What ARTAH does

ARTAH is a UK-based direct-to-consumer dietary supplement brand founded in 2021 by Rhian Stephenson, a Naturopath and Nutritionist, and headquartered in London. The company formulates and sells science-backed supplements — vitamins, minerals, phytonutrients, and botanicals — targeting specific health outcomes including energy and hydration, metabolic health and blood sugar regulation, gut and digestive health, longevity and cellular energy (NAD+), cognitive performance, hormonal health, and strength and recovery. The product portfolio comprises approximately 18 core SKUs (e.g., Cellular Hydration, Enhanced NAD+ Complex, Metabolic Fix, Essential Creatine, Essential Fibre+, Essential Magnesium, Enhanced Synbiotic, Enhanced Nootropics, G.I. Fix, Biome Restore), supplemented by curated bundle stacks (Longevity Stack, Core Performance Stack, Mind + Energy Duo, etc.), four digital nutrition programmes (The Metabolic Reset, 28-Day Complete Reset, Chrono-Reset, 10-Day Reset), and accessories. Formulations emphasize multi-action ingredient combinations in clinically researched dosages, with third-party testing and proprietary consumer-study data (e.g., 112-participant Metabolic Fix trial, 4-week Cellular Hydration study) used as marketing evidence.

Revenue is generated primarily through direct e-commerce sales on artah.co via one-time purchases and a subscription model offering up to 20% savings with 1-month or 3-month delivery cadences. Unit prices range from £24 (Essential Magnesium) to £60 (Enhanced NAD+ Complex), with bundle promotions such as Buy 2 Get 1 Free. Distribution spans the UK primary market, partnerships with major UK retailers, and international shipping to 10+ countries across Europe, North America, the Middle East, and Asia-Pacific. The company is B Corp certified, has raised £2.85M in seed funding from Five Seasons Ventures (October 2024), and operates with a lean team of 1-10 employees. Customer acquisition relies on a multi-channel approach including content marketing via The Journal blog, a personalization quiz, premium PR placements (Vogue, Marie Claire, Glamour, Get the Gloss), social media, and a practitioner endorsement network of GPs, nutritional therapists, and functional medicine practitioners.

Name

ARTAH

Legal name

ARTAH

Website

https://artah.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ARTAH is a UK-based direct-to-consumer dietary supplement brand formulating science-backed vitamins, minerals, and botanicals targeting energy, gut health, metabolism, longevity, and women's hormonal health, sold via e-commerce subscriptions, UK retail, and international shipping.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Dietary supplements
• Nutritional supplements
• Wellness supplements
• Vitamin formulations
• Functional nutrition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase and subscription-based direct sales of dietary supplements through e-commerce platform. Subscription model offers 1-month or 3-month delivery options with up to 20% savings. Includes bundle and save options, buy 2 get 1 free promotions.
2. Digital Programs: Sale of digital nutrition programs including The Metabolic Reset (21-day program) and other nutrition plans. Lifetime access model with real food-based approach.
3. Retail Partnership Distribution: Partnerships with major UK retailers for broader product distribution, expanding reach beyond direct-to-consumer channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ARTAH manufactures and sells science-backed dietary supplements including vitamins, minerals, phytonutrients, and botanicals, formulated by founder Rhian Stephenson ND. The company sells individual SKUs, curated supplement bundles, and digital nutrition programs primarily through its direct-to-consumer e-commerce platform, supplemented by UK retail partnerships and international shipping.

Product overview

ARTAH is a science-backed supplement and nutrition company offering a portfolio of individually-formulated core products complemented by bundled stacks and nutrition programmes. The core product line includes targeted supplements for specific health goals: Cellular Hydration (electrolyte support), Enhanced NAD+ Complex (longevity/cellular energy), Metabolic Fix (blood sugar/metabolism), Essential Creatine, Essential Fibre+, Essential Magnesium, Enhanced Synbiotic, Enhanced Nootropics, G.I. Fix, Digest + Debloat, Essential Omegas, Essential D3/K2, Deep Detox, Essential Iron Complex, Biome Restore, Gut Cleanse, Gut Foundations, and Advanced Multi-Nutrient. These products are sold both individually and as curated bundles including the Longevity Stack, Core Performance Stack, Core Essentials Stack, Party Essentials, Strength + Hydration Stack, Sleep Support Duo, Mind + Energy Duo, Skin Glow Duo, Ultimate Energy Duo, and Gut + Metabolism Duo. The company also offers nutrition programmes including The Metabolic Reset (21-day), The 28-Day Complete Reset, The Chrono-Reset (7-day), and The Complete 10-Day Reset. Accessories include the Lymphatic Support Set, Natural Body Brush, and Body Sculpting Gua Sha. Founded and formulated by Rhian Stephenson ND, the brand emphasizes clinically researched ingredients and third-party testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cellular Hydration Daily low-sodium electrolyte supplement combining magnesium, potassium, calcium with Peruvian Maca, Vitamin C, prebiotic fibre, and targeted actives. Clinically shown to increase energy in 4 weeks for individual consumers seeking hydration and energy support.
• Enhanced NAD+ Complex NAD+ precursor supplement combining nicotinamide riboside with apigenin, luteolin, TMG, quercetin, maritime pine bark, saffron, resveratrol, and ginseng to support cellular energy production, NAD+ preservation, methylation balance, and healthy ageing for individual consumers.
• Metabolic Fix Multi-pathway metabolic supplement combining Berberine, Inositol, Chromium, Alpha Lipoic Acid, NAC, Fenugreek, Green Tea Extract, and Cinnamon to support blood sugar stability, cravings reduction, and sustained energy for individual consumers.
• Essential Creatine Pure micronised creatine monohydrate supplement sourced from Creavitalis (Germany) supporting strength, lean muscle, recovery, cognitive energy, and healthy ageing for individual consumers.
• Essential Fibre+ Daily fibre supplement blend of 11 plant fibres and gut-soothing botanicals led by PHGG (clinically researched plant fibre), supporting regularity, microbiome balance, and appetite control for individual consumers.
• Essential Magnesium High-potency magnesium supplement delivering 300mg of magnesium glycinate and malate forms to support energy production, nervous system function, muscle tension relief, restful sleep, and fatigue reduction for individual consumers.
• Enhanced Synbiotic Daily synbiotic supplement combining 11 clinically studied probiotic strains with polyphenol prebiotics from cranberry and pomegranate plus digestive enzymes, supporting long-term microbiome health for individual consumers.
• Enhanced Nootropics Cognitive and emotional wellbeing supplement blending Ashwagandha KSM-66, full-spectrum B Complex vitamins, Magnesium Glycinate, and Griffonia Seed Extract (5-HTP) to support emotional health, cognitive function, focus, and stress adaptation for individual consumers.
• G.I. Fix Gut health supplement combining soothing botanicals (ginger, triphala, DGL liquorice, slippery elm, marshmallow root) with friendly bacterial strains and prebiotic fibres to support sensitive digestion, regular bowel function, and microbial balance for individual consumers.
• Digest + Debloat Natural digestive bitters formula containing herbal bitter compounds designed to stimulate digestive secretions and reduce bloating for individual consumers.
• Essential Omegas Wild, small-fish omega-3 supplement providing 1500mg EPA + DHA per serving to support overall health, brain function, and inflammatory response for individual consumers.
• Essential D3/K2 Synergistic vitamin D3 and K2 supplement providing immune support and combining fat-soluble vitamins for optimal absorption for individual consumers.
• Deep Detox Enhanced detoxification and liver support supplement supporting the body's natural detoxification pathways and cellular protection for individual consumers.
• Essential Iron Complex Gentle iron supplement with vitamin C and acidophilus, formulated for improved iron absorption while being easy on the digestive system for individual consumers.
• Biome Restore High-potency probiotic supplement with 50 billion friendly bacteria and lion's mane mushroom, specifically formulated to reach and colonize the gut for individual consumers.
• Gut Cleanse Targeted gut health supplement providing support for microbial balance and digestive cleansing for individual consumers.
• Gut Foundations Daily gut support supplement for digestive comfort and regularity, providing foundational support for long-term gut health for individual consumers.
• Advanced Multi-Nutrient Specialized multi-nutrient supplement providing comprehensive nutritional support for metabolism, brain health, and daily energy for individual consumers.
• The Metabolic Reset 21-day digital nutrition programme using a 4-5-4 method (time-restricted eating, modified ketogenic sprint, reintegration) with 90+ recipes, daily meal plans, and lifetime access for individual consumers seeking metabolic flexibility.
• The 28-Day Complete Reset Comprehensive 28-day digital nutrition programme targeting gut health, energy, and weight management goals for individual consumers.
• The Chrono-Reset 7-day digital circadian reset programme designed to align the body's internal clock with optimal health rhythms for individual consumers.
• The Complete 10-Day Reset Holistic 10-day digital nutrition programme with supplement kit designed to restore healthy rhythms and kickstart wellness for individual consumers.
• Longevity Stack Bundled stack of supplements providing advanced support for cellular longevity, combining products targeting NAD+, cellular energy, and age-related health markers for individual consumers.
• Core Performance Stack Everyday supplement stack for strength, energy, and recovery, combining foundational products for active individuals.
• Core Essentials Stack Essential nutrients bundle for brain and body support, providing foundational daily supplementation for individual consumers.
• Strength + Hydration Stack Stack combining Cellular Hydration and Essential Creatine for strength, recovery, and steady energy support for individual consumers.
• Sleep Support Duo Sleep and recovery support bundle combining products for restful nights and next-day energy for individual consumers.
• Mind + Energy Duo Cognitive and energy support bundle providing advanced support for mental performance and vitality for individual consumers.
• Skin Glow Duo Skin health bundle supporting glow, hair, and nail health through targeted supplementation for individual consumers.
• Ultimate Energy Duo Energy and longevity bundle combining supplements for sustained vitality and cellular health for individual consumers.
• Gut + Metabolism Duo Bundle combining gut health and metabolic support products designed for gut comfort, steady energy, and balanced appetite for individual consumers.
• Party Essentials Supplement bundle designed for social occasions, providing enhanced detoxification, hydration, and recovery support for individual consumers.
• Lymphatic Support Set Detoxification support bundle combining supplements with gua sha tools for lymphatic drainage for individual consumers.
• Natural Body Brush Body brush tool for lymphatic drainage and skin stimulation, supporting circulation and detoxification as part of a wellness routine for individual consumers.
• Body Sculpting Gua Sha Facial sculpting tool for massage-based skin care and lymphatic drainage for individual consumers.

Quantifiable outcome

• 85% reported increase in energy levels after 4 weeks (Cellular Hydration clinical study)
• +8 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Major UK RetailerscoreChannel Partner/ Reseller/ DistributorARTAH partners with major UK retailers for product distribution, expanding reach beyond direct-to-consumer e-commerce channel.
• Dr. Hugh Coyne (Private GP)minorOthersPractitioner endorser and product advocate who recommends ARTAH supplements to patients and features in brand marketing materials.
• Multiple Nutritional Therapists & Healthcare PractitionersminorOthersNetwork of nutritional therapists, functional medicine practitioners, and healthcare professionals who recommend ARTAH products to clients. Includes Dr. Tamsin Lewis, Clarissa Lenherr, Roberta Baldo, Lucy Miller, Pete Williams, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elysium Health: Elysium Health is a science-led longevity supplement brand built around NAD+ precursors and cellular health. Closely comparable to ARTAH's Enhanced NAD+ Complex and longevity-stack proposition, with overlapping clinical-evidence storytelling.
• Ritual: Ritual is a science-led DTC multivitamin and supplement brand known for traceability, clinical-grade ingredients, and subscription. It is a direct peer in positioning, GTM, and target demographic (health-conscious women and longevity-minded consumers).
• Momentous: Momentous is a premium, practitioner-trusted supplement brand offering creatine, NAD+, sleep, and recovery stacks via DTC and B2B channels. Closely comparable to ARTAH on multi-action formulations, quality positioning, and practitioner endorsement model.
• Care/of: Care/of is a personalised DTC supplement brand with quiz-driven recommendations and subscription model. Comparable to ARTAH on DTC mechanics, quiz-led conversion funnel, and millennial/Gen-X wellness consumer targeting.
• Seed: Seed is a science-first synbiotic brand with patented probiotic strains, clinical evidence, and DTC subscription. Directly comparable to ARTAH's Enhanced Synbiotic and overall clinically-validated, premium-probiotic positioning.
• Heights: Heights is a premium DTC braincare and supplement brand founded in the UK by a clinician. Comparable to ARTAH on UK origin, premium brain/cognition positioning (Enhanced Nootropics), and practitioner-grade brand voice.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a premium daily greens and supplement subscription brand with global DTC reach. It is a comparable broad incumbent operating at much larger scale in the science-backed, practitioner-endorsed supplement category that ARTAH targets.

Emerging players

• Yourbiology: Yourbiology is a DTC supplement brand focused on gut, probiotics, and women's health stacks. Comparable to ARTAH on gut-health product overlap (Enhanced Synbiotic, G.I. Fix, Fibre+) and DTC subscription mechanics, though positioned at a lower price tier.
• Huberman Lab / Momentous stack ecosystem: The Huberman-recommended Momentous stack ecosystem has normalised practitioner-led premium supplement routines in the US. It is thematically comparable as a cultural backdrop that increases consumer receptivity to ARTAH's practitioner-endorsed, protocol-driven supplements.
• Nue Life: Nue Life (formerly Nue Co.) is a premium wellness supplement and functional-health brand offering condition-targeted formulations (gut, hormones, longevity). Comparable to ARTAH on multi-action formulations and aspirational, design-led packaging targeted at the same wellness consumer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artahhealth
• TikToktiktok.com/@artahhealth
• Facebookfacebook.com/artahhealth
• LinkedInlinkedin.com/company/a-r-t-a-h

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTAH