RetailNext
- Company typePrivate
- Founded2007
- HeadquartersCampbell, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RetailNext does
RetailNext is a private, Campbell, California-headquartered software and IoT company founded in 2007 that builds a cloud-based retail analytics platform for brick-and-mortar retailers, brands, shopping centers, and adjacent physical venues. Its unified platform combines six integrated products — Traffic Analytics, Insights (Shopper Journey), Video Security, Occupancy, Visual Merchandising, and the proprietary Aurora IoT sensor — to deliver e-commerce-style metrics (traffic, conversion, dwell, demographics, occupancy, path analysis) for physical stores. The Aurora sensor is the platform's technical anchor: it fuses 3D imagery with a patented deep learning algorithm for anonymous people detection at ten times per second, performs analytics on-device, and transmits encrypted data to the cloud.
The company monetizes primarily through a per-sensor monthly SaaS subscription that bundles cloud infrastructure, dashboards, mobile apps, and API access with no per-user, reporting, or API fees, supplemented by Aurora hardware sales/leasing and professional services for custom integrations and benchmarking. Its go-to-market combines direct enterprise field sales targeting large multi-location retailers with a multi-tiered global partner ecosystem spanning reseller partners (Lenovo Industry Solutions, Inditech, Crest, Fujitsu, regional VARs), technology partners that integrate RetailNext data via APIs (Storeforce, Zipline, Raydiant, Creative Realities, FeedbackNow), and a commission-based referral program. RetailNext serves 560+ brands across more than 100 countries, with installed base of 100K+ sensors and offices in the US, Japan, China, Singapore, and the UK.
RetailNext is founder-led (CEO Alexei Agratchev, COO Marlie Liu) with a CXO bench including CTO Jason Luther and CRO Sergio Gutierrez. The company has raised approximately $184M+ in cumulative capital, including a $42M growth facility from Colbeck Capital in 2021 and a majority growth investment from Battery Ventures in 2025 earmarked for M&A, and acquired Ipsos Retail Performance in November 2022 to strengthen EMEA presence. It holds an estimated 15% share of the global people counting system market (USD 1.46B in 2025) and is SOC 2 Type II compliant.
RetailNext firmographics
Firmographics- Name
- RetailNext
- Legal name
- RetailNext, Inc.
- Website
- https://retailnext.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RetailNext industry classification
Industry- Product category
- Retail Analytics Software
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where RetailNext is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
RetailNext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Subscription - Analytics Platform: SaaS subscription model with pricing per sensor per month. Includes cloud infrastructure, web and mobile interfaces, dashboards, reports, and APIs. No per-user fee, no reporting fee, no API fee. Supports enterprise deployments across 100K+ sensors globally.
- Aurora IoT Hardware: Sale or lease of Aurora next-generation IoT sensors for in-store analytics, traffic counting, and video capture. Sensors designed and manufactured by RetailNext.
- Professional Services & Consulting: Retail consulting services including custom integrations linking RetailNext data with 3rd-party data, custom insights, benchmarking against industry peers, and advanced analytics.
- Growth Capital (Colbeck Capital): Secured $42 million in growth capital from Colbeck Capital in 2021 to fund store data infrastructure investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-sensor monthly subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
RetailNext product offering
Product offeringCore offering
RetailNext provides a cloud-based SaaS platform that combines proprietary IoT sensors (Aurora) with AI and deep learning analytics to capture and visualize in-store customer engagement data for retailers and shopping centers. The platform offers traffic counting, shopper journey analytics, real-time occupancy monitoring, cloud-based video security, and visual merchandising compliance as an integrated solution sold primarily on a per-sensor subscription basis.
Product overview
RetailNext is a unified retail analytics platform that brings e-commerce style metrics to brick-and-mortar retailers. The platform consists of six integrated products: Traffic Analytics (foot traffic measurement and conversion analysis), Video Security (cloud-based physical security and loss prevention), Occupancy (real-time people counting and capacity monitoring), Insights/Shopper Journey (complete path analysis and customer journey mapping), Visual Merchandising (compliance auditing via automated imagery), and Aurora (proprietary next-generation IoT sensor powering the entire platform). All products share a unified cloud infrastructure with integrated analytics, dashboards, and API access.
Differentiator
Problem solved
Functional benefit
Brands
- Aurora: Next-generation IoT sensor for physical location analytics, featuring AI-powered deep learning algorithms for accurate people counting and shopper journey tracking
- Traffic Analytics
- Video Security
- Occupancy
- Insights (Shopper Journey)
- Visual Merchandising
Products and services
- Traffic Analytics
Quantifiable outcome
- 40% cost savings vs. separate systems for traffic counting and loss prevention
- +4 more outcomes
Companies that use RetailNext
Customer profileNamed customers42 records
Segments10 records
Ideal customer profiles3 records
RetailNext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
RetailNext partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Ipsos Retail PerformancecoreRetailNext acquired Retail Performance, a UK-based footfall solutions provider from Ipsos, in November 2022. Deal strengthened RetailNext's presence in UK and European retail markets, expanding global footprint and capabilities. Part of broader multi-year partnership with Ipsos for global retail intelligence.
- Lenovo Industry SolutionscoreLenovo Industry Solutions brings RetailNext into their partner ecosystem to provide customers with a global leader in retail analytics. Combines Lenovo's global presence with RetailNext's best-in-class software for business solutions to every type of retailer.
- InditechcoreInditech has deployed thousands of RetailNext Aurora Traffic Counters across the Middle East since 2017. Strategic partner in providing comprehensive traffic solutions to Middle East retailers and shopping malls.
- CrestcoreCrest serves as reseller partner for Japanese retailers and mall operators. Partnership with RetailNext provides optimal value to long-standing Japanese retail clients.
- FujitsuminorFujitsu listed as reseller partner for RetailNext solutions across Asia Pacific.
- 1С-РарусminorRegional reseller partner listed in RetailNext partner ecosystem.
- ITOI SolutionsminorRegional reseller partner listed in RetailNext partner ecosystem.
- CMC AnalyticsminorRegional reseller partner listed in RetailNext partner ecosystem.
- Ascend RMSminorRegional reseller partner listed in RetailNext partner ecosystem.
- AxiansminorRegional reseller partner listed in RetailNext partner ecosystem.
- Storeforce SolutionscoreTechnology partner integrating RetailNext's real-time traffic and occupancy data into Storeforce's platform for retail performance optimization and customer service decision-making.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
RetailNext competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RetailNext social profiles
Digital presenceRetailNext compliance and trust
Trust signalCompliance1 record
RetailNext financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetailNext leadership team
Management profileNumber of profiles
Profiles5 records
RetailNext subsidiaries and ownership
Company hierarchySubsidiaries1 record
RetailNext funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetailNext M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetailNext
What does RetailNext do?
RetailNext provides a cloud-based SaaS platform that combines proprietary IoT sensors (Aurora) with AI and deep learning analytics to capture and visualize in-store customer engagement data for retailers and shopping centers. The platform offers traffic counting, shopper journey analytics, real-time occupancy monitoring, cloud-based video security, and visual merchandising compliance as an integrated solution sold primarily on a per-sensor subscription basis.
Is RetailNext a public or private company?
RetailNext is a private company. It is classified as venture growth investor backed and is currently operating.
When was RetailNext founded?
RetailNext was founded in 2007. It employs 101 to 250 people.
Where is RetailNext based?
RetailNext is headquartered in Campbell, United States, in the North America region.
How does RetailNext make money?
Four revenue lines are on record. Subscription - Analytics Platform is the primary driver. The others are aurora IoT Hardware, professional Services & Consulting and growth Capital (Colbeck Capital).
Does RetailNext have an API?
Yes. RetailNext provides a public API that allows developers to embed traffic data into their own applications and internal dashboards, and export occupancy data to BI tools of choice. The API is included as part of the platform offering.
What industry is RetailNext in?
RetailNext's product category is Retail Analytics Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization).