What Push Gaming does

Push Gaming Limited is a privately held B2B supplier of online and mobile slot games to the regulated betting and gaming industry, founded in 2010 and headquartered in London. The group operates through subsidiaries in Malta (the primary operating entities), Gibraltar, the Isle of Man, Poland, and Brazil, and supplies game content exclusively to licensed gaming operators and platform providers rather than to end consumers. Its distribution model relies on direct commercial agreements with tier-1 operators and a dedicated Client Area portal that provides games, certificates, and marketing materials to operators and affiliates.

The company's product surface is centred on mobile-first, portrait-mode slot games organised into three categories: Push Originals (high-volatility signature titles for slot enthusiasts), Push Actions (casual-friendly, fast-paced games), and the Reel Hot Games sub-brand (classic slots styled for regulated US states and selected EU/LATAM markets). Differentiation rests on proprietary mechanics such as Push Pots™ (trademarked), Cluster Links, Razor Reveal, and Push Ways, and on a portfolio of multi-sequel IP including Razor Shark, Big Bamboo, Wild Swarm, the Retro series, and Jammin' Jars. Bespoke co-branded releases (e.g., the Razor Returns bet365 edition) indicate an emerging operator-customisation capability.

Push Gaming earns revenue through a B2B content-licensing/royalty model, distributing certified content to operators across more than ten regulated jurisdictions (Malta, Great Britain, Romania, Ontario, Greece, Sweden, Gibraltar, Denmark, Michigan, New Jersey) plus GLi-certified markets including Italy, Spain, Switzerland, Bulgaria, and Brazil. Its go-to-market is sales-led, supported by a senior commercial team appointed in 2026 (Chief Commercial Officer, Chief Operating Officer, Head of Account Management, plus regional heads) that is currently driving expansion into Italy, Denmark, LATAM, and additional European regulated markets.

Name

Push Gaming

Legal name

Push Gaming Limited

Website

https://pushgaming.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Push Gaming is a UK-based B2B supplier of online and mobile slot games, licensing its proprietary mechanics and tiered game portfolio to licensed gaming operators across more than ten regulated markets worldwide.

Ownership category

akta.pro rank

Product category

Online Casino Gaming Software

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Online slot games
• IGaming content provider
• Mobile casino games
• B2B game supplier
• Regulated gaming software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Game Content Licensing: Push Gaming supplies online and mobile games to betting and gaming industry operators on a B2B basis. The company operates as a content provider, licensing its game portfolio to licensed gaming operators in regulated markets worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Push Gaming is a B2B gaming supplier that develops and supplies premium online and mobile slot games to licensed betting and gaming operators worldwide. The company creates proprietary slot titles with innovative mechanics under three product categories (Push Originals, Push Actions, Reel Hot Games) and distributes them through direct commercial partnerships with operators in regulated markets.

Product overview

Push Gaming is a B2B gaming supplier providing online and mobile slot games to the betting and gaming industry. The company operates through three product categories: Push Originals (high-volatility slots for enthusiasts including Big Bamboo 2, RetroVerse, Razor Shark Jackpots, Bamboo Ways), Push Actions (casual-friendly games like 3 Magic Pots, 10 Flaming Bisons, Fire Pig Push Ways), and Reel Hot Games (classic slots sub-brand for markets like US regulated states, Romania, Greece). The company also provides a Client Area portal for B2B access to game content and certificates. Key IP franchises include Razor Shark, Big Bamboo, Wild Swarm, Jammin' Jars, and the Retro series.

Differentiator

Problem solved

Functional benefit

Brands

• Reel Hot Games: A sub-studio brand bringing classic slots experience with iconic symbols and themes enhanced by modern mechanics, particularly targeted at markets like regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.
• Push Originals
• Push Actions

Products and services

• Razor Shark Jackpots Jackpot-enabled slot game expanding the Razor Shark IP, featuring a Jackpot bonus game with coin collection mechanic and instant jackpot values up to 5,000x total bet for online gaming operators.
• Jiggy's Pot O' Gold Themed slot game set in rolling green hills featuring the Players First brand positioning, designed for distribution to online gaming operators.
• Vegas Vault Reel Hot Games classic slot with neon Vegas theme featuring Second Chance Feature, Bonus Game with Instant Prize/Jackpot symbols, and Grand Jackpot for filling all 15 positions. Highest observed win: 8,976x Bet. Volatility: Low-Mid. RTP: 96.36%.
• Big Bamboo 2 Sequel slot to Big Bamboo with max win of 75,000x, RTP range up to 96.36%, and Lucky Bamboo feature with tiered progression system (Bronze, Silver, Gold, Diamond). High-volatility gameplay targeted at slot enthusiasts.
• Wild Swarm 3 Chocolate Eggs Seasonal Easter-themed slot continuation of the Wild Swarm franchise featuring new Easter-themed mechanics built on Wild Swarm Triple Hive foundation.
• RetroVerse Third entry in the Retro series featuring Mystery Wilds and Light Gun symbol with retro-inspired graphics, pixels, and chip-tunes for distribution to slot enthusiasts.
• Wild Swarm Triple Hive Medieval-themed slot blending Wild Swarm bees with 3 Pots system. Features chest/tombola wheel, Collectible Bees (including Queen Bee), and three hive-based free spin modes. Max win: 23,903x bet.
• Bamboo Ways First official Push Originals title combining Big Bamboo and Razor Ways elements, featuring expanding rows, expanding wilds, converters, expander symbols, and Golden Bamboo feature. Max win: 25,000x.
• Triple Rampage Kaiju/action hero themed slot using Push Pots™ mechanic with three pots representing monsters, featuring instant prizes, collector symbols, jackpot prizes, and Max Mayhem free spins.
• Fire Pig Push Ways Oriental-themed slot using Push Ways mechanic with Hot Zones that trigger split symbols, featuring Fire Pig features, cash symbols, jackpots, and multipliers.
• Client Area B2B portal for operators, affiliates, and third parties to access Push Gaming content, game certificates, brand guidelines, and manage their commercial accounts.

Quantifiable outcome

• Big Bamboo 2 features max win of 75,000x and RTP range up to 96.36%
• +6 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered major, strategic, innovation and key.

• UnibetmajorChannel Partner/ Reseller/ Distributor · 19 June 2026Strategic partnership bringing Push Gaming's slot titles to Danish market through Unibet and Maria Casino platforms. Players gain access to popular titles like Razor Shark and Jammin' Jars with new releases expected throughout 2026. Builds on long-standing collaboration between both companies.
• PokerStars ItalymajorChannel Partner/ Reseller/ Distributor · 11 June 2026Partnership with PokerStars to launch Push Gaming's market-leading slot titles in Italy. Follows appointment of Edoardo D'Angelo as Head of Italy. Italian players access top titles with new releases added weekly to the platform.
• Bet365strategicChannel Partner/ Reseller/ Distributor · 13 March 2026Exclusive launch in Buenos Aires Province marking Push Gaming's entry into the LATAM market. Features entire catalogue including Wild Swarm 2, 10 Flaming Bisons, and bespoke Razor Returns bet365 edition. Builds on partnership spanning over 10 regulated markets.
• PrizeFlexinnovationTechnology or Integration · 1 January 2026Player rewards partnership enhancing engagement capabilities. First major jackpot winner in Brazil claimed over R$9,000,000 in prizes through the PrizeFlex system.
• Bally's InteractivekeyChannel Partner/ Reseller/ Distributor · 17 September 2025Partnership to significantly amplify European presence through launch of hit slot titles in Spain with prominent operator Bally's Interactive.
• Grand Casino BadenkeyChannel Partner/ Reseller/ Distributor · 1 September 2025Partnership to roll out acclaimed slot portfolio on jackpots.ch platform in Switzerland. Initial launch features Big Bamboo, Razor Shark, and Retro Tapes with more titles to follow. Second collaboration in Swiss market.
• OlyBetkeyChannel Partner/ Reseller/ Distributor · 21 July 2025Partnership for expansion in Baltic region covering Latvia and Estonia markets, continuing growth in regulated European markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hacksaw Gaming: Mobile-first B2B slot and instant-win content provider competing in the same regulated markets, with comparable max-win gameplay propositions and operator sales motion.
• Yggdrasil Gaming: Established B2B slot and gaming content provider with comparable multi-jurisdictional licences and proprietary mechanic (GEM) strategy.
• Nolimit City: High-volatility slot studio, now under Evolution, competing in the same enthusiast tier and pursuing similar operator distribution.
• Play'n GO: Major B2B slot studio with comparable multi-market licensing footprint, hit-driven IP franchises (Book of Dead), and direct competition for operator real estate.
• Blueprint Gaming: Mid-sized B2B slot studio with branded and original IP, licensed in many of the same regulated markets and vying for tier-1 operator real estate.
• Pragmatic Play: Largest privately-held B2B online slot and live casino content supplier, operating across the same regulated markets with marquee operator relationships; closest direct competitor to Push Gaming.

Broad incumbents

• Games Global (formerly Microgaming): Established iGaming content aggregator and studio operator licensing games across the same regulated footprint; treated as a benchmark employer given the CCO hire's tenure there.
• Evolution AB: Dominant B2B live-casino provider that has aggressively expanded into slots (NetEnt, Big Time Gaming, Nolimit City, Red Tiger); competes with Push Gaming for the same operator slot cabinets.

Emerging players

• Big Time Gaming: Slot mechanic inventor (Megaways) now owned by Evolution; competes with Push Gaming's proprietary mechanics like Push Ways and Cluster Links in operator collections.
• ELK Studios: Independent mobile-first slot studio with proprietary mechanics and similar multi-jurisdictional ambitions, often featured in comparable operator portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/push-gaming-limited
• Facebookfacebook.com/PushGaming
• Instagraminstagram.com/pushgaming

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Push Gaming