What ZUS Coffee does

ZUS Coffee is a Malaysian tech-driven specialty coffee chain founded in November 2019 by co-founders Ian Chua and Venon Tian, operating under the legal entity Zuspresso (M) Sdn Bhd. The company operates 726+ owned retail outlets spanning all 14 Malaysian states plus its first international market in the Philippines, serving mass-market Malaysian consumers who the company identifies as seeking affordable specialty coffee as a daily necessity rather than a luxury. Its product portfolio centers on signature handcrafted beverages such as Spanish Latté, Buttercrème Latté, ZERO Frappé, Vietnamese Spanish Latté, and Matcho Latté, complemented by food items, branded merchandise (The OG Cup, Original Love Tumbler), and sustainable packaging including plant-based rice straws.

The company's technology backbone is a proprietary mobile application (available on iOS App Store, Google Play, and Huawei AppGallery) that functions as the primary ordering, loyalty, and digital wallet channel. Built on top of this is the ZUS Coffee Club membership with ZUS Elite VIP tier, a pre-paid ZUS Balance digital wallet (RM10 minimum load, RM500 maximum balance), and AI-driven personalization layered on the Antsomi CDP 365 customer data platform. Conversational AI is deployed on WhatsApp and Facebook Messenger for customer engagement, and the company reports measurable outcomes including a 21% revenue uplift from personalized campaigns versus control groups and a 50%+ reduction in routine support workload.

ZUS Coffee generates revenue primarily through in-store beverage and food sales, complemented by app-based pickup and delivery orders, corporate catering, merchandise sales via shop.zuscoffee.com, digital and physical gift cards, and an emerging international master franchising programme. The company has raised $53 million (RM250 million) in funding from a consortium led by KV Asia Capital with KWAP and Kapal Api Group in September 2024 to fund global expansion, new market entry, and entry into adjacent FMCG verticals. Distinctive features include JAKIM halal certification, a Direct Trade bean sourcing partnership with Coffex Coffee Malaysia, and ESG-aligned initiatives covering coffee-ground recycling, sustainable packaging, and humanitarian partnerships.

Name

ZUS Coffee

Legal name

Zuspresso (M) Sdn Bhd

Website

https://zuscoffee.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ZUS Coffee is a Malaysian tech-driven specialty coffee chain operating 726+ owned outlets across all 14 Malaysian states and the Philippines, serving mass-market consumers via a proprietary mobile app with AI-driven loyalty and an Antsomi-powered customer data platform.

Ownership category

akta.pro rank

Product category

Specialty Coffee Chain

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee chain
• Coffee retail
• Mobile coffee ordering
• Coffee franchise
• Customer loyalty rewards

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Beverage and Food Sales: Core revenue from selling handcrafted coffee beverages, non-coffee drinks, and food items (pastries, hot meals, cakes, sandwiches, local menu) through 726+ owned and operated retail outlets across Malaysia. Customers order via the ZUS Coffee app, in-store, or for delivery.
2. App-Based Delivery and Pickup Orders: Revenue generated through the ZUS Coffee mobile application for delivery and pickup orders. The app serves as the primary digital commerce channel with features including ZUS Balance digital wallet, points collection, and order tracking.
3. Corporate Catering and Bulk Purchases: ZUS Coffee offers catering services for corporate events and office parties, providing bulk beverage orders. Contact via [email protected].
4. Merchandise Sales: Sale of ZUS Coffee branded merchandise through the online store at shop.zuscoffee.com, including limited-edition items such as the Original Love Tumbler and The OG Cup.
5. International Master Franchising: ZUS Coffee is recruiting international master franchisees to expand globally beyond Malaysia and the Philippines. The franchise programme targets partners with minimum liquid capital of $500k to $2M+ USD, with intentions to open 30-50, 100-200, or 300+ outlets.
6. ZUS Gift Cards: Digital and physical gift cards sold through the app and in-store, allowing customers to purchase credit for use on beverages, food, and merchandise.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

ZUS Coffee operates a tech-driven specialty coffee chain with 726+ company-owned retail outlets across Malaysia, selling handcrafted coffee beverages (Spanish Latté, Buttercrème Latté, ZERO Frappé, Matcho Latté, Vietnamese Spanish Latté, Creamy Mango, Single Origin Espresso), non-coffee drinks, food items, and branded merchandise through in-store, pickup, and delivery channels. Orders are primarily placed via the ZUS Coffee Mobile App, which integrates a ZUS Balance digital wallet, an AI-powered loyalty program (ZUS Coffee Club Membership with ZUS Elite status), and conversational AI for customer engagement.

Product overview

ZUS Coffee is a Malaysian tech-driven coffee chain operating over 726 stores across Malaysia as of 2025, with international presence in the Philippines. The company operates a unified platform anchored by the ZUS Coffee App (mobile ordering, loyalty, and digital wallet) complemented by physical retail outlets offering handcrafted coffee and food. The product portfolio spans signature beverages (Spanish Latté, Buttercrème Latté, ZERO Frappé, Matcho Latté, Vietnamese Spanish Latté, Creamy Mango), sustainable packaging (Rice Straws), merchandise (The OG Cup, tumblers), and services (Pickup/Delivery, ZUS Academy training). The loyalty ecosystem includes ZUS Coffee Club membership with points redemption and ZUS Elite VIP status tier, all powered by AI-driven personalization through Antsomi CDP 365 and conversational AI on WhatsApp and Facebook Messenger.

Differentiator

Problem solved

Functional benefit

Brands

• ZUS Coffee App: Mobile application for ordering, loyalty rewards (ZUS Coffee Club), and personalized customer engagement

Products and services

• Spanish Latté Signature ZUS Coffee beverage combining traditional espresso with sweet and textured milk, available hot or iced, targeted at the everyday Malaysian coffee drinker seeking an affordable specialty drink.
• ZERO Frappé Dairy-free functional frappuccino available with Oat, Almond, or Soy milk options, with 109–123 kcal per serving, targeted at health-conscious consumers seeking a plant-based specialty drink.
• Matcho Latté Matcha and chocolate blend made with 100% Australian chocolate, offered as a coffee-free Hot or Iced option, targeted at non-coffee drinkers and chocolate/matcha fans.
• Vietnamese Spanish Latté Best-selling variation of the Spanish Latté combining creamy coconut with a rich Vietnamese coffee base (245 kcal), served iced.
• Creamy Mango Silky smooth mango drink combining mango and milk (322 kcal), offered coffee-free and kids-friendly in Hot/Iced variants, targeted at non-coffee drinkers and families.
• Buttercrème Latté Signature ZUS Coffee drink launched May 2023 that sold over 500,000 cups within 21 days, featured in Shopee Malaysia promotional campaigns during Hari Raya.
• Single Origin Espresso ZUS Coffee's first single-origin espresso endorsed by 2023 World Cup Tasters Champion Young Baek, launched in 2024 under the 'Taste the World' campaign using direct-trade beans.
• ZUS Coffee Mobile App Proprietary mobile application enabling pickup and delivery orders, ZUS Balance digital wallet payments, ZUS Coffee Club loyalty point collection and rewards, ZUS Elite VIP status benefits, and AI-powered personalized recommendations.
• The OG Cup Portable reusable cup launched July 2023 that mirrors ZUS Coffee's signature in-store cup design, available in Thunder Blue and Bright White colors and sold via the online merchandise store.
• Corporate Catering and Bulk Purchase Service Quote-based catering and bulk beverage service for Malaysian corporate events, office parties, client entertainment, and large orders, accessible via [email protected].

Quantifiable outcome

• 3x increase in converted customers and 6x growth in transactions and revenue (2023-2024) from AI-powered loyalty programme
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Shopee MalaysiacoreGTM or Marketing PartnerShopee Malaysia partnered with ZUS Coffee for a festive promotional campaign 'Raya Kopi Percuma' (March 2026), offering 60,000 free Buttercrème Lattés to Shopee users during Hari Raya holidays. The campaign used a Tap & Win game within the Shopee app with QR codes displayed during TV3 broadcasts.
• AEON BankminorGTM or Marketing PartnerAEON Bank partnered with ZUS Coffee as a reward partner in its gamification-based 'Neko Missions' stamp programme. Customers earn AEON Points and Neko Paws through digital payments, redeemable for ZUS Coffee rewards.
• Antsomi CDP 365coreTechnology or IntegrationZUS Coffee implemented Antsomi CDP 365 as its customer data platform to unify customer data across stores and the app. The platform enabled personalised marketing campaigns that drove a 21% revenue uplift vs control groups and contributed to 3x growth in converted customers and 6x revenue growth (2023-2024).
• Coffex Coffee MalaysiacoreStrategic or Co-development PartnerZUS Coffee partnered with Coffex Coffee Malaysia for its sustainability movement 'MONO Origine' focused on ethical sourcing and climate change awareness. ZUS Coffee is committed to only procuring Direct Trade Beans sourced directly from farmers for quality, sustainability, and fairer pricing.
• Promise EarthminorStrategic or Co-development PartnerZUS Coffee partners with Promise Earth to reuse coffee grounds as fertilisers, saving an estimated 889kg of CO2 emissions. This initiative is part of ZUS Coffee's commitment to reducing waste and promoting sustainable agriculture practices.
• MAPIM Malaysia (Pertubuhan Kebajikan Islam Malaysia)minorStrategic or Co-development PartnerZUS Coffee partners with MAPIM Malaysia for humanitarian efforts supporting Palestinians, including providing water and hot meals in Gaza, and has donated RM100,000 through this partnership. A donation feature was also integrated into the ZUS App for Tabung Gaza contributions.
• MyCAREminorStrategic or Co-development PartnerZUS Coffee partnered with MyCARE to donate RM100,000 for Gaza and Rafah humanitarian aid, including sponsoring a mobile clinic in Al-Nuseirat and providing essential water tanks to Shuhada al-Aqsa Hospital in Deir al-Balah, Gaza.
• ECO PEALminorStrategic or Co-development PartnerZUS Coffee partners with ECO PEAL and KPT to convert used coffee grounds into bio-fuel, upcycling 21 tons of coffee waste. This sustainable waste management initiative contributes to reducing greenhouse gas emissions.
• Audiolab Hearing Care CentreminorStrategic or Co-development PartnerZUS Coffee partnered with Audiolab Hearing Care Centre to provide superpower hearing aids to deaf baristas, enhancing workplace inclusivity and enabling baristas with severe hearing loss to work more effectively.
• Oppo MalaysiaminorGTM or Marketing PartnerZUS Coffee partnered with OPPO for a lifestyle latte art workshop held at My OPPO Space @ The Gardens, marking OPPO's first lifestyle latte art workshop activation.
• HUAWEI AppGalleryminorGTM or Marketing PartnerZUS Coffee collaborated with HUAWEI AppGallery and Ragnarok Origin game for an epic campaign introducing the Velvet Crème Poring Latté and limited edition Original Love Tumbler, targeting gaming and tech-savvy audiences.
• Warner Music MalaysiaminorGTM or Marketing PartnerZUS Coffee collaborated with Warner Music Malaysia and Malaysian artists Othman Hamzah and Amsyar Leee for the 'Jiwa Raya' campaign song and music video, resonating with Malaysian audiences during the Hari Raya festive season.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Killiney: Heritage Singapore/Malaysia coffee chain with classic kopitiam positioning and significant Malaysian footprint. Comparable as a long-standing regional coffee chain with similar geographic target market and traditional beverage-led offering, though with heritage brand positioning versus ZUS's tech-led identity.
• OldTown White Coffee: Malaysian-origin specialty coffee chain operating cafés across Malaysia, Singapore, and other SEA markets with similar mass-market positioning. Directly comparable as a homegrown Malaysian coffee chain with rapid store expansion, though with traditional (non-tech-led) brand identity.
• Luckin Coffee: China-based tech-driven coffee chain that disrupted Starbucks with app-first ordering, lower pricing, and rapid store expansion (20,000+ stores). Closest comparable in business model — mobile app dominance, affordability, AI personalization, delivery-led — though at vastly greater scale and more mature in international expansion.
• The Coffee Bean & Tea Leaf: Specialty coffee and tea chain with established SEA presence including Malaysia and Singapore. Comparable as a multi-country coffee chain serving similar consumer segment with café-format retail and loyalty memberships, though typically more premium-positioned than ZUS.

Broad incumbents

• Tim Hortons: Canadian coffee chain expanding across Southeast Asia including Malaysia. Comparable as a multi-country coffee chain targeting daily-commuter coffee occasions with broad menu and mobile ordering, though with stronger QSR/donut heritage versus ZUS's specialty positioning.
• Starbucks Malaysia: Global coffee chain incumbent operating 300+ outlets across Malaysia with strong brand recognition and loyalty programme (My Starbucks Rewards). Comparable as a coffee chain operating in the same geographies targeting similar daily-coffee consumers but at a premium price tier versus ZUS's affordable positioning.

Emerging players

• Common Man Coffee Roasters: Specialty/third-wave coffee chain in Singapore and Malaysia focusing on single-origin espresso and craft beverages. Comparable as a regional specialty coffee operator with single-origin offerings and direct-trade sourcing philosophy similar to ZUS's Coffex partnership.
• % Arabica: Japan-origin specialty coffee chain with global expansion (now operating across SEA including Kuala Lumpur). Comparable as a design-led, app-enabled specialty coffee chain emphasizing single-origin espresso and a premium minimalist brand — competes in the same specialty segment with international expansion model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZUSCoffee
• YouTubeyoutube.com/channel/UCxpZ4VyXKSATUjnL9Pzuj2A
• Facebookfacebook.com/ZUSCoffeeMY
• LinkedInlinkedin.com/company/zuscoffee
• Instagraminstagram.com/zus.coffee
• TikToktiktok.com/@zuscoffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZUS Coffee