What Greenlight Health does

Greenlight Health Data Solutions, Inc. (operating as Greenlight Health) is a Raleigh, North Carolina-based healthtech company that provides a unified platform — the Greenlight Intelligent Health Data Platform — for collecting, managing, and organizing health data across life sciences organizations, contract research organizations (CROs), academic medical centers, healthcare providers, and insurance companies. The platform is organized around three pillars: Intelligence (automated workflows, alerts, dashboards, and AI-ready capabilities), Health Data (interoperability across 90%+ of U.S. electronic health records, consumer wearables, and third-party integrations via FHIR-based APIs and a TEFCA-enabled partnership with QHIN Kno2), and Engagement (behavioral science-driven, multi-channel patient engagement programs developed with Dan Ariely and Duke's Center for Advanced Hindsight). Product modules include Health Records, the eCOA Solution and Exclusive COA Library (including the company-licensed IWQOL-Lite-CT measure), Clinical Trial Solutions for decentralized and hybrid trials, Real-World Evidence generation, Care Pathways, Insurance Solutions for EHR-based underwriting, and Clinical Decision Support Tools (SRPS, DOSA) delivered through Epic App Orchard.

The company was formed through the December 2024 merger of legacy Greenlight (founded 2000) and Pattern Health, with the unified platform formally launched in November 2025. Greenlight monetizes through subscription-based platform licensing for life sciences and research customers, COA licensing royalties, clinical trial technology services, and professional services for implementation and customization, with all enterprise engagements handled via a quote-based, consultative direct sales motion. Named customers include the Duke Clinical Research Institute, Dana-Farber Cancer Institute, Duke University, Stanford Department of Surgery, UNC Health, Columbia University Medical Center, and MediMergent, with reported adoption at 12 of the top 20 U.S. academic medical centers and a user base exceeding 800,000 end users across more than 300 customers. The platform is HIPAA-compliant, GDPR-compliant, and HITRUST-certified.

Capital raised across the Pattern Health lineage totals approximately $9M (a $1.5M round in February 2021 from Cofounders Capital and The Launch Place; a $3.3M Series A in September 2022 led by the Dr. William H. Joyce Family Office; and an additional ~$4.2M raise in December 2024), with no public revenue disclosure and a private employee base of 11–50.

Name

Greenlight Health

Legal name

Greenlight Health Data Solutions, Inc.

Website

https://greenlighthealth.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenlight Health provides a unified health data platform combining 90%+ U.S. EHR connectivity, TEFCA-enabled exchange via Kno2, eCOA tooling with exclusive COA licensing, and behavioral-science-based patient engagement for life sciences, CROs, academic medical centers, providers, and insurers.

Ownership category

akta.pro rank

Product category

Health Data Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Health data platform
• Clinical outcome assessments
• Digital health interventions
• Electronic health records
• Real world evidence

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Licensing: Subscription-based licensing of the Greenlight Intelligent Health Data Platform to life sciences, CROs, healthcare providers, and insurance companies. Revenue derived from annual or multi-year platform contracts with organizations for data collection, management, and interoperability services.
2. Clinical Trial Technology Services: Services supporting clinical trials including digital health interventions, eCOA deployment, and trial management. Revenue from supporting clinical trial sponsors with decentralized trial capabilities.
3. COA Licensing: Exclusive licensing of IWQOL-Lite-CT and other clinical outcome assessment instruments to CROs and biopharma organizations for use in regulated clinical trials. Includes linguistically validated translations in 80+ languages.
4. Professional Services: Implementation and configuration services to deploy digital health programs, integrate the platform with existing systems, and customize engagement workflows for specific use cases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greenlight Health provides the Greenlight Intelligent Health Data Platform, a unified enterprise software solution that combines electronic health record (EHR) access covering 90%+ of U.S. providers with real-time data collection from consumer wearables and clinical outcome assessments. The platform supports electronic clinical outcome assessments (eCOA), decentralized clinical trial deployment, real-world evidence generation, and behavioral-science-driven patient engagement programs for life sciences companies, CROs, academic research institutions, healthcare providers, and insurance carriers.

Product overview

Greenlight Health Data Solutions offers the Greenlight Intelligent Health Data Platform, a unified solution combining retrospective and prospective health data capabilities. The platform integrates the acquired Pattern Health digital health tools with Greenlight's EHR infrastructure. Key modules include Health Records (EHR access for healthcare, research, insurance, patients), eCOA Solution with Exclusive COA Library (clinical outcome assessments including IWQOL-Lite-CT), Clinical Trial Solutions and Real-World Evidence (for DCT and RWE generation), Care Pathways (digital health interventions), Insurance Solutions (EHR-based underwriting), and Clinical Decision Support Tools (SRPS, DOSA via Epic integration). The platform connects to 90%+ of U.S. EHRs, major wearable devices, and supports 800K+ end users across leading research institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Pattern Health: Digital health platform and patient engagement tools, now part of Greenlight Health Data Solutions following merger.

Products and services

• Greenlight Intelligent Health Data Platform Unified flagship platform combining health data infrastructure with digital health capabilities: secure access to patient-consented EHRs (90%+ of U.S. providers), support for major consumer wearable devices, patient-reported outcomes and clinical outcome assessment tools, AI-ready data collection, and behavioral-science engagement. Designed for life sciences organizations, CROs, academic research, healthcare providers, and insurance carriers.
• eCOA Solution (Electronic Clinical Outcome Assessments) Platform for deploying electronic patient-reported outcomes (ePRO) and clinical outcome assessments in clinical trials. Features a pre-built, pre-approved survey library with automated workflows, configurable to study designs with integration capabilities for eConsent and biometric devices. For CROs, biopharma sponsors, and academic researchers running decentralized and hybrid clinical trials.
• Exclusive COA Library Collection of Clinical Outcome Assessments available for exclusive licensing to CROs and biopharma organizations for use in regulated clinical trials. Includes IWQOL-Lite-CT (Impact of Weight on Quality of Life-Lite-Clinical Trials), the gold-standard PRO measure for weight-related quality of life, with linguistically validated translations in 80+ languages.
• Clinical Trial Solutions Platform capabilities supporting decentralized, hybrid, and traditional clinical trials including no-code configuration tools, an integrated device library, EDC integrations, and a clinical outcomes assessment catalog to enable efficient DCTs. For pharmaceutical sponsors, CROs, and academic research sites running clinical studies.
• Real-World Evidence Solutions Platform capabilities for generating real-world evidence from prospective and retrospective health data collected through EHR integrations, wearable devices, and patient-reported outcomes. For life sciences and research organizations needing AI-ready evidence for regulatory and commercial decisions.
• Care Pathways Digital health intervention solution combining a pharmaceutical-grade research platform with no-code tools for creating, deploying, and studying condition-specific digital health interventions. Supports chronic disease management, medication adherence, mental health support, telemedicine, and prehab/rehab programs for clinicians, researchers, and healthcare organizations.
• Insurance Solutions Solutions for life and health insurance carriers leveraging EHR data for underwriting. Provides access to patient-consented electronic health records to support life underwriting processes, reducing time and cost while improving data quality. For insurance carriers and reinsurers.
• Clinical Decision Support Tools (CDST) Non-patient-facing clinical decision support tools that surface predictive algorithms to clinicians within their EHR workflow. Includes Surgical Risk Prediction Suite (SRPS) for orthopaedic arthroplasty patients and Duke Opioid and Sedation Assessment (DOSA) for opioid-induced respiratory depression risk stratification. Available through Epic App Orchard for healthcare providers.
• IWQOL-Lite-CT Implementation Exclusive licensing and implementation services for the IWQOL-Lite-CT (Impact of Weight on Quality of Life-Lite-Clinical Trials) patient-reported outcome measure. Supports paper-based deployment, Greenlight's eCOA solution, or third-party eCOA platform implementations. For CROs and biopharma organizations running weight-related clinical trials.
• Pattern Health Mobile App Mobile application (iOS and Android) that delivers condition-specific digital health programs, biometric tracking, patient education, and behavioral interventions to end users. Now part of the unified Greenlight experience following the merger.

Quantifiable outcome

• Adoption by 12 of top 20 US academic medical centers
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Kno2coreTechnology or Integration · 16 December 2025Partnership with Kno2, a federally designated QHIN (Qualified Health Information Network), to expand TEFCA-enabled, patient-directed health data exchange nationwide. The collaboration aims to support secure, patient-mediated health data exchange and enhance national healthcare data interoperability through TEFCA (Trusted Exchange Framework and Common Agreement).
• Pattern HealthflagshipStrategic or Co-development Partner · 12 December 2024Merger completed in 2025 to create Greenlight Health Data Solutions. Brought together Greenlight's robust health data infrastructure with Pattern Health's proven digital health and patient engagement tools, creating a single unified platform for health data collection and management.
• UNC HealthcoreStrategic or Co-development Partner · 30 May 2018Collaboration with UNC Health Care to develop the UNC AFib Assistant smartphone app for atrial fibrillation patients. Dr. Anil Gehi led development of the AFib care model that reduced hospitalizations by 30+ percentage points in first year. UNC AFib Care Network includes integrated care clinic and support group.
• Dan Ariely / Center for Advanced Hindsight (Duke University)coreStrategic or Co-development PartnerResearch partnership with behavioral economist Dan Ariely and Duke's Center for Advanced Hindsight (CAH) to develop and test behavioral interventions. Through research collaboration, Pattern's behavioral interventions have proven to motivate patients and increase adherence by approximately 15%.
• Top 20 Academic Medical CenterscoreStrategic or Co-development PartnerSolutions adopted by 12 of the top 20 academic medical centers in the US for digital health interventions and clinical research.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Medidata (Dassault Systèmes): Industry-leading eCOA, EDC, and clinical trial technology platform owned by Dassault Systèmes. Directly competes with Greenlight in eCOA/ePRO deployments for pharma and CRO trials, and is the benchmark procurement incumbent in the same category.
• Castor: Cloud-based EDC and eCOA platform for clinical trials, with strong positioning in decentralized and academic research. Directly comparable to Greenlight in serving CROs, academic medical centers, and sponsors with rapid-deploy, interoperable trial infrastructure.
• Clinical Ink: Specialist eCOA/ePRO platform purpose-built for clinical trials, including patient-facing data capture in decentralized settings. Directly comparable to Greenlight's eCOA and clinical outcome assessment offerings, with overlapping pharma and CRO customers.
• Science 37: Decentralized clinical trial operating system combining patient recruitment, telehealth, eCOA, and remote data capture. Directly comparable to Greenlight's decentralized trial and remote patient engagement capabilities for sponsors seeking DCT enablement.

Broad incumbents

• Veeva Systems: Dominant cloud SaaS provider for life sciences with Vault CDMS, Vault EDC, and clinical operations suites. Overlaps with Greenlight's clinical trial, eCOA, and life sciences data offerings, but operates a much broader portfolio across commercial, regulatory, and quality.
• IQVIA: Global CRO and health data technology giant offering EDC, eCOA, RWE, and clinical analytics alongside research services. Competes with Greenlight across clinical trial technology and real-world evidence, though at vastly greater scale and as part of a broader services portfolio.
• Oracle Health (Cerner): Major EHR and health data platform with research-grade data assets and clinical trial integrations via Cerner's provider footprint. Competes with Greenlight at the intersection of EHR data access and clinical research data collection, with far broader resources and installed base.
• Health Catalyst: Healthcare data and analytics platform serving providers, payers, and life sciences with aggregated clinical and claims data. Comparable to Greenlight in unifying disparate health data for analytics, RWE, and population health, though focused more on provider analytics than trial eCOA.

Emerging players

• Datavant: Health data connectivity and de-identification platform enabling linkage across providers, payers, and life sciences. Adjacent peer given shared focus on interoperability and health data exchange, though Datavant specializes in record linkage rather than patient-facing eCOA.
• Thread Research: Decentralized clinical trial technology platform offering eCOA, eConsent, and remote patient engagement for sponsors. Comparable niche overlap with Greenlight in DCT-enabling patient-facing tooling, though with a narrower scope and earlier commercial traction.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ptrnhealth
• LinkedInlinkedin.com/company/pattern-health-technologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlight Health