What Domino's Pizza does

Domino's Pizza is a publicly traded (NYSE: DPZ) global quick-service restaurant company founded in 1960 and headquartered in Ann Arbor, Michigan. It operates primarily as an asset-light franchisor with 22,322+ stores across 90+ markets, generating FY2025 revenue of $4.9 billion and $602 million in net income. Its core product is made-to-order pizza (Build Your Own with 34M+ topping combinations plus 11 specialty varieties), supplemented by oven-baked pastas, sandwiches, chicken wings, breads, desserts, salads, and beverages, with newer 2026 launches including Parmesan Stuffed Crust, Slice Sauce dipping condiment, and a limited Salami Pizza rollout.

The company's revenue model combines franchise royalties and fees (the largest stream), supply chain revenues from selling food/equipment to its franchisee base, and a smaller company-owned store segment. Approximately 85% of U.S. sales flow through Domino's-owned digital channels — website and iOS/Android apps — supported by an AI-powered Pizza Tracker, voice ordering via Alexa, and a Microsoft Azure-backed demand forecasting system credited with a 72% improvement in planning accuracy. The DomOS internal platform, loyalty rewards program, and integrations with DoorDash and Uber Eats round out the digital stack.

Domino's serves individual consumers and families as its primary segment, with secondary segments in sports/event-driven group orders (FIFA World Cup, NFL Draft tie-ins) and business/corporate catering. Go-to-market combines value-oriented promotional pricing ($9.99 'Best Deal Ever,' $6.99 mix-and-match, $7.99 carryout), sports-event sponsorships, and digital loyalty engagement. The company is led by CEO Russell Weiner (transitioning to Executive Chairman October 1, 2026, with COO Joe Jordan as CEO successor), under whom net store growth has exceeded 3,200 locations with global retail sales rising nearly $3 billion.

Name

Domino's Pizza

Legal name

Domino's Pizza LLC

Website

https://dominos.com

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Domino's Pizza is the world's largest pizza company, operating 22,300+ franchised stores across 90+ markets, generating ~$4.9B in FY2025 revenue from pizza, sides, and digital delivery/carryout orders placed primarily through its own app and website by individual consumers, families, and group/corporate catering customers.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery
• Quick-service restaurant
• Franchise operations
• Food ordering platform
• Restaurant chain

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalties and Fees: Domino's generates revenue from franchise royalties (percentage of sales) and initial franchise fees from new store openings. The company has over 22,300 global locations, predominantly franchise-operated.
2. Supply Chain Revenues: Domino's supply chain division sells food ingredients, equipment, and supplies to franchisees, generating recurred revenue from the large franchise network.
3. Company-Owned Store Revenues: Revenue from company-owned and operated stores, though the majority of Domino's stores are franchise-operated.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Domino's Pizza is a global quick-service restaurant chain that sells pizzas, pasta, sandwiches, chicken, sides, and desserts through company-owned and franchised stores. It focuses on fast home delivery and carryout service, with digital ordering via its website and mobile app.

Product overview

Domino's Pizza operates as a quick-service restaurant chain offering made-to-order pizza as its core product, supplemented by oven-baked pastas, sandwiches, chicken wings, breads, desserts, salads, and beverages. The product portfolio spans Build Your Own Pizza (with over 34 million topping combinations), Specialty Pizzas (11 pre-designed varieties including ExtravaganZZa and MeatZZa), and newer innovations like Parmesan Stuffed Crust and Slice Sauce (launched 2026). Non-pizza items include oven-baked pastas, hot sandwiches, chicken products, and sides. The company also operates loyalty programs (Domino's Rewards), technology features (AI-powered Pizza Tracker), service offerings (Carryout Insurance, Gift Cards), and delivery partnerships with DoorDash and Uber Eats. A 'Cafe Domino's' format expansion targets the cafe and beverage segment. The business model combines direct digital ordering via website and mobile app with third-party marketplace integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Pizza
• Specialty Pizzas
• Parmesan Stuffed Crust
• Oven-Baked Pastas
• Oven-Baked Sandwiches
• Chicken & Wings
• Breads
• Desserts
• Salads
• Drinks
• Domino's Rewards
• Domino's Gift Cards
• Domino's App

Quantifiable outcome

• 72% improvement in demand planning accuracy through AI-powered forecasting system
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DPC Dash Ltd (Domino's China)coreStrategic or Co-development Partner · 25 May 2026Exclusive master franchisee for Domino's Pizza in China, operating 1,462 stores across 72 cities as of March 2026. Expansion tracking ahead of expectations with stores in construction representing 65% of full-year 2026 target of ~350 net new stores.
• EA Sports FC 26minorGTM or Marketing Partner · 18 May 2026Promotional partnership distributing 75,000 free pizzas to players of EA Sports FC 26 through weekly in-game promo codes released through June 5, 2026.
• ShinolaminorGTM or Marketing Partner · 7 April 2026Co-branded merchandise partnership launching Domino's Slice Sauce, featuring black and gold themed Shinola watches ($1,165-$1,350) and leather goods ($115-$225) as cross-branding between two Michigan companies.
• Jubilant FoodWorkscoreStrategic or Co-development Partner · 1 January 2022Jubilant FoodWorks is the master franchisee for Domino's in India, Bangladesh, and Sri Lanka. Agreement renewed March 31, 2026 for 15-year term (option for 10-year extension). Operates 2,489+ stores across three South Asian markets.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing Domino's products to be ordered and delivered through the DoorDash platform, extending Domino's delivery reach to consumers who prefer aggregator apps.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing Domino's products to be ordered and delivered through the Uber Eats platform, providing additional delivery access and convenience for customers.
• MicrosoftcoreTechnology or IntegrationTechnology partnership using Microsoft Azure cloud infrastructure for AI-powered demand forecasting, achieving 72% improvement in demand planning accuracy. Powers DomOS platform and analytics capabilities.
• Saturdays FootballminorGTM or Marketing PartnerCo-branded merchandise partnership tied to soccer promotions, offering exclusive co-branded merchandise alongside Domino's pizza.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Little Caesars: Major value-oriented pizza QSR competitor with a carryout-focused model and Hot-N-Ready immediacy; competes directly with Domino's on price-sensitive occasions and U.S. market share.
• Papa John's: Closely comparable publicly traded pizza QSR chain competing head-to-head on digital ordering, delivery, and premium positioning with a similar franchise-heavy model and overlapping product mix.
• Pizza Hut: Owned by Yum! Brands, Pizza Hut is Domino's largest direct pizza QSR competitor globally, with dine-in, carryout, and delivery offerings at overlapping price points and similar core menu of pizzas, wings, and pasta.

Others

• DoorDash: Third-party delivery platform partner that extends Domino's reach but also competes for direct customer relationships; the economics of this partnership materially affect Domino's delivery margins.

Broad incumbents

• McDonald's: Largest global QSR operator with a heavily franchised model, digital ordering leadership, and value menu strategy that overlaps with Domino's everyday value positioning.
• Yum! Brands: Multi-brand QSR parent (Pizza Hut, KFC, Taco Bell, Habit Burger) operating a global franchise system with comparable royalty/supply chain economics and significantly larger scale.
• Restaurant Brands International: Multi-brand QSR franchisor (Burger King, Tim Hortons, Popeyes, Firehouse Subs) with a comparable asset-light royalty and supply chain model, providing a benchmark for franchise-driven QSR economics.

Regional players

• Domino's Pizza Enterprises: Separate publicly listed master franchisee of the Domino's brand in Australia, New Zealand, Europe (incl. Japan), and other markets; directly comparable unit economics and operating model but distinct geographic footprint.

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza concept targeting the same pizza-eating occasion with a higher-quality, dine-in-oriented positioning that could encroach on Domino's premium occasions.
• MOD Pizza: Fast-casual pizza chain with assembly-line customization and inclusive menu positioning, representing an emerging alternative to traditional QSR pizza that competes for lunch and family occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dominos
• Facebookfacebook.com/Dominos
• Instagraminstagram.com/dominos/?hl=en
• TikToktiktok.com/@dominos?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza