Spinomenal
Spinomenal is a private Malta-registered (SubTech Ltd.) B2B iGaming content provider founded in 2014 in Israel, developing 120+ HTML5 slots and table games licensed to online casino operators worldwide via major aggregation platforms including Light & Wonder, Aristocrat Interactive, and Playtech, across 2,000+ operator sites in 15+ regulated markets.
- Company typePrivate
- Founded2014
- HeadquartersRamat Gan, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Spinomenal does
Spinomenal, founded in 2014 and operated through Malta-registered SubTech Ltd., is a B2B iGaming content provider specializing in HTML5 casino games for the regulated online gambling industry. The company develops a portfolio of more than 120 proprietary slots, lottery, and table games and releases 2-3 new titles per month, with branded series including Demi Gods, Majestic King, Baba Yaga Tales, and Wolf Fang. Its primary product differentiators include the Hold & Hit bonus mechanic family, the Spinomenal Universe cross-game character ecosystem, and an annual Spinoleague tournament framework that scaled to a €12 million max prize pool in 2026.
Underlying technology centers on cross-platform HTML5 delivery with multi-language support (17+ locales) and a Game Aggregation Platform that exposes the content library via APIs to multiple tier-1 iGaming aggregators, including Light & Wonder's OpenGaming, Aristocrat Interactive, Pariplay Fusion, Playtech Open Platform, Finnplay, Gamanza, Bragg/Millennium, EGT Digital, Dench Solutions, and United Remote. Additional modules include Social Gaming Deep Integration (in-game events, achievements, custom notifications, tournaments), Marketing Tools, Casino Manager (profit and risk optimization), a Blockchain Honesty Control layer for decentralized outcome verification, and a Virtual Lottery Terminal / Point of Sale offering for retail distribution.
Spinomenal operates a B2B licensing/royalty revenue model, commercializing its game portfolio through direct content partnerships and aggregator channels to online casino operators. Its operator customer base spans major tier-1 brands including Caesars Entertainment, Hard Rock Digital, Rush Street Interactive, Rank Group, GBO Group (Lottomatica/GoldBet), Betsson, NetBet, and Starcasino, with distribution reaching 2,000+ operator sites across regulated European, North American, African, and South American markets. The company is multi-jurisdictionally licensed (UK Gambling Commission, Hellenic Gaming Commission, Romanian ONJN, Malta Gaming Authority) and ISO 27001 certified, with go-to-market executed through enterprise field sales (CEO and Head of Business Development quoted in operator announcement press releases) and channel-partner distribution.
Spinomenal firmographics
Firmographics- Name
- Spinomenal
- Legal name
- SubTech Ltd.
- Website
- https://spinomenal.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spinomenal is a private Malta-registered (SubTech Ltd.) B2B iGaming content provider founded in 2014 in Israel, developing 120+ HTML5 slots and table games licensed to online casino operators worldwide via major aggregation platforms including Light & Wonder, Aristocrat Interactive, and Playtech, across 2,000+ operator sites in 15+ regulated markets.
- Ownership category
- akta.pro rank
Spinomenal industry classification
Industry- Product category
- iGaming Content / Online Casino Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI)
Keywords
Where Spinomenal is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Spinomenal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Game Content Licensing: Licensing of proprietary HTML5 slot games, lottery, and table games to online casino operators. Portfolio of 120+ games with 2-3 new titles released monthly.
- Game Aggregation Platform: Providing third-party content integration solutions through API connections to operators
- Social Gaming Integration: Deep integration services for social casino operators including gamification features
- Marketing & Casino Management Tools: Automated and manual marketing solutions plus casino management tools for operators
Go-to-market motion2 records
Distribution channels8 records
Marketing channels3 records
Spinomenal product offering
Product offeringCore offering
Spinomenal develops and licenses a portfolio of 120+ HTML5 slots, lottery, and table games for online casino operators. The content is delivered via API-driven aggregation platforms, complemented by proprietary game mechanics, tournament systems, social gaming integration, and operator support tools.
Product overview
Spinomenal is an iGaming content provider offering a comprehensive suite of solutions for the online casino industry. The core offering is a portfolio of more than 120 HTML5 slots, lottery and table games with 2-3 new titles released monthly. This is complemented by a Game Aggregation Platform providing content integration solutions via APIs. Additional modules include Social Gaming Deep Integration (with in-game events, achievements, tournaments), Marketing Tools (automated and manual systems), Casino Manager (profit maximization and risk management), Blockchain Honesty Control (decentralized verification), Point of Sale (crypto/credit/cash), Virtual Lottery Terminal, and 24/7 Support. The company also operates branded experiences including Spinoleague Tournament (annual tournament with multi-million euro prizes) and Spinomenal Universe (cross-game character ecosystem). The Retro Gaming sub-brand offers classic-themed slots under the 777 series. All content is delivered through integrations with major aggregation platforms including Playtech, Aristocrat Interactive, Light & Wonder OpenGaming, Pariplay, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Spinoleague: Annual flagship tournament series featuring competitive slot gameplay with prize pools exceeding €10 million.
Products and services
- HTML5 Slots Portfolio Portfolio of more than 120 HTML5 slot, lottery, and table games delivered to online casino operators, with 2-3 new titles released each month and series such as Demi Gods, Majestic King, Baba Yaga Tales, Wolf Fang, and Lucky Jack.
- Game Aggregation Platform API-driven content integration platform enabling online casino operators to integrate Spinomenal's game portfolio and additional third-party titles through a single connection, with integration across major aggregation platforms.
- Retro Gaming Sub-brand of classic-themed slot games including the 777 series, pairing retro aesthetics with modern gameplay mechanics for online casino operators.
Quantifiable outcome
- 40% average retention rate for players from tournament round one through conclusion
- +1 more outcomes
Companies that use Spinomenal
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Spinomenal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Spinomenal partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Spinomenal competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: One of the largest iGaming content providers, offering 400+ slot titles, live casino, bingo, and sportsbook content through a similar B2B aggregator-led distribution model. Directly comparable to Spinomenal as a multi-vertical slot and casino content studio serving the same operator and aggregator customer base.
- Play'n GO: Swedish slot studio with a comparable catalog of premium HTML5 slot games distributed through operators and aggregators across regulated European and US markets. Similar product mix, customer profile, and licensing-driven growth playbook as Spinomenal.
- Hacksaw Gaming: Mobile-first slot and instant-win content studio targeting the same online casino operator segment with comparable HTML5 game portfolio, regulatory licensing footprint, and aggregator-led distribution. Similar in scale and go-to-market to Spinomenal.
- Yggdrasil Gaming: Slot and iGaming content provider with proprietary mechanics (e.g., GEMs), distribution through aggregators, and licensing across European and emerging regulated markets. Closely comparable product offering and operator-led distribution model.
- Push Gaming: Slot-focused studio producing premium HTML5 slot content for online casino operators via aggregator and direct partnerships in regulated markets including the UK, Malta, and emerging US states. Highly comparable in catalog size, customer profile, and product strategy.
- Relax Gaming: iGaming aggregator and content studio combining proprietary slot titles with a multi-studio aggregation platform that serves the same operator segment as Spinomenal. Directly comparable in offering both content and aggregation infrastructure.
- Playson: Slot content provider with HTML5 portfolio distributed through operators and aggregators across European and emerging regulated markets. Similar mid-scale studio profile, certified game library, and multi-jurisdictional compliance approach.
- Habanero: Slot and table game studio with HTML5 content distributed across European, Asian, and Latin American regulated markets. Comparable in catalog size, technical stack, and B2B aggregator-led distribution to Spinomenal.
Broad incumbents
- Evolution AB: Dominant live casino content provider that has expanded into slots via NetEnt, Red Tiger, Big Time Gaming, and Nolimit City acquisitions. Operates broadly across the same operator customers as Spinomenal but with a far larger portfolio and incumbent scale.
- Light & Wonder: Global iGaming platform and content provider whose OpenGaming aggregation platform is one of Spinomenal's primary distribution channels. Comparable only at the aggregation/infrastructure layer where it both competes and partners with Spinomenal's aggregation offering.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spinomenal social profiles
Digital presenceSpinomenal compliance and trust
Trust signalCompliance6 records
Spinomenal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinomenal leadership team
Management profileNumber of profiles
Profiles4 records
Spinomenal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinomenal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinomenal
What does Spinomenal do?
Spinomenal develops and licenses a portfolio of 120+ HTML5 slots, lottery, and table games for online casino operators. The content is delivered via API-driven aggregation platforms, complemented by proprietary game mechanics, tournament systems, social gaming integration, and operator support tools.
Is Spinomenal a public or private company?
Spinomenal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spinomenal founded?
Spinomenal was founded in 2014. It employs 51 to 100 people.
Where is Spinomenal based?
Spinomenal is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Spinomenal make money?
Four revenue lines are on record. Game Content Licensing is the primary driver. The others are game Aggregation Platform, social Gaming Integration and marketing & Casino Management Tools.
Who are Spinomenal's main competitors?
Direct peers on record are Pragmatic Play, Play'n GO, Hacksaw Gaming, Yggdrasil Gaming, Push Gaming, Relax Gaming, Playson and Habanero. Broad incumbents are Evolution AB and Light & Wonder.
Does Spinomenal have an API?
Yes. Spinomenal offers a Game Aggregation Platform with content integration solutions through creative APIs, enabling operators to integrate their games portfolio.
What industry is Spinomenal in?
Spinomenal's product category is iGaming Content / Online Casino Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAJAI, iGaming/Online Slot Content & Remote Game Servers (RGS). Its NAICS code is 7132.