Henkel

What Henkel does

Henkel AG & Co. KGaA is a Düsseldorf-based, publicly-listed German industrial and consumer goods company founded in 1876, operating two business units: Adhesive Technologies, which supplies industrial adhesives, sealants and functional coatings to automotive, electronics, packaging, manufacturing, oil & gas, water and infrastructure customers under the Loctite, Technomelt, Bonderite, Teroson and Aquence technology cluster brands; and Consumer Brands, which markets laundry, home care and hair care products under Persil, Schwarzkopf, Syoss, Dial, Got2b and the recently acquired Not Your Mother's and Olaplex brands through mass retail and professional salon channels globally.

Revenue is generated through two distinct mechanics: Adhesive Technologies sells directly to enterprise/industrial accounts via field sales and technical specialists, typically on multi-year contract pricing, with FY2025 group sales of approximately €20.5 billion (47,200 employees in 125 nations); Consumer Brands sells unit-priced packaged goods through mass-market retail, e-commerce and professional salon distribution. R&D intensity exceeds 3% of global revenue, supporting proprietary innovations such as debonding-on-demand adhesives for EV batteries, AI-powered formulation simulation (Loctite Solve), and sensorized predictive-maintenance adhesives (Loctite Pulse). Carbon-neutral manufacturing has been achieved at the Kurkumbh (India) and Gebkim (Türkiye) sites.

The company is executing an aggressive M&A-led portfolio transformation, with approximately €5 billion in announced transactions in 2024-2026 (Seal for Life, Stahl, Not Your Mother's, Olaplex, ATP Adhesive Systems), alongside a completed €1 billion share buyback. Q1 2026 organic sales growth of 1.7% trails Henkel's mid-term 3-4% target, suggesting near-term organic momentum is moderate while M&A integration drives the next phase of growth.

Name

Henkel

Legal name

Henkel AG & Co. KGaA

Website

https://henkel.com

Company type

Public

Founded year

1876

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Henkel AG & Co. KGaA is a Düsseldorf-based German industrial and consumer goods company operating two units: Adhesive Technologies (industrial adhesives, sealants, and coatings for automotive, electronics, packaging, and infrastructure under Loctite and related brands) and Consumer Brands (laundry, home care, and hair care products including Persil, Schwarzkopf, Dial, and recently acquired Olaplex and Not Your Mother's) serving global B2B and B2C markets.

Ownership category

akta.pro rank

Product category

Industrial Adhesives and Consumer Packaged Goods

NAICS

Adhesive Manufacturing (32552), Soap and Cleaning Compound Manufacturing (32561), Paint and Coating Manufacturing (325510)

SIC

Adhesives & Sealants (2891), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Adhesives (Structural & Assembly) (IMAEAGAH)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Industrial adhesives
• Laundry and home care
• Hair care products
• Sealants and coatings
• Consumer packaged goods

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Adhesive Technologies: Industrial adhesives, sealants, and functional coatings sold to automotive, electronics, packaging, manufacturing, oil & gas, water, and infrastructure sectors. Organized around five Technology Cluster Brands: Loctite, Technomelt, Bonderite, Teroson, and Aquence. Contributed approximately 57% of group sales in fiscal 2023.
2. Consumer Brands: Laundry & Home Care and Hair care products sold through retail channels globally. Includes top brands such as Persil, Schwarzkopf, all, Syoss, Dial, Got2b, and others. Consumer Brands division reported Q1 2026 sales of €2.285 billion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Henkel produces and distributes a wide range of sealing and coating solutions for industrial and consumer industries through two main business units. Adhesive Technologies supplies industrial adhesives, sealants, and functional coatings to automotive, electronics, packaging, manufacturing, oil & gas, water, and infrastructure customers under the Loctite, Technomelt, Bonderite, Teroson, and Aquence technology cluster brands. Consumer Brands markets laundry and home care products (Persil, Purex, all, Dial) and hair care products (Schwarzkopf, Syoss, got2b, Olaplex, Not Your Mother's) through mass-market retail, e-commerce, and professional salon channels globally.

Product overview

Henkel operates as a diversified German consumer and industrial goods company organized into two main business units: Adhesive Technologies (industrial adhesives, sealants, and functional coatings) and Consumer Brands (laundry & home care and hair care). Adhesive Technologies is organized around five Technology Cluster Brands (Loctite, Technomelt, Bonderite, Teroson, Aquence) serving industrial customers, while consumer brands include Persil (laundry), Schwarzkopf/Syoss (hair care), and Dial (personal care). The company has been executing an aggressive M&A growth strategy, acquiring Not Your Mother's ($190M revenue hair care brand), Olaplex ($1.4B premium haircare), Stahl (€2.1B specialty coatings), and Seal for Life Industries (protective coatings). Recent product innovations include Loctite Specialty Tapes and Loctite Solve AI platform for EV battery applications, along with a Battery Application Center for testing adhesive formulations under real production conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Loctite: Industrial adhesives brand - Technology Cluster Brand for Henkel Adhesive Technologies
• Technomelt
• Bonderite
• Teroson
• Aquence
• Persil
• Schwarzkopf
• Dial
• Syoss
• Got2b
• Pritt
• Pattex
• Ceresit
• Purex
• All

Products and services

• Adhesive Technologies Leading global solution provider for industrial adhesives, sealants, and functional coatings, organized around five Technology Cluster Brands (Loctite, Technomelt, Bonderite, Teroson, Aquence) and serving automotive, electronics, packaging, manufacturing, oil & gas, water, and infrastructure sectors.
• Consumer Brands Business unit covering consumer brands and products in laundry & home care and hair care, including top brands such as Persil, Schwarzkopf, all, Syoss, Dial, and got2b. Distributed through mass-market retail, e-commerce, and professional salon channels globally with Q1 2026 sales of €2.285 billion.
• Loctite Leading industrial adhesive brand and Technology Cluster Brand within Henkel Adhesive Technologies, serving automotive, electronics, packaging, and manufacturing sectors with bonding, sealing, and functional coating solutions.
• Technomelt Technology Cluster Brand for hot melt adhesives serving various industrial applications.
• Bonderite Technology Cluster Brand for functional coatings used in industrial applications across manufacturing and surface treatment.
• Teroson Technology Cluster Brand for adhesives and sealants in automotive and industrial applications.
• Aquence Technology Cluster Brand for adhesives focused on sustainable water-based solutions for industrial applications.
• Persil Premium laundry detergent brand and flagship product in Henkel's laundry & home care portfolio, sold globally through mass-market retail.
• Schwarzkopf Leading hair care brand serving professional salon and consumer markets globally across hair color, care, and styling categories.
• Dial American soap and body wash brand, part of Henkel's personal care portfolio, with co-branded products and partnerships including the U.S. Soccer 'Winning Starts at Home' campaign.
• Syoss Hair care brand offering professional-quality hair care products for at-home consumer use.
• got2b Hair styling brand targeting younger consumers with trend-driven styling products.
• Pritt Global consumer brand for adhesives including glue sticks and adhesive solutions for office, school, and home use.
• Pattex Consumer adhesives brand for DIY and construction applications in Europe.
• Ceresit Construction adhesives and sealants brand for building and renovation applications, serving craftsmen and construction professionals.
• Loctite Specialty Tapes Water-based low-VOC tape solutions for EV battery assembly, extending Henkel's offering into tape-based integration for automotive OEMs and battery manufacturers.
• Loctite Solve AI-powered platform for simulating adhesive formulations without physical prototyping, enabling engineers to generate virtual formulations and digital twins of adhesive materials to move material qualification decisions upstream.
• Loctite Pulse Predictive maintenance solution and smart chemistry that sensorises adhesives for remote equipment monitoring in infrastructure protection applications, enabling proactive maintenance strategies to reduce unplanned downtime.

Quantifiable outcome

• Approximately 11,300 tonnes of CO2 equivalent emissions eliminated annually at the Kurkumbh site in India through carbon-neutral production
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor.

• U.S. SoccerminorGTM or Marketing Partner · 16 June 2026Henkel's ongoing partnership with U.S. Soccer includes co-branded products with U.S. soccer player Alex Morgan under the 'Winning Starts at Home' campaign for the Dial brand, and a major building wrap activation at Henkel's North American headquarters in Stamford, CT featuring U.S. Men's National Team players ahead of the 2026 FIFA World Cup.
• DeloitteminorStrategic or Co-development Partner · 11 June 2026Henkel collaborated with Deloitte along with A.M. Property Group and the City of Stamford to secure temporary signage legislation for the 100ft x 60ft building wrap activation at Henkel's North American Consumer Brand Headquarters ahead of the 2026 World Cup.
• A.M. Property GroupminorStrategic or Co-development Partner · 11 June 2026Henkel collaborated with A.M. Property Group along with Deloitte and the City of Stamford for the building wrap activation at its North American headquarters in Stamford, CT.
• City of StamfordminorOthers · 11 June 2026The City of Stamford partnered with Henkel to secure temporary signage legislation enabling the 100ft x 60ft building wrap at Henkel's North American Consumer Brand Headquarters featuring U.S. Men's National Team players ahead of the 2026 World Cup.
• Jyothy LabsminorChannel Partner/ Reseller/ Distributor · 31 May 2026Jyothy Labs held manufacturing, distribution, marketing, and sales rights for Henkel's Pril and Fa brands in India under a licensing agreement that ended May 31, 2026. Henkel decided not to renew the licensing agreements. Jyothy Labs is expanding its own Exo brand to fill the gap left by Pril's exit. Jyothy Labs had acquired Henkel's India consumer business in 2011.
• Bodo Möller ChemieminorChannel Partner/ Reseller/ Distributor · 14 May 2026Bodo Möller Chemie inaugurated an AS 9120 certified aviation-grade warehouse facility in Bengaluru in partnership with Henkel, signalling the strategic importance of the Indian market. Henkel Business Director Manish Dave attended the launch event. The facility supports aerospace, defence, electronics, and advanced manufacturing sectors in India.
• NordmeccanicaminorStrategic or Co-development Partner · 11 May 2026Henkel partnered with Nordmeccanica, which holds roughly 75% of the global market for coating and lamination machinery, to modernize its Packaging Competence Center in Düsseldorf. The partnership aims to accelerate sustainable and recyclable flexible packaging solutions by enabling customers to test adhesive and coating solutions under realistic production conditions.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 3M: 3M's Industrial Adhesives and Tapes division directly competes with Henkel's Loctite brand across industrial bonding applications. Both companies also operate large consumer product portfolios spanning cleaning, home care, and personal care.
• Sika AG: Sika is a Swiss specialty chemicals company with leadership positions in construction adhesives, sealants, and bonding solutions serving automotive and construction end markets. Closely comparable to Henkel Adhesive Technologies' construction/automotive exposure.
• RPM International: RPM International is a specialty coatings and sealants manufacturer serving construction, industrial, and consumer markets. Closely comparable to Henkel's Teroson sealants and Bonderite functional coatings businesses.
• Axalta Coating Systems: Axalta is a global coatings supplier focused on transportation and industrial coatings including refinish and automotive OEM. Comparable to Henkel's specialty coatings businesses, especially after the Stahl acquisition.
• Reckitt Benckiser: British consumer brands company with leading positions in laundry, hygiene, and home care across global markets. Most directly comparable peer for Henkel's Consumer Brands laundry and home care segment.
• Beiersdorf: German personal care company with the NIVEA brand and a significant hair care business (including a former Schwarzkopf competitor position). Directly comparable to Henkel's hair care and personal care segment (Dial, Schwarzkopf, Syoss).
• Arkema: French specialty chemicals group whose Bostik division competes directly with Henkel in industrial and construction adhesives. Comparable adhesives product portfolio, customer mix, and specialty materials positioning.
• H.B. Fuller: H.B. Fuller is a pure-play industrial adhesives manufacturer serving hygiene, packaging, construction, and automotive markets. Most directly comparable to Henkel Adhesive Technologies given overlapping product categories and B2B industrial customer base.

Broad incumbents

• PPG Industries: Global paints and coatings leader serving automotive, industrial, and architectural end markets. Comparable to Henkel's Bonderite and Teroson functional coatings businesses as part of a broader coatings portfolio.
• BASF: German chemicals giant with a diversified portfolio including adhesives, coatings, and personal care ingredients. Overlaps with Henkel across multiple categories but does not specialize in Henkel's core adhesive niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A17 records

Investments19 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henkel