American Gaming Association

What American Gaming Association does

The American Gaming Association (AGA) is a 501(c)(6) non-profit trade association founded in 2002 and headquartered in Washington, D.C., serving as the national trade group for the U.S. regulated gaming industry. AGA represents commercial and tribal casino operators (operating across 46 states and roughly 1,011 casinos), gaming suppliers and manufacturers, and historically sports betting operators, with about 75 member companies and a 98.5% membership retention rate. The organization is led by President and CEO Bill Miller and Chairman Michael Rumbolz, supported by a small staff of 18-25 employees organized across membership/events, government relations, research, communications, finance, and state affairs functions.

AGA's core offerings fall into four categories: advocacy, research, events, and industry standards. The advocacy portfolio includes federal and state lobbying through the bipartisan Congressional Gaming Caucus, a coordinated campaign against CFTC-regulated prediction markets, and an Illegal Gambling Initiative partnered with 50 state Attorneys General. The research portfolio consists of the Commercial Gaming Revenue Tracker, the interactive State of Play Map, the annual State of the States report (produced with VIXIO), the quarterly Gaming Industry Outlook executive survey (with Oxford Economics), and the American Attitudes Toward Gaming consumer poll (with Kantar). The events portfolio is anchored by G2E (Global Gaming Expo), co-owned with RX (Reed Exhibitions), which draws 25,000+ attendees from 120+ countries and 400+ exhibitors; the G2E Dealer Championship was expanded in 2026 to include Canadian and Mexican dealers. The standards portfolio centers on the Responsible Gaming Code of Conduct, AML best practices, and Responsible Gaming Education Month.

AGA's revenue is generated through two streams: recurring membership dues from operator and supplier members (60% operators split between 33% commercial and 67% tribal; 40% suppliers), and event revenue from G2E exhibitor fees, sponsorships, and attendee passes priced from a free Expo Hall Pass up to a $1,019 All Access Education Pass. The association does not publicly disclose its own financials, but represents an industry that generated a record $78.62 billion in commercial gaming revenue in 2025, $17.86 billion in state and local gaming tax revenue, $329 billion in total economic impact, and 1.8 million jobs supported.

Name

American Gaming Association

Legal name

American Gaming Association

Website

https://americangaming.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Gaming Association is the U.S. gaming industry's national trade association, representing commercial and tribal casino operators, suppliers, and sports betting companies through federal and state advocacy, industry research, the G2E expo, and responsible gaming standards.

Ownership category

akta.pro rank

Product category

Gaming Industry Trade Association

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Regulatory Consulting & Advisory (MPAEAOAA)

akta.pro secondary industries

Regulatory Investigations, Enforcement Response & Legal Representation (MPAEAOAM), Regulatory Reporting, Audit & Assurance Services (MPAEAOAC)

Keywords

• Gaming industry advocacy
• Casino trade association
• Sports betting regulation
• Responsible gaming
• Gaming industry research

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: The AGA generates revenue primarily through annual membership dues from commercial casino operators, tribal casino operators, gaming suppliers, and sports betting operators. Membership fees fund advocacy, research, events, and industry initiatives.
2. G2E Event Revenue: The Global Gaming Expo (G2E) is co-owned by AGA and organized by RX. Revenue comes from exhibitor fees, attendee passes, and sponsorship deals. Members receive discounts on registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The American Gaming Association (AGA) is a 501(c)(6) non-profit trade association that provides federal and state policy advocacy, industry research and data tools (including the Commercial Gaming Revenue Tracker and State of the States report), industry events (notably the Global Gaming Expo/G2E), responsible gaming standards, and membership services to U.S. commercial casino operators, tribal gaming operators, gaming suppliers, and sports betting operators. Its core deliverables center on representing the legal gaming industry before Congress and federal regulators, producing authoritative industry benchmarks, and convening the industry through flagship trade events.

Product overview

The American Gaming Association operates as a trade association offering a portfolio of programs rather than a unified software product. Its core offerings center on G2E (Global Gaming Expo), the flagship trade show event featuring an expo hall and education sessions, complemented by the G2E Dealer Championship competition. The association provides research and data tools including the Commercial Gaming Revenue Tracker for real-time industry performance data, the State of Play Map for interactive state-by-state gaming analysis, the annual State of the States report, Gaming Industry Outlook executive sentiment surveys, and American Attitudes consumer polling. On the policy front, AGA runs advocacy initiatives focused on Sports Event Contracts opposition to prediction markets, an Illegal Gambling combating program, and a Responsible Gaming framework including education month and codes of conduct. Additional programs include the Gaming Hall of Fame recognition, AGA Membership services, and AGA PAC political engagement. The research and events portfolios collectively serve members and the broader gaming industry with data intelligence, industry visibility, and policy advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• G2E (Global Gaming Expo): The gaming industry's flagship trade show presented by AGA and organized by RX, held annually in Las Vegas
• Gaming Hall of Fame
• G2E Dealer Championship
• Gaming Industry Outlook
• State of the States

Products and services

• G2E (Global Gaming Expo) The flagship gaming industry trade show co-owned by AGA and organized by RX, bringing together over 25,000 professionals from 120+ countries to showcase gaming technologies, innovations, and trends across a multi-day exhibition and education program.
• G2E Dealer Championship A professional casino dealer competition held during G2E, evaluating contestants on blackjack and roulette technical skills, hospitality, and game control, with cash prizes for top finishers and expansion to include dealers from Canada and Mexico.
• Commercial Gaming Revenue Tracker A real-time data dashboard providing state-by-state and nationwide financial performance data with breakdowns for traditional casino gaming, sports betting, and iGaming verticals, updated regularly from state gaming regulatory agencies.
• State of Play Map An interactive geographic tool providing state-by-state details on gaming across the U.S., including casino gaming, sports betting, and iGaming legality, regulatory requirements, and economic impact data for all 50 states.
• State of the States Report Annual comprehensive review of commercial gaming revenue performance by year and jurisdiction, developed with VIXIO Regulatory Intelligence, detailing financial results across traditional gaming, sports betting, and iGaming segments.
• Gaming Industry Outlook Quarterly executive sentiment survey measuring current and future economic health of the gaming industry, tracking Gaming Conditions Index, revenue growth expectations, and capital investment sentiment among member executives.
• American Attitudes Toward Gaming Annual consumer polling research analyzing Americans' perceptions of the gaming industry, including casino visitation rates, sports betting support, responsible gaming awareness, and gaming's economic impact perceptions.
• Sports Event Contracts Advocacy AGA's coordinated campaign opposing prediction market platforms offering sports event contracts, arguing they constitute illegal sports betting that bypasses state and tribal regulatory frameworks, with research publications, legislative lobbying, and public awareness efforts.
• Illegal Gambling Initiative AGA program partnering with law enforcement and policymakers to combat illegal gambling, including offshore sportsbooks, unregulated gaming machines, and illegal iGaming, producing research on market size and enforcement recommendations.
• Responsible Gaming Program AGA's comprehensive responsible gaming framework including Responsible Gaming Education Month, Responsible Gaming Code of Conduct, marketing standards, employee training resources, and funding for problem gambling research and treatment.
• Gaming Hall of Fame AGA's prestigious industry recognition program honoring leaders who have made significant contributions to the gaming industry over more than 30 years, with inductees celebrated at the annual G2E Chairman's Reception.
• AGA Membership Program Trade association membership program offering market data, research, industry influence through policy participation, and member-only networking events, with 98.5% retention rate and representation across commercial operators, tribal operators, and suppliers.

Quantifiable outcome

• U.S. commercial gaming industry generated record $78.62 billion in revenue in 2025, up 9.1% year-over-year
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, strategic, flagship and minor.

• Indian Gaming AssociationcoreStrategic or Co-development Partner · 12 May 2026Joint advocacy coalition opposing prediction markets and sports event contracts. AGA and IGA sent letters to Congress urging prohibition of sports-related prediction contracts in the CLARITY Act. Both organizations represent tribal gaming interests and fight to protect state and tribal regulatory authority over gaming.
• UNITE HERE UnionstrategicStrategic or Co-development Partner · 17 March 2026Coalition partner in urging Congress to ban prediction markets from sports betting. Labor coalition representing hospitality and gaming workers supporting AGA's position on sports event contracts.
• AFL-CIO Hotel and Gaming Trades CouncilstrategicStrategic or Co-development Partner · 17 March 2026Labor partner in coalition against prediction markets, representing workers in hotels and gaming establishments. Joint letter to Congress advocating for sports event contracts ban.
• RX (Reed Exhibitions)flagshipStrategic or Co-development PartnerCo-organizer of Global Gaming Expo (G2E). RX manages exhibition logistics while AGA provides industry leadership and content curation. G2E is the premier gaming industry trade show with 25,000+ attendees.
• 50 State Attorneys General CoalitionflagshipStrategic or Co-development PartnerBipartisan coalition of attorneys general working with AGA to combat illegal gambling operations. Sent letter to DOJ calling for federal action against illegal gambling, emphasizing threat to state and tribal sovereignty.
• Congressional Gaming CaucuscoreStrategic or Co-development PartnerBipartisan congressional caucus co-chaired by Reps. Guy Reschenthaler (R-PA) and Dina Titus (D-NV). AGA collaborates with caucus on gaming policy, tax issues, and industry advocacy at federal level.
• Oxford EconomicsminorOthersEconomic research partner providing Gaming Industry Outlook survey analysis and economic forecasting for AGA member research.
• KantarminorOthersConsumer research partner conducting American Attitudes Toward Gaming survey for AGA on public perception of gaming industry.
• State Gaming AssociationsstrategicStrategic or Co-development PartnerNetwork of state gaming associations collaborating with AGA on state-level regulatory and policy initiatives, particularly regarding prediction markets and sports betting regulations.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SBC (Sports Betting Community): Global events and media company serving the sports betting and iGaming industries with conferences (SBC Summit), awards, and news. Comparable as a peer events/media organization in the gaming ecosystem, but profit-driven and focused on sports betting rather than full industry advocacy.
• National Indian Gaming Association: U.S. trade association representing 184+ tribal nations operating gaming facilities. Directly comparable as a peer gaming industry trade body, frequently collaborating with AGA on advocacy (e.g., joint CLARITY Act lobbying) while also representing an overlapping but distinct membership base.
• Responsible Gambling Council: Independent non-profit dedicated to problem gambling prevention and responsible gambling standards. Comparable in mission overlap (responsible gaming advocacy) with AGA's Responsible Gaming Program, but focused on consumer protection research rather than industry-wide trade representation.

Others

• VIXIO Regulatory Intelligence: Regulatory intelligence provider for the payments, gambling, and crypto sectors. Directly comparable as AGA's research partner on the State of the States report, providing the underlying regulatory data infrastructure for AGA's flagship industry publication.

Regional players

• European Casino Association: Trade association representing licensed land-based casinos across Europe. Comparable as a regional gaming industry trade body focused on regulatory advocacy and responsible gaming, but operating across multiple European jurisdictions rather than a single country.
• Canadian Gaming Association: National trade association for Canada's gaming industry, including casinos, lottery, and sports betting. Comparable in structure and mission to AGA, but operating in a different regulatory jurisdiction (Canada) with a smaller member base.

Broad incumbents

• International Masters of Gaming Law: International educational and networking organization for gaming lawyers, regulators, and executives. Comparable as a peer gaming-focused professional body, but specializing in legal education and conferences rather than broad industry advocacy or events.
• Clarion Gaming: Global gaming events organizer producing ICE, iGB Affiliate, and other major gaming expos. Comparable as a peer gaming events business and competitor in the trade show space (e.g., Clarion's iGB events vs. AGA's G2E), but driven by private events business rather than industry advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AmerGamingAssn
• Facebookfacebook.com/americangaming
• LinkedInlinkedin.com/company/87612
• Instagraminstagram.com/americangaming
• YouTubeyoutube.com/AmericanGamingAssoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Gaming Association