What SavvyFi does

SavvyFi (legal entity Savvy Financial, Inc.) is a Delaware-incorporated fintech platform that enables U.S. employers to offer a bundled suite of education financial benefits — 529 education savings plans, student loan repayment, student loan retirement match under SECURE Act 2.0, tuition reimbursement, and Public Service Loan Forgiveness (PSLF) advisory — through a single web-based portal that requires no payroll integration and can be deployed in under 24 hours. The platform is anchored by direct integrations with over 90% of U.S. student loan servicers, connections into 529 plan infrastructure, and a Vanguard-managed enrollment-date investment option for 529 contributions. Differentiating consumer-facing features include a "Gifting Link" that allows friends and family to contribute funds to a beneficiary's 529 or loan balance, and a "Cashback Rewards" program offering up to 30% cashback at more than 10,000 merchants, with proceeds routed directly into 529 accounts or applied to loan payments.

The company monetizes via an annual employer subscription priced based on organization size and anticipated employee eligibility and adoption, with no minimums, implementation fees, or per-advisor fees. Go-to-market is sales-led, combining direct employer outreach, a benefits broker/consultant channel, and self-enrollment by employees using work email addresses. Target customer segments include employers broadly, with vertical emphasis on healthcare organizations and nonprofit employers whose workforces carry high student debt or qualify for PSLF. Named customers include Blue Earth Diagnostics (approximately 100 employees), John Burns Research and Consulting, and an 800+ employee nonprofit; one nonprofit engagement was scoped to deliver an estimated $3.5M in PSLF compensation value.

SavvyFi is privately held and venture-backed, having closed a $4.9 million Series A led by Aligned Partners in September 2022, with a subsequent $35,000 SEC-registered exempt offering filed in February 2024. The company is headquartered in Franklin, Tennessee, operates with 11-50 employees, holds SOC 2 Type II compliance, and is registered as an investment adviser offering services exclusively to U.S. residents.

Name

SavvyFi

Legal name

Savvy Financial, Inc.

Website

https://savvyfi.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SavvyFi is a U.S. fintech platform that enables employers to offer bundled education financial benefits — 529 savings, student loan repayment, SECURE 2.0 retirement match, tuition reimbursement, and PSLF support — through a zero-touch web portal serving employers, healthcare organizations, and nonprofits.

Ownership category

akta.pro rank

Product category

Employee Benefits Software

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Student Loan Programs & Servicers (Public/Nonprofit) (EDADAHAE)

akta.pro secondary industry

Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)

Keywords

• Education financial benefits
• 529 plan administration
• Student loan repayment
• Employee benefits platform
• PSLF support services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Subscription: SavvyFi charges employers a subscription fee for access to the platform. Pricing is based on organization size and anticipated employee eligibility and adoption rates. No minimums, implementation fees, or advisor fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SavvyFi operates a web-based fintech platform that enables employers to offer education financial benefits to their workforce without payroll integration. The platform bundles 529 education savings plans, student loan repayment, student loan retirement matching (SECURE Act 2.0), tuition reimbursement, and Public Service Loan Forgiveness (PSLF) advisory services. Employers pay a subscription fee and employees self-enroll to access saving tools, loan management, and unique gifting/cashback reward features.

Product overview

SavvyFi is an all-inclusive education financial benefits platform that bundles multiple products under one unified solution. The core platform enables employers to offer a suite of education financial benefits including 529 Education Savings Plans, Student Loan Repayment, Student Loan Retirement Match (under SECURE Act 2.0), Tuition Reimbursement, and Public Service Loan Forgiveness Support. Key differentiating features include the Gifting Link (enabling friends and family contributions) and Cashback Rewards (up to 30% cashback deposited to 529 accounts). The platform operates as a zero-touch solution requiring no payroll integration or app downloads, with contributions invested through Vanguard.

Differentiator

Problem solved

Functional benefit

Products and services

• 529 Education Savings Plan
• Student Loan Repayment An employer-sponsored benefit that assists employees with repaying their existing student loan debt through tax-advantaged contributions up to $5,250 annually under Section 127.
• Student Loan Retirement Match Under SECURE Act 2.0, employers can match employee student loan payments as retirement contributions, allowing employees to save for retirement while paying down student loans.
• Tuition Reimbursement An employer benefit that provides tax-free reimbursements up to $5,250 annually for employees' continuing education expenses under IRS Section 127.
• Public Service Loan Forgiveness Support Advisory services to help employees at nonprofit or government employers navigate the PSLF program, including eligibility assessments, employment certification, and compliance tracking.
• SavvyFi Platform A web-based, mobile-friendly education financial benefits platform that requires no payroll integration, enabling employers to offer 529 plans, student loan repayment, and related benefits with zero administrative burden. Sold to employers as a subscription.

Quantifiable outcome

• One-third employee enrollment rate achieved at Blue Earth Diagnostics, surpassing other benefits (20-25%)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GradFin: GradFin offers student loan repayment and college savings benefits through employer partnerships, directly competing with SavvyFi in the same product category and customer base.
• Tuition.io: Tuition.io is a direct competitor offering student loan repayment as an employer-sponsored benefit. It shares SavvyFi's core focus on education financial benefits for employers with similar B2B SaaS delivery.
• Candidly: Candidly provides student loan repayment, 529 savings, and financial wellness benefits for employers. It directly competes with SavvyFi in the education financial benefits platform category with comparable employer-targeted offerings.

Emerging players

• Brightside Financial: Brightside offers student loan management and employer financial wellness benefits. It overlaps with SavvyFi's PSLF and student loan repayment support offerings for employer customers.
• Edly: Edly provides income share agreement (ISA) and education financing tools with employer-facing benefits offerings. It is comparable to SavvyFi as a niche player in employer education financial benefits with overlapping customer bases.
• Vestwell: Vestwell provides workplace retirement and education savings programs for employers. It is comparable to SavvyFi as an emerging player in employer education financial benefits with overlapping retirement/education crossover offerings.
• Guideline: Guideline offers a 401k platform that integrates student loan match and education savings features for small and mid-sized employers. It is comparable to SavvyFi as an emerging SMB-focused benefits platform with overlapping education benefits capabilities.

Broad incumbents

• SoFi: SoFi is a broad consumer fintech platform with student loan refinancing, 529 plans via partner programs, and workplace benefits offerings. It competes with SavvyFi in the student loan and education savings category, though as part of a much larger product portfolio.
• Empower: Empower (formerly Personal Capital/Empower Retirement) provides a broad workplace benefits and retirement platform. It competes with SavvyFi by offering broader benefits infrastructure that increasingly bundles education-related features.
• Fidelity: Fidelity offers a broad 401k platform with student loan match and 529 capabilities bundled into its workplace benefits suite. As a major incumbent in retirement/benefits, it competes with SavvyFi on the employer financial benefits category, though with a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SavvyFi