John Deere
John Deere (NYSE: DE) is a global manufacturer of agricultural, construction, forestry, and turf equipment with $45–47 billion in annual revenue, serving farmers, contractors, golf operators, and government buyers through a worldwide authorized dealer network and a connected precision agriculture platform spanning the John Deere Operations Center, See & Spray AI, and AutoTrac guidance.
- Company typePublic
- Founded1837
- HeadquartersMoline, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What John Deere does
John Deere (NYSE: DE), legally Deere & Company, is a 188-year-old global manufacturer of agricultural, construction, forestry, golf, and turf equipment headquartered in Moline, Illinois, with 80,000+ employees and a market capitalization of approximately $158 billion. The company sells tractors (4WD 390–830 hp, row crop 145–540 hp, compact 22.4–75 hp), combines, sprayers, hay and forage equipment, construction machinery (excavators, wheel loaders, skid steers, dozers, motor graders), and Gator utility vehicles through an extensive global authorized dealer network augmented by John Deere Financial, Shop.Deere.com direct e-commerce, and MachineFinder.com for used equipment. Annual revenue runs approximately $45–47 billion, with Q2 FY2026 sales of $13.37 billion (up 5% year-over-year) and FY2026 net income guided to $4.5–5.0 billion.
The company's technical platform is built around precision agriculture and connected equipment. The John Deere Operations Center is a cloud-based farm management system with 440,000 monthly active users and more than one million machines connected via JDLink modems. Proprietary capabilities include AutoTrac GPS guidance with ±2.5 cm RTK accuracy, AutoPath automated field-path planning, See & Spray computer-vision-based selective herbicide application (up to 60% chemical reduction, deployed across 5 million acres), the StarFire 7500 receiver, and emerging autonomy via Bear Flag Robotics and GUSS Automation. Connectivity extends to remote farmland through a SpaceX Starlink partnership. The company is investing in electric and alternative-fuel powertrains, including an E-Power 130 hp electric tractor prototype, a majority stake in Kreisel Electric for immersion-cooled batteries, and E98 ethanol and B30 biodiesel demonstrations.
Revenue is generated through a mix of one-time equipment sales (the largest stream, spanning agricultural and construction machinery), recurring parts and service revenue (supported by a $140 million parts distribution IT modernization), John Deere Financial financing (installment credit, revolving accounts, PowerPlan, plus promotional 0% APR offers), and an emerging precision agriculture software and data-services layer (See & Spray subscriptions, JDLink, Operations Center access — with See & Spray fallow-use now free and See & Scout launching in 2027). The customer base spans large row-crop enterprises, small farms and rural property owners, golf and sports turf operators, construction contractors, government and military buyers, and OEM engine and drivetrain customers, with revenue diversification across primary segments (Production & Precision Ag, Small Ag & Turf, Construction & Forestry) and global geographies including the U.S., Canada, Brazil, Argentina, Germany, Austria, Australia, and Kazakhstan.
John Deere firmographics
Firmographics- Name
- John Deere
- Legal name
- Deere & Company
- Website
- https://deere.com
- Company type
- Public
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- John Deere (NYSE: DE) is a global manufacturer of agricultural, construction, forestry, and turf equipment with $45–47 billion in annual revenue, serving farmers, contractors, golf operators, and government buyers through a worldwide authorized dealer network and a connected precision agriculture platform spanning the John Deere Operations Center, See & Spray AI, and AutoTrac guidance.
- Ownership category
- akta.pro rank
John Deere industry classification
Industry- Product category
- Agricultural & Construction Equipment
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA), Hay & Bale Handling Equipment (IMAHACAF), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Agricultural & Field Robotics (HDAAAIAD), ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD)
Keywords
Where John Deere is headquartered
LocationHeadquarters
- HQ city
- Moline
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
John Deere business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of agricultural equipment (tractors, combines, sprayers), construction equipment (excavators, loaders, dozers), forestry equipment, golf & sports turf equipment, and utility vehicles. Equipment sales represent the largest revenue stream, with Q2 2026 net sales and revenues of $13.369 billion.
- Parts & Service: Sale of replacement parts, maintenance supplies, and service offerings. John Deere invested $140 million in IT modernization to upgrade its global and U.S. parts distribution network, with over 58% of dealers now using updated processes.
- Financial Services: John Deere Financial provides financing solutions including installment credit, revolving accounts, and PowerPlan accounts for equipment purchases. The company also offers financing promotions such as 0% APR for 60 months on various equipment categories.
- Precision Agriculture Technology: Revenue from technology subscriptions and licensing including See & Spray technology, JDLink connectivity, and Operations Center platform access. The company has made fallow use capability free and introduced See & Scout in 2027 at no additional cost as part of technology monetization strategy.
- Construction & Forestry: Construction equipment sales including the acquisition of Tenna for fleet management solutions, X-Tier wheel loaders, and expanded manufacturing capacity in North Carolina. This segment grew 29% in Q2 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Compact Tractor Financing - 0% APR for 60 months |
| Subscription | Multi-year contract | Construction Equipment - 0% APR financing |
| Subscription | Multi-year contract | Commercial Mowers - Financing promotions |
| Subscription | Multi-year contract | Gator Utility Vehicles - No Interest financing |
| Freemium | Annual | See & Spray Technology - Free fallow use |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
John Deere product offering
Product offeringCore offering
Deere & Company (John Deere) designs, manufactures, and distributes agricultural tractors, self-propelled sprayers, harvesting and hay/forage equipment, construction and forestry machinery, golf and sports turf equipment, Gator utility vehicles, and engines/drivetrain components. These physical products are paired with the John Deere Operations Center cloud platform, See & Spray AI spraying, AutoTrac guidance, JDLink connectivity, and John Deere Financial installment financing and leasing for buyers.
Product overview
John Deere offers a comprehensive portfolio of agricultural, construction, forestry, golf, and grounds care equipment supported by an integrated precision agriculture platform. The core product line includes tractors (6R Series 110-305 hp, 8 Series 250-540 hp), sprayers (500R line with up to 6,000L capacity), hay and forage equipment, and compact/construction equipment. Golf and sports turf products span PrecisionCut and E-Cut Hybrid/Electric fairway mowers, triplex mowers, and walk greens mowers with electric drive options. The precision agriculture platform centers on the John Deere Operations Center (cloud-based fleet management with 440,000+ monthly active users), See & Spray AI technology (computer vision for targeted herbicide application with 60% chemical reduction), AutoTrac guidance (±2.5cm accuracy), and StarFire receivers. Utility vehicles (Gator series) and engines/drivetrain components serve multiple markets. The portfolio follows a platform-plus-modules architecture where the Operations Center serves as the hub connecting all equipment, with precision agriculture features (See & Spray, AutoTrac, AutoPath) available as native integrations or retrofittable upgrades.
Differentiator
Problem solved
Functional benefit
Brands
- Gator: Utility vehicle product line including Gator UV models for agricultural, construction, and grounds care applications
- E-Cut
- X-Tier
- See & Spray
- JDLink
- Operations Center
- TechControl
Products and services
- John Deere Operations Center Cloud-based farm management platform providing connected fleet management, remote equipment monitoring, data analytics, and operational insights across more than one million digitally connected machines with 440,000 monthly active users, used by farmers, agronomists, and dealers.
- See & Spray Technology AI-powered targeted spraying system using computer vision to identify weeds vs. crops in real time and apply herbicide selectively, delivering up to 60% chemical reduction and 2-3 year ROI payback for farmers and custom applicators.
- StarFire GPS Receiver GPS receiver providing sub-inch RTK accuracy for automated guidance, AutoTrac steering, and precision field operations across the John Deere equipment lineup.
- MY27 6R Series Tractors Mid-horsepower row-crop tractors in the 110-305 hp range with e19 powershift transmission, CommandX controls, Intelligent Power Management, integrated connectivity, and precision-agriculture capabilities, sold to row-crop farmers and large livestock operations.
- MY27 8 Series Tractors High-horsepower agricultural tractors from 250 to 540 hp with premium comfort features and integrated AutoTrace, AutoPath, AutoTrac Turn Automation, G5 Plus display, and StarFire 7500 Receiver, targeted at large-scale row-crop farmers and agribusinesses.
- MY27 500R Self-Propelled Sprayer Line Self-propelled agricultural sprayers including the new 560R with 6,000L tank and 42m boom, with modular steel boom design and precision application systems (BoomTrac Pro 2, ExactApply), sold to commercial applicators and large-scale farmers.
- Gator Utility Vehicles Utility vehicles in XUV, GX and HPX series for agricultural, construction, grounds care, and turf applications, used by farmers, contractors, golf courses, and property owners for cargo and personnel transport.
- X-Tier Wheel Loaders Production-class wheel loaders with Electric Variable Transmission technology delivering up to 15% fuel savings and up to 5% productivity gains, reducing total cost of ownership by up to 4% versus P-Tier models, targeted at construction and aggregate operators.
- Compact and Construction Equipment Compact excavators, compact track loaders, skid steers, and wheel loaders for construction and landscaping applications, featuring precision construction technology integration for contractors and rental fleets.
- Forestry and Logging Equipment Tracked and wheeled feller bunchers, harvesters, forwarders, knuckleboom loaders, and shovel loggers with forestry technology solutions, sold to professional logging operators and timber management companies.
- Hay and Forage Equipment Balers, mower-conditioners, disc mowers, and hay tools for livestock and forage production, sold to dairy, beef, and mixed-crop livestock operations.
- Engines and Drivetrain Components Industrial diesel and alternative fuel engines, electric drive systems, axles, planetary gear drives, pump drives, and transmissions supplied to OEM customers and for replacement applications.
- Golf and Sports Turf Equipment Fairway mowers, triplex mowers, walk greens mowers, aeration equipment, bunker rakes, turf sprayers, and E-Cut Hybrid/Electric options sold to golf course superintendents and sports field managers.
- Lawn and Garden Equipment Lawn tractors, zero-turn mowers, compact tractors (22.4-75 hp), Gator utility vehicles, riding mower attachments, and home/workshop products for residential and small-acreage owners.
- Shop.Deere.com Direct e-commerce platform selling OEM parts, Reman parts, Essentials parts, licensed merchandise (apparel, toys, workshop equipment), and select equipment with dealer-locator and financing integration.
- John Deere Financial In-house financing arm providing installment credit, revolving charge accounts, PowerPlan accounts, and promotional financing (including 0% APR for 60 months offers) to equipment buyers across all Deere segments.
Quantifiable outcome
- Up to 60% reduction in chemical applications using See & Spray AI technology
- +7 more outcomes
Companies that use John Deere
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
John Deere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature8 records
John Deere partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- TorqueAGIcoreTorqueAGI selected for John Deere 2026 Startup Collaborator Program to power a new generation of autonomous agricultural robots. As NVIDIA Perception Partner, TorqueAGI leverages NVIDIA GPU infrastructure for training and real-time edge deployment of foundation models.
- NVIDIAcoreNVIDIA GPU infrastructure enables TorqueAGI's collaboration with John Deere for autonomous agricultural robots. Part of broader AI infrastructure partnership enabling precision agriculture and autonomous farming capabilities.
- SpaceX (Starlink)coreJohn Deere is a Starlink customer providing satellite connectivity to reach farmland outside terrestrial network coverage. CFO reported 500 million engaged acres with one-third highly engaged through connectivity initiatives.
- TennacoreJohn Deere agreed to acquire Tenna, a US-based construction technology firm specializing in fleet management solutions, for an undisclosed amount. Transaction pending regulatory approval, expected to complete February 2026, after which Tenna will operate independently.
- Kreisel ElectriccoreJohn Deere signed agreement to acquire majority stake in Kreisel Electric, Austrian battery technology firm, to enhance electrification goals. Integration of high-density, immersion-cooled battery modules and charging infrastructure into product portfolio of off-highway equipment. Transaction pending regulatory approval.
- ThoughtworksstrategicThoughtworks recognized as Partner-Level supplier in John Deere's 2026 Achieving Excellence Program, supporting digital transformation across Aftermarkets & Customer Success, Manufacturing, Data & AI, Enterprise Infrastructure and Operations.
- Planet LabsstrategicPlanet Labs won John Deere 2025 Supplier Sustainability Award for contributions to emissions reduction, product circularity, and social responsibility. Provides satellite imagery supporting John Deere's precision agriculture technologies.
- Every Man JackminorJohn Deere entered men's personal care segment through licensing partnership with Every Man Jack, launching limited-edition grooming collection including antiperspirant deodorant, body wash, and 2-in-1 shampoo and conditioner exclusively at Walmart.
- Iowa and Illinois FarmersminorJohn Deere collaborating with farmers in Iowa and Illinois to demonstrate B30 biodiesel use in agricultural equipment during planting season, aiming to increase confidence in renewable fuels.
- Born to LicenseminorBrand licensing firm facilitating John Deere's entry into men's personal care segment through Every Man Jack partnership.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
John Deere competitors and assessment
Company assessmentDirect peers
- AGCO Corporation: AGCO is a global manufacturer of agricultural equipment (Fendt, Massey Ferguson, Valtra tractors and combines) directly competing with John Deere in row-crop tractors, harvesters, and precision agriculture. Both companies sell through dealer networks and compete on precision ag platforms (AGCO's PTx Trimble vs Deere's Operations Center).
- CNH Industrial: CNH Industrial (Case IH, New Holland, Steyr) competes head-to-head with John Deere across agricultural tractors, combines, sprayers, and construction equipment. CNH's acquisition of Raven Industries mirrors Deere's precision-ag technology build-out, making it the closest direct peer in both iron and software.
- Caterpillar: Caterpillar is the dominant global construction equipment manufacturer (excavators, loaders, dozers) directly overlapping with John Deere's Construction & Forestry segment. Both sell through dealer networks, finance equipment in-house, and are pursuing autonomous and electrified heavy equipment.
- Kubota Corporation: Kubota is a Japanese manufacturer of compact tractors, utility vehicles, and agricultural equipment, competing directly with John Deere in compact tractors (22-75 HP) and the Gator utility vehicle category. Kubota is also expanding into precision agriculture and autonomous solutions.
- CLAAS Group: CLAAS is a German-based, family-owned manufacturer specializing in harvesters, tractors, and hay/forage equipment. It is a direct competitor to John Deere in combines, self-propelled forage harvesters, and large tractors, particularly in European markets.
- Toro Company: Toro manufactures professional turf, grounds care, and irrigation equipment that competes directly with John Deere's Golf & Sports Turf and Landscaping & Grounds Care segments, including commercial mowers, fairway mowers, and turf sprayers.
- Mahindra & Mahindra (Farm Equipment): Mahindra is the world's largest tractor manufacturer by volume, competing with John Deere in utility and row-crop tractors globally, particularly in emerging markets and through recent US-focused expansion (Mahindra Ag North America).
Emerging players
- Trimble Inc. Trimble provides GPS guidance, precision agriculture, and construction technology software that competes with John Deere's AutoTrac, StarFire, and Operations Center. AGCO has a majority stake in Trimble's PTx ag business, making Trimble an indirect but important precision-ag competitor.
- Polaris Inc. Polaris manufactures off-road vehicles including RZR side-by-sides and Ranger utility vehicles that overlap with John Deere's Gator UV line for agricultural, hunting, and worksite use cases, particularly in the North American consumer and small-farm segments.
- Lindsay Corporation: Lindsay manufactures irrigation systems (center pivot and lateral move) and infrastructure products sold to agricultural producers, overlapping with John Deere's farm customer base. Lindsay's FieldNET platform provides precision irrigation telemetry, an adjacent precision-ag category to Deere's sprayer and field analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
John Deere social profiles
Digital presenceJohn Deere financial estimates
Financial estimateRevenue estimate
Valuation estimate
John Deere leadership team
Management profileNumber of profiles
Profiles11 records
John Deere subsidiaries and ownership
Company hierarchySubsidiaries6 records
John Deere funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John Deere M&A and investment
M&A and investmentM&A32 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John Deere
What does John Deere do?
Deere & Company (John Deere) designs, manufactures, and distributes agricultural tractors, self-propelled sprayers, harvesting and hay/forage equipment, construction and forestry machinery, golf and sports turf equipment, Gator utility vehicles, and engines/drivetrain components. These physical products are paired with the John Deere Operations Center cloud platform, See & Spray AI spraying, AutoTrac guidance, JDLink connectivity, and John Deere Financial installment financing and leasing for buyers.
Is John Deere a public or private company?
John Deere is a public company. It is classified as public and is currently operating.
When was John Deere founded?
John Deere was founded in 1837. It employs 5,001 to 10,000 people.
Where is John Deere based?
John Deere is headquartered in Moline, United States, in the North America region.
How does John Deere make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts & Service, financial Services, precision Agriculture Technology and construction & Forestry.
Who are John Deere's main competitors?
Direct peers on record are AGCO Corporation, CNH Industrial, Caterpillar, Kubota Corporation, CLAAS Group, Toro Company and Mahindra & Mahindra (Farm Equipment). Emerging players are Trimble Inc., Polaris Inc. and Lindsay Corporation.
Does John Deere have an API?
No public API is recorded for John Deere.
What industry is John Deere in?
John Deere's product category is Agricultural & Construction Equipment. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty). Its NAICS code is 33311 and its SIC code is 3523.