Kama
Kama is a subscription mobile platform that delivers expert-authored sexual wellness video practices, coaching programmes, and community Q&A to individual adults and couples seeking education, pleasure exploration, and intimacy improvement.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kama does
Kama, the trading name of UK-incorporated Project 3000 Limited, is a subscription-based sexual wellness mobile platform founded in 2016 by Chloe Macintosh, a former Norman Foster architect, Made.com co-founder, and Soho House Chief Creative Officer. The core product is an iOS-first mobile app offering hundreds of expert-authored video practices, coaching programmes, and community Q&A designed around "The Kama Method" — a psycho-somatic framework combining neuroplasticity, psychosexuality, somatic awareness, and ancient wisdom traditions to address sexual education, pleasure exploration, relationship intimacy, and performance anxiety for individuals and couples.
The technology stack is a content-distribution platform rather than an AI or data-driven system: practices are delivered as on-demand video and structured coaching sequences, with community features (polls, quizzes, expert Q&A) layered on top. Distribution runs through the Apple App Store (17+ age rating) and Google Play, supplemented by direct-to-consumer website sales for the premium Kamassador lifetime tier. The product is supported by a free @kama.lab Instagram channel for top-of-funnel education and a Mailchimp-managed email newsletter.
Kama's revenue model is consumer subscription only: $12.99 per month or $69.99 per year for standard access, with a one-time $299 Kamassador lifetime membership sold directly via Stripe on kama.co that includes founder Q&A and pilot-forum privileges. The company has raised approximately $6.5M across two 2020 rounds (Flybridge; AlleyCorp, Female Founders Fund, January Ventures, The Raine Group, XFactor Ventures), operates with 1–10 employees, and serves a globally distributed base of individual adult consumers with no disclosed B2B or enterprise exposure.
Kama firmographics
Firmographics- Name
- Kama
- Legal name
- Project 3000 Limited
- Website
- https://kama.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kama is a subscription mobile platform that delivers expert-authored sexual wellness video practices, coaching programmes, and community Q&A to individual adults and couples seeking education, pleasure exploration, and intimacy improvement.
- Ownership category
- akta.pro rank
Kama industry classification
Industry- Product category
- Sexual Wellness Coaching
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sexual Health & Relationship Wellness Education (EDAAAHAM)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)
Keywords
Where Kama is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- App Subscription - Monthly: Recurring monthly subscription providing access to all app content, community features, and expert Q&A sessions
- App Subscription - Annual: Annual subscription at discounted rate compared to monthly billing, providing full app access for 12 months
- Kamassador Lifetime Membership: One-time $299 payment for lifetime access to all app content, early-bird access to workshops/retreats, pilot forum participation, and monthly founder Q&A sessions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
| One time/ perpetual license | Multi-year contract | Lifetime (Kamassador) membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kama product offering
Product offeringCore offering
Kama operates a sexual wellness mobile application that delivers hundreds of guided video practices, expert tutorials, coaching programmes, and community Q&A content focused on intimacy, pleasure, and relationship improvement. The platform is built on "The Kama Method," a psycho-somatic coaching framework combining neuroplasticity, somatic awareness, psychosexuality, and ancient wisdom traditions, designed for individual users and couples seeking sexual education and self-discovery.
Product overview
Kama is a subscription-based digital sexual wellness platform built around a core mobile app offering curated video coaching content, expert tutorials, and community Q&A. The product portfolio consists of the Kama App as the primary paid offering (iOS with Android noted as unavailable), supplemented by the Kamassador Lifetime Membership at $299 for premium lifetime access with exclusive benefits, and a free @kama.lab Instagram channel for public education. Content is organized around four pillars: watching expert tutorials, transforming sex life through coaching programmes, exploring topics from squirting to anal sex, and improving relationships and intimacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Kama App Subscription-based sexual wellness mobile application offering hundreds of guided video practices, expert tutorials, coaching programmes built on The Kama Method, community Q&A, polls and quizzes. Available primarily on iOS with Android support. Designed for individual adults and couples seeking sexual education, intimacy improvement, and self-discovery.
- Kamassador Lifetime Membership
Companies that use Kama
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Kama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kama partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- StripecoreKama uses Stripe as its payment gateway for processing Kamassador lifetime membership purchases on the website. Stripe is described as 'a well-established, secure credit card payment gateway service' for processing credit card payments.
- Apple App StorecorePrimary distribution channel for iOS app and in-app subscriptions. Kama app is rated 17+ (ESRB Mature/PEGI 16+ equivalent) in the Apple App Store.
- Google PlayminorAndroid distribution platform for the Kama app with cross-platform subscription transfer capability between iOS and Android.
- Sex Expert CoachescoreContent is created exclusively for Kama in collaboration with coaches from various fields including somatic therapy, psychosexuality, neuroplasticity, ancient wisdom, and intimacy coaching. Coaches are either employed or engaged under contracts with strict confidentiality and data protection obligations.
- The TelegraphminorFeatured press coverage describing Kama as 'a platform that is fast becoming a sex, love and intimacy superbrand' and named as 'One of our top Sexual wellness app'.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kama competitors and assessment
Company assessmentDirect peers
- Kindu: Couples intimacy app focused on shared exploration and communication. Comparable consumer subscription mobile format targeting relationships.
- Dipsea: Subscription mobile app offering audio sexual-wellness stories and guided intimacy content. Closely comparable consumer product, pricing model, and audience to Kama.
- Quinn: Audio-erotica and intimacy-content subscription app. Direct competitor in the same app-store-distributed sexual-wellness subscription category.
- OMGYES: Research-backed sexual pleasure education platform with video content and guided techniques. Highly comparable to Kama's educational/coaching positioning.
- Ferly: Audio-guided sexual wellness and intimacy coaching app. Closely aligned on mindful, audio-first, expert-authored intimacy education.
- Blueheart: Couples-focused intimacy and sexual wellness app with expert-led exercises and content. Overlaps Kama's 'couples seeking relationship intimacy' segment.
Broad incumbents
- MysteryVibe: Sexual-wellness consumer brand selling connected vibrators alongside educational content. Broader portfolio player overlapping with Kama's audience.
- Dame Products: Established sexual-wellness product company with growing content and education layers. Operates in adjacent territory to Kama's content-led positioning.
- Lelo: Global premium sexual-wellness brand with products, content, and app experiences. Incumbent with overlapping audience but a hardware-first business model.
Emerging players
- Lioness: Smart vibrator with accompanying app delivering biometric-informed sexual wellness insights. Comparable audience with hardware+app hybrid model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kama social profiles
Digital presenceKama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kama leadership team
Management profileNumber of profiles
Profiles1 record
Kama funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kama
What does Kama do?
Kama operates a sexual wellness mobile application that delivers hundreds of guided video practices, expert tutorials, coaching programmes, and community Q&A content focused on intimacy, pleasure, and relationship improvement. The platform is built on "The Kama Method," a psycho-somatic coaching framework combining neuroplasticity, somatic awareness, psychosexuality, and ancient wisdom traditions, designed for individual users and couples seeking sexual education and self-discovery.
Is Kama a public or private company?
Kama is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kama founded?
Kama was founded in 2016. It employs 1 to 10 people.
Where is Kama based?
Kama is headquartered in London, United Kingdom, in the Europe region.
How does Kama make money?
Three revenue lines are on record. App Subscription - Monthly is the primary driver. The others are app Subscription - Annual and kamassador Lifetime Membership.
Who are Kama's main competitors?
Direct peers on record are Kindu, Dipsea, Quinn, OMGYES, Ferly and Blueheart. Broad incumbents are MysteryVibe, Dame Products and Lelo. Lioness is listed as an emerging player.
Does Kama have an API?
No public API is recorded for Kama.
What industry is Kama in?
Kama's product category is Sexual Wellness Coaching. Its primary akta.pro industry code is EDAAAHAM, Sexual Health & Relationship Wellness Education, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 61171 and its SIC code is 8200.