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Euclid

Full company profile

uuid0002rb3

Namestring
Euclid
Websiteurl
euclidanalytics.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

Euclid develops shopping analytics platforms that track customer behavior inside physical retail stores. Founded in 2010 and headquartered in San Francisco, the company serves brick-and-mortar retailers with technology designed to measure in-store activity — typically via sensor-based foot-traffic, dwell-time, and engagement data — and translate that activity into operational and marketing insights. The company's short_description characterizes the product as a 'shopping analytics platform to track customer behavior in their retail stores,' consistent with an in-store retail-analytics SaaS model.

Euclid has raised approximately $43.6 million of disclosed equity across four funding rounds between 2010 and 2016. The investor base spans venture firms with consumer-internet and enterprise-software track records — including Benchmark, New Enterprise Associates, and Harrison Metal — alongside strategic investors Cox Enterprises (media/cable conglomerate) and Groupe Arnault (the holding company of the LVMH family), the latter indicating potential exposure to luxury retail accounts. Will Smith is identified as Executive Chairman and Chief Strategy Officer. The company's headcount is reported as 11–50 employees.

Detailed information on pricing model, go-to-market motion, specific product features, named customers, and revenue mechanics is not available in the supplied data. The absence of any disclosed funding event since January 2016 limits visibility into the company's current operating scale and recent strategic trajectory; the most plausible reading is a small, privately-held analytics business rather than a high-growth venture-backed platform.

Short descriptiontext

Euclid is a San Francisco-based software company that builds shopping analytics platforms for brick-and-mortar retailers, tracking in-store customer behavior such as foot traffic and engagement. Founded in 2010, the company serves physical retail operators with sensor-driven analytics and has raised approximately $43.6 million from venture and strategic investors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
retail analytics platform, in-store customer tracking, shopping behavior analytics, foot traffic measurement, retail wifi analytics
Product category
Retail Analytics Software
Social media profiles2 records
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Euclid develops a shopping analytics platform that tracks customer behavior inside physical retail stores. The product captures in-store traffic and engagement signals so retailers can understand how shoppers move through and interact with their stores. It is sold as a software service to retail businesses for measuring and optimizing the in-store customer experience.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Euclid Retail Analytics Platform
CategoryRetail Analytics Software
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1RetailNext
TypeDirect peer
Description

RetailNext is the most direct competitor to Euclid: a SaaS retail analytics platform that uses in-store sensors and video to measure traffic, dwell time, and conversion for brick-and-mortar retailers. Directly comparable on product, customer base (multi-location retail chains), and delivery model.

2ShopperTrak (Sensormatic Solutions)
TypeDirect peer
Description

ShopperTrak, now part of Sensormatic Solutions (Johnson Controls), provides foot-traffic and shopper analytics for retail stores. Directly comparable in-store analytics offering and customer base to Euclid, with the added scale of a large parent.

3Prism Skylabs
TypeEmerging player
Description

Prism Skylabs applies computer vision and AI to retail video to deliver traffic, queue, and behavior analytics. Comparable to Euclid as a retail-focused analytics vendor, but differentiated by a vision-first (vs. sensor/Wi-Fi) technology stack.

4Shoreline.io
TypeOthers
Description

While not a direct retail analytics competitor, Shoreline is an example of an observability/analytics infrastructure provider adjacent to the data stack that retail analytics platforms like Euclid rely on—useful as an ecosystem/infrastructure comparable.

5Aislelabs
TypeDirect peer
Description

Aislelabs is a retail analytics platform offering Wi-Fi-based footfall, engagement, and campaign attribution for shopping malls and retailers. Closely comparable to Euclid on technology approach (in-store sensors measuring customer behavior) and target customers (physical retail operators).

6Cisco Connected Retail / Cisco DNA Spaces
TypeBroad incumbent
Description

Cisco offers retail-location analytics through its networking and DNA Spaces portfolio, leveraging existing enterprise Wi-Fi infrastructure. A broad incumbent serving retailers with overlapping capabilities to Euclid, though as part of a much larger networking portfolio rather than a specialist.

7Microsoft Dynamics 365 Commerce
TypeBroad incumbent
Description

Microsoft's commerce offering provides in-store analytics, customer insights, and personalization for retailers as part of a broad ERP/CRM suite. Comparable customer base and overlapping analytics capabilities, but bundled within a much larger enterprise software portfolio.

8Salesforce Commerce Cloud
TypeBroad incumbent
Description

Salesforce's Commerce Cloud delivers customer analytics, personalization, and journey insights to retail and consumer brands. Overlaps with Euclid on retail customer behavior analytics, but as part of a much broader CRM/commerce platform aimed at omnichannel retailers.

9Walkbase (now part of Navori Labs)
TypeEmerging player
Description

Walkbase provided in-store analytics using Wi-Fi, Bluetooth, and sensor data for retailers and shopping centers. Directly overlapping with Euclid on the customer-behavior-in-stores thesis; useful as a smaller-scale comparable.

10Oracle Retail
TypeBroad incumbent
Description

Oracle Retail offers merchandising, planning, and customer analytics solutions for large retailers. Overlaps with Euclid on customer behavior analytics for physical retail, but as one module within Oracle's full enterprise software stack.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors9 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Euclid

Retail Analytics Softwareeuclidanalytics.com

Euclid is a San Francisco-based software company that builds shopping analytics platforms for brick-and-mortar retailers, tracking in-store customer behavior such as foot traffic and engagement. Founded in 2010, the company serves physical retail operators with sensor-driven analytics and has raised approximately $43.6 million from venture and strategic investors.

What Euclid does

Euclid develops shopping analytics platforms that track customer behavior inside physical retail stores. Founded in 2010 and headquartered in San Francisco, the company serves brick-and-mortar retailers with technology designed to measure in-store activity — typically via sensor-based foot-traffic, dwell-time, and engagement data — and translate that activity into operational and marketing insights. The company's short_description characterizes the product as a 'shopping analytics platform to track customer behavior in their retail stores,' consistent with an in-store retail-analytics SaaS model.

Euclid has raised approximately $43.6 million of disclosed equity across four funding rounds between 2010 and 2016. The investor base spans venture firms with consumer-internet and enterprise-software track records — including Benchmark, New Enterprise Associates, and Harrison Metal — alongside strategic investors Cox Enterprises (media/cable conglomerate) and Groupe Arnault (the holding company of the LVMH family), the latter indicating potential exposure to luxury retail accounts. Will Smith is identified as Executive Chairman and Chief Strategy Officer. The company's headcount is reported as 11–50 employees.

Detailed information on pricing model, go-to-market motion, specific product features, named customers, and revenue mechanics is not available in the supplied data. The absence of any disclosed funding event since January 2016 limits visibility into the company's current operating scale and recent strategic trajectory; the most plausible reading is a small, privately-held analytics business rather than a high-growth venture-backed platform.

Euclid firmographics

Firmographics
Name
Euclid
Website
https://euclidanalytics.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Short description
Euclid is a San Francisco-based software company that builds shopping analytics platforms for brick-and-mortar retailers, tracking in-store customer behavior such as foot traffic and engagement. Founded in 2010, the company serves physical retail operators with sensor-driven analytics and has raised approximately $43.6 million from venture and strategic investors.
Ownership category
akta.pro rank

Where Euclid is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

Euclid business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Euclid product offering

Product offering

Core offering

Euclid develops a shopping analytics platform that tracks customer behavior inside physical retail stores. The product captures in-store traffic and engagement signals so retailers can understand how shoppers move through and interact with their stores. It is sold as a software service to retail businesses for measuring and optimizing the in-store customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

  • Euclid Retail Analytics Platform

Companies that use Euclid

Customer profile

Ideal customer profiles1 record

Euclid technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Euclid partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights3 records

Euclid competitors and assessment

Company assessment

Direct peers

  • RetailNext: RetailNext is the most direct competitor to Euclid: a SaaS retail analytics platform that uses in-store sensors and video to measure traffic, dwell time, and conversion for brick-and-mortar retailers. Directly comparable on product, customer base (multi-location retail chains), and delivery model.
  • ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic Solutions (Johnson Controls), provides foot-traffic and shopper analytics for retail stores. Directly comparable in-store analytics offering and customer base to Euclid, with the added scale of a large parent.
  • Aislelabs: Aislelabs is a retail analytics platform offering Wi-Fi-based footfall, engagement, and campaign attribution for shopping malls and retailers. Closely comparable to Euclid on technology approach (in-store sensors measuring customer behavior) and target customers (physical retail operators).

Emerging players

  • Prism Skylabs: Prism Skylabs applies computer vision and AI to retail video to deliver traffic, queue, and behavior analytics. Comparable to Euclid as a retail-focused analytics vendor, but differentiated by a vision-first (vs. sensor/Wi-Fi) technology stack.
  • Walkbase (now part of Navori Labs): Walkbase provided in-store analytics using Wi-Fi, Bluetooth, and sensor data for retailers and shopping centers. Directly overlapping with Euclid on the customer-behavior-in-stores thesis; useful as a smaller-scale comparable.

Others

  • Shoreline.io: While not a direct retail analytics competitor, Shoreline is an example of an observability/analytics infrastructure provider adjacent to the data stack that retail analytics platforms like Euclid rely on—useful as an ecosystem/infrastructure comparable.

Broad incumbents

  • Cisco Connected Retail / Cisco DNA Spaces: Cisco offers retail-location analytics through its networking and DNA Spaces portfolio, leveraging existing enterprise Wi-Fi infrastructure. A broad incumbent serving retailers with overlapping capabilities to Euclid, though as part of a much larger networking portfolio rather than a specialist.
  • Microsoft Dynamics 365 Commerce: Microsoft's commerce offering provides in-store analytics, customer insights, and personalization for retailers as part of a broad ERP/CRM suite. Comparable customer base and overlapping analytics capabilities, but bundled within a much larger enterprise software portfolio.
  • Salesforce Commerce Cloud: Salesforce's Commerce Cloud delivers customer analytics, personalization, and journey insights to retail and consumer brands. Overlaps with Euclid on retail customer behavior analytics, but as part of a much broader CRM/commerce platform aimed at omnichannel retailers.
  • Oracle Retail: Oracle Retail offers merchandising, planning, and customer analytics solutions for large retailers. Overlaps with Euclid on customer behavior analytics for physical retail, but as one module within Oracle's full enterprise software stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Euclid social profiles

Digital presence

Euclid financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Euclid leadership team

Management profile

Number of profiles

Profiles1 record

Euclid funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Euclid M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euclid

What does Euclid do?

Euclid develops a shopping analytics platform that tracks customer behavior inside physical retail stores. The product captures in-store traffic and engagement signals so retailers can understand how shoppers move through and interact with their stores. It is sold as a software service to retail businesses for measuring and optimizing the in-store customer experience.

Is Euclid a public or private company?

Euclid is a private company. It is classified as venture growth investor backed and is currently operating.

When was Euclid founded?

Euclid was founded in 2010. It employs 11 to 50 people.

Where is Euclid based?

Euclid is headquartered in San Francisco, United States, in the North America region.

Who are Euclid's main competitors?

Direct peers on record are RetailNext, ShopperTrak (Sensormatic Solutions) and Aislelabs. Emerging players are Prism Skylabs and Walkbase (now part of Navori Labs). Shoreline.io is listed as an others. Broad incumbents are Cisco Connected Retail / Cisco DNA Spaces, Microsoft Dynamics 365 Commerce, Salesforce Commerce Cloud and Oracle Retail.

Does Euclid have an API?

No public API is recorded for Euclid.

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Live signals
EuclidThe 5 Business Models of Vertical SoftwareEuclid outlines a five-part framework for evaluating vertical software companies, distinguishing Traditional SaaS, Transactional, Hybrid, Vertically Integrated, and Picks & Shovels models. The authors argue that vertical startups can capture value from non-tech industry spend, expanding market size by an order of magnitude. They note capital constraints and caution toward roll-up strategies.Market ScoopPeople Counting System MarketEuclid Analytics, a provider of people counting and analytics solutions, was acquired by Sensormatic Solutions (a subsidiary of Johnson Controls) for approximately $152.1 million in January 2024. The acquisition strengthens Sensormatic's portfolio in retail analytics within the broader global people counting system market, which is projected to grow from USD 1,138.9 million in 2023 to USD 3,503.9 million by 2033 at a CAGR of 11.9%.GlobeNewswireSports and Concerts Go Head to Head with Netflix for Consumers, New Survey RevealsA Euclid survey of 1,500 U.S. consumers found 65% of Millennials and Gen Z binge-watch TV or movies weekly, while only 24% attend concerts or sporting events. Most fans still attend events a couple times yearly, but 64% cite admission costs as too expensive, and 58% say meeting performers is the top way to improve the experience.GlobeNewswireEuclid’s Growing Offline Identity Graph Reaches New Milestone In Location Data Accuracy, ConsistencyEuclid announced its offline identity graph crossed 120 million monthly active devices, a 350% growth in six months across tens of thousands of locations. The Wi-Fi-based data offers precision, consistency, and relevance, with 69% of its network active in the last three months.GlobeNewswireRacism, Sexism and Politics Are Key Triggers for Brand Boycott, According to a Euclid SurveyEuclid's survey of over 1,500 U.S. consumers found that 58% would boycott brands appearing racist and 50% would boycott those appearing sexist. Political stances also triggered boycotts, with 32% of consumers willing to boycott a brand for differing political views.GlobeNewswireNew Predictive Metrics Analyze Store Visit Patterns, Enable Sophisticated Marketing Segmentation and TargetingEuclid introduced new predictive metrics that analyze store visit patterns to forecast customer intent. The metrics enable retailers and restaurants to segment and target marketing campaigns, reducing over-discounting and unnecessary coupons. The company's machine learning model processes hundreds of billions of events across millions of visits.GlobeNewswireEuclid Partners with LiveRamp to Provide Marketers with Store Visit AttributionEuclid announced a partnership with LiveRamp to provide store visit attribution for marketers. The integration combines Euclid's location data with LiveRamp's identity resolution to measure offline influence on online purchases. Euclid cites that 75% of consumers ages 18-34 visit stores regularly to see products before buying online.GlobeNewswireNew Research: As Store's Role Continues to Evolve, Cyber Monday Overtakes Black Friday as This Holiday Season's Most Popular Shopping DayEuclid's survey of over 1,500 U.S. consumers found 72% most excited by Cyber Monday, with Black Friday and the day after Christmas at 62% and 55%. The report notes 75% of 18-34-year-olds visit stores to see products before buying online, urging retailers to blend channels.GlobeNewswireSurvey Reveals Women Seek Unique Experiences, Men Expect Convenience as Key Part of In-Store Shopping ExperienceEuclid Analytics surveyed over 1,500 U.S. consumers on gender differences in in-store shopping. Women are more mobile-engaged and value trying on clothes, while men prefer human interaction; both groups reject purely tech-operated stores like AmazonGo.GlobeNewswireEuclid Analytics Appoints Rachel Wolan as Vice President of ProductEuclid Analytics appointed Rachel Wolan as Vice President of Product, leading product strategy and design. She brings over 15 years of B2B SaaS product management experience, including as Head of Product at Talkdesk. The role aims to expand Euclid's location data and omni-channel engagement solutions.