Nous anti-gaspi

What Nous anti-gaspi does

Nous anti-gaspi is a French anti-waste grocery retailer founded in 2018 by Vincent Justin and Charles Lottmann, headquartered in Paris with operational roots in Brittany. The company purchases food products that would otherwise be discarded — items with cosmetic imperfections, packaging defects, short best-before dates, overstock, or rejection by mainstream retailers — and resells them through its own chain of physical grocery stores at 20–30% below traditional supermarket prices. By February 2024 it operated 26 stores across multiple French regions (Brittany, Île-de-France, Grand Ouest, Nouvelle-Aquitaine, Hauts-de-France), supported by a central purchasing office in Rennes and dual warehouses at Rungis and Vannes, with a stated target of 40 stores by year-end 2024. The company is structured as a SAS under French law and qualifies as an enterprise of the social and solidarity economy (économie sociale et solidaire), with each store reportedly rescuing the equivalent of 100,000 meals per month.

The company's revenue model combines (1) own-store retail sales of rescued products, (2) a 100+ reference private-label range ('Marque NOUS') distributed wholesale through major retail partners — Carrefour across 700+ stores since July 2022, Monoprix since January 2024, and Franprix across 600+ stores since June 2024 — and (3) co-branded hospitality supply (e.g., Club Med La Palmyre since June 2024). Pricing is uniform unit pricing without public tiers, anchored on the 20–30% discount versus supermarkets, and supported by the 'AVEC NOUS!' loyalty program that converts points to wallet credit and runs targeted double/triple-points promotions. The technology layer is non-proprietary: standard e-commerce (Click&Collect, home delivery), a third-party loyalty platform (AdeliaView), and cookie/tracking analytics — there is no disclosed proprietary platform, AI/ML system, or developer-facing API.

Customer acquisition is led by organic social media across Facebook, Instagram, TikTok, YouTube, and LinkedIn, an ambassador/influencer program paying €10 per 1,000 views, an email newsletter, recipe and anti-waste content, and substantial earned media coverage (TF1, France 2, M6, Le Monde, Les Echos). The company has raised approximately €15–17M cumulatively across an initial 2020 round (led by Danone Manifesto Ventures with Eutopia VC and Quadia) and an €8M Series A in July 2022; specific investors in the 2022 round are not disclosed in the source material. Revenue, valuation, and headcount detail remain undisclosed beyond a stated 11–50 employee band.

Name

Nous anti-gaspi

Legal name

NOUS EPICERIES ANTI-GASPI

Website

https://nousantigaspi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Nous anti-gaspi is a French anti-waste grocery retailer that buys surplus, imperfect, and short-dated food from suppliers and resells it at 20–30% below supermarket prices through 26 own stores and large retail partners including Carrefour, Monoprix, and Franprix.

Ownership category

akta.pro rank

Product category

Anti-Waste Discount Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)

akta.pro secondary industry

Closeout Grocery & Consumables Retail (CRAEAFAM)

Keywords

• Anti-waste grocery retail
• Rescued food products
• Discount grocery stores
• Private label groceries
• Food waste reduction

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of rescued food products: The company operates a chain of physical grocery stores selling rescued food products (imperfect, short-dated, overstocked) at 20-30% below traditional supermarket prices. Revenue is generated through point-of-sale transactions in its own retail stores and partner retail chains. Products span groceries, fresh produce, fruits and vegetables, and hygiene products.
2. Co-branding and distribution partnerships: Nous anti-gaspi sells its own-brand products (over 100 product references) through large retail partners including Carrefour (700+ stores), Monoprix, and Franprix (600+ stores). Revenue is generated through wholesale supply of branded products to retail partners, as evidenced by the co-branded egg and charcuterie ranges.
3. Private-label product range: Nous anti-gaspi has developed its own brand (marque NOUS) covering over 100 products including eggs, bread, ham, brownies, canned vegetables, beverages, dairy, meat, and more. These branded products are sold both in its own stores and through partner retail chains, creating a proprietary product revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

NOUS anti-gaspi operates a chain of physical anti-waste grocery stores across France that sell food products rescued from the waste stream — imperfect produce, short-dated items, packaging defects, overstocked goods, and supplier rejections — at 20-30% below traditional supermarket prices. The company offers over 100 own-brand (Marque NOUS) product references spanning groceries, fresh produce, dairy, meat, charcuterie, bakery, beverages, and hygiene, complemented by e-commerce services (Click&Collect and home delivery), the AVEC NOUS! loyalty program, and distribution of its private label through co-branding partnerships with Carrefour (700+ stores), Monoprix, Franprix (600+ stores), and Club Med La Palmyre.

Product overview

NOUS anti-gaspi operates as a network of physical anti-waste grocery stores complemented by e-commerce services (Click&Collect and home delivery). The core offering centers on rescued food products—imperfect, short-dated, overstocked, or packaging-defective items—sold at 20–30% below traditional retail prices. The product portfolio includes over 100 own-brand (Marque NOUS) references across fresh produce, meat, dairy, charcuterie, groceries, and bakery, alongside the loyalty program 'AVEC NOUS!' for customer retention. The company also distributes its private-label products through major retail partners (Carrefour, Monoprix, Franprix) and the Club Med resort network. Content platforms providing recipes and anti-waste tips complement the commercial offering.

Differentiator

Problem solved

Functional benefit

Products and services

• NOUS anti-gaspi Retail Stores

Quantifiable outcome

• Each store rescues the equivalent of 100,000 meals per month (12+ tonnes per week)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• FranprixminorChannel Partner/ Reseller/ Distributor · 1 June 2024Since June 2024, Franprix stocks 5 best-selling NOUS anti-gaspi references (eggs and charcuterie) in over 600 Franprix stores, primarily in the Paris region, extending brand accessibility in urban areas.
• Club Med La PalmyreminorChannel Partner/ Reseller/ Distributor · 1 June 2024Since June 2024, Club Med La Palmyre serves NOUS anti-gaspi free-range eggs at its breakfast buffet, showcasing the brand to resort guests and aligning with Club Med's sustainable tourism positioning.
• MonoprixcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Since January 2024, NOUS anti-gaspi and Monoprix launched a co-branding partnership beginning with free-range eggs and salmon cubes, with plans to add ~15 new references by September 2024 across fresh produce and fruit & vegetable categories in Monoprix stores.
• CarrefourcoreChannel Partner/ Reseller/ Distributor · 1 July 2022Since July 2022, the NOUS anti-gaspi brand has partnered with Carrefour to distribute branded products in over 700 Carrefour stores nationwide across Proximité, Market, and Hypermarché formats. Initially launched in Île-de-France with ~20 products, the partnership now features 5 core products distributed nationwide. This is the company's flagship retail partnership.
• Lucien GeorgelinminorStrategic or Co-development PartnerLucien Georgelin, a confectionery manufacturer, partners with NOUS anti-gaspi to supply jams, spreads, and other confections. Their products are designed to minimize waste by using surplus production ingredients. NOUS anti-gaspi sells both Lucien Georgelin products and co-branded bonbons under the NOUS label manufactured by Lucien Georgelin.
• SolarennminorStrategic or Co-development PartnerSolarenn, a fruit and vegetable producer, supplies NOUS anti-gaspi with produce that is rejected by conventional markets due to minor aesthetic imperfections or out-of-spec sizing. The partnership supports local producers and reduces waste from overproduction.
• LSDHminorStrategic or Co-development PartnerLSDH (Laiteries Dreyfus-Huart), a dairy production and distribution leader, partners with NOUS anti-gaspi to supply dairy products that would otherwise go to waste, reducing food loss at every stage of the supply chain.
• LaïtaminorStrategic or Co-development PartnerLaïta, a dairy industry leader, supplies NOUS anti-gaspi with dairy products (cheeses, yogurts, butters) that have minor packaging defects, format variations, or close best-before dates, perfectly aligned with NOUS anti-gaspi's anti-waste mission.
• La Maison Le GallminorStrategic or Co-development PartnerLa Maison Le Gall, a traditional dairy specialist, partners with NOUS anti-gaspi to sell dairy products from overproduction, packaging changes, or DLC mismatches, reducing food waste while preserving product quality.
• Le GuenminorStrategic or Co-development PartnerLe Guen, a Breton creperie specializing in crêpes and galettes, supplies NOUS anti-gaspi with products that have visual defects or short best-before dates, both under the Le Guen brand and co-branded as NOUS anti-gaspi products.
• KamblyminorStrategic or Co-development PartnerSwiss biscuit manufacturer Kambly partners with NOUS anti-gaspi to distribute biscuits with short DDM or surplus stock that don't meet strict large retailer specifications, giving these products a second life at attractive prices.
• Phénix anti-gaspiminorStrategic or Co-development PartnerPhénix anti-gaspi redistributes unsold inventory from NOUS anti-gaspi stores to local charitable associations, completing the company's waste reduction loop by ensuring any remaining unsold stock is donated rather than discarded.
• Other supplier partnersminorOthersAdditional named supplier partners include: DFM Saveurs, Appié & Cie, Beendi, Bell France, Binic Gastronomie, Biscuiterie Gullon, Biscuiterie Mère Poulard, Blue Whale SAS, Brasserie Castelain, Briochin, Brocéliande, Brousse, Cap Bambou, Cérélia, Chocolat Mathez, Compagnie des Pêches Saint-Malo, Danone, Destination Grand Comptoir, E.T.A. Le Bois Jumel, Entreprise Laitière de Sauvain, EthicDrinks, Frais Embal, France Salaisons, Fromagerie Chabert, Galler International, La Maison d'Armorine, Laiterie Les Fayes, Lamazuna, L'Atelier Cowrrézien, LC Salaisons Ardèche, Le Manoir des Abeilles, Lechef, Les Biscottes Roger, Lily Toques, Lioravi, Maison Marie Séverac, Mytilimer, Paul Dischamp, Sabarot Wassner, Ferme de la Bassière, SAS Katell, Les Délices de la Mer, SBV, Société Laitière de Laqueuille, Thomas et Fils, Vergers Cancel, Vignobles et Compagnie, Alterfood.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leclerc: Leclerc is one of France's largest grocery retailers and operates a 'Tous Anti-Gaspi' anti-waste section across its store network. It is comparable as a broad grocery incumbent that has integrated the anti-waste category into its core assortment, putting pricing and shelf-space pressure on specialist anti-waste retailers.
• Carrefour: Carrefour is France's largest grocery retailer and a strategic partner of NOUS anti-gaspi (distributing NOUS-branded products in 700+ stores since July 2022). As a broad incumbent, it is both a partner and a competitive threat: Carrefour has launched its own in-house anti-waste private label, which directly competes with NOUS's co-branded SKUs on the same shelves.
• Lidl France: Lidl is a leading hard-discount grocery chain operating more than 1,500 stores in France. As a broad hard-discount incumbent, it competes with NOUS anti-gaspi on price while offering vastly deeper assortment and supply reliability — representing the closest large-format incumbent threat to NOUS's discount positioning.
• Biocoop: Biocoop is France's largest network of organic and specialty grocery stores with 700+ locations. Like NOUS anti-gaspi, it competes on mission-driven positioning (organic/sustainability) and price-conscious specialty retail — making it a relevant comparison on the values-led grocery retail model.
• Aldi France: Aldi is a major hard-discount grocery chain operating in France with a private-label-led assortment. Comparable to NOUS anti-gaspi on the hard-discount, private-label-led model, but at vastly greater scale, deeper assortment, and with conventional (not surplus) sourcing — making it the closest reference point on the hard-discount business model.
• Action: Action is a large European hard-discount non-food retailer (with growing food ranges) operating 700+ stores in France. It is comparable to NOUS anti-gaspi on the discount-led value proposition and the dense French store footprint, and represents an adjacent benchmark for fast unit growth in discount retail.

Direct peers

• Phénix (anti-gaspi): Phénix is a French anti-waste specialist that redistributes unsold inventory from retailers and food manufacturers — including, per the company data, donated unsold stock from NOUS anti-gaspi stores to charitable associations. It directly competes in the same anti-waste category and overlaps on the B2B redistribution side of the market.
• OptiMiam: OptiMiam is a French anti-waste mobile app and marketplace offering discounted surplus food from local bakeries, restaurants, and grocery stores. It targets the same price-conscious, eco-aware French consumer and operates a similar 'rescue food at lower prices' value proposition, though without an owned retail store network.
• Too Good To Go: Too Good To Go is a Denmark-founded anti-food-waste marketplace connecting consumers with surplus food from restaurants, bakeries, and grocery stores via a mobile app. It is the most direct comparable: it operates in the same anti-waste value proposition, serves the same price- and mission-conscious French consumer, and has reached unicorn scale. Unlike Nous anti-gaspi's owned-store model, it is asset-light and marketplace-based.

Emerging players

• Naturalia: Naturalia is a French organic and natural products grocery chain with around 200 stores, owned by Casino Group. Comparable to NOUS anti-gaspi as a values-led, mission-driven French grocery retailer serving eco-aware urban consumers, though focused on organic rather than surplus food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nousantigaspi
• Facebookfacebook.com/nousantigaspi
• LinkedInlinkedin.com/company/nous-epiceries-anti-gaspi
• Instagraminstagram.com/nousantigaspi
• TikToktiktok.com/@nousantigaspi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nous anti-gaspi