Reed Exhibitions
- Company typePrivate
- Founded1968
- HeadquartersRichmond, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Reed Exhibitions firmographics
Firmographics- Name
- Reed Exhibitions
- Legal name
- Reed Exhibitions Limited
- Website
- https://rxglobal.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Reed Exhibitions industry classification
Industry- Product category
- Trade Shows and B2B Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where Reed Exhibitions is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices21 records
Markets served
Reed Exhibitions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibition and Event Space Sales: Revenue generated from selling exhibition floor space to exhibitors and booth construction services at trade shows and exhibitions across 280+ events globally.
- Conference and Conference Pass Revenue: Revenue from conference programs featuring keynote sessions, panel discussions, and networking events with industry leaders and executives.
- Sponsorship and Advertising: Sponsorship packages and advertising opportunities within events, including brand visibility, speaking slots, and networking access.
- Digital and Virtual Event Services: Technology-enabled services for hybrid and virtual event components, including digital matchmaking and virtual attendance options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Exhibition space rental and sponsorship packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reed Exhibitions product offering
Product offeringCore offering
Reed Exhibitions (RX Global) organizes and operates B2B trade shows, exhibitions, and conferences across 41 industries, including gaming, travel, fitness, optical, aviation, energy, and healthcare. The company sells exhibition floor space, sponsorship packages, conference passes, and digital/hybrid event services, while providing proprietary event technology such as an AI-powered matchmaking platform, Colleqt QR badge-scanning, the RX NOW app, and the LeadManagerApp to support attendee and exhibitor experiences.
Product overview
Reed Exhibitions (RX Global) operates as a global events company organizing 280+ events annually with 7M+ participants across 41 industries. The portfolio includes flagship event brands (G2E Asia, Asian IR Expo, FIBO, World Travel Market, IBTM, Vision Expo, The Airport Show) alongside new launches (DIY CON). The digital infrastructure includes the RX Events Platform with event tech capabilities like AI-powered matchmaking (Colleqt QR badge scanning, RX NOW app, LeadManagerApp) supporting both in-person and hybrid formats.
Differentiator
Problem solved
Functional benefit
Brands
- G2E Asia: Gaming and integrated resort trade show held in Macau
- Asian IR Expo
- World Travel Market (WTM)
- FIBO
- ILTM Cannes
- IBTM
- Vision Expo
- Cannes Yachting Festival
- The Airport Show
- DIY CON
- All Energy Australia
- tHIS ASEAN
Products and services
- G2E Asia Casino and gaming industry trade show organized by RX in partnership with the American Gaming Association, focusing on gaming industry innovations, digital transformation, AI governance, and regulatory discussions. Targeted at gaming operators, integrated resort companies, and gaming equipment suppliers.
- Asian IR Expo Integrated resort expo connecting the IR ecosystem in Asia, focusing on digital innovations, guest experiences, and industry diversification. Co-located with G2E Asia.
- World Travel Market (WTM) Global travel industry trade exhibition connecting travel professionals, tourism boards, and travel suppliers worldwide.
- FIBO Leading global fitness and wellness trade show serving club operators, hospitality, and home-fitness segments across B2B and B2C target audiences.
- IBTM Business travel and meetings industry event for MICE (meetings, incentives, conferences, and exhibitions) sector professionals.
- Vision Expo Optical industry trade show serving eye care professionals and optical product manufacturers.
- Cannes Yachting Festival Premier nautical exhibition showcasing luxury yachts and marine products in Cannes.
- The Airport Show Aviation industry trade exhibition connecting airport suppliers, airlines, and decision-makers across the global airport ecosystem.
- All Energy Australia Clean energy trade exhibition uniting industry professionals, suppliers, policymakers, and investors in renewable energy, energy storage, and energy transition, co-organized with the Clean Energy Council.
- tHIS ASEAN Health Industry Series ASEAN trade exhibition organized by Reed Sinopharm Exhibitions showcasing medical technologies, healthcare products, and pharmaceutical offerings for Southeast Asian markets.
- DIY CON Immersive event for DIY enthusiasts, makers, and creators featuring hands-on workshops, maker meetups, keynotes, interactive brand experiences, and celebrity meet & greets.
- Japan International Food & Beverage Expo (JFEX) International food and beverage trade show operated by RX Japan connecting producers with Japan's domestic market and broader Asian trade network.
- Colleqt QR Badge Scanning Service QR code technology service used for badge scanning at events, enabling exhibitors and sponsors to collect attendee data and facilitate networking and lead capture.
- RX NOW Event App Digital mobile application for event attendees providing access to schedules, networking capabilities, and event information across RX events.
- LeadManagerApp End-user license application for lead management at RX events, enabling exhibitors to capture, organize, and follow up on sales leads generated at exhibitions.
Quantifiable outcome
- Over 1,000 B2B meetings facilitated through AI-powered matchmaking platform on day 1 of G2E Asia events
- +2 more outcomes
Companies that use Reed Exhibitions
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Reed Exhibitions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature2 records
Reed Exhibitions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and regional.
- American Gaming AssociationcoreThe American Gaming Association (AGA) co-presents G2E Asia with RX, providing industry leadership and association endorsement for the casino trade show. The AGA represents the US gaming industry's interests and helps shape regulatory and policy discussions at the event.
- DIY and Maker Community PartnersminorRX announced DIY CON, a new immersive event for DIY enthusiasts, makers, and creators, featuring hands-on workshops, maker meetups, keynotes, interactive brand experiences, and celebrity meet & greets.
- Clean Energy CouncilcoreThe Clean Energy Council partners with RX Global to co-organize All Energy Australia, the major clean-energy event held at Melbourne Convention and Exhibition Centre. The partnership brings together industry professionals, suppliers, policymakers, and investors for renewable energy discussions.
- Association of Private Hospitals of MalaysiaregionalPartnership between Reed Sinopharm Exhibitions and the Association of Private Hospitals of Malaysia to co-organize tHIS ASEAN 2025, advancing healthcare initiatives and strengthening regional healthcare cooperation between China and Malaysia.
- Reed Sinopharm ExhibitionscoreJoint venture entity (50% ownership) between Reed Exhibitions and Sinopharm for organizing healthcare and pharmaceutical exhibitions in China, including tHIS (Health Industry Series) events.
- RELX GroupcoreRX Global is a division of RELX Inc., operating under the RELX Group umbrella. RELX provides technology, customer service, and shared services functions to RX entities worldwide.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reed Exhibitions competitors and assessment
Company assessmentDirect peers
- Tarsus Group: Tarsus is a global B2B media and events organizer with strong presence in emerging markets and industry-specific verticals. Direct competitor to RX in niche vertical exhibitions and shares a similar event monetization model.
- Messe München: Messe München operates leading global trade fairs including BAUMA and IFAT, focused on capital goods, sports, and consumer segments. Directly comparable to RX in scope, business model, and enterprise exhibitor base.
- GL Events: GL Events is a French-based global event organizer that operates trade shows, conventions, and venue management services. Comparable in event organizing scope, particularly in EMEA, and operates exhibition venue infrastructure.
- Messe Düsseldorf: Messe Düsseldorf organizes leading global trade fairs including drupa, MEDICA, and ProWein, directly competing with RX's healthcare (tHIS), media, and beverage exhibitions.
- Fiera Milano: Fiera Milano is Italy's leading exhibition organizer, operating major B2B trade shows in design, fashion, and technology. Comparable to RX's European exhibition operations including RX Italy.
- Koelnmesse: Koelnmesse runs major trade fairs such as gamescom, Anuga, and ISM in Cologne, competing head-to-head with RX across gaming, food, and lifestyle verticals via a similar booth-and-sponsorship monetization model.
- Messe Frankfurt: Messe Frankfurt is a major German-based trade fair organizer with global events in consumer goods, textiles, and mobility. It is a direct competitor to RX's event brands like Ambiente and shares the same enterprise B2B exhibition model.
- Informa plc: Informa operates one of the world's largest B2B events portfolios across multiple verticals including travel, maritime, and life sciences, directly competing with RX for global exhibitor and attendee share. Both run hundreds of trade shows with comparable enterprise customer bases.
- Emerald Holding: Emerald operates a large B2B trade show portfolio in design, technology, and gift sectors. Comparable in business model and target enterprise customers, though smaller in scale than RX.
- dmg events: dmg events is a major privately-held trade show organizer with strong presence in the Middle East, Africa, and energy verticals. Direct competitor to RX's The Big 5 portfolio and other regional trade show brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reed Exhibitions social profiles
Digital presenceReed Exhibitions compliance and trust
Trust signalCompliance2 records
Reed Exhibitions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reed Exhibitions leadership team
Management profileNumber of profiles
Profiles4 records
Reed Exhibitions subsidiaries and ownership
Company hierarchySubsidiaries20 records
Reed Exhibitions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reed Exhibitions M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reed Exhibitions
What does Reed Exhibitions do?
Reed Exhibitions (RX Global) organizes and operates B2B trade shows, exhibitions, and conferences across 41 industries, including gaming, travel, fitness, optical, aviation, energy, and healthcare. The company sells exhibition floor space, sponsorship packages, conference passes, and digital/hybrid event services, while providing proprietary event technology such as an AI-powered matchmaking platform, Colleqt QR badge-scanning, the RX NOW app, and the LeadManagerApp to support attendee and exhibitor experiences.
Is Reed Exhibitions a public or private company?
Reed Exhibitions is a private company. It is classified as corporate owned and is currently operating.
When was Reed Exhibitions founded?
Reed Exhibitions was founded in 1968. It employs 1,001 to 5,000 people.
Where is Reed Exhibitions based?
Reed Exhibitions is headquartered in Richmond, United Kingdom, in the Europe region.
How does Reed Exhibitions make money?
Four revenue lines are on record. Exhibition and Event Space Sales are the primary driver. The others are conference and Conference Pass Revenue, sponsorship and Advertising and digital and Virtual Event Services.
Who are Reed Exhibitions's main competitors?
Direct peers on record are Tarsus Group, Messe München, GL Events, Messe Düsseldorf, Fiera Milano, Koelnmesse, Messe Frankfurt, Informa plc, Emerald Holding and dmg events.
Does Reed Exhibitions have an API?
No public API is recorded for Reed Exhibitions.
What industry is Reed Exhibitions in?
Reed Exhibitions's product category is Trade Shows and B2B Exhibition Services. Its primary akta.pro industry code is THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent), with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 56192.