Nude
- Company typePrivate
- Founded2020
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Nude firmographics
Firmographics- Name
- Nude
- Legal name
- Nude Finance Limited
- Website
- https://nude.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nude industry classification
Industry- Product category
- Lifetime ISA Savings
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
Keywords
Where Nude is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nude business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Interest Spread on Cash ISA: Nude receives interest on the money it holds for customers in Cash ISA accounts. This interest is not a fee but represents a revenue stream from the spread between what the company earns on customer deposits and what it pays in interest.
- Platform Fees - Stocks & Shares ISA: Annual platform fee of 0.35% charged on Stocks & Shares Lifetime ISA balances. Investment funds also charge 0.17% per year. No monthly membership fee for Cash ISA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tembo Cash Lifetime ISA with 4.6% AER variable interest rate |
| Subscription | Annual | Tembo Stocks & Shares Lifetime ISA with ESG fund investment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nude product offering
Product offeringCore offering
Nude (trading as Tembo) operates a UK fintech platform offering Lifetime ISA accounts in two variants—Cash and Stocks & Shares—to help first-time home buyers aged 18-39 save for a house deposit with a 25% government bonus on contributions up to £4,000 per year. The platform is delivered through a mobile app and paired with an integrated mortgage broking service to guide users from saving through to home purchase. Customer funds are FSCS-protected up to £85,000 and the firm is FCA-authorised and regulated.
Product overview
Nude (trading as Tembo) operates as a fintech platform offering a unified Lifetime ISA product with two variants: the Tembo Cash Lifetime ISA for straightforward savings with a 4.6% AER variable rate, and the Tembo Stocks & Shares Lifetime ISA for investment in a BlackRock ESG fund. Both LISA variants offer a 25% UK government bonus on contributions up to £4,000 annually. The platform also provides an associated mortgage service to help users complete their home purchase, creating an end-to-end first-home buying solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Tembo Cash Lifetime ISA A cash savings Lifetime ISA for UK first-time home buyers offering a 4.6% AER (variable) interest rate plus a 25% government bonus on contributions up to £4,000 per tax year. Money is held with partner banks and FSCS-protected up to £85,000. Account must be open 12 months before use for a qualifying house purchase.
- Tembo Stocks & Shares Lifetime ISA An investment-based Lifetime ISA investing in the BlackRock MyMap 5 Select ESG Fund, offering the same 25% government bonus on contributions up to £4,000 per tax year with tax-free investment returns. Capital is at risk. Annual platform fee of 0.35% plus 0.17% fund fee per year.
- Tembo Mortgage Service A mortgage broking service that pairs users with a dedicated buying team to secure the best mortgage deal. Voted the UK's Best Mortgage Broker by customers two years running.
Quantifiable outcome
- 4.6% AER variable interest rate on Cash LISA (market-leading from March 2025)
- +3 more outcomes
Companies that use Nude
Customer profileSegments1 record
Ideal customer profiles1 record
Nude technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Nude partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BlackRockcoreBlackRock provides the MyMap 5 Select ESG Fund that Tembo Stocks & Shares Lifetime ISA customers invest in. This is an FCA-approved fund with FSCS protection up to £85,000.
- Partner BankscorePartner banks hold Cash Lifetime ISA money on behalf of Nude customers. Funds are protected through FSCS up to £85,000 per eligible person, per bank.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nude competitors and assessment
Company assessmentDirect peers
- Moneyfarm: UK-regulated digital investment platform offering ISAs, pensions, and general investment accounts with managed portfolios. Comparable to Nude in serving retail UK savers and investors via an app, with overlapping Lifetime ISA offering.
- Moneybox: UK direct-to-consumer fintech offering a Lifetime ISA (cash and stocks & shares), general investment ISA, and pension product on a mobile-first app. Closest head-to-head competitor in the under-40 first-time-buyer segment, with a comparable bundled savings + investments + home-purchase value proposition.
- Nutmeg: UK digital wealth manager offering Stocks & Shares ISA, Lifetime ISA, and general investment accounts with a robo-advisor portfolio approach. Direct overlap with Tembo's Stocks & Shares LISA product and similar mobile-first D2C positioning.
Emerging players
- Chip: UK savings app offering easy-access savings, ISAs, and investment products targeted at younger savers. Comparable mobile-first D2C user experience and demographic, but smaller LISA footprint than Nude.
- PensionBee: UK digital pension consolidation and management platform targeting under-40 savers with a strong mobile-first D2C proposition. Similar audience (younger UK savers) but focused on pension transfers rather than LISA savings.
Broad incumbents
- Monzo: UK digital challenger bank offering Cash ISA (via partner) and savings pots to a large millennial user base. Similar D2C, mobile-first ethos targeting under-40s in the UK, with broad banking context versus Nude's pure-LISA focus.
- Hargreaves Lansdown: UK's largest retail investment platform with full ISA suite (Stocks & Shares, Cash, Lifetime, Junior) and a much larger customer base and AUM. Overlaps with Nude on LISA and investment ISA but serves a broader, more established investor demographic.
- Atom Bank: UK app-based challenger bank offering savings products (including Cash ISA) and mortgages on a mobile-first platform. Comparable digital-only banking experience and overlap on savings and mortgage cross-sell, but broader product set than Nude.
- Skipton Building Society: One of the UK's largest Lifetime ISA providers, also offering cash savings and mortgage products. Established building society competing directly with Nude on Cash LISA rates and mortgage cross-sell.
- AJ Bell: UK retail investment platform offering Stocks & Shares ISA, Lifetime ISA, and SIPP products. A larger, more established player with broader investment universe, but direct competitor on LISA product functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nude social profiles
Digital presenceNude compliance and trust
Trust signalCompliance2 records
Nude financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nude leadership team
Management profileNumber of profiles
Profiles4 records
Nude funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nude
What does Nude do?
Nude (trading as Tembo) operates a UK fintech platform offering Lifetime ISA accounts in two variants—Cash and Stocks & Shares—to help first-time home buyers aged 18-39 save for a house deposit with a 25% government bonus on contributions up to £4,000 per year. The platform is delivered through a mobile app and paired with an integrated mortgage broking service to guide users from saving through to home purchase. Customer funds are FSCS-protected up to £85,000 and the firm is FCA-authorised and regulated.
Is Nude a public or private company?
Nude is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nude founded?
Nude was founded in 2020. It employs 11 to 50 people.
Where is Nude based?
Nude is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Nude make money?
Two revenue lines are on record. Interest Spread on Cash ISA is the primary driver. The others are platform Fees - Stocks & Shares ISA.
Who are Nude's main competitors?
Direct peers on record are Moneyfarm, Moneybox and Nutmeg. Emerging players are Chip and PensionBee. Broad incumbents are Monzo, Hargreaves Lansdown, Atom Bank, Skipton Building Society and AJ Bell.
Does Nude have an API?
No public API is recorded for Nude.
What industry is Nude in?
Nude's product category is Lifetime ISA Savings. Its primary akta.pro industry code is FSAGAAAD, Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value). Its NAICS code is 522180 and its SIC code is 6199.