each order fulfilled through the app on behalf of restaurant partners. It is positioned as one of two dominant players in Vietnam's online food delivery sector, holding approximately 36% market share against ShopeeFood in 2025, within a market estimated at $2.1 billion in consumer spend. Proprietary technology includes AI-driven fast delivery capabilities that utilize the parent group's logistics infrastructure to optimize delivery times. The product is embedded within the broader Grab super-app ecosystem, which spans ride-hailing, deliveries, and financial services.
GrabFood operates as part of a public company that employs between 5,001 and 10,000 staff and is led by founder Anthony Tan alongside co-founder Tan Hooi Ling. The unit's growth strategy is anchored in continued penetration of secondary cities within core Southeast Asian markets, deeper integration with the Grab super-app, and the application of AI to delivery performance. Standalone financials for the GrabFood segment are not separately disclosed in the source materials.
(NB: The firmographic block in the input referencing a 2014-founded, London-based same-day grocery delivery company is inconsistent with the rest of the data describing Grab's Southeast Asian food delivery operations; the analysis above is grounded in the consistent, multi-source Southeast Asian narrative.)
GrabFood firmographics
Firmographics- Name
- GrabFood
- Legal name
- GrabFood
- Website
- https://food.grab.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GrabFood is the food delivery arm of Grab Holdings Limited, operating a mobile-first marketplace that connects Southeast Asian consumers with restaurant partners across Vietnam, Singapore, Malaysia, Thailand, Indonesia, and the Philippines, generating revenue via commission on each order.
- Ownership category
- akta.pro rank
GrabFood industry classification
Industry- Product category
- Food Delivery Services
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- akta.pro primary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
- akta.pro secondary industries
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where GrabFood is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
GrabFood business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Commission-based food delivery: GrabFood generates revenue by taking a commission fee from restaurant partners for each order fulfilled through the platform. This marketplace model combines transaction fees with platform access for restaurant partners.
Go-to-market motion1 record
Distribution channels1 record
GrabFood product offering
Product offeringCore offering
GrabFood operates a food delivery platform and menu service that enables consumers to order meals from restaurants through a mobile/web application and have those meals delivered to their location. The platform aggregates third-party restaurant partners and uses Grab's ride-hailing logistics infrastructure for fulfillment, with cashless payment integration and delivery tracking.
Product overview
GrabFood operates as a dedicated food delivery platform within the Grab ecosystem. The product provides a consumer-facing mobile/web application where users can browse restaurant menus, place orders, and track deliveries. GrabFood functions as the core food delivery service under the Grab brand.
Differentiator
Problem solved
Functional benefit
Products and services
- GrabFood GrabFood is a food delivery platform and menu service enabling consumers to order meals from restaurants and have them delivered to their location. It operates as the core food delivery service under the Grab brand, providing a consumer-facing mobile/web application where users can browse restaurant menus, place orders, and track deliveries.
Quantifiable outcome
- 19% YoY growth in Vietnamese food delivery market
Companies that use GrabFood
Customer profileSegments1 record
Ideal customer profiles1 record
GrabFood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GrabFood partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
GrabFood competitors and assessment
Company assessmentBroad incumbents
- Just Eat Takeaway: Just Eat Takeaway is a global online food delivery marketplace operating across multiple geographies. It shares the restaurant-partner commission model with GrabFood, though focused on European and other non-SEA markets.
- Meituan: Meituan is China's dominant food delivery and local services platform with extensive restaurant network effects. It serves as a benchmark for GrabFood's super-app and marketplace scale, though it operates in a different geography.
- Uber Eats: Uber Eats is a global food delivery platform leveraging Uber's ride-hailing infrastructure, sharing the same super-app-driven delivery model as GrabFood, though operating primarily outside SEA in Western markets.
- DoorDash: DoorDash is a leading US-based food delivery marketplace operating at scale with a restaurant-partner model comparable to GrabFood's, though focused on North American markets and not directly competing geographically.
Direct peers
- Foodpanda: Foodpanda operates food delivery marketplaces across multiple Southeast Asian markets including Singapore, Thailand, Malaysia, and the Philippines, competing directly with GrabFood on overlapping geographies and similar consumer segments.
- Baemin (Woowa Brothers): Baemin is a Korean food delivery leader that has expanded into Vietnam and other SEA markets. It competes with GrabFood on restaurant marketplace functionality and delivery logistics in overlapping geographies.
- LINE MAN: LINE MAN is a Thailand-based food delivery and on-demand services platform operating under the LINE super-app. It competes directly with GrabFood in the Thai market with similar restaurant-partner marketplace model.
- GoFood (Gojek): GoFood is the food delivery arm of Gojek, a Southeast Asian super-app operating across Indonesia and other SEA markets. Like GrabFood, it integrates ride-hailing infrastructure for delivery and serves overlapping consumer segments in the region.
- ShopeeFood: ShopeeFood is the leading food delivery platform in Vietnam with 56% market share, directly competing head-to-head with GrabFood in the same market with a similar marketplace model and restaurant-merchant focus.
Regional players
- Deliveroo: Deliveroo is a UK-headquartered food delivery marketplace with comparable restaurant-partner model and consumer use cases to GrabFood, but operates primarily in Europe and the Middle East rather than Southeast Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GrabFood social profiles
Digital presenceGrabFood financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrabFood leadership team
Management profileNumber of profiles
GrabFood funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrabFood M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrabFood
What does GrabFood do?
GrabFood operates a food delivery platform and menu service that enables consumers to order meals from restaurants through a mobile/web application and have those meals delivered to their location. The platform aggregates third-party restaurant partners and uses Grab's ride-hailing logistics infrastructure for fulfillment, with cashless payment integration and delivery tracking.
Is GrabFood a public or private company?
GrabFood is a public company. It is classified as public and is currently operating.
When was GrabFood founded?
GrabFood was founded in 2018. It employs 5,001 to 10,000 people.
Where is GrabFood based?
GrabFood is headquartered in London, United Kingdom, in the Europe region.
How does GrabFood make money?
One revenue line is on record: commission-based food delivery.
Who are GrabFood's main competitors?
Broad incumbents on record are Just Eat Takeaway, Meituan, Uber Eats and DoorDash. Direct peers are Foodpanda, Baemin (Woowa Brothers), LINE MAN, GoFood (Gojek) and ShopeeFood. Deliveroo is listed as a regional player.
Does GrabFood have an API?
No public API is recorded for GrabFood.
What industry is GrabFood in?
GrabFood's product category is Food Delivery Services. Its primary akta.pro industry code is CRAFAFAB, Restaurant Meal & Prepared Food Delivery, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 722513.