RuralNet
RuralNet is a Philippines-based InsurTech operating the country's first fully digital, API-driven microinsurance distribution and claims management platform, partnering with 25 financial institutions to serve underserved Filipinos and SMEs.
- Company typePrivate
- Founded2012
- HeadquartersCebu, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
RuralNet firmographics
Firmographics- Name
- RuralNet
- Legal name
- RuralNet
- Website
- https://ruralnet.ph
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RuralNet is a Philippines-based InsurTech operating the country's first fully digital, API-driven microinsurance distribution and claims management platform, partnering with 25 financial institutions to serve underserved Filipinos and SMEs.
- Ownership category
- akta.pro rank
Where RuralNet is headquartered
LocationHeadquarters
- HQ city
- Cebu
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
RuralNet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Broker's Commissions: RuralNet operates as an insurance brokerage (CashKO) and earns commissions from insurance products sold through its platform. This is the primary revenue stream from microinsurance product distribution.
- Platform Fees: Charges fees to financial institution partners for access to RuralNet's digital insurance platform, including enrollment APIs, claims portals, and automated reporting tools. Cloud-based delivery means no capital expenditure for partners.
- Profit-Sharing Model: RuralNet is the only Philippine InsureTech company operating on a profit-sharing model with institutional partners. Instead of upfront costs or high commissions, profits are shared based on program performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom enterprise pricing for financial institution partners |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
RuralNet product offering
Product offeringCore offering
RuralNet operates the Philippines' first fully digital, API-driven insurance distribution and claims management platform, enabling financial institutions (banks, microfinance companies, cooperatives, lending institutions) to offer microinsurance products to underserved Filipinos and SMEs without building their own insurance infrastructure. The platform provides digital enrollment APIs, real-time policy issuance, automated policy management, and branch-assisted or self-service claims processing, and is complemented by CashKO, RuralNet's wholly owned insurance brokerage subsidiary that distributes microinsurance solutions with fast claims processing and high approval rates.
Product overview
RuralNet operates as an InsurTech company offering a unified platform-plus-brokerage model. The core product is the RuralNet Platform, the Philippines' first fully digital, API-driven insurance distribution and claims management platform. The subsidiary insurance brokerage, CashKO, provides microinsurance solutions with a focus on fast claims processing and high approval rates for SMEs. Together, the platform enables digital enrollment, automated claims processing, and policy management while CashKO serves as the distribution channel for microinsurance products.
Differentiator
Problem solved
Functional benefit
Brands
- CashKO: Insurance brokerage subsidiary offering microinsurance solutions with fast claims processing and high approval rates for SMEs and their employees
Quantifiable outcome
- 2 million Filipinos protected via digital insurance platform
- +5 more outcomes
Companies that use RuralNet
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
RuralNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RuralNet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- 25 Financial Institution PartnerscoreRuralNet partners with 25 financial institutions including banks, microfinance companies, and cooperatives to distribute microinsurance products. These partners use RuralNet's digital platform to offer affordable insurance to their customers, with RuralNet providing the technology infrastructure and product expertise.
- Life Insurer PartnershipscoreRuralNet partners with life insurers to create and manage microinsurance programs. RuralNet handles market research, product design, underwriting analysis, and implementation while the insurer provides the insurance products and backing.
- Microfinance Institution PartnershipscoreRuralNet partners with microfinance institutions to offer microinsurance to their lending customers. RuralNet integrates its platform with the microfinance's core lending system and provides digital enrollment and claims processing, enabling cross-selling of insurance to existing customers.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
RuralNet competitors and assessment
Company assessmentRegional players
- PolicyStreet: Malaysia-headquartered InsurTech providing embedded insurance and group benefits platforms for businesses and financial institutions. Comparable in B2B distribution of micro and group insurance products via technology platforms, though operating primarily in Malaysia.
- Roojai: Thailand-based InsurTech offering digital-first insurance products distributed online and through partners. Comparable as a Southeast Asian digital insurance platform with embedded distribution, though focused on the Thai market rather than the Philippines.
Direct peers
- Bolttech: Singapore-based InsurTech operating a global ecosystem for embedded insurance and protection products. Comparable in enabling digital insurance distribution through partner platforms, with a multi-market footprint across Asia that overlaps RuralNet's emerging-market target customer.
- Igloo (formerly Axinan): Singapore-headquartered InsurTech providing embedded insurance APIs for digital platforms across Southeast Asia. Highly comparable: similar B2B2C distribution model via digital partners, focus on emerging-market customers, and cloud-based API architecture for insurance distribution and claims.
- BIMA Health (Milvik): Provider of mobile-delivered microinsurance and health products to underserved customers in emerging Asia and Africa. Comparable in targeting low-income consumers via mobile/digital channels and partnering with telecom/financial institutions for mass-market distribution.
Broad incumbents
- Sun Life Philippines (Sun Life Grepa): One of the largest life insurers in the Philippines with a broad product portfolio including traditional and group insurance for SMEs. Comparable as an incumbent insurance provider reaching underserved Filipinos and SMEs, though it relies on traditional distribution channels and broader legacy products.
- FWD Life Philippines: Pan-Asian life insurer with a substantial Philippine operation and an explicit digital-first strategy. Comparable as an incumbent with a strong bancassurance and digital distribution push that competes for the same underserved and SME customer base RuralNet targets.
- AXA Philippines: Major multinational insurer operating in the Philippines with a growing portfolio of life and health products distributed through banks and corporate channels. Comparable as an incumbent Philippine insurer with bank-partnership distribution that increasingly competes in digital microinsurance.
Others
- Etisalat Digital / GCash (microinsurance partnerships): GCash (operated by Mynt/Globe Fintech Innovations) is the dominant Philippine e-wallet with embedded insurance offerings for the same mass-market Filipino consumer segment. Comparable as a Philippine digital distribution channel reaching the underbanked, where any in-house insurance capability could compete with RuralNet's partner-bank model.
Emerging players
- Singlife: Singapore-headquartered digital life insurer with a strong consumer-facing brand and embedded insurance partnerships. Comparable in bringing digital insurance distribution to Southeast Asian consumers, though with greater focus on direct-to-consumer and a broader product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
RuralNet social profiles
Digital presenceRuralNet compliance and trust
Trust signalCompliance1 record
RuralNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
RuralNet leadership team
Management profileNumber of profiles
RuralNet subsidiaries and ownership
Company hierarchySubsidiaries1 record
RuralNet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RuralNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RuralNet
What does RuralNet do?
RuralNet operates the Philippines' first fully digital, API-driven insurance distribution and claims management platform, enabling financial institutions (banks, microfinance companies, cooperatives, lending institutions) to offer microinsurance products to underserved Filipinos and SMEs without building their own insurance infrastructure. The platform provides digital enrollment APIs, real-time policy issuance, automated policy management, and branch-assisted or self-service claims processing, and is complemented by CashKO, RuralNet's wholly owned insurance brokerage subsidiary that distributes microinsurance solutions with fast claims processing and high approval rates.
Is RuralNet a public or private company?
RuralNet is a private company. It is classified as venture growth investor backed and is currently operating.
When was RuralNet founded?
RuralNet was founded in 2012. It employs 11 to 50 people.
Where is RuralNet based?
RuralNet is headquartered in Cebu, Philippines, in the Asia region.
How does RuralNet make money?
Three revenue lines are on record. Broker's Commissions are the primary driver. The others are platform Fees and profit-Sharing Model.
Who are RuralNet's main competitors?
Regional players on record are PolicyStreet and Roojai. Direct peers are Bolttech, Igloo (formerly Axinan) and BIMA Health (Milvik). Broad incumbents are Sun Life Philippines (Sun Life Grepa), FWD Life Philippines and AXA Philippines. Etisalat Digital / GCash (microinsurance partnerships) is listed as an others. Singlife is listed as an emerging player.
Does RuralNet have an API?
Yes. RuralNet provides API-enabled microinsurance platform for digital enrollment, claims processing, and policy management. The platform offers enrollment APIs, claims APIs, and automated reporting capabilities. APIs can pull from existing customer data to enable seamless policy renewal, amendment, and addition. Integration is achieved through UI/UX integration into partner core systems and branch-assisted claims portal.