Forza Capital
Forza Capital is a Melbourne-based boutique Australian real estate investment manager operating under AFSL 345 929 to serve wholesale investors only. It sources, structures, and manages single-asset property funds across office, industrial, and retail sectors in Sydney, Melbourne, and Brisbane for family offices, HNW investors, and sophisticated financial advisors.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Forza Capital does
Forza Capital Pty Ltd is an Australian boutique real estate investment manager headquartered at Level 6, 473 Bourke Street, Melbourne. Founded in 2009 by Co-founder and Director Ashley Wain and Director Adam Murchie, the firm operates under Australian Financial Services Licence (AFSL) 345 929, which restricts its services exclusively to Wholesale Investors. Across 16 years of operation, Forza has executed 24 direct property investments totaling $1.55 billion in transactional activity, with 15 successfully exited and a reported 19.7% average net IRR on completed funds after fees (29% IRR per annum on realized transactions).
The firm's core offering is a series of single-asset and special-purpose property funds covering commercial office, industrial, and large-format retail assets across Sydney, Melbourne, and Brisbane. Named current vehicles include the Forza Bay Road Fund (5.5-hectare Cheltenham industrial sale-leaseback), Forza 100 Pacific Highway Fund ($226.5M North Sydney A-grade office tower acquired from ISPT in 2025), Forza Liverpool Street Fund (Darlinghurst heritage office), Forza 117 Clarence Street Fund (Sydney CBD office), Forza Epping Fund (LFR centre), Forza 399 Lonsdale Street Fund (Melbourne CBD education-tenanted), Forza 200 Creek Street Fund (6-Star NABERS Brisbane CBD office), and Forza 340 Adelaide Street Fund (Brisbane commercial office). These are supplemented by Real Estate Syndicates and through-the-cycle Asset Management services. No proprietary technology platform is disclosed.
The business model is built on management fees and performance fees on funds under management, with investor capital sourced exclusively through direct relationships with family offices, high net worth individuals, and sophisticated financial advisors. The firm is entirely funded by its directors' balance sheets, has never paid a commission to advisors, and operates a deliberately selective, counter-cyclical investment approach targeting market asymmetries rather than scale. Distribution is direct (no public marketing), with thought leadership via website content, ausbiz interviews, AFR coverage, and LinkedIn supporting brand presence among wholesale audiences.
Forza Capital firmographics
Firmographics- Name
- Forza Capital
- Legal name
- Forza Capital Pty Ltd
- Website
- https://forzacapital.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forza Capital is a Melbourne-based boutique Australian real estate investment manager operating under AFSL 345 929 to serve wholesale investors only. It sources, structures, and manages single-asset property funds across office, industrial, and retail sectors in Sydney, Melbourne, and Brisbane for family offices, HNW investors, and sophisticated financial advisors.
- Ownership category
- akta.pro rank
Forza Capital industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Other Investment Pools and Funds (5259), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)
- akta.pro primary industry
- Real Estate Funds — Value-Add (FSANAEAH)
- akta.pro secondary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where Forza Capital is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Forza Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fund Management Fees: Forza Capital generates revenue through management fees charged on funds under management, typical of real estate investment managers.
- Performance Fees: The firm earns performance-based fees as evidenced by the reported average net IRR of 19.7% after fees on completed funds, indicating alignment of interests between managers and investors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Forza Capital product offering
Product offeringCore offering
Forza Capital manages single-asset direct property funds and real estate syndicates that provide wholesale investors with exposure to Australian commercial, industrial, and retail real estate. The firm sources, acquires, repositions, and disposes of assets through a selective, counter-cyclical approach delivered via proprietary vehicles such as the Forza Priority Framework, with performance measured by an average 19.7% net IRR on completed funds.
Product overview
Forza Capital is an Australian real estate investment firm offering a platform of managed investment funds focused on commercial and industrial property. The core products are individual property funds (Forza Bay Road Fund, Forza 100 Pacific Highway Fund, Forza Liverpool Street Fund, Forza 117 Clarence Street Fund, Forza Epping Fund, Forza 399 Lonsdale Street Fund, Forza 200 Creek Street Fund, and Forza 340 Adelaide Street Fund) that provide direct property investment opportunities for wholesale investors, family offices, and high net worth individuals. These funds are supplemented by Real Estate Syndicates and Asset Management services, collectively targeting market asymmetries to create value in Australian real estate across office, retail, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Forza Bay Road Fund: A 5.5-hectare industrial site in Cheltenham, VIC acquired under sale-leaseback with repositioning potential from industrial to Large Format Retail
- Forza 100 Pacific Highway Fund
- Forza Liverpool Street Fund
- Forza 117 Clarence Street Fund
- Forza Epping Fund
- Forza 399 Lonsdale Street Fund
- Forza 200 Creek Street Fund
- Forza 340 Adelaide Street Fund
Products and services
- Forza Bay Road Fund
Quantifiable outcome
- 19.7% average net IRR after fees on completed funds
- +3 more outcomes
Companies that use Forza Capital
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Forza Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forza Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JaylandminorJoint venture partner for specific property acquisitions. Forza and Jayland spent $70 million in Epping on a property transaction, demonstrating co-investment capability for larger deals.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Forza Capital competitors and assessment
Company assessmentDirect peers
- Salter Brothers: Australian boutique real estate investment manager running pooled funds and syndicates for wholesale investors and family offices. Directly comparable business model targeting similar Sydney/Melbourne office and value-add assets with selective deal flow.
- Atlas Equity Partners: Melbourne-based boutique real estate private equity manager deploying opportunistic capital into Australian commercial property. Comparable boutique scale, fund structure, and value-add orientation to Forza.
- Wingate Property: Established Australian real estate investment manager running direct property funds for wholesale and institutional clients. Comparable product structure (closed-end property funds), investor base, and active asset management approach.
- Alceon Group: Sydney-based boutique real estate and private equity investment manager targeting HNW and family office investors in Australian direct property. Overlapping investor persona and boutique fund/syndicate model.
- Gurner Capital Management: Melbourne-based boutique developer and investment manager running pooled funds for wholesale investors in Australian residential and commercial property. Similar investor channel, fund structure, and selective deal approach.
- March Capital (March Capital Partners): Australian boutique real estate investment manager focused on opportunistic and value-add strategies across office, retail, and industrial. Comparable scale, mandate, and counter-cyclical deployment philosophy.
Emerging players
- Qualitas Real Estate Income Fund: Australia's largest non-bank real estate private credit manager with some equity capability. Compares on the wholesale-investor channel and Australian real estate focus, though primarily debt-oriented.
Broad incumbents
- Centuria Capital Group: ASX-listed real estate funds manager offering unlisted property funds and syndicates to wholesale and retail investors across office, industrial, and healthcare. Much broader portfolio but overlaps directly in the unlisted property fund product category Forza serves.
- Moelis Australia (Advisory): Australian advisory firm with real estate capital markets capability. Comparable in addressing sophisticated investors and family offices for property exposure, though operating at much larger scale across advisory services.
- Charter Hall Group: ASX-listed Australian real estate investment manager operating across direct property funds, syndicates, and listed REITs. Comparable on the unlisted property fund/syndicate product but at much larger institutional scale, providing a public benchmark for the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Forza Capital social profiles
Digital presenceForza Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forza Capital leadership team
Management profileNumber of profiles
Profiles2 records
Forza Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forza Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forza Capital
What does Forza Capital do?
Forza Capital manages single-asset direct property funds and real estate syndicates that provide wholesale investors with exposure to Australian commercial, industrial, and retail real estate. The firm sources, acquires, repositions, and disposes of assets through a selective, counter-cyclical approach delivered via proprietary vehicles such as the Forza Priority Framework, with performance measured by an average 19.7% net IRR on completed funds.
Is Forza Capital a public or private company?
Forza Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forza Capital founded?
Forza Capital was founded in 2009. It employs 1 to 10 people.
Where is Forza Capital based?
Forza Capital is headquartered in Melbourne, Australia, in the Oceania region.
How does Forza Capital make money?
Two revenue lines are on record. Fund Management Fees are the primary driver. The others are performance Fees.
Who are Forza Capital's main competitors?
Direct peers on record are Salter Brothers, Atlas Equity Partners, Wingate Property, Alceon Group, Gurner Capital Management and March Capital (March Capital Partners). Qualitas Real Estate Income Fund is listed as an emerging player. Broad incumbents are Centuria Capital Group, Moelis Australia (Advisory) and Charter Hall Group.
Does Forza Capital have an API?
No public API is recorded for Forza Capital.
What industry is Forza Capital in?
Forza Capital's product category is Real Estate Investment Management. Its primary akta.pro industry code is FSANAEAH, Real Estate Funds — Value-Add, with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 5259 and its SIC code is 6531.