Pleese Cheese

Pleese Cheese is a New York-based plant-based cheese company that sells an AI-formulated, allergen-free vegan cheese designed for pizza applications to restaurant/pizzeria operators and direct-to-consumer buyers through foodservice partnerships and e-commerce.

Company typePrivate
Founded2021
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Pleese Cheese does

Pleese Foods, operating under the brand Pleese Cheese, is a New York-based plant-based cheese company founded in 2019 by co-founders Kobi Regev (CEO) and Abev Samain-Regev. The company develops and sells a vegan, allergen-free cheese product (free of nuts, soy, and gluten) that was formulated using artificial intelligence and is specifically engineered for pizza applications, with seven flavor variants available. The company's core technology centers on a proprietary AI-developed cheese formulation that targets the melt, texture, and taste profile required for professional pizzeria use, distinguishing it from generic dairy-free cheeses that historically have underperformed on pizza.

Pleese Cheese firmographics

Firmographics

Name: Pleese Cheese
Legal name: Pleese Foods
Website: https://pleesecheese.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pleese Cheese is a New York-based plant-based cheese company that sells an AI-formulated, allergen-free vegan cheese designed for pizza applications to restaurant/pizzeria operators and direct-to-consumer buyers through foodservice partnerships and e-commerce.
Ownership category
akta.pro rank

Pleese Cheese industry classification

Industry

Product category: Plant-Based Cheese
NAICS: Food Manufacturing (311), Other Specialty Food Retailers (44529)
SIC: Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
akta.pro industry: PRIMARYIMALABAO
Compostable & Bio-Based Flexible Packaging (PLA, PHA, Cellulose Films)
Industrials, Manufacturing & Construction/Packaging & Containers/Flexible Packaging (Films, Pouches, Laminates)
SECONDARYCRADAOAE
Emulsifiers & Stabilizer Systems (Lecithin, Mono/Diglycerides, Blends)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands

Keywords

Plant-based cheese
Vegan cheese products
Allergen-free cheese
Pizza cheese alternatives
Foodservice cheese supply

Where Pleese Cheese is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Pleese Cheese business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Plant-Based Cheese Products: Sale of vegan cheese products through foodservice/restaurant partners and direct-to-consumer e-commerce platform. The company sells their cheese in multiple flavours to both commercial (restaurants/pizzerias) and retail consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Pleese Cheese product offering

Product offering

Core offering

Pleese Foods manufactures and sells Pleese, a plant-based vegan cheese developed in New York and optimized for pizza applications. The product is allergen-free (no nuts, soy, or gluten) and is available in seven flavors for both retail consumers via direct e-commerce and professional foodservice operators, primarily pizzerias and restaurants.

Product overview

Pleese Foods is a single-product company specializing in plant-based cheese alternatives. The company's sole offering is its flagship Pleese Plant-Based Cheese, a vegan cheese developed in New York specifically optimized for pizza applications. The product is positioned for both consumer retail and restaurant/foodservice use, with multiple flavor variations available.

Differentiator

Problem solved

Functional benefit

Products and services

Pleese Plant-Based Cheese An allergen-free (no nuts, soy, or gluten) vegan cheese product developed by New Yorkers and formulated using artificial intelligence specifically for pizza applications. Available in seven flavor variants and sold to both restaurant/foodservice operators and direct-to-consumer buyers via the Pleese Foods website.

Companies that use Pleese Cheese

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Pleese Cheese technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Pleese Cheese partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

FoodBytes! by RabobankminorStrategic or Co-development Partner · 1 January 2020Selected as one of 15 finalists in the 2020 FoodBytes! pitch competition by Rabobank, recognizing innovative food entrepreneurs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Pleese Cheese competitors and assessment

Company assessment

Broad incumbents

Bel Group: Global dairy incumbent (The Laughing Cow, Babybel) that has expanded into plant-based through its Nurishh brand. Comparable to Pleese as a broad incumbent now competing in the same plant-based cheese category with deeper resources.

Direct peers

Daiya Foods: Plant-based dairy brand offering pizzas, cheese shreds, slices, and cream cheeses across retail and foodservice. Comparable to Pleese as a wider-line plant-based dairy competitor with established foodservice pizza experience.
Miyoko's Creamery: One of the most recognized plant-based cheese brands in the U.S., offering cream cheeses, wheels, and slices for retail and foodservice. Directly comparable to Pleese as a CPG plant-based cheese maker targeting similar dairy-free consumers.
Kite Hill: Plant-based cheese and dairy alternatives positioned for premium retail and foodservice, including formats suited to pizza and Italian applications. Comparable to Pleese as a premium plant-based cheese brand.
Good Planet Foods: Plant-based cheese brand focused on allergen-friendly (nut-, soy-, and gluten-free) slices and shreds for retail and foodservice. Closely comparable to Pleese on the allergen-free plant-based cheese positioning.
Violife: Plant-based cheese brand owned by Upfield, with a broad retail and foodservice presence including shreds and slices aimed at pizza and cooking. Comparable to Pleese as a mass-market dairy-free cheese competitor with significant distribution.
Treeline Cheese: Smaller plant-based cheese brand selling aged, sliceable nut-based and dairy-free cheeses through retail and foodservice. Comparable to Pleese as a craft plant-based cheese peer with overlapping channels.
Follow Your Heart: Long-standing plant-based brand with vegan cheeses, dressings, and other dairy alternatives sold in retail and used in foodservice. Directly comparable to Pleese in product category and channel mix.

Emerging players

Grounded Foods: Emerging plant-based cheese brand using hemp and cauliflower bases, selling through foodservice and select retail. Comparable to Pleese as a newer allergen-friendly plant-based cheese entrant pursuing foodservice.
Modern Kitchen: Emerging plant-based cheese brand specifically targeted at pizza and Italian foodservice applications. Closely comparable to Pleese on pizza-optimized plant-based cheese positioning, though at an earlier stage of distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Pleese Cheese financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pleese Cheese leadership team

Management profile

Number of profiles

Profiles2 records

Pleese Cheese funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pleese Cheese M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleese Cheese

What does Pleese Cheese do?

Is Pleese Cheese a public or private company?

Pleese Cheese is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pleese Cheese founded?

Pleese Cheese was founded in 2021. It employs 1 to 10 people.

Where is Pleese Cheese based?

Pleese Cheese is headquartered in New York, United States, in the North America region.

How does Pleese Cheese make money?

One revenue line is on record: plant-Based Cheese Products.

Who are Pleese Cheese's main competitors?

Bel Group is listed as a broad incumbent. Direct peers are Daiya Foods, Miyoko's Creamery, Kite Hill, Good Planet Foods, Violife, Treeline Cheese and Follow Your Heart. Emerging players are Grounded Foods and Modern Kitchen.

Does Pleese Cheese have an API?

No public API is recorded for Pleese Cheese.

What industry is Pleese Cheese in?

Pleese Cheese's product category is Plant-Based Cheese. Its primary akta.pro industry code is IMALABAO, Compostable & Bio-Based Flexible Packaging (PLA, PHA, Cellulose Films), with a secondary code of CRADAOAE, Emulsifiers & Stabilizer Systems (Lecithin, Mono/Diglycerides, Blends). Its NAICS code is 311 and its SIC code is 2000.