Microperfumes
- Company typePrivate
- Founded2020
- HeadquartersCanoga Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Microperfumes firmographics
Firmographics- Name
- Microperfumes
- Legal name
- Perfume Ventures Inc
- Website
- https://microperfumes.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Microperfumes industry classification
Industry- Product category
- Fragrance samples and travel-size perfume retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL), Fragrance Packaging (Perfume Bottles, Atomizers, Caps) (IMALAJAJ)
Keywords
Where Microperfumes is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Microperfumes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Fragrance Sample Sales: Primary revenue from selling perfume and cologne sample vials, sample sprays, travel sprays (5ml), and travel spray XL (10ml) at various price points ranging from $2.97 to $64.99. Also sells full retail bottles at discounted prices. Revenue is generated through one-time transaction purchases with no subscription model.
- Gift Sets: Bundled fragrance gift sets targeting gifting occasions, priced between $39.93 and $97.91, providing curated collections of multiple scents at a discount versus individual purchase.
- Loyalty Program Revenue: Rivo-powered loyalty program where customers earn points for purchases, social media follows, and referrals. Points can be redeemed for discounts ($1 off per 100 MicroPoints).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample Vial - 0.75ml |
| Unit Pricing | Pay-as-you-go | Sample Spray - 1.5ml |
| Unit Pricing | Pay-as-you-go | Travel Spray - 5ml |
| Unit Pricing | Pay-as-you-go | Travel Spray XL - 10ml |
| Unit Pricing | Pay-as-you-go | Retail Bottle |
| Unit Pricing | Pay-as-you-go | Gift Sets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Microperfumes product offering
Product offeringCore offering
MicroPerfumes is a direct-to-consumer e-commerce retailer that sources 100% authentic designer and niche fragrances in bulk and decants them into 0.75ml sample vials, 1.5ml sample sprays, 5ml travel sprays, and 10ml travel spray XL atomizers, and also sells full-size retail bottles and curated gift sets. The company enables consumers to test and discover luxury fragrances from brands such as Creed, Tom Ford, Dior, Chanel, Maison Francis Kurkdjian, Versace, and YSL at a fraction of retail cost before committing to full bottles.
Product overview
MicroPerfumes is an e-commerce platform specializing in authentic designer and niche fragrance samples and travel sizes. The core offering consists of Sample Vials (0.75ml dab-on), Sample Sprays (1.50ml atomizers), Travel Sprays (5ml), and Travel Sprays XL (10ml), along with full-size Retail Bottles and curated Gift Sets. The platform features over 500 scents from luxury brands including Creed, Tom Ford, Maison Francis Kurkdjian, Christian Dior, Versace, and Yves Saint Laurent. Additional services include a Fragrance Quiz for personalized recommendations, an E-Gift Card program, Featured Deals with discounts up to 65%, and a loyalty rewards program through Rivo. The company operates on a decanting model where authentic fragrances are rebottled from original retail bottles into smaller, affordable sizes, enabling customers to test premium scents before committing to full bottles.
Differentiator
Problem solved
Functional benefit
Products and services
- Sample Vials 0.75ml glass vials with plastic dauber applicator for dabbing fragrance onto skin, designed for discreet testing of premium designer and niche fragrances before committing to larger sizes. Available across 500+ scents.
- Sample Sprays 1.50ml atomizer sprays offering spray-format testing of fragrances, providing a more authentic application experience than dab-on vials for sampling premium scents.
- Travel Sprays 5ml travel-sized atomizers available in various case colors, suitable for on-the-go carrying and reapplying fragrance throughout the day while traveling.
- Travel Sprays XL 10ml larger travel spray format offering more applications than the standard 5ml travel spray, providing better value for frequent travelers or longer scent testing.
- Retail Bottles Full-size authentic fragrance bottles (30ml to 100ml) sourced and decanted from original retail packaging at discounted prices, for customers who have tested samples and want a complete bottle. Priced from $43 to $495.
- Gift Sets Curated bundles of three complementary fragrances grouped by occasion or theme, including Best Sellers, Date Night, Daytime, Nightclub, Office, and Special Occasion sets, available in men's, women's, and unisex varieties, priced from $39.93 to $97.91.
- E-Gift Cards Digital gift cards available in variable amounts, allowing recipients to choose their own fragrances from the MicroPerfumes catalog with applicable terms and conditions for redemption.
Quantifiable outcome
- 100% Authentic Guarantee on all fragrances
- +2 more outcomes
Companies that use Microperfumes
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Microperfumes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Microperfumes partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Microperfumes competitors and assessment
Company assessmentBroad incumbents
- Sephora: Sephora is the largest multi-brand beauty retailer globally, with broad fragrance assortment including samples and discovery sets. Comparable as a fragrance destination for the same end consumer, but with vastly wider category scope and a physical retail footprint MicroPerfumes lacks.
- Ulta Beauty: Ulta Beauty is a large US beauty retailer carrying prestige and mass-market fragrance brands. Overlaps with MicroPerfumes on the customer (fragrance buyers) and category (designer fragrance), but operates at far greater scale with both physical and digital channels.
Direct peers
- FragranceNet: FragranceNet is a major online discount retailer of authentic designer fragrances at below-retail pricing. Comparable to MicroPerfumes in DTC channel, authentic-designer focus, and price-conscious value proposition, with broader full-bottle focus versus MicroPerfumes' sample-led model.
- Twisted Lily: Twisted Lily is a niche fragrance boutique offering samples and decants of luxury and indie brands. Comparable to MicroPerfumes in the sample/discovery format, niche and luxury brand assortment, and enthusiast customer base.
- Scentbird: Scentbird is a fragrance subscription service that delivers designer perfume/cologne samples monthly. Highly comparable to MicroPerfumes in product (designer fragrance samples), customer (fragrance enthusiasts), and discovery use case, with the key difference being a subscription rather than one-time purchase model.
- Luckyscent: Luckyscent is a niche and luxury fragrance retailer offering discovery sets and samples from premium houses. Comparable in customer overlap (fragrance enthusiasts), curated premium-brand assortment, and sample-discovery use case, with a stronger niche/house-fragrance positioning.
- DecantX: DecantX is an online retailer that decants authentic designer and niche fragrances into smaller sample and travel sizes. Directly comparable business model to MicroPerfumes, sourcing authentic bulk fragrance and rebottling into affordable formats.
- Scentbox: Scentbox is a fragrance subscription sending monthly designer fragrance samples in travel-size atomizers. Directly comparable in product format, target customer, and value proposition (try before buying), competing head-to-head with MicroPerfumes' sample spray and travel spray offerings.
Emerging players
- Parfumo: Parfumo is a fragrance community and review platform with affiliated sample/retail purchasing. Comparable in targeting fragrance enthusiasts, providing discovery content, and offering sample purchasing channels, though primarily community-driven rather than retailer-first.
Regional players
- Jovoy Paris: Jovoy is a niche Parisian perfumery retailer with discovery sets and curated luxury fragrances. Comparable in niche/luxury fragrance curation and discovery sample format, but with primary geographic focus on Europe rather than MicroPerfumes' US-led footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Microperfumes social profiles
Digital presenceMicroperfumes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microperfumes leadership team
Management profileNumber of profiles
Microperfumes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microperfumes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microperfumes
What does Microperfumes do?
MicroPerfumes is a direct-to-consumer e-commerce retailer that sources 100% authentic designer and niche fragrances in bulk and decants them into 0.75ml sample vials, 1.5ml sample sprays, 5ml travel sprays, and 10ml travel spray XL atomizers, and also sells full-size retail bottles and curated gift sets. The company enables consumers to test and discover luxury fragrances from brands such as Creed, Tom Ford, Dior, Chanel, Maison Francis Kurkdjian, Versace, and YSL at a fraction of retail cost before committing to full bottles.
Is Microperfumes a public or private company?
Microperfumes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microperfumes founded?
Microperfumes was founded in 2020. It employs 11 to 50 people.
Where is Microperfumes based?
Microperfumes is headquartered in Canoga Park, United States, in the North America region.
How does Microperfumes make money?
Three revenue lines are on record. Fragrance Sample Sales are the primary driver. The others are gift Sets and loyalty Program Revenue.
Who are Microperfumes's main competitors?
Broad incumbents on record are Sephora and Ulta Beauty. Direct peers are FragranceNet, Twisted Lily, Scentbird, Luckyscent, DecantX and Scentbox. Parfumo is listed as an emerging player. Jovoy Paris is listed as a regional player.
Does Microperfumes have an API?
No public API is recorded for Microperfumes.
What industry is Microperfumes in?
Microperfumes's product category is Fragrance samples and travel-size perfume retail. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of IMALAJAL, Sampling & Travel-Size Packaging (Minis, Vials, Blisters). Its NAICS code is 456120 and its SIC code is 2844.