What Parfumado does

Parfumado B.V. is a Netherlands-based direct-to-consumer e-commerce platform operating a perfume discovery subscription service from its headquarters in Amsterdam. Founded in 2017, the company targets individual fragrance enthusiasts who want to explore perfumes without committing to full-size bottles, offering a monthly subscription at €15.95 that delivers an 8ml sample from a catalog of 550+ perfumes sourced from designer, niche, and luxury brands via official suppliers. Customers can self-select each month's fragrance, pause or cancel anytime, and access discounted multi-month commitments, with 3,618 community reviews averaging 4.8/5 reflecting strong engagement with the discovery experience.

The underlying platform is built on Shopify for e-commerce, with Sanity powering content management, Klaviyo handling email automation, VWO driving A/B testing and conversion optimization, Converge tracking user behavior, and Google Analytics covering traffic analysis. Proprietary features include a mood-based Fragrance Quiz for personalized matching, a Perfume Calendar that tracks each user's discovered fragrances over time, and thematically curated collections (e.g., "Summer masculines," "Milky summer"). Distribution combines self-serve subscription on parfumado.com with a Skins.nl partnership that creates an upsell pathway to full-size purchases via €10 vouchers, supplemented by one-time Discovery Sets (4 × 1.5ml samples at €18.95) and seasonal gifting SKUs.

The business generates revenue from three streams: recurring monthly subscriptions, one-time discovery set purchases, and affiliate-style revenue from full-size upgrades through Skins.nl. The company raised €3.2 million in a September 2022 pre-series A round led by Borski Fund and Rabobank (preceded by a ~€1.28M round in April 2022), with proceeds earmarked for European expansion (Germany and Denmark first), platform innovation, and data-driven capability development. Operations remain European-focused, and an influencer collaboration product (Parfumado x Jade Anna Silky04) launched in 2023 indicates early moves into co-branded extensions.

Name

Parfumado

Legal name

Parfumado B.V.

Website

https://parfumado.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Parfumado is an Amsterdam-based D2C e-commerce platform operating a monthly perfume discovery subscription at €15.95, letting customers sample from 550+ fragrances and upgrade to full-size bottles via a Skins.nl partnership, primarily serving individual fragrance enthusiasts in Europe.

Ownership category

akta.pro rank

Product category

Fragrance Subscription

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fragrance Gift Sets & Discovery Kits (CRABADAI)

akta.pro secondary industries

Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL), Sampling & Product Trial Programs (BPAFAMAH)

Keywords

• Perfume subscription
• Fragrance discovery
• Beauty sampling
• Monthly subscription box
• Perfume e-commerce

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Monthly Perfume Subscription: Core subscription model at €15.95 per month offering one 8ml perfume sample delivered monthly. Customers choose their preferred fragrance each month from 550+ options. Free delivery included. Discounts available for 6 or 12-month commitments.
2. Discovery Sets (One-time Purchase): Curated themed sets (e.g., What's hot this summer, Milky summer) containing 4 perfumes in 1.5ml format sold as one-time purchases for €18.95. Some exclusive perfumes carry additional surcharges.
3. Skins Select Partnership: Partnership with Skins for full-size perfume purchases. Selected fragrances offer upgrade options to full-size bottles through Skins.nl, generating affiliate-style revenue through the partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Parfumado operates a direct-to-consumer perfume discovery and sampling subscription platform delivering monthly 8ml fragrance samples from a catalog of 550+ designer, niche, and luxury perfume brands for €15.95/month with free delivery. Customers choose their monthly fragrance, pause or cancel anytime, and can purchase curated themed Discovery Sets of 1.5ml samples as one-time gifts or self-purchases. The platform partners with Skins.nl to enable upgrades to full-size bottles after sampling, including a €10 voucher incentive.

Product overview

Parfumado operates as an online perfume discovery platform offering a monthly subscription model alongside one-time purchase options. The core offering is a €15.95/month subscription delivering 8ml perfume samples with free delivery, allowing users to select from 550+ perfumes via a mood-based quiz, curated collections, and community favorites. The product portfolio includes themed Discovery Sets (1.5ml samples in curated themes), the interactive Fragrance Quiz for personalized matching, and access to individual perfumes from brands including Versace, Jimmy Choo, Narciso Rodriguez, INITIO Parfums Privés, and 80+ others. The platform features social login via Google, Apple, and Facebook, and is powered by Shopify for e-commerce functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Parfumado Monthly Perfume Subscription Monthly subscription delivering one 8ml perfume sample of the customer's choice from 550+ designer, niche, and luxury fragrances for €15.95/month, with free delivery and the ability to pause, skip, or cancel anytime. Targeted at individual consumers seeking low-risk fragrance discovery.
• Discovery Sets One-time curated themed perfume sets containing four 1.5ml fragrance samples (e.g., 'What's hot this summer', 'Milky summer', 'Sun-kissed & juicy', 'Summer masculines'). Priced at €18.95 per set with optional surcharges for select premium fragrances. Suited for gifting or seasonal self-purchase.
• Parfumado x Jade Anna Silky04 A branded collaboration fragrance launched as part of a celebrity/influencer partnership with Jade Anna, distributed as one of the discoverable perfume options within the Parfumado subscription platform.

Quantifiable outcome

• €10 voucher for full-size purchase after sampling via Skins partnership

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Skins (Skins.nl)coreChannel Partner/ Reseller/ DistributorSkins Select partnership allows Parfumado customers to purchase full-size versions of sampled perfumes. Selected products offer vouchers (€10) for full-size purchases at Skins.nl. The partnership creates an upsell pathway from sampling to full-size buying.
• Rocket Campaigns B.V.minorOthersRocket Campaigns B.V. is jointly responsible with Parfumado for processing personal data resulting from cookies on the Rocket Campaigns website. Both companies share data controller responsibilities for cookie-related personal data processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MicroPerfumes: MicroPerfumes sells small decants and samples of designer and niche fragrances directly to consumers. It overlaps with Parfumado on the discovery/sample mechanic and the focus on letting buyers try before buying full-size.
• ScentSplit: ScentSplit offers fragrance decants and samples of designer and niche perfumes. It shares Parfumado's sampling-led e-commerce approach and the same target customer exploring perfumes before full-bottle commitment.
• Scentbird: Scentbird is a US-based fragrance subscription service delivering monthly perfume samples from 800+ brands, with comparable user experience and price tier to Parfumado. It is the most direct global comp for Parfumado's subscription sampling model.
• Olfactif: Olfactif is a curated perfume subscription that ships niche and artisan fragrances monthly. It competes for the same perfume-discovery customer as Parfumado, with a similar curated-discovery value proposition.

Broad incumbents

• Notino: Notino is Europe's largest online fragrance and beauty retailer, headquartered in the Czech Republic. It competes with Parfumado for the same European fragrance buyers and offers its own sampling programs, but at much broader scale.
• Douglas: Douglas is Europe's largest perfumery chain with a major German online and physical footprint, directly relevant as Parfumado expands into Germany. It offers discovery sets and fragrance sampling adjacent to Parfumado's model.
• The Perfume Shop: The Perfume Shop is a UK-based high-street fragrance retailer with strong e-commerce. It overlaps with Parfumado on UK/European fragrance demand and operates discovery sets, although its core model is full-size retail rather than subscription.
• Flaconi: Flaconi is a leading German online beauty retailer with a large fragrance assortment. As Parfumado enters Germany, Flaconi represents the incumbent e-commerce competitor for the same consumer fragrance-discovery journey.

Regional players

• Bloom Beauty Box: Bloom Beauty Box is a Dutch beauty subscription box service that also competes for Dutch consumer subscription spend on beauty discovery, making it a regional comparable to Parfumado's core market.
• Skins (Skins.nl): Skins is a Netherlands-based luxury fragrance and beauty retailer and a direct Parfumado channel partner. It is comparable as both a full-size fragrance destination in the same Dutch market and the partner that enables Parfumado's sample-to-full-size upsell.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/parfumado
• Xx.com/parfumado
• Facebookfacebook.com/parfumado
• LinkedInlinkedin.com/company/parfumado

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parfumado