Oriental Kopi

What Oriental Kopi does

Oriental Kopi is a Malaysian kopitiam chain operating under Oriental Coffee International Sdn Bhd, with its holding company Oriental Kopi Holdings Berhad listed on the ACE Market of Bursa Malaysia in the first half of 2025. The company runs owned outlets across Kuala Lumpur, Petaling Jaya, Johor, and Penang (including mall and transport-hub locations such as KLCC, KLIA2, and Queensbay Mall) serving authentic Nanyang cuisine, traditional white coffee brewed from a proprietary three-bean blend of Arabica, Robusta, and Liberica, and signature 128-layer handmade egg tarts that have been certified by ASEAN Records for cumulative sales volume and thickness. Beyond dine-in, Oriental Kopi operates a packaged consumer-goods business spanning white coffee sachets, teh tarik, cooking pastes (curry, rendang, Hainanese chicken rice, sambal nasi lemak), instant noodles, kaya spreads, and pineapple tarts, distributed through Shopee, Lazada, TikTok Shop, supermarkets, and a Uniqlo Malaysia merchandise collaboration.

The business operates three monetization streams: in-store food and beverage sales (dine-in and takeaway), packaged goods sold through e-commerce and retail, and licensed/collaborative merchandise. Pricing spans from RM4.90 instant noodles and RM16.90-RM36.90 coffee boxes to RM69-RM79 KOPI CUP insulated tumblers. Customer segments include local Malaysian food enthusiasts (primary), tourists and travelers (via airport and mall locations), and coffee enthusiasts seeking premium kopi products. The go-to-market combines product-led growth around signature items (egg tarts, white coffee), direct-to-consumer retail through owned outlets and Shopee/Lazada/TikTok Shop storefronts, and event-driven marketing anchored on ASEAN Records and limited-edition drops (Pandan Egg Tart, Raya Gift Box, Coconut Biscuit).

Following the IPO, Oriental Kopi has built out investor relations infrastructure (financial reports, AGM, announcements, corporate governance) and a membership program with reward-point redemptions, but no AI/ML capability, R&D pipeline, or data flywheel is disclosed. The core technology remains traditional Nanyang preparation techniques rather than digital or automated systems.

Name

Oriental Kopi

Legal name

Oriental Coffee International Sdn Bhd

Website

https://orientalkopi.asia

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Oriental Kopi is a Malaysian kopitiam chain and packaged-goods brand that serves authentic Nanyang cuisine, signature 128-layer egg tarts, and a proprietary three-bean white coffee to Malaysian consumers and tourists via owned outlets, e-commerce, and supermarket distribution.

Ownership category

akta.pro rank

Product category

Kopitiam Restaurant and Packaged Foods

NAICS

Food Manufacturing (311), Coffee and Tea Manufacturing (311920), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Breakfast & brunch prepared items manufacturing (AFAKAHAH)

Keywords

• Malaysian kopitiam dining
• Nanyang cuisine restaurants
• White coffee products
• Halal packaged foods
• Traditional coffee chain

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from dine-in and takeaway sales at Oriental Kopi kopitiam outlets across Malaysia, offering traditional Nanyang cuisine, coffee, and pastries.
2. Packaged Consumer Goods: Sale of packaged products including white coffee sachets, tea, kaya spreads, curry pastes, noodles, pineapple tarts, and merchandise (KOPI CUP tumblers, mugs). Available through e-commerce platforms and supermarkets.
3. Licensed Merchandise: Collaboration with Uniqlo Malaysia for limited edition T-shirts featuring Oriental Kopi artwork, sold through selected Uniqlo stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Oriental Kopi operates a chain of traditional Malaysian kopitiam restaurants serving authentic Nanyang cuisine, signature 128-layer handmade egg tarts, and traditional white coffee brewed from a proprietary three-bean Arabica-Robusta-Liberica blend. The company also retails packaged consumer goods (white coffee sachets, teh tarik, kaya spreads, cooking pastes, instant noodles, pineapple tarts) via e-commerce and supermarkets, and sells branded merchandise including KOPI CUP tumblers and collaborative T-shirts.

Product overview

Oriental Kopi is a Malaysian kopitiam (traditional coffee shop) chain offering a unified dining and retail experience. The core business combines dine-in restaurant services with a comprehensive product portfolio of packaged foods and merchandise. The restaurant serves authentic Nanyang cuisine including signature egg tarts, polo buns, nasi lemak, and traditional coffee. The packaged products line includes white coffee series (Classic, Roasted, Hazelnut, Himalayan Salt, Extra Kaw, Mocha, Coffee Cham variants), teh tarik, black coffee (Grand Drip Coffee, Kopi O 2-in-1, Drip Coffee), food pastes (Curry Paste, Rendang Paste, Hainanese Chicken Rice Paste, Sambal), kaya spreads, pineapple tarts, and instant noodles (Pan Mee, Curry Laksa Mee, Prawn Mee). Merchandise includes KOPI CUP travel tumblers, ceramic mugs, gooseneck kettles, and limited edition collaborative items. Products are available through company outlets, major e-commerce platforms (Shopee, Lazada, TikTok Shop), and the official website.

Differentiator

Problem solved

Functional benefit

Products and services

• Oriental Kopi Kopitiam Restaurant Traditional Malaysian kopitiam restaurant serving authentic Nanyang cuisine including signature egg tarts, polo buns, nasi lemak, mee siam, Hainanese chicken rice, and char kuey teow alongside hand-brewed white coffee. Dine-in and takeaway service at multiple mall and high-street locations across Malaysia.
• Classic White Coffee Signature white coffee sachet pack (38g x 10 sachets, 380g) using a blend of Arabica, Robusta, and Liberica beans slow-roasted at medium-low temperatures. Awarded 3 Star in the Superior Taste Award by the International Taste & Quality Institute (iTQi), Brussels.
• White Coffee Series Complete line of white coffee sachets in Classic, Roasted, No Sugar Added, Hazelnut, Himalayan Salt, Extra Kaw, Mocha, Coffee Cham, and Musang King variants, all using the three-bean Arabica-Robusta-Liberica blend.
• Grand Drip Coffee Premium drip coffee sachet pack (18g x 10 sachets, 180g) using Arabica beans from Brazil combined with Robusta and Liberica, high-temperature roasted for bold aroma.
• Teh Tarik Traditional Malaysian pulled tea sachet pack (40g x 10 sachets, 400g) using premium Ceylon black tea from Sri Lanka and Indian Assam black tea, crafted with traditional teh tarik skills for smooth, creamy texture.
• Signature Egg Tart Handmade egg tart with 128-layer flaky pastry crust and creamy custard filling. Available in Original, Pandan, and Belgian Royal Chocolate variants. Holds ASEAN Records for 'Thickest Egg Tart' and 'Most Number of Egg Tarts Sold'.
• Pineapple Tart Classic Malaysian pineapple tart with buttery golden crust and fragrant pineapple jam filling, available in Classic and Cheese variants.
• Kaya Spreads Traditional coconut jam (kaya) spreads available in Traditional and Pandan flavors, made from coconut and egg using a recipe passed down through generations.
• Curry Paste Authentic Malaysian curry paste crafted with lemongrass, galangal, garlic, and aromatic spices, slow-cooked for traditional Nanyang curry flavor. Includes coconut milk powder. 100g pack.

Quantifiable outcome

• 11,879,964 egg tarts sold (ASEAN Record)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ASEAN Records and ASIA RecordscoreStrategic or Co-development Partner · 13 March 2026ASEAN Records and ASIA Records recognized Oriental Kopi with multiple record titles at the 8th Gather of Achievers event in Kuala Lumpur, Malaysia, including records for 11,879,964 egg tarts sold and 3,669,188 cups of kopi sold. The event also marked the launch of ASEAN Food Records and ASIA Food Records categories.
• Uniqlo MalaysiaminorGTM or Marketing Partner · 1 October 2025Collaboration for limited edition UTme! graphic T-shirts featuring Oriental Kopi-inspired artwork, sold at selected Uniqlo stores. The collaboration faced public criticism for AI-generated artwork quality and cultural authenticity concerns.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Secret Recipe: Malaysian café-restaurant chain serving cakes, local dishes, and coffee in shopping mall locations; competes for the same dine-in occasion, real estate, and customer wallet share.
• OldTown White Coffee: Malaysia-listed kopitiam-style coffee chain with both dine-in outlets and a globally distributed packaged white coffee CPG business — the closest analog to Oriental Kopi's dual restaurant + packaged goods model.
• Zus Coffee: Fast-growing Malaysian specialty coffee chain expanding rapidly across Malaysia and into regional markets; competes directly with Oriental Kopi for the same coffee-shop customer occasion and real estate in malls.
• San Francisco Coffee: Established Malaysian kopitiam-style coffee chain with dine-in outlets and packaged coffee retail; directly comparable in positioning, menu offering, and target customer.

Regional players

• Toast Box: Singapore kopitiam chain focused on traditional kopi, kaya toast, and local dishes; directly comparable heritage positioning and menu offering, with regional expansion ambitions.
• Ya Kun Kaya Toast: Iconic Singapore kopitiam chain offering traditional kaya, coffee, and toast; comparable brand heritage and menu positioning, but primarily a Singapore regional player with growing regional footprint.

Broad incumbents

• Marrybrown: Long-established Malaysian QSR chain with broader menu and larger footprint; competes for the same halal-certified dine-in customer in malls and on highways.
• Starbucks Malaysia: Global coffee chain incumbent in Malaysia with broad outlet footprint and dominant brand awareness; competes for the same premium coffee occasion and tourist/daily-routine traffic.

Emerging players

• Common Man Coffee Roasters: Singapore-based specialty coffee operator and roaster; comparable as a premium coffee brand leveraging provenance and craft positioning, though operating in the specialty rather than kopitiam segment.
• Tealive: Malaysian beverage-led chain with strong mall presence and a growing packaged consumer goods line; competes for grab-and-go occasions and beverage consumer spend.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orientalkopi
• Instagraminstagram.com/orientalkopi.asia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriental Kopi