Piestro
Piestro is a private Santa Monica–based food robotics company that has built an automated pizza-making and dispenser system targeting unattended retail and foodservice venues such as ghost kitchens, malls, airports, and universities.
- Company typePrivate
- Founded2017
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Piestro does
Piestro, founded in 2017 and headquartered in Santa Monica, California, is a private food-technology company that has developed a robotic pizza-making system and automated dispenser intended to produce high-quality artisanal pizzas without on-site human preparation. The company is a for-profit venture operating with a small team (firmographic headcount band of 1–10 employees) and targets unattended and high-traffic foodservice settings such as ghost kitchens, convenience retail, malls, airports, universities, and similar venues where labor scarcity or footprint constraints make automation economically attractive.
The product is built around an integrated hardware platform that automates the pizza production workflow — dough handling, ingredient dispensing, and oven operation — packaged into a self-contained unit. The architecture is a robotics-plus-software stack characteristic of early-stage food automation ventures, and the platform design is inherently extensible to adjacent menu formats and retail channels, although no product-line extensions are disclosed in the input data.
Piestro's business model is anchored on selling or placing robotic pizza units with foodservice operators and retail hosts, supported by approximately $16.6M of disclosed equity funding raised across four rounds between June 2020 and February 2022. The company has not disclosed revenue, customer logos, pricing, or contract structures. A material data integrity caveat: the piestro.com domain currently resolves to Turkish-language betting site aggregator content with affiliate links to multiple gambling operators, and most linked pages return 404 errors — this state is inconsistent with the firm's stated robotic-pizza identity and may indicate a domain lapse, sale, or third-party misappropriation that should be validated before any operating conclusion is drawn.
Piestro firmographics
Firmographics- Name
- Piestro
- Website
- https://piestro.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Short description
- Piestro is a private Santa Monica–based food robotics company that has built an automated pizza-making and dispenser system targeting unattended retail and foodservice venues such as ghost kitchens, malls, airports, and universities.
- Ownership category
- akta.pro rank
Piestro industry classification
Industry- Product category
- Food Service Robotics
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
Keywords
Where Piestro is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Piestro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Piestro product offering
Product offeringCore offering
Piestro operates a robotic pizza system and dispenser designed to deliver high-quality artisanal pizzas. The company develops automated pizza-making hardware intended to streamline pizza preparation and dispense finished pizzas to end customers. The system is designed to enable consistent, automated artisanal pizza production for food service operators and high-traffic locations.
Product overview
Piestro (piestro.com) is a Turkish betting site aggregator and affiliate platform that provides curated listings of online betting and casino sites. The site presents various gambling platforms including betgaranti, basaribet, kolaybet, betewin, 7Slots, merhabet, betpark, matadorbet, alev, 1Win, xslot, and turabet, along with their respective bonus offers, promotional details, and registration guidance. The platform evaluates and ranks betting sites based on criteria including sports betting market diversity, competitive odds, usability, bonus offerings, payment methods, player security, and site speed. Note: Most linked pages return 404 errors, indicating the site may be inactive or undergoing restructuring.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotic Pizza System
Companies that use Piestro
Customer profileSegments1 record
Ideal customer profiles1 record
Piestro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piestro partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- betgaranticoreFeatured betting partner on the platform. Offers 555 FREESPIN welcome bonus for new members. The affiliate relationship involves promotional placement and referral traffic generation from the platform to the betting site.
- basaribetcoreFeatured betting partner offering up to 37,500 TL plus 300 free spins welcome bonus. Promotional placement and affiliate referral relationship with the platform.
- kolaybetcoreFeatured betting partner offering 555 FREESPIN welcome bonus for new registrations. Affiliate partnership involving promotional listings and referral traffic.
- betewinminorFeatured betting partner offering up to 2000 TL welcome bonus. Listed among recommended platforms with affiliate referral relationship.
- 1xbetminorFeatured betting partner offering 100% bonus up to 5500 TL. International betting platform with affiliate partnership for Turkish market referrals.
- 7SlotscoreFeatured betting and casino partner offering up to 50,000 TL plus 300 free spins. Promotional placement with affiliate referral relationship.
- merhabetcoreFeatured betting partner offering 55,000 TL plus 550 free spins welcome bonus. Affiliate partnership with promotional listing.
- betparkminorFeatured betting partner offering 555 FREESPIN for new members. Affiliate referral relationship.
- matadorbetminorFeatured betting partner offering 500 TL trial bonus. Affiliate partnership involving promotional placement.
- alevcoreFeatured betting and casino partner offering 80,000 TL plus 525 free spins. High-value promotional listing with affiliate relationship.
- 1WinminorFeatured betting partner offering up to 600% bonus on first 4 cryptocurrency deposits. International platform with mobile APK download availability for Turkish users.
- xslotminorFeatured betting partner offering 500 TL plus 500 free spins. Affiliate referral partnership.
- turabetcoreFeatured betting and casino partner offering up to 570% plus 350 free spins. Promotional placement with mobile APK availability and affiliate partnership.
Recent moves4 records
Expansion highlights3 records
Piestro competitors and assessment
Company assessmentDirect peers
- Zume: Zume pioneered robotic pizza assembly and automated pizza delivery, sharing Piestro's robotic pizza thesis and direct end-product overlap.
- Stellar Pizza: Stellar Pizza deploys a robotic pizza-making truck targeting fresh, automated pizza at scale — a near-identical hardware + pizza model to Piestro.
- Pazzi (Ecook): Pazzi/Ecook builds fully autonomous robotic pizzerias that produce and serve pizzas unattended, the closest architectural parallel to Piestro's robotic kiosk.
Emerging players
- Creator: Creator operates a fully robotic burger restaurant, demonstrating adjacent fully-automated prepared-food service models relevant to Piestro's robotics-driven food thesis.
- Cafe X: Cafe X operates robotic coffee kiosks, sharing Piestro's unattended-food-service robotics business model and go-to-market pattern.
- Spyce (acquired by Sweetgreen): Spyce pioneered robotic fresh-meal assembly before being acquired by Sweetgreen; same robotic-kitchen-meal category adjacent to Piestro's pizza automation.
- Picnic: Picnic produces robotic pizza-making systems for foodservice operators; comparable in pizza robotics hardware, though focused on assembly modules for existing kitchens.
Broad incumbents
- Pizza Hut: Pizza Hut is a top-3 global pizza chain investing in automation and new formats; the established incumbent whose automation roadmap could compete with Piestro.
- Little Caesars: Little Caesars operates the highest-volume pizza QSR format in the U.S. and is a likely potential deployer of — or competitor to — robotic pizza technology.
- Domino's: Domino's is the dominant pizza chain actively piloting in-store automation; defines the incumbency layer that Piestro's robotic system targets or competes against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Piestro social profiles
Digital presencePiestro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piestro leadership team
Management profileNumber of profiles
Profiles2 records
Piestro funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piestro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piestro
What does Piestro do?
Piestro operates a robotic pizza system and dispenser designed to deliver high-quality artisanal pizzas. The company develops automated pizza-making hardware intended to streamline pizza preparation and dispense finished pizzas to end customers. The system is designed to enable consistent, automated artisanal pizza production for food service operators and high-traffic locations.
When was Piestro founded?
Piestro was founded in 2017. It employs 1 to 10 people.
Where is Piestro based?
Piestro is headquartered in Santa Monica, United States, in the North America region.
Who are Piestro's main competitors?
Direct peers on record are Zume, Stellar Pizza and Pazzi (Ecook). Emerging players are Creator, Cafe X, Spyce (acquired by Sweetgreen) and Picnic. Broad incumbents are Pizza Hut, Little Caesars and Domino's.
Does Piestro have an API?
No public API is recorded for Piestro.
What industry is Piestro in?
Piestro's product category is Food Service Robotics. Its primary akta.pro industry code is THAFAAAB, Pizza QSR. Its NAICS code is 3118 and its SIC code is 2000.