Pheasants Forever

What Pheasants Forever does

Pheasants Forever is a nonprofit 501(c)(3) conservation organization founded in 1982 and headquartered in Saint Paul, Minnesota, whose mission is to conserve pheasants, quail, and other wildlife through habitat improvements, public access, education, and conservation advocacy. The organization operates a network of 754 local chapters across North America that retain autonomous control over 100% of locally raised funds, supplemented by two wholly owned subsidiaries (The Forever Land Trust for land trust services and Habitat Forever, LLC for habitat services) and a sub-brand (Quail Forever, founded 2005).

Its core product portfolio centers on habitat conservation science and wildlife biology expertise rather than technology, anchored by the Farm Bill Biologist Program — a network of 100+ biologists embedded across pheasant country who deliver technical assistance to private landowners implementing federal conservation programs (CRP, EQIP, CSP). Adjacent offerings include the Habitat Education Program (with sub-programs Pollinator Habitat Outreach Program and Milkweed in the Classroom), the Public Land Program (187,000+ acres permanently protected), Women on the Wing (sub-brand for women's engagement), the annual National Pheasant Fest & Quail Classic, the PF Habitat Store (seed and conservation products), and planned giving services. The organization does not operate proprietary software platforms; its technology is fundamentally human expertise deployed at scale across a chapter network.

The business model is a diversified nonprofit revenue engine combining charitable donations (including monthly recurring giving), annual and lifetime membership dues (149,000+ formal members, 500,000+ members/supporters/partners total), e-commerce merchandise sales, chapter-level fundraising, corporate sponsorship (Federal Ammunition as presenting Pheasant Fest 2026 sponsor, plus John Deere, Yeti, SCHEELS, Cabela's/Bass Pro, Polaris, Orvis, and others), and government grants (notably a $73.9M USDA award in October 2024). Go-to-market is community-led, event-driven, and direct-to-consumer, leveraging 754 chapters, flagship events, and a multi-channel marketing presence (social, podcast, email, content) to drive acquisition, retention, and revenue.

Name

Pheasants Forever

Legal name

Pheasants Forever, Inc.

Website

https://pheasantsforever.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Pheasants Forever is a nonprofit 501(c)(3) conservation organization operating 754 local chapters across North America to conserve pheasants, quail, and other wildlife through habitat improvements, deploying 100+ Farm Bill biologists, landowner technical assistance, and public land acquisition programs serving hunters, landowners, and conservationists.

Ownership category

akta.pro rank

Product category

Wildlife Habitat Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Administration of Environmental Quality Programs (9241)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Land Trusts & Protected Areas (BPAGAGAC), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)

Keywords

• Wildlife habitat conservation
• Upland bird conservation
• Conservation education programs
• Public land access
• Habitat restoration services

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Donations: Charitable donations from individuals supporting wildlife habitat conservation. The organization is a 501(c)(3) charitable organization with tax-deductible donations.
2. Membership Dues: Annual and lifetime membership programs with various benefit tiers including merchandise incentives for new and renewing members.
3. Merchandise Sales: E-commerce store selling branded merchandise, seed mixes, and conservation products including the PF Habitat Store.
4. Chapter Fundraising: Local chapters raise funds through various activities with 100% of locally-raised funds spent locally on habitat projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pheasants Forever is a nonprofit 501(c)(3) conservation organization that conserves pheasants, quail, and other wildlife through habitat improvements, public land access, education, and conservation advocacy. It operates through a network of 754 local chapters, more than 100 Farm Bill biologists, and a community of 500,000+ members and supporters across North America. Core service offerings include technical habitat assistance to landowners, conservation education programs, public land acquisition, and an annual flagship consumer show (National Pheasant Fest & Quail Classic).

Product overview

Pheasants Forever is a nonprofit conservation organization (501(c)(3)) offering a portfolio of interconnected programs centered on upland habitat conservation. The core offering consists of the Habitat Education Program (including Pollinator Habitat Outreach Program and Milkweed in the Classroom), the Farm Bill Biologist Program (100+ biologists), and the Chapter Network (754 chapters). These are supplemented by the annual National Pheasant Fest & Quail Classic event, the Seed Store for habitat materials, Habitat University educational resources, Public Land Program (187,000+ acres protected), Women on the Wing sub-brand for women's engagement, the On the Wing podcast, Life Membership, and Gift Planning services. The organization operates on a unique chapter model where local chapters control 100% of their raised funds.

Differentiator

Problem solved

Functional benefit

Brands

• Quail Forever: The quail division of Pheasants Forever's upland wildlife conservation organization, founded in 2005 to address declining quail populations nationwide.

Products and services

• Habitat Education Program

Quantifiable outcome

• 15.8 million acres of wildlife habitat created or enhanced since 1982
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor, core, flagship and major.

• Environmental Working GroupminorStrategic or Co-development Partner · 11 December 2025Co-signed statement supporting USDA's $700 million Regenerative Pilot Program, indicating alignment on farmer-first conservation leadership.
• USDA Natural Resources Conservation Service (NRCS)coreStrategic or Co-development PartnerPheasants Forever works closely with NRCS on conservation programs including EQIP, CSP, and the Regional Conservation Partnership Program. The organization employs Farm Bill biologists who work with landowners to implement these conservation programs.
• The Nature ConservancycoreStrategic or Co-development PartnerCollaborative partnership for land acquisition and habitat protection. In May 2026, partnered with The Nature Conservancy, DNR, and USFWS to protect 1,900 acres in Clay County for prairie habitat conservation.
• U.S. Fish and Wildlife Service (USFWS)coreStrategic or Co-development PartnerGovernment agency partnership for land acquisitions and public land access initiatives. Collaborates on permanent protection of critical habitat for upland wildlife.
• Federal AmmunitionflagshipGTM or Marketing PartnerPresenting sponsor of National Pheasant Fest & Quail Classic 2026. Major corporate partner supporting conservation events and programs.
• John DeeremajorGTM or Marketing PartnerCorporate sponsor with advertising presence on website. Supports conservation through equipment and partnership programs.
• SCHEELSmajorChannel Partner/ Reseller/ DistributorRetail partner selling Pheasants Forever merchandise through Scheels stores and online with primary affiliation designation.
• YetimajorGTM or Marketing PartnerCorporate sponsor providing merchandise incentives for membership drives and special appeals.
• Cabelas Bass PromajorChannel Partner/ Reseller/ DistributorRetail partnership for merchandise sales and Together campaign initiative.
• National Association of Conservation DistrictscoreStrategic or Co-development PartnerPartner organization in conservation advocacy efforts, particularly around Farm Bill policies and conservation programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• National Wildlife Federation: Large national wildlife conservation nonprofit with affiliate/state structure and federal policy advocacy role. Broader species and policy mandate but overlapping donor demographic and chapter-style affiliate network.
• National Audubon Society: National wildlife nonprofit with chapter network, membership model, and habitat program. Broader species scope (birds broadly), but comparable nonprofit structure, donor base, and advocacy footprint.
• The Nature Conservancy: One of the world's largest conservation land trusts, with which Pheasants Forever has partnered on acquisitions (e.g., May 2026 Clay County deal). Operates a much broader portfolio (climate, water, oceans) but overlaps on fee-title land acquisition and public-land access.

Direct peers

• Rocky Mountain Elk Foundation: Big-game habitat nonprofit with mission-focused land conservation, state chapter structure, and corporate sponsorship base (Cabela's, Yeti, etc.). Comparable in operating model and hunter-conservation membership economics.
• Trout Unlimited: Cold-water fish habitat nonprofit with council/chapter model, biologist network, and federal partnership emphasis. Directly comparable operating structure in a different species vertical.
• Quail Forever: Sub-brand/division of Pheasants Forever focused on quail habitat since 2005. Operates as a separate brand but shares infrastructure, staff, and chapter model; included for completeness given its distinct donor segment.
• Ducks Unlimited: Largest U.S. waterfowl habitat nonprofit with a similar chapter-delegated model, federal partnership footprint (NRCS), and habitat biologist network. Most direct comparable in scale, structure, and revenue mix.
• Whitetails Unlimited: Deer-focused habitat nonprofit with local banquet-driven fundraising model similar to Pheasants Forever's chapter events. Smaller scale but directly comparable grassroots revenue and habitat mission.
• National Wild Turkey Federation: Upland game-bird conservation nonprofit with state chapter structure, corporate sponsor ecosystem (gun/ammunition brands), and dedicated habitat biologist program. Closest upland-bird peer to Pheasants Forever.

Emerging players

• Backcountry Hunters & Anglers: Membership-based conservation advocacy nonprofit focused on public lands and hunting access. Smaller and advocacy-led rather than habitat-implementing, but overlaps on donor base and policy goals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pheasants4ever
• YouTubeyoutube.com/user/PheasantsForever
• Facebookfacebook.com/pheasantsforever
• Instagraminstagram.com/pheasants_forever

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pheasants Forever