What Ferly does

Ferly (operating as Leika Limited, company number 11310980, headquartered in White Post Lane, London) is a UK private company that builds a mobile-first sexual wellness application targeting women and people with vulvas who experience difficulties with desire, orgasm, painful sex (e.g., vaginismus), sexual shame, body disconnection, and trauma-related challenges. The product is built around the biopsychosocial model — an evidence-based framework addressing biology, psychology and social/cultural factors — and delivers content as 10–20 minute audio sessions organized into 6–8 module expert-led programs (e.g., Cultivating Desire, Sex After Trauma, Body Confidence, Body Mapping), supplemented by a weekly-refreshed sensual stories library, guided journaling, and community discussion groups.

The underlying platform is a consumer mobile app on iOS (App Store ID 1449167768) and Android, backed by Firebase (Cloud Functions, Cloud Storage, Realtime Database, Authentication, Crashlytics, Performance Monitoring), Google App Engine, Stripe for subscription billing, MailChimp for newsletters, Intercom for marketing/lead-gen, Google Analytics and Google Ads for acquisition, and Squarespace for the marketing site. Distribution is global via the two app stores, supported by earned media (Forbes, The Times, Marie Claire, Grazia, Bustle, Allure, The Next Web), organic social (Instagram, Facebook, Twitter, YouTube, Pinterest, Reddit, Pornhub), and B2B2C practitioner referrals who recommend the app and book 1:1 sessions through partner platform pablo.ai.

The company monetizes through a freemium subscription model: a 7-day free trial, then monthly (£12.99), annual (£39.99, ~£3.33/month effective), or lifetime (£399.99, non-refundable) tiers processed via Stripe through the app stores. The primary customer segment is direct-to-consumer (women and folx with vulvas, often in long-term relationships, dealing with desire discrepancy, trauma or low sex education); a secondary B2B2C segment consists of sexual wellness practitioners (therapists, coaches, sexologists) who use Ferly as a client tool. As of the latest inputs Ferly has 1–10 employees, claims to have reached 1 million women, and maintains a 4.6/5 App Store rating. The company also recently extended brand reach via a co-authored consumer book, 'Turn Yourself On' (February 2026).

Name

Ferly

Legal name

Leika Limited

Website

https://weareferly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferly is a UK-based mobile app for women and people with vulvas that delivers audio-guided, biopsychosocial-model sexual wellness programs via a freemium subscription, targeting low desire, painful sex, trauma recovery and body confidence, with a secondary B2B2C practitioner directory.

Ownership category

akta.pro rank

Product category

Sexual Wellness Mobile App

NAICS

Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Sexual wellness platform
• Audio-guided therapy
• Women's intimacy app
• Mindfulness-based therapy
• Biopsychosocial wellness

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Premium App Subscription: Monthly, annual, and lifetime subscription tiers providing access to the full library of audio programs, guided practices, sensual stories, personalized expert programs, and in-app chat with sexual wellness experts. Subscriptions are auto-renewing and processed via Stripe through Apple App Store and Google Play.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ferly operates a mobile application that delivers audio-guided sexual wellness programs based on the biopsychosocial model, combining expert-vetted therapeutic content, guided mindfulness and CBT practices, sensual audio stories, journaling, and a moderated community. Users begin with a free trial, take a personalization quiz, and can convert to paid monthly, annual, or lifetime subscriptions. A separate booking channel connects users with vetted sexual wellness practitioners for 1:1 support.

Product overview

Ferly offers a mobile-first sexual wellness platform centered on the Ferly App, which uses audio-based guided programs built on a biopsychosocial model to help women and people with vulvas improve their sexual wellbeing. The core product is the Ferly App, which operates on a freemium model offering a 7-day free trial. Premium features unlock expert-guided audio programs (including Cultivating Desire, Sex After Trauma, and Body Confidence), a library of sensual stories updated weekly, guided journaling, community features, and in-app chat with sexual wellness experts. Additional offerings include 1:1 practitioner support via a booking platform and a published guidebook 'Turn Yourself On' co-authored by the company's founders.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferly Mobile App A freemium mobile app for women and individuals with vulvas that delivers audio-guided sexual wellness programs (10–20 minute sessions) covering mindful sex, CBT, sensual touch, and journaling, with a 7-day free trial and in-app subscription tiers.
• Ferly Premium Subscription Monthly, annual, and lifetime subscription tiers that unlock Ferly's premium audio programs, expert-created weekly content releases, sensual audio stories library, personalized programs, and in-app chat with sexual wellness experts.
• 1:1 Practitioner Sessions A booking channel that connects users with vetted sexual wellness practitioners (therapists, coaches, sexologists) for personalized 1:1 support sessions, extending Ferly's self-serve app into professional services.
• Turn Yourself On Guidebook A published guidebook authored by Ferly co-founders Dr. Anna Hushlak and Billie Quinlan that promotes sexual self-discovery, confidence, and pleasure among women using an inclusive and evidence-based approach.

Quantifiable outcome

• 1 million women reached
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rosy Wellness: Rosy is a sexual wellness app for women offering expert-created content, courses, and a library of tools addressing low desire, pain, and orgasm difficulties — directly competing with Ferly's positioning, target user, and subscription business model.
• Coral: Coral is a women's sexual wellness app providing guided audio sessions, expert advice, and community features for improved sexual wellbeing — a near-direct competitor in audience, modality, and freemium subscription model.
• OMGyes: OMGyes is an evidence-based sexual wellness education platform featuring research-backed video and audio content on pleasure techniques for women. It overlaps directly with Ferly's biopsychosocial, expert-led, premium subscription approach.
• Blueheart: Blueheart is a sexual wellness app combining expert content, exercises, and couple-focused programs to address low desire and intimacy challenges — directly comparable target user, content format, and subscription model to Ferly.
• Quinn: Quinn is an audio-erotica and sexual wellness app featuring sensual stories and intimacy content aimed at women. It overlaps with Ferly's audio-first, sensual stories, women-focused content library and subscription pricing model.
• Cake (formerly Sustain): Cake is a sexual wellness brand offering articles, expert content, and intimacy products targeted at women, with a similar content-and-education positioning to Ferly's premium wellness offering.
• MysteryVibe: MysteryVibe is a sexual wellness brand combining app-based content with FDA-approved intimate devices for women. It competes for the same wellness-oriented female customer and uses a hybrid content-plus-product model comparable to Ferly's content-plus-practitioner approach.

Broad incumbents

• Calm: Calm is a major meditation, mindfulness, and sleep app that increasingly expands into women's wellbeing. While much broader than Ferly, Calm competes for the same mindfulness-based audio content consumer and adjacent femtech ad inventory.
• Headspace: Headspace is a leading mindfulness and mental wellbeing app with evidence-based audio programming. It competes for the same evidence-based mindfulness audience and represents a credible incumbent if it chose to invest more deeply in sexual wellness content.

Emerging players

• Maven Clinic: Maven Clinic is a digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and menopause. While not directly competing for the sexual wellness niche, it represents a credible adjacent femtech incumbent that could extend into Ferly's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/weareferly
• Facebookfacebook.com/weareferly
• Xx.com/weareferly
• Pinterestpinterest.com/weareferly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferly