Lucid
Lucid Group, Inc. (NASDAQ: LCID) is a US premium electric vehicle manufacturer producing the Lucid Air sedan and Lucid Gravity SUV via direct-to-consumer sales, partnering with Uber and Nuro on a robotaxi program, and planning a sub-$50,000 midsize SUV for volume production.
- Company typePublic
- Founded2015
- HeadquartersSanta Clara, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lucid does
Lucid Group, Inc. (NASDAQ: LCID) is a US-based premium electric vehicle manufacturer founded in 2015 and headquartered in Newark, California, with manufacturing operations in Casa Grande, Arizona, and an expanding footprint in Saudi Arabia tied to that country's Vision 2030 strategy. The company designs and produces EVs on a proprietary platform with in-house developed electric motors (rooted in Formula E racing experience), battery systems, and software. Its commercial product portfolio centers on the Lucid Air luxury sedan — offered in Touring, Pure RWD, and Dream Edition Performance variants — and the Lucid Gravity luxury SUV, with the Gravity Touring launching November 2025 with up to 560 horsepower, a 337-mile range, a 123-kWh battery, and 400 kW peak charging capability. All current vehicles support over-the-air software updates and access to the Tesla Supercharger network (Gravity enabled January 2025, Air in Q2 2025).
Lucid operates a direct-to-consumer distribution model, selling through company-owned showrooms and an online platform without traditional dealer franchising, and is expanding into ten additional European countries. Revenue is generated almost entirely through one-time hardware sales of vehicles priced from entry-level Air trims to the ~$170,000 Dream Edition Performance. The company is also building a B2B fleet and robotaxi business via a partnership with Uber Technologies and Nuro: Uber has committed to deploying 20,000–35,000+ Lucid Gravity SUVs equipped with Nuro's Level 4 autonomous driving system (running on NVIDIA DRIVE AGX Thor) for ride-hailing, with 100 vehicles already operating in the San Francisco Bay Area for select Uber employees. A Lunar two-seat, steering-wheel-free robotaxi concept was announced in March 2026, and a sub-$50,000 midsize SUV is planned as the company's first volume-segment vehicle.
Financially, Lucid is capital-intensive and loss-making. Q4 2025 revenue was $522.7 million (up 120% year-over-year), full-year 2025 deliveries reached 15,841 vehicles (+55% YoY) on production of 18,378 EVs, with 2026 production guidance of 25,000–27,000 units (>50% growth). However, Q1 2026 revenue fell to $282.5 million (missing estimates) and the quarterly loss reached ~$1 billion, against Q4 2025 negative cash flow of ~$1.25 billion. The company has relied on repeated strategic capital infusions — $1.75 billion in Q3 2024, a $1 billion raise in April 2026 (including $300M public offering), plus $550M in preferred stock from Saudi PIF and $200M from Uber (Uber's total stake now ~$500M). In February 2026 Lucid announced a 12% US workforce reduction targeting ~$500M in cost savings over three years, and in April 2026 former Schindler Group CEO Silvio Napoli was appointed as the new CEO, replacing interim CEO Marc Winterhoff.
Lucid firmographics
Firmographics- Name
- Lucid
- Legal name
- Lucid Group, Inc.
- Website
- https://lucidinside.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lucid Group, Inc. (NASDAQ: LCID) is a US premium electric vehicle manufacturer producing the Lucid Air sedan and Lucid Gravity SUV via direct-to-consumer sales, partnering with Uber and Nuro on a robotaxi program, and planning a sub-$50,000 midsize SUV for volume production.
- Ownership category
- akta.pro rank
Lucid industry classification
Industry- Product category
- Luxury Electric Vehicles
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC)
Keywords
Where Lucid is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lucid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Sales: Lucid generates revenue primarily from the sale of electric vehicles including the Lucid Air sedan and Lucid Gravity SUV. Revenue grew 68% in Q4 2025 to $522.7 million with 15,841 vehicles delivered (up 55% year-over-year). Production in 2025 reached 18,378 EVs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lucid Air Touring - Mid-level luxury sedan |
| One time/ perpetual license | Pay-as-you-go | Lucid Air Dream Edition Performance - Flagship luxury sedan |
| One time/ perpetual license | Pay-as-you-go | Lucid Gravity Touring - Luxury Electric SUV |
| One time/ perpetual license | Pay-as-you-go | Upcoming Mid-size SUV - Volume segment vehicle |
| Other | Pay-as-you-go | Lucid Air Incentive Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lucid product offering
Product offeringCore offering
Lucid Group, Inc. designs, manufactures, and sells luxury electric vehicles, with its core lineup consisting of the Lucid Air sedan and the Lucid Gravity SUV. The company sells directly to consumers through owned showrooms and online channels, and has expanded into enterprise fleet sales via a major partnership with Uber for robotaxi deployment of 35,000+ autonomous vehicles.
Product overview
Lucid offers a portfolio of luxury electric vehicles centered on two main product lines: the Lucid Air sedan family (including Touring, Pure RWD, and Dream Edition Performance variants) and the Lucid Gravity SUV (including the Gravity Touring variant launched in November 2025). The company is expanding into volume production with a planned midsize SUV priced around $48,000-$50,000, while simultaneously developing autonomous vehicle technology through the Lunar robotaxi concept for Uber's ride-hailing platform. All vehicles feature over-the-air update capability and access to Tesla Supercharger network.
Differentiator
Problem solved
Functional benefit
Brands
- Lucid Gravity: Luxury electric SUV with up to 560 horsepower and 337 miles of range
- Lucid Air
- Lunar
Products and services
- Lucid Air
- Lucid Gravity Touring Luxury electric SUV (crossover) offering up to 560 horsepower, 337-mile range, and rapid charging at up to 400 kW. Features a 123-kWh battery capable of recharging at 225 kW on Tesla V3 Superchargers. Designed for affluent families and consumers seeking a premium electric SUV with long range and fast charging.
Quantifiable outcome
- Q4 2025 revenue of $522.7M, up 120% year-over-year
- +4 more outcomes
Companies that use Lucid
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Lucid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Lucid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, strategic and core.
- Uber TechnologiesflagshipLucid and Uber expanded their autonomous vehicle partnership with Uber committing to deploy at least 35,000 Lucid EVs for robotaxi service. Uber invested $200 million in common stock through subsidiary SMB Holding Corporation, bringing its total stake to $500 million. The robotaxi service is expected to launch commercially in San Francisco in 2026 before expanding to dozens of global markets over the following six years.
- Rockwell AutomationstrategicExpanded manufacturing partnership with Rockwell Automation deploying FactoryTalk MES software across Lucid's Saudi Arabian operations covering assembly, paint, stamping, body, and powertrain lines. This partnership supports production expansion aligned with Saudi Arabia's Vision 2030 strategy and is designed to scale for upcoming midsize electric vehicles.
- NurocorePartnership with Nuro for Level 4 autonomous driving system powering Lucid robotaxi fleet. NVIDIA DRIVE AGX Thor hardware powers Nuro's AI system. 100 autonomous Lucid Gravity vehicles currently on the road in San Francisco Bay Area for testing with safety drivers present.
- Tesla (Supercharger Network)strategicLucid Gravity SUV gained access to Tesla Supercharger network in North America on January 31, 2025, with the Lucid Air to follow in Q2 2025. The Gravity's 123-kWh battery can rapid charge at up to 400 kW and recharge at 225 kW on Tesla V3 Superchargers, enabling seamless charging across multiple networks.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Lucid competitors and assessment
Company assessmentDirect peers
- Tesla: Tesla is the direct competitor in the luxury/premium EV segment, with overlapping product positioning (Model S vs Air, Model X vs Gravity), the same direct-to-consumer sales model, and now Lucid's charging-network counterpart. Tesla sets the benchmark for EV margin profile, software iteration cadence, and brand cachet that Lucid must beat.
- Rivian: Rivian is a direct peer as a US-based pure-play EV manufacturer targeting the premium adventure/utility segment with the R1T, R1S, and EDV vans. Both companies share the profile of venture-backed EV OEMs scaling toward profitability while pursuing adjacent commercial fleet opportunities.
- Polestar: Polestar is a direct competitor in the premium performance EV segment with the Polestar 2, 3, and 4, targeting similar affluent buyers who want a distinct alternative to Tesla. Both brands emphasize Scandinavian/Scandi-influenced design, long-range capability, and sustainability positioning.
Emerging players
- Fisker: Fisker was a direct peer as a US luxury EV startup (Ocean SUV) pursuing a capital-light contract manufacturing model, and filed for Chapter 11 bankruptcy in 2024. Fisker's trajectory illustrates the existential risk that even well-designed EV startups face without diversified capital backing and disciplined burn.
- Nuro: Nuro is Lucid's autonomous driving technology partner, providing the Level 4 AI stack running on NVIDIA DRIVE AGX Thor. As an emerging player in autonomous driving software, Nuro's commercial success is partially tied to Lucid's robotaxi fleet deployment with Uber, making the partnership strategically bidirectional.
- Waymo: Waymo is the current leader in commercial robotaxi services in the US (San Francisco, Phoenix, LA), competing for the same autonomous ride-hailing market that the Lucid-Nuro-Uber partnership targets. As both a technology benchmark and eventual fleet competitor, Waymo shapes the competitive landscape for Lucid's robotaxi ambitions.
Broad incumbents
- BYD: BYD is the broad incumbent in the global EV market, with a vertically integrated battery-to-vehicle platform spanning mass-market to premium (Denza, Yangwang). Its scale, vertical integration, and aggressive pricing in Europe/Asia pose a long-term structural threat to premium EV startups like Lucid.
- Mercedes-Benz Group: Mercedes-Benz EQ (EQS, EQE, EQE SUV) competes in the same luxury EV segment as Lucid Air and Gravity, with a far larger dealer/service footprint, established brand, and internal combustion profit pool to subsidize EV ramp. Mercedes sets the traditional luxury benchmark Lucid must exceed on technology.
- BMW Group: BMW's iX, i4, i5, and i7 compete directly with Lucid's portfolio in the luxury EV segment. BMW brings decades of chassis dynamics expertise, established service networks, and a flexible ICE/EV platform strategy that lets it subsidize EV development from existing profitability.
- Audi: Audi's e-tron GT, Q8 e-tron, and Q6 e-tron target the same premium EV buyer as Lucid, with Volkswagen Group scale, established dealer/service infrastructure, and forthcoming next-generation platforms. Audi competes on build quality and brand heritage that Lucid must overcome with technology differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lucid social profiles
Digital presenceLucid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucid leadership team
Management profileNumber of profiles
Profiles2 records
Lucid subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lucid funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucid
What does Lucid do?
Lucid Group, Inc. designs, manufactures, and sells luxury electric vehicles, with its core lineup consisting of the Lucid Air sedan and the Lucid Gravity SUV. The company sells directly to consumers through owned showrooms and online channels, and has expanded into enterprise fleet sales via a major partnership with Uber for robotaxi deployment of 35,000+ autonomous vehicles.
Is Lucid a public or private company?
Lucid is a public company. It is classified as public and is currently operating.
When was Lucid founded?
Lucid was founded in 2015. It employs 11 to 50 people.
Where is Lucid based?
Lucid is headquartered in Santa Clara, United States, in the North America region.
How does Lucid make money?
One revenue line is on record: electric Vehicle Sales.
Who are Lucid's main competitors?
Direct peers on record are Tesla, Rivian and Polestar. Emerging players are Fisker, Nuro and Waymo. Broad incumbents are BYD, Mercedes-Benz Group, BMW Group and Audi.
Does Lucid have an API?
No public API is recorded for Lucid.
What industry is Lucid in?
Lucid's product category is Luxury Electric Vehicles. Its primary akta.pro industry code is IMACACAC, Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes). Its NAICS code is 44122 and its SIC code is 3714.