Reed Exhibitions

Name

Reed Exhibitions

Legal name

Reed Exhibitions Limited

Website

https://rxglobal.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Trade Shows and B2B Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• B2B trade exhibitions
• Trade show organization
• Conference and events
• Exhibition management
• Event matchmaking technology

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Event Space Sales: Revenue generated from selling exhibition floor space to exhibitors and booth construction services at trade shows and exhibitions across 280+ events globally.
2. Conference and Conference Pass Revenue: Revenue from conference programs featuring keynote sessions, panel discussions, and networking events with industry leaders and executives.
3. Sponsorship and Advertising: Sponsorship packages and advertising opportunities within events, including brand visibility, speaking slots, and networking access.
4. Digital and Virtual Event Services: Technology-enabled services for hybrid and virtual event components, including digital matchmaking and virtual attendance options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reed Exhibitions (RX Global) organizes and operates B2B trade shows, exhibitions, and conferences across 41 industries, including gaming, travel, fitness, optical, aviation, energy, and healthcare. The company sells exhibition floor space, sponsorship packages, conference passes, and digital/hybrid event services, while providing proprietary event technology such as an AI-powered matchmaking platform, Colleqt QR badge-scanning, the RX NOW app, and the LeadManagerApp to support attendee and exhibitor experiences.

Product overview

Reed Exhibitions (RX Global) operates as a global events company organizing 280+ events annually with 7M+ participants across 41 industries. The portfolio includes flagship event brands (G2E Asia, Asian IR Expo, FIBO, World Travel Market, IBTM, Vision Expo, The Airport Show) alongside new launches (DIY CON). The digital infrastructure includes the RX Events Platform with event tech capabilities like AI-powered matchmaking (Colleqt QR badge scanning, RX NOW app, LeadManagerApp) supporting both in-person and hybrid formats.

Differentiator

Problem solved

Functional benefit

Brands

• G2E Asia: Gaming and integrated resort trade show held in Macau
• Asian IR Expo
• World Travel Market (WTM)
• FIBO
• ILTM Cannes
• IBTM
• Vision Expo
• Cannes Yachting Festival
• The Airport Show
• DIY CON
• All Energy Australia
• tHIS ASEAN

Products and services

• G2E Asia Casino and gaming industry trade show organized by RX in partnership with the American Gaming Association, focusing on gaming industry innovations, digital transformation, AI governance, and regulatory discussions. Targeted at gaming operators, integrated resort companies, and gaming equipment suppliers.
• Asian IR Expo Integrated resort expo connecting the IR ecosystem in Asia, focusing on digital innovations, guest experiences, and industry diversification. Co-located with G2E Asia.
• World Travel Market (WTM) Global travel industry trade exhibition connecting travel professionals, tourism boards, and travel suppliers worldwide.
• FIBO Leading global fitness and wellness trade show serving club operators, hospitality, and home-fitness segments across B2B and B2C target audiences.
• IBTM Business travel and meetings industry event for MICE (meetings, incentives, conferences, and exhibitions) sector professionals.
• Vision Expo Optical industry trade show serving eye care professionals and optical product manufacturers.
• Cannes Yachting Festival Premier nautical exhibition showcasing luxury yachts and marine products in Cannes.
• The Airport Show Aviation industry trade exhibition connecting airport suppliers, airlines, and decision-makers across the global airport ecosystem.
• All Energy Australia Clean energy trade exhibition uniting industry professionals, suppliers, policymakers, and investors in renewable energy, energy storage, and energy transition, co-organized with the Clean Energy Council.
• tHIS ASEAN Health Industry Series ASEAN trade exhibition organized by Reed Sinopharm Exhibitions showcasing medical technologies, healthcare products, and pharmaceutical offerings for Southeast Asian markets.
• DIY CON Immersive event for DIY enthusiasts, makers, and creators featuring hands-on workshops, maker meetups, keynotes, interactive brand experiences, and celebrity meet & greets.
• Japan International Food & Beverage Expo (JFEX) International food and beverage trade show operated by RX Japan connecting producers with Japan's domestic market and broader Asian trade network.
• Colleqt QR Badge Scanning Service QR code technology service used for badge scanning at events, enabling exhibitors and sponsors to collect attendee data and facilitate networking and lead capture.
• RX NOW Event App Digital mobile application for event attendees providing access to schedules, networking capabilities, and event information across RX events.
• LeadManagerApp End-user license application for lead management at RX events, enabling exhibitors to capture, organize, and follow up on sales leads generated at exhibitions.

Quantifiable outcome

• Over 1,000 B2B meetings facilitated through AI-powered matchmaking platform on day 1 of G2E Asia events
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and regional.

• American Gaming AssociationcoreStrategic or Co-development Partner · 24 March 2026The American Gaming Association (AGA) co-presents G2E Asia with RX, providing industry leadership and association endorsement for the casino trade show. The AGA represents the US gaming industry's interests and helps shape regulatory and policy discussions at the event.
• DIY and Maker Community PartnersminorGTM or Marketing Partner · 21 November 2025RX announced DIY CON, a new immersive event for DIY enthusiasts, makers, and creators, featuring hands-on workshops, maker meetups, keynotes, interactive brand experiences, and celebrity meet & greets.
• Clean Energy CouncilcoreStrategic or Co-development Partner · 14 October 2025The Clean Energy Council partners with RX Global to co-organize All Energy Australia, the major clean-energy event held at Melbourne Convention and Exhibition Centre. The partnership brings together industry professionals, suppliers, policymakers, and investors for renewable energy discussions.
• Association of Private Hospitals of MalaysiaregionalStrategic or Co-development Partner · 26 May 2025Partnership between Reed Sinopharm Exhibitions and the Association of Private Hospitals of Malaysia to co-organize tHIS ASEAN 2025, advancing healthcare initiatives and strengthening regional healthcare cooperation between China and Malaysia.
• Reed Sinopharm ExhibitionscoreStrategic or Co-development Partner · 26 May 2025Joint venture entity (50% ownership) between Reed Exhibitions and Sinopharm for organizing healthcare and pharmaceutical exhibitions in China, including tHIS (Health Industry Series) events.
• RELX GroupcoreOthersRX Global is a division of RELX Inc., operating under the RELX Group umbrella. RELX provides technology, customer service, and shared services functions to RX entities worldwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tarsus Group: Tarsus is a global B2B media and events organizer with strong presence in emerging markets and industry-specific verticals. Direct competitor to RX in niche vertical exhibitions and shares a similar event monetization model.
• Messe München: Messe München operates leading global trade fairs including BAUMA and IFAT, focused on capital goods, sports, and consumer segments. Directly comparable to RX in scope, business model, and enterprise exhibitor base.
• GL Events: GL Events is a French-based global event organizer that operates trade shows, conventions, and venue management services. Comparable in event organizing scope, particularly in EMEA, and operates exhibition venue infrastructure.
• Messe Düsseldorf: Messe Düsseldorf organizes leading global trade fairs including drupa, MEDICA, and ProWein, directly competing with RX's healthcare (tHIS), media, and beverage exhibitions.
• Fiera Milano: Fiera Milano is Italy's leading exhibition organizer, operating major B2B trade shows in design, fashion, and technology. Comparable to RX's European exhibition operations including RX Italy.
• Koelnmesse: Koelnmesse runs major trade fairs such as gamescom, Anuga, and ISM in Cologne, competing head-to-head with RX across gaming, food, and lifestyle verticals via a similar booth-and-sponsorship monetization model.
• Messe Frankfurt: Messe Frankfurt is a major German-based trade fair organizer with global events in consumer goods, textiles, and mobility. It is a direct competitor to RX's event brands like Ambiente and shares the same enterprise B2B exhibition model.
• Informa plc: Informa operates one of the world's largest B2B events portfolios across multiple verticals including travel, maritime, and life sciences, directly competing with RX for global exhibitor and attendee share. Both run hundreds of trade shows with comparable enterprise customer bases.
• Emerald Holding: Emerald operates a large B2B trade show portfolio in design, technology, and gift sectors. Comparable in business model and target enterprise customers, though smaller in scale than RX.
• dmg events: dmg events is a major privately-held trade show organizer with strong presence in the Middle East, Africa, and energy verticals. Direct competitor to RX's The Big 5 portfolio and other regional trade show brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ReedExhibitions
• YouTubeyoutube.com/@rxglobal_/videos
• Facebookfacebook.com/192420930839146
• LinkedInlinkedin.com/company/reed-exhibitions
• Instagraminstagram.com/rxglobal_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Exhibitions