enabot
Enabot is a Shenzhen-based consumer robotics company founded in 2018 that designs AI-powered mobile companion robots (EBO series) and smart pet care devices (ROLA series) for households, reaching 600,000+ users across 70+ countries via DTC e-commerce and dealer channels.
- Company typePrivate
- Founded2018
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What enabot does
Enabot is a Shenzhen-based consumer robotics company founded in 2018 by Hong Zhu that designs and sells mobile companion robots and connected pet care hardware for households. Its core EBO product line — EBO Max, EBO X, EBO Air 2 Plus, EBO Air 2S, EBO Air 2, EBO Mini, and EBO Mini Sport — consists of wheeled, camera-equipped robots with autonomous navigation, multimodal perception (2K cameras, microphones, sensors), voice control, and embodied AI for family member and pet recognition, two-way audio/video communication, home patrol, and elder-care alerting. The newer ROLA line (ROLA Mini, ROLA PetPal, ROLA Fountain smart water dispenser, ROLA PetTracker) extends the platform into stationary pet care devices, creating a unified EBO + ROLA ecosystem under one mobile app.
The company monetizes primarily through one-time hardware sales priced from $169.99 (EBO Mini) to ~$500+ for premium models, with optional subscription services unlocking full feature access. Distribution is omnichannel: direct-to-consumer via enabot.com, a 'Become a Dealer' authorized reseller program, an affiliate program, and regional channel partners such as Ronlight Technologies for Israel. According to company disclosures, Enabot has reached 600,000+ users across 70+ countries, holds 60+ patents, and reports a 50% customer satisfaction metric. Total disclosed outside funding is limited to roughly $575K across two early seed rounds (UnityVC in 2018, Innovation and Technology Venture Fund in 2020), indicating a capital-light operating model.
The customer base is overwhelmingly consumer — modern families and pet owners seeking remote presence, pet monitoring, and elder-care support — with no enterprise contracts or named B2B logos disclosed. Go-to-market relies on content marketing (company blog), community building, affiliate/referral programs, and earned media coverage in outlets such as WIRED and CNET. The company operates with 51-100 employees, is privately held, and continues to expand its SKU lineup (2024 ROLA Fountain launch; 2026 EBO Mini / Mini Sport launch) and geographic reach (2026 Israel partnership) rather than pursue a single dominant distribution channel.
enabot firmographics
Firmographics- Name
- enabot
- Legal name
- Enabot
- Website
- https://enabot.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Enabot is a Shenzhen-based consumer robotics company founded in 2018 that designs AI-powered mobile companion robots (EBO series) and smart pet care devices (ROLA series) for households, reaching 600,000+ users across 70+ countries via DTC e-commerce and dealer channels.
- Ownership category
- akta.pro rank
enabot industry classification
Industry- Product category
- Consumer Robotics
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Home Companion & Social Robots (CRACARAE)
- akta.pro secondary industries
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Home Security & Patrol Robots (CRACARAF)
Keywords
Where enabot is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
enabot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Family Robots: Sale of robotic companion devices including EBO Mini, EBO Mini Sport, EBO Max, EBO X, and EBO Air series. One-time hardware purchase with optional subscription services for full feature access.
- Hardware Sales - Pet Tech: Sale of pet care products including ROLA Smart Pet Water Fountain, ROLA Mini, ROLA PetPal, and ROLA PetTracker.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EBO Mini - Entry-level compact family robot |
| One time/ perpetual license | Pay-as-you-go | EBO Mini Sport - Premium compact family robot |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
enabot product offering
Product offeringCore offering
Enabot designs, manufactures, and sells AI-powered mobile home companion robots under the EBO FamilyBot line (EBO Max, EBO X, EBO Air 2 Plus, EBO Mini, EBO Mini Sport) for remote family monitoring, pet tracking, elder care, and home security. The company also sells smart pet care products under the ROLA PetTech line, including a smart pet water fountain, pet companion device, and pet tracker, creating a connected ecosystem for modern families and pet owners.
Product overview
Enabot offers a unified portfolio of family companion robots (EBO FamilyBot line) and smart pet care devices (ROLA PetTech line). The EBO FamilyBot line includes the EBO Max (flagship AI-powered robot with embodied AI and voice control), EBO X (smart guardian with visual mapping), EBO Air 2 Plus (communication-focused model), and the compact EBO Mini series for pet companionship. The ROLA PetTech line complements the robots with smart pet care products including the ROLA Fountain (smart water fountain), ROLA PetPal (pet companion), ROLA Mini, and ROLA PetTracker. Together, these products provide a connected ecosystem for family monitoring, pet care, home security, and elder care.
Differentiator
Problem solved
Functional benefit
Brands
- FamilyBot: Product line of mobile home robots including EBO Max, EBO Mini Series, EBO X, EBO Air Series for family companionship, remote monitoring, and pet care.
- PetTech
Products and services
- EBO Max AI-powered family robot featuring embodied AI, smart navigation, and voice control. Capable of indoor autonomous navigation, recognizing family members and pets, and performing tasks via voice and autonomous decision-making with multimodal perception and long-term memory.
- EBO X Smart Guardian Robot for families featuring visual mapping, care detection, and a stabilized gimbal camera. Designed for security patrol and elder care monitoring with advanced AI-powered detection capabilities.
- EBO Air 2 Plus FamilyBot with two-way video calling, home patrol functionality, and AI assistant features. Positioned as a model where intelligence meets intimacy for family communication and monitoring.
- EBO Mini Compact mobile robot designed for whole-home mobility, pet companionship, and two-way audio communication. Features 2K camera, autonomous navigation, and AI-powered pet tracking for remote home monitoring.
- EBO Mini Sport Higher-end compact mobile robot in the EBO Mini series with all standard features plus a quieter brushless motor and dynamic eye lighting effects. Designed for enhanced pet interaction and home monitoring.
- EBO Air 2S Air series family robot model with video and communication capabilities.
- EBO Air 2 Air series family robot model with core video and communication features.
- ROLA Mini Smart home device in the ROLA product line designed for pet technology applications.
- ROLA PetPal Smart pet companion device in the ROLA product line for pet care and monitoring.
- ROLA Smart Pet Water Fountain Smart pet water fountain with wireless pump design, smart hydration monitoring, and 3-layer filtration system. Available in plug-in and cordless versions with up to 60 days of wireless operation.
- ROLA PetTracker Smart pet tracking device in the ROLA product line for monitoring pet location and activity.
Quantifiable outcome
- 600,000+ users globally
- +1 more outcomes
Companies that use enabot
Customer profileSegments3 records
Ideal customer profiles2 records
enabot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature8 records
enabot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ronlight TechnologiesregionalRonlight Technologies announced the marketing and distribution of Enabot's mobile robots in Israel. The partnership targets the growing family companion robot market in Israel, focusing on remote presence, pet following, and indoor communication capabilities.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
enabot competitors and assessment
Company assessmentDirect peers
- Furbo (Tomofun): Furbo is the category-leading interactive pet camera with treat-tossing, two-way audio, and AI dog-activity alerts. It directly overlaps Enabot's EBO pet-monitoring and pet-following use cases for the same pet-owner persona.
- Petcube: Petcube sells connected pet cameras (Petcube Cam, Cam Pro) with two-way audio, video, and treat dispensing. It competes head-to-head with Enabot's EBO line for the same pet-owner use case at similar price points.
- Sony aibo: Sony's aibo is an AI-powered companion robot dog with autonomous behavior, multimodal perception, and family interaction. It targets a similar home-companion robotics niche as Enabot's EBO family-robot line.
- Tractive: Tractive is the leading GPS and activity tracker for pets and overlaps directly with Enabot's ROLA PetTracker line for the same pet-owner segment.
- Anker Eufy: Eufy's indoor and pet cameras (e.g., eufy Pet Camera with treat tossing) offer AI pet tracking, two-way audio, and home monitoring at competitive price points—directly comparable to Enabot's EBO Mini and pet-companion positioning.
Broad incumbents
- Amazon Astro: Amazon's household robot combines mobile home monitoring, two-way communication, pet and security use cases, and Alexa integration. As a broad incumbent with deep R&D and Amazon retail distribution, it overlaps with Enabot's FamilyBot positioning.
- Samsung Ballie: Samsung's Ballie is a rolling AI home robot with camera, microphones, and smart-home control ambitions. As a broad incumbent in home robotics, it competes with Enabot's EBO line for the connected home-companion use case.
- Xiaomi: Xiaomi offers a broad smart-home and consumer-robotics portfolio (including CyberOne) and competes across cameras, IoT pet devices, and AI assistants. It is a broad incumbent competing with Enabot on both EBO robots and ROLA pet products in overlapping markets.
Emerging players
- SwitchBot: SwitchBot is an emerging smart-home and pet-tech brand (smart pet feeders, cameras, and home automation) with growing global distribution. It targets overlapping consumer segments with Enabot's ROLA pet line and EBO monitoring features.
- Varram: Varram makes connected pet-care robots (treat-dispensing, activity tracking) with an app-driven experience. It overlaps with Enabot's ROLA PetPal and EBO pet-interaction use cases as an emerging niche player.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
enabot social profiles
Digital presenceenabot financial estimates
Financial estimateRevenue estimate
Valuation estimate
enabot leadership team
Management profileNumber of profiles
Profiles1 record
enabot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
enabot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about enabot
What does enabot do?
Enabot designs, manufactures, and sells AI-powered mobile home companion robots under the EBO FamilyBot line (EBO Max, EBO X, EBO Air 2 Plus, EBO Mini, EBO Mini Sport) for remote family monitoring, pet tracking, elder care, and home security. The company also sells smart pet care products under the ROLA PetTech line, including a smart pet water fountain, pet companion device, and pet tracker, creating a connected ecosystem for modern families and pet owners.
Is enabot a public or private company?
enabot is a private company. It is classified as venture growth investor backed and is currently operating.
When was enabot founded?
enabot was founded in 2018. It employs 51 to 100 people.
Where is enabot based?
enabot is headquartered in Shenzhen, China, in the Asia region.
How does enabot make money?
Two revenue lines are on record. Hardware Sales - Family Robots are the primary driver. The others are hardware Sales - Pet Tech.
Who are enabot's main competitors?
Direct peers on record are Furbo (Tomofun), Petcube, Sony aibo, Tractive and Anker Eufy. Broad incumbents are Amazon Astro, Samsung Ballie and Xiaomi. Emerging players are SwitchBot and Varram.
Does enabot have an API?
No public API is recorded for enabot.
What industry is enabot in?
enabot's product category is Consumer Robotics. Its primary akta.pro industry code is CRACARAE, Home Companion & Social Robots, with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 334512 and its SIC code is 3822.